Bezgluten

What Bezgluten does

Bezgluten Sp. z o.o. is a Polish private limited company founded in 2004 and headquartered in Koniusza, Małopolska (Posądza 128), operating as a specialty manufacturer of gluten-free and low-protein food products. The company sells a diversified portfolio of certified gluten-free items — including bread, cakes, flour blends, pasta, sweets, snacks, breakfast cereals, desserts, baking additives, breadcrumbs, soups, and seasonings — all bearing the Crossed Grain (Przekreślony Kłos) certification, which guarantees gluten content below 20 ppm under EU food information regulations. The company also maintains a dedicated low-protein product line for phenylketonuria (PKU) patients and a vegan-certified assortment, addressing overlapping dietary needs within a single manufacturing footprint.

The underlying product technology centers on proprietary gluten-free flour blends and specialized recipes adapted for Polish cuisine. Distribution runs through a direct-to-consumer e-commerce channel on bezgluten.pl (WooCommerce-powered, with Smartsupp live chat and a loyalty program), a separate B2B login portal for wholesale customers, and a 'Gdzie kupić' retail partner network within Poland. The shop also retails third-party sub-brands including Primavika (plant-based pates, spreads, ready meals), Celiko (gluten-free), Revolution (Italian flavors), and mr. beans. Pricing is published in Polish złoty (PLN) with unit and bundle pricing, shipping from 12.99 PLN, and a 2–3 business day delivery window.

Bezgluten's revenue model is primarily one-time consumer product sales supplemented by B2B wholesale, with a non-dilutive R&D funding stream from Poland's National Centre for Research and Development (NCBR) covering a 3.83 million PLN functional-food project running through June 2026. The target customer base is concentrated in five dietary-needs personas: people with celiac disease (primary), gluten-sensitive individuals (primary), PKU patients, vegans, and keto/low-carb followers. The company supplements commerce with educational content marketing through a blog, recipe database, and active Facebook and Instagram social channels, and holds a mutual partnership with the Polish Celiac Society for community outreach.

Name

Bezgluten

Legal name

Bezgluten Spółka z ograniczoną odpowiedzialnością

Website

https://bezgluten.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bezgluten is a Polish specialty food manufacturer founded in 2004 that produces certified gluten-free (Crossed Grain, <20 ppm) and low-protein products — including bread, flours, pasta, snacks, and cereals — serving individuals with celiac disease, gluten sensitivity, PKU, vegan, and keto dietary needs via DTC e-commerce and B2B channels domestically.

Ownership category

akta.pro rank

Product category

Gluten-Free Food Products

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAAAI

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYAFAKABAK

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

Keywords

• Gluten-free foods
• Low-protein products
• Celiac disease products
• Vegan bakery products
• Specialty food manufacturing

Headquarters

HQ city

Koniusza (Posądza)

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales of gluten-free and low-protein food products to individual consumers through bezgluten.pl/sklep. Products include bread, pastries, cakes, flours, pasta, snacks, breakfast products, desserts, soups, and seasonings. B2B sales channel also available (B2B login portal).
2. Government Research Funding: Public funding from NCBR (National Centre for Research and Development) for R&D project on functional gluten-free foods. Total project value: 3,830,762.76 PLN with 2,112,004.11 PLN public co-financing under the NUTRITECH government program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bezgluten manufactures and sells certified gluten-free and low-protein food products through direct-to-consumer e-commerce and B2B channels in Poland. The product portfolio spans bread, pastries, cakes, flours, pasta, sweets, snacks, breakfast cereals, desserts, baking additives, breadcrumbs, soups, and seasonings, all certified under the Crossed Grain (Przekreślony Kłos) symbol guaranteeing gluten content below 20 ppm. The company also operates a vegan-certified product line, a low-protein PKU line, and an ongoing NCBR-funded R&D program for functional gluten-free foods with low glycemic index.

Product overview

Bezgluten is a Polish gluten-free and low-protein food manufacturer offering a comprehensive portfolio of certified gluten-free products under the Bezgluten and Celiko brands, supplemented by low-protein PKU dietary products. The core offering spans bread (pieczywo), cakes (ciasta), flours and concentrates (mąki, koncentraty), pasta (makarony), sweets and biscuits (słodycze i ciastka), snacks (przekąski), breakfast cereals and granola (produkty śniadaniowe i płatki), desserts and baking additives (desery, dodatki do pieczenia), breadcrumbs and breading (bułki tarte, panierki), and soups and spices (zupy, przyprawy). The brand also operates Primavika (plant-based pastes and spreads), Revolution (Italian flavors), and mr. beans sub-brands. A significant R&D initiative under the NUTRITECH government program targets functional gluten-free foods with low glycemic index for vegan and ketogenic diets through mid-2026. All products carry the Crossed Grain (Przekreślony Kłos) certification, guaranteeing gluten content below 20 ppm.

