Beyond Human Performance

What Beyond Human Performance does

Beyond Human Performance is a privately held, founder-owned integrated health and performance center headquartered in a 600m² facility in Bozen (Bolzano), South Tyrol, Italy, operating under the legal entity BEYOND HP GmbH. The company delivers a five-pillar service portfolio — Training/Fitness (personal training, group courses, open gym, athletic training), Physiotherapy & Osteopathy, Nutritional Counseling, Mental Training & Coaching, and Corporate Health — unified by a holistic methodology addressing movement, nutrition, regeneration, and mental strength. Underlying methodology is a functional training approach with an evidence-based, individualized assessment protocol (the Check-Up + Personal Training System) that produces personalized training plans delivered via mobile app with video demonstrations and coach communication.

The business operates a hybrid direct-to-consumer and B2B go-to-market. Consumer-side revenue draws from one-off 60-minute personal training and nutrition coaching sessions, monthly subscriptions for group training at the center (units valid per four-week contract month), outdoor group courses April–October, and open gym access. Corporate-side revenue comes from workshops, team-building events, executive coaching, and structured professional development courses (notably a 6-module, 66-unit 'Emotionale Kompetenz & Kommunikation' program priced €3,900-€4,500 with regional funding eligibility up to 80%). Distribution is anchored by the single physical facility with complementary online training via website/app and on-site delivery at client workplaces; the brand is extended through sub-brands 'beyond Challenge' (teambuilding events) and 'beyond Podcast.'

The customer base spans individual general-population consumers, individual and team athletes (including Olympic medalist Omar Visintin, FC Südtirol, and Foxes Academy youth hockey academy), rehabilitation patients, pre/postpartum women, and regional enterprise accounts across banking (Raiffeisenverband, Hypo Vorarlberg), manufacturing (Würth/Modyf), and technology (Brandnamic). The company holds no patents, has no disclosed funding or revenue, operates exclusively within South Tyrol/Italy, and maintains a 5.0 Google rating across 100+ reviews as its primary reputation signal.

Name

Beyond Human Performance

Legal name

BEYOND HP GmbH

Website

https://beyond-hp.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beyond Human Performance is a founder-owned integrated health and performance center in Bozen (South Tyrol, Italy) offering fitness training, physiotherapy, osteopathy, nutrition, and mental coaching to individual consumers, athletes, rehabilitation patients, and regional corporate clients from a single 600m² facility.

Ownership category

akta.pro rank

Product category

Integrated Health & Performance Center

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), General Health Coaching (HSADAGAA), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Functional fitness training
• Physiotherapy osteopathy services
• Nutrition counseling coaching
• Mental performance coaching
• Corporate health programs

Headquarters

HQ city

Bozen (Bolzano)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training & Coaching: Individual 1:1 training sessions lasting 60 minutes. Includes personalized fitness training and nutrition coaching. Sessions held at company facilities or customer locations.
2. Memberships - Group Training at Center: Monthly memberships for group training sessions at the Bozen training center. Includes access to online portal and app for booking. Units valid for one contract month (four weeks) and cannot be carried over.
3. Group Courses Outside Facilities: Weekly fitness training sessions held outside premises, typically outdoors April-October. 60-70 minute sessions announced in advance on homepage.
4. Online Fitness Training: Individual sessions or packages accessible via homepage and social media. Company determines pricing, times, and trainer selection.
5. Nutrition Coaching: Individual nutrition counseling sessions lasting max 90 minutes. Includes consultation and ongoing coaching.
6. Workshops & Seminars: Professional development programs such as 'Emotionale Kompetenz & Kommunikation' course - 6 modules, 66 teaching units, priced at 3,900€ (Early Bird) or 4,500€ regular. Regional funding possible up to 80%.
7. Corporate Health Programs: Business health services including awareness/keynotes, development/training seminars, team building events, and executive coaching for managers.
8. Physiotherapy & Osteopathy: Therapeutic services for rehabilitation and pain management including physiotherapy, osteopathy, and therapeutic training.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Beyond Human Performance operates an integrated training and therapy center in Bozen, South Tyrol, offering functional fitness training, personal training, open gym, physiotherapy/osteopathy, nutritional counseling, and mental coaching under one roof. Services are delivered through a 600m² facility, an online booking platform and mobile app, and corporate health programs delivered on-site at client workplaces. The offering unifies movement, nutrition, regeneration, and mental strength for individuals, athletes, and corporate clients in the South Tyrol region.

Product overview

Beyond Human Performance operates as an integrated health and performance center in Bozen, South Tyrol, offering a coordinated portfolio of five core service pillars: Training/Fitness (including Personal Training, Open Gym, and Athletic Training), Physiotherapy & Osteopathy, Nutritional Counseling, Mental Training & Coaching, and Corporate Health programs. The offering is unified through a holistic approach combining movement, nutrition, regeneration, and mental strength. Supplementary modules include Online Training, Mami Fit (pre/postpartum programs), Running Training, and the beyond Challenge team building events. Services are delivered both on-site at the 600m² facility and remotely, with a mobile app providing access to personalized training plans, video demonstrations, and coach communication.

