Black Hills Health and Wellness Center

What Black Hills Health and Wellness Center does

Black Hills Health and Wellness Center is a privately-held, single-location chiropractic practice headquartered at 1220 Mt Rushmore Rd, Ste 1, Rapid City, South Dakota, serving families and individuals across western South Dakota and Nebraska. The clinic operates under a fee-for-service professional services model, with no referral required for initial care, and runs on a sales-led go-to-market that combines direct clinic intake, phone inquiries, website appointment requests, monthly eHealth newsletter outreach, Facebook engagement, and community-based business presentations and spinal screening events.

The clinical offering centers on spinal adjustments delivered through a portfolio of approximately 17 chiropractic techniques, including Diversified, Gonstead, Thompson, Toggle Recoil, Activator Methods, Active Release Technique, Cox Flexion-Distraction, Non-Surgical Spinal Decompression, Webster Technique (for pregnancy), and Motion Palpation diagnostics. Adjunctive modalities include Electrical Muscle Stimulation, Intersegmental Traction, Therapeutic Ultrasound, Myofascial Release, and Trigger Point Therapy. Diagnostic infrastructure includes the Subluxation Station, which combines Surface EMG and Thermal Scan to objectively assess and document nervous system stress. Custom Foot Levelers orthotics are offered as a related retail line. Three chiropractors are named on staff (Dr. Greg Scherr, Dr. Jayme Scherr, Dr. Stephen Gullikson), supported by front-desk operations Monday through Friday plus Saturday appointments by request.

The business model is concentrated on consumer wellness, prenatal care, auto accident rehabilitation, and chronic pain management, with secondary outreach to local businesses for workplace ergonomics and wellness presentations. No referral network, payer concentration, or institutional contracts are disclosed; revenue is generated per visit with care plans agreed during the initial 45–60 minute consultation. The practice shares its website platform with Cascade Chiropractic as a related-practice partnership, and operates with no disclosed funding, parent entity, or external institutional ownership.

Name

Black Hills Health and Wellness Center

Legal name

Black Hills Health and Wellness Center

Website

https://bhhwc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Hills Health and Wellness Center is a single-location chiropractic practice in Rapid City, South Dakota, offering family-oriented spinal adjustments across 17 techniques and adjunctive therapies to residents of western South Dakota and Nebraska.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatric & Family Chiropractic (HSADALAC)

akta.pro secondary industries

General Chiropractic Care (HSADALAA), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic services
• Spinal adjustments
• Wellness consultations
• Therapeutic techniques
• Holistic health

Headquarters

HQ city

Rapid City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Care Services: Fee-for-service chiropractic care including spinal adjustments, therapeutic treatments, and wellness consultations. Initial visits include detailed health history, spinal assessment, and personalized care plans. Multiple technique options available including manual adjustments, instrument-assisted care, and therapeutic modalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Black Hills Health and Wellness Center is a chiropractic practice in Rapid City, South Dakota that delivers chiropractic care services including spinal adjustments, multiple therapeutic techniques, and wellness consultations to individual consumers and families in the Black Hills region.

Product overview

Black Hills Health and Wellness Center offers comprehensive chiropractic care as a unified healthcare practice. The core service is spinal adjustment therapy, supported by 17 distinct chiropractic techniques including Activator Methods, Active Release, Cox Flexion-Distraction, Decompression, Diversified, Gonstead, Thompson, Toggle Recoil, and Webster Technique. The practice also provides adjunctive therapies such as Electrical Muscle Stimulation, Intersegmental Traction, Therapeutic Ultrasound, Myofascial Release, and Trigger Point Therapy, along with diagnostic technologies like Subluxation Station (surface EMG and thermal scanning). Custom Foot Levelers Orthotics are offered as a related product. Services are family-oriented, covering patients from newborns through seniors, with specialized care for pregnancy, auto accident injuries, sports injuries, and chronic conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinal Adjustments Chiropractic spinal adjustment services for individual patients experiencing back, neck, and related musculoskeletal issues.
• Therapeutic Techniques Multiple therapeutic techniques delivered as part of chiropractic treatment plans for individual patients seeking non-adjustment therapeutic care.
• Wellness Consultations Wellness consultation services for individuals and families seeking guidance on broader health and wellness topics beyond acute musculoskeletal care.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Cascade ChiropracticminorOthersRelated chiropractic practice that shares the same website platform. Black Hills Health and Wellness along with Cascade Chiropractic use the same website to help make chiropractic and wellness patients feel right at home.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• The Joint Chiropractic: Largest U.S. chiropractic franchise with a walk-in, membership-based model. Comparable to BHHWC in core service (spinal adjustments) but competes via scale, brand, digital booking, and standardized pricing across hundreds of locations.
• HealthSource Chiropractic: Chiropractic franchise offering progressive rehab, weight loss, and wellness services alongside adjustments. Comparable multi-modality family chiropractic model with broader service portfolio than typical single-technique practices.
• Chiro One Wellness Centers: Midwest-focused chiropractic group practice with multiple doctors per location and family-oriented wellness positioning. Closest geographic and operational analog to BHHWC's multi-doctor family model.

Emerging players

• Airrosti: Provider of soft-tissue and chiropractic care for musculoskeletal injuries with outcome-based treatment protocols and data-driven results. Comparable in evidence-based positioning and objective outcome measurement approach (similar philosophy to BHHWC's Subluxation Station).
• Palmercare Chiropractic: Chiropractic clinic chain offering family and wellness chiropractic care across multiple U.S. markets. Comparable multi-technique, family-positioned service model with growth ambitions.
• Arrowhead Health Centers: Multi-specialty practice combining chiropractic, primary care, physical therapy, and pain management. Comparable in integrating multiple techniques and therapies for comprehensive musculoskeletal care.

Direct peers

• BackFit Health + Spine: Multi-location chiropractic practice combining adjustments, physical therapy, and medical pain management. Comparable in offering a broad portfolio of techniques and adjunctive therapies for back/neck pain and chronic conditions.
• 100% Chiropractic: Family chiropractic franchise combining adjustments, massage, and stretch therapy with a wellness/cafe retail concept. Directly comparable multi-modality, family-positioned chiropractic care model.
• Cascade Chiropractic: Affiliated chiropractic practice that shares the BHHWC website platform per source data. Operates in the same Rapid City market as a directly comparable peer offering family chiropractic services.

Regional players

• Tuck Chiropractic Clinic: Regional multi-location chiropractic group in Virginia serving families with multiple techniques. Comparable as a multi-doctor family practice model, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlackHillsHealthandWellness
• LinkedInlinkedin.com/company/black-hills-health-and-wellness-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Hills Health and Wellness Center