Differentiator

Problem solved

Functional benefit

Brands

• Primavika: Brand offering plant-based products including nut butters, pates and vegetable spreads, and ready meals.
• Celiko
• Revolution
• mr. beans

Products and services

• Pieczywo (Bread) A comprehensive range of gluten-free breads including white bread, multigrain bread with chia seeds, sunflower bread, and toasted bread, all certified with the Crossed Grain symbol. Targeted at consumers with celiac disease, gluten sensitivity, and households seeking certified gluten-free staples.
• Ciasta (Cakes) Gluten-free cakes including yeast cake with crumble topping and caramel brownie variants, featuring certified gluten-free formulations. Targeted at consumers seeking sweet gluten-free baked goods with cake-style variety.
• Mąki, koncentraty (Flours and Concentrates) Specialty gluten-free flour blends including universal extra mix, bread mix, buckwheat flour, rice flour, corn flour, and oat flour, designed for baking applications, along with baking powder and starches. Targeted at home bakers and consumers preparing gluten-free baked goods.
• Makarony (Pasta) Gluten-free pasta products including vermicelli and pancake-dumpling-pierogi mix, all bearing the Crossed Grain certification. Targeted at consumers seeking pasta alternatives for celiac/gluten-sensitive diets.
• Słodycze i ciastka (Sweets and Biscuits) Gluten-free confectionery including digestive biscuits, chocolate cookies (Chocolatio), brownie, Protein & Collagen brownie, and cheese minis, all certified gluten-free. Targeted at consumers seeking certified gluten-free sweets and biscuits.
• Przekąski (Snacks) Gluten-free snack products including salted sticks, corn crisps (red onion and cheese flavors), and taralli with onion flavor, certified as gluten-free. Targeted at consumers seeking safe gluten-free snack alternatives.
• Produkty śniadaniowe i płatki (Breakfast Products and Cereals) Gluten-free breakfast products including granola (white chocolate and strawberry, dark chocolate and nuts, forest fruits, coconut and almond), corn flakes, oat flakes, cocoa balls, and millet porridge, all bearing the Crossed Grain certification. Targeted at consumers seeking safe gluten-free breakfast options.
• Desery (Desserts) Gluten-free dessert products and baking additions including yeast cakes, puddings, and ready-to-use dessert mixes, certified with the Crossed Grain symbol. Targeted at consumers seeking gluten-free dessert and baking options.
• Dodatki do pieczenia (Baking Additives) Baking additives and ingredients including gluten-free breadcrumbs, oriental breadcrumbs, breadcrumbs for breading, and dry yeast, supporting bread and pastry preparation. Targeted at home bakers needing certified gluten-free baking inputs.
• Bułki tarte i panierki (Breadcrumbs and Breading) Gluten-free breadcrumbs including light bread crumbs, breading mix, and oriental breading, serving as coating ingredients for frying and baking, also available in a low-protein PKU variant. Targeted at home cooks and PKU patients needing low-protein breading.
• Zupy i przyprawy (Soups and Spices) Gluten-free soups and seasonings including black pepper, sweet paprika, granulated garlic, and soup mixes, all labeled as naturally gluten-free. Targeted at consumers seeking ready-made gluten-free soups and gluten-free seasoning options.
• Bezglutenowa żywność funkcjonalna (Functional Gluten-Free Food R&D) Industrial research and development project for developing functional gluten-free food with low glycemic index, addressing vegan and ketogenic dietary requirements, including a pilot installation. Total project value: 3,830,762.76 PLN; public funding: 2,112,004.11 PLN. Project period: January 2023 – June 2026. Aimed at producing new functional gluten-free SKUs for celiac and keto consumers.

Quantifiable outcome

• Project aims to develop functional gluten-free foods with low glycemic index for preventing civilization diseases and managing insulin/glucose levels

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Polskie Stowarzyszenie Osób z Celiakią i na Diecie BezglutenowejminorStrategic or Co-development PartnerPolish Celiac Society providing educational resources and guidance for celiac community. Company recommends their materials to customers for comprehensive celiac disease information.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glutafin: UK gluten-free food brand (Dr. Schär subsidiary) offering bread, crackers, pasta, and flours for celiac and gluten-sensitive consumers. Closely comparable product mix and target customer base to Bezgluten.
• Genius Foods: UK-based gluten-free bakery brand specializing in breads, rolls, and baked goods sold through major UK grocery retailers. Comparable to Bezgluten in gluten-free bakery specialization, certification, and DTC-plus-retail distribution model.
• Orgran: Australian gluten-free food brand offering a broad range including breads, pasta, crispbreads, and flours across multiple international markets. Comparable breadth of certified gluten-free product categories and health-conscious consumer positioning.
• Balviten: Polish gluten-free food manufacturer founded in 1993, producing flour mixes, bread, cakes, and pasta for celiac consumers. Direct domestic competitor to Bezgluten in the Polish gluten-free market with substantially similar product portfolio and customer base.
• Dr. Schär: Europe's largest gluten-free food manufacturer, headquartered in Italy, offering bread, pasta, flours, and baked goods across retail and foodservice. Directly comparable to Bezgluten in product categories, Crossed Grain certification, and target celiac/gluten-sensitive customer segments.

Broad incumbents

• Amy's Kitchen: US-based natural and organic prepared foods company with a substantial gluten-free product line including frozen meals, soups, and baked goods. Comparable in gluten-free specialization but operates at much larger scale across a broader natural foods portfolio.
• Bob's Red Mill: US-based broad grain and flour manufacturer with an extensive gluten-free line including flours, baking mixes, cereals, and pasta. Comparable in gluten-free flour and grain-based product categories but operates a much broader non-specialty portfolio.
• Nutricia: Global medical nutrition company (part of Danone) offering PKU metabolic disorder formulas and low-protein foods. Comparable to Bezgluten's PKU/low-protein product line as a much larger incumbent operating in medical nutrition channels.
• Dr. Oetker: German multinational food manufacturer offering baking products, frozen pizzas, and desserts with gluten-free variants. Comparable in gluten-free baking and dessert categories but as a much larger incumbent with broader food portfolio and stronger international retail distribution.

Regional players

• Udi's Gluten Free: US-based gluten-free bread and bakery brand offering breads, buns, muffins, and pizza crusts across North American retail. Comparable product portfolio and celiac target customer base, but operates in a different geographic market than Bezgluten.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bezgluten
• Instagraminstagram.com/bezglutenpl/?hl=pl
• LinkedInlinkedin.com/company/bezglutenpl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bezgluten