Differentiator

Problem solved

Functional benefit

Brands

• beyond Challenge: Teambuilding and challenge events offered by the company
• beyond Podcast

Products and services

• Personal Training One-on-one coaching sessions of 60 minutes combining fitness training, nutritional guidance, and rehabilitation support tailored to individual client goals and physical conditions; delivered at the Bozen facility or customer locations.
• Training / Fitness (Group Courses, Open Gym) Functional training, strength workouts, athletic training, and group fitness courses delivered at the 600m² facility in Bozen, including Open Gym access with personalized training plans delivered via the mobile app.
• Physiotherapy & Osteopathy Integrated physiotherapy and osteopathic treatments for injury rehabilitation, chronic pain management, and musculoskeletal disorders, including therapeutic exercise programs.
• Nutritional Counseling Individual nutrition counseling sessions up to 90 minutes, including consultation and ongoing coaching aimed at improving health, performance, and lifestyle habits.
• Mental Training & Coaching Mental performance coaching covering health coaching, business coaching, athlete mental training, and life coaching for personal development and high performance.
• Corporate Health Programs Workplace health and performance programs for businesses including awareness keynotes, development seminars, team building events, and executive coaching for managers and high-performance teams.
• Athletic Training Elite-level athletic preparation program using professional sports standards and methods, targeting maximum strength, speed, and sport-specific conditioning for individual athletes and teams.
• Running Training Running-specific training programs for beginners and advanced runners focused on technique improvement and endurance development.
• Mami Fit (Pre & Post Partum) Specialized fitness and wellness program for mothers during pregnancy and after childbirth, including postnatal recovery courses and pregnancy-safe training.
• beyond Challenge (Team Building Events) Team building events and challenges designed for corporate groups and organizations seeking outdoor experiential activities.
• Emotionale Kompetenz & Kommunikation (Professional Development Course) Six-module professional development program (66 teaching units) on emotional competence and communication skills covering self-leadership, stress regulation, emotional intelligence, behavior patterns, leadership communication, and non-verbal communication, with beyond certificate upon completion.
• Online Training Remote fitness training sessions and packages accessible via the company homepage and social media channels, including virtual coaching support.

Quantifiable outcome

• Google rating 5.0 from 100+ reviews
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Therabody: Wellness technology and recovery brand combining devices, app content, and professional services for performance and recovery. Overlaps with BHP's regeneration pillar and physiotherapy/recovery focus.
• Lemon & Lime Studios: Boutique fitness brand combining training, nutrition coaching, and recovery under a unified membership. Comparable to BHP's integrated single-roof concept at smaller boutique scale, suggesting a possible expansion template.

Direct peers

• ZAR - Zentrum für ambulante Rehabilitation: Outpatient rehabilitation center network focused on physiotherapy, occupational therapy, and integrated rehab programs. Comparable to BHP's physiotherapy/osteopathy and return-to-sport rehabilitation services.
• Wellhub (formerly Gympass): Global corporate wellness aggregator connecting employees to gyms, studios, and wellness apps. Comparable to BHP's corporate health offerings and could serve as a distribution channel for its physical and online services.
• Urban Sports Club (Wellpass): Corporate wellness platform offering employees flexible multi-studio access across Europe. Directly comparable to BHP's corporate health program segment and represents both a B2B channel partner and potential competitor for corporate wellness budgets.
• Kieser Training: Strength-training focused studio chain with a methodology-driven, evidence-based approach to functional training and rehabilitation. Highly comparable to BHP's functional training philosophy, proprietary assessment protocols, and rehabilitation focus.
• Holmes Place: Premium multi-modality health club operator combining fitness, physiotherapy, nutrition, and spa/mind services under one roof. Comparable to BHP's holistic integrated offering and premium positioning, but operating at much larger scale across Europe and Israel.

Broad incumbents

• Virgin Active: Premium health club chain offering fitness, wellness, and lifestyle programming. Comparable to BHP on premium positioning and holistic offering, with significantly larger scale and multi-country footprint.
• McFit (RSG Group): Europe's largest low-cost fitness chain with sister brands spanning premium (John Reed) and holistic concepts. Represents a scaled incumbent competitor for the same South Tyrol / broader European fitness consumer.
• Fitness First: Large European fitness chain offering personal training, group classes, and wellness amenities. Comparable in personal training and group fitness offerings but operates at much broader scale and lacks BHP's clinical/holistic depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/beyond-human-performance
• Instagraminstagram.com/beyond_hp
• Facebookfacebook.com/beyondhumanperformance
• LinkedInlinkedin.com/company/beyond-human-performance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Human Performance