BICYCLES ETC. LLC

Name

BICYCLES ETC. LLC

Legal name

Bicycles Etc. LLC

Website

https://bicyclesetc.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bicycles Etc. LLC is an independent bicycle retailer operating two storefronts in Jacksonville and Ponte Vedra, Florida, selling new and used bikes plus parts, apparel, and accessories from brands including Trek, Cannondale, Electra, Pivot, and Santa Cruz, with on-site mechanic repair services, short-term rentals, and community group rides serving individual cycling consumers in Northeast Florida.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Used Merchandise Retailers (459510), Motor Vehicle and Parts Dealers (441)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail sales
• Bike repair services
• Cycling accessories
• Bicycle rentals
• Cycling apparel

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Sale of new bicycles including road bikes, mountain bikes, electric bikes, fitness bikes, hybrid bikes, kids' bikes, and cruisers. Also sells used bicycles.
2. Parts and Accessories: Sales of bicycle parts, helmets, lights, clothing, gloves, socks, and other cycling accessories and gear.
3. Bicycle Repair Services: Professional repair services including basic inspections, tune-ups, overhauls, brake and derailleur service, wheel truing, and custom builds. Labor packages range from $90 to $275 for comprehensive service.
4. Bicycle and Equipment Rentals: Daily rental of bicycles including Trek Domane AL 5 ($60/day), Trek X-Caliber 8 ($60/day), Trek EXe 8 XT ($125/day), Electra Townie ($25/day), and Yakima Car Boxes ($13/day or $60/week).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bicycles Etc. LLC operates two retail bicycle stores in Jacksonville and Ponte Vedra, Florida, selling new and used bicycles from premium brands (Trek, Cannondale, Electra, Pivot Cycles, Santa Cruz, GT, SE Bikes, Sun Bicycles), along with parts, accessories, helmets, lighting, and cycling apparel. The company complements retail with professional bicycle repair services (basic inspections through comprehensive rebuilds), short-term bicycle and equipment rentals, VIP complimentary pickup and delivery for service customers, and weekly group rides and community cycling events.

Product overview

Bicycles Etc. is a bicycle retail store operating two locations in Jacksonville and Ponte Vedra, Florida, offering a comprehensive portfolio of bicycles, parts, accessories, clothing, and services. The company sells multiple bicycle brands including Trek, Cannondale, Electra, Pivot Cycles, GT, SE Bikes, Sun Bicycles, and Radio across categories spanning road bikes (Trek Domane, Madone), mountain bikes (Trek Marlin, Roscoe, Cannondale Trail, Pivot Trail 429, Mach 6), comfort/cruiser bikes (Electra Cruiser, Townie, Sun Retro CB-26), electric bikes (Trek Charter+, Pivot Shuttle), kids bikes (Trek Wahoo, GT Friend Ship), and BMX/race bikes (SE Bikes, Radio Cobalt). The company also offers complementary services including professional bicycle repair (from basic inspection at $90 to comprehensive mechanical rebuild at $275), VIP free pickup and delivery for repairs, short-term rentals (bicycles from $25-$125/day and Yakima car boxes), weekly group rides, and used bike sales. The retail stores also stock parts, accessories, helmets, and apparel from Shimano, Bontrager, SRAM, Fox Racing, Rapha, and other cycling brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Bicycles (multi-brand, multi-category)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Trek BicyclescoreOthersPremier bicycle brand sold at Bicycles Etc. Full range of road, mountain, hybrid, fitness, and electric bikes including Domane, Marlin, Madone, Checkpoint, Verve, and kids' models. Store features Trek prominently and offers Trek genuine replacement parts.
• Cannondale BicyclescoreOthersPremium bicycle brand offering Trail, Adventure, Treadwell, and Quick series bikes sold at Bicycles Etc.
• Electra BicyclescoreOthersBeach cruiser and comfort bike brand featuring patented Flat Foot Technology. Products include Townie and Cruiser series sold at the store.
• Pivot CyclescoreOthersHigh-end mountain bike brand including Shuttle SL-AM, Trail 429, Mach 6, and LES Singlespeed models carried at Bicycles Etc.
• Santa Cruz BicyclescoreOthersPremium mountain bike brand featured at Bicycles Etc.
• SE BikesminorOthersBMX and aggressive inline skate brand carried at Bicycles Etc.
• GT BicyclesminorOthersMountain and BMX bike brand including Avalanche Elite and Friend Ship kids' bikes sold at the store.
• Sun BicyclesminorOthersBeach cruiser and specialty bike brand including Retro CB-26, Baja Cruz, and Traditional Trike models.
• BoschminorOthersElectric bike motor and component supplier. Store carries e-bikes featuring Bosch systems.
• SRAMminorOthersBicycle component brand supplying drivetrain, brakes, and other components available at the store.
• ShimanominorOthersBicycle component brand supplying drivetrain, brakes, and other components. BH90 Olive and Insert parts available.
• BontragercoreOthersTrek's in-house component and accessory brand. Wide range of parts, grips, helmets, lights, and accessories available including Aeolus wheels, Circuit and Solstice helmets, and Ion/Flare light sets.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: National outdoor co-operative retailer selling bicycles (including Trek and Co-op Cycles brands), parts, apparel, and offering in-store service. Overlaps in cycling product category but operates much more broadly across outdoor categories and at significantly larger scale.
• Jenson USA: Long-standing online direct-to-consumer bicycle and parts retailer offering premium road, mountain, and e-bike brands with competitive pricing. Adjacent competitor that pressures Bicycles Etc.'s e-commerce channel and parts/accessories pricing.
• Sun & Ski Sports: Multi-store outdoor and cycling retailer with stores across the Sunbelt selling premium road, mountain, and e-bikes plus apparel and accessories. Comparable multi-location retail model with similar brand partners and customer demographics.
• Competitive Cyclist: Premium online bicycle retailer focused on enthusiast road and mountain categories with deep brand assortment (Santa Cruz, Pivot, etc.). Competes with Bicycles Etc. on the high-end mountain and road bike shopper that may research online before purchasing.
• Academy Sports + Outdoors: Multi-category sporting goods chain with meaningful bicycle and outdoor recreation assortment, particularly strong in the South. Overlaps with Bicycles Etc. on entry-level bikes, family cycling, and accessories at competitive price points.
• Dick's Sporting Goods: National big-box sporting goods retailer carrying entry-level to mid-range bicycles, parts, accessories, and apparel across many categories. Competes for casual/family cycling customers and entry-level bike buyers in the Jacksonville market.

Direct peers

• Mike's Bikes: Multi-location independent bicycle retailer on the West Coast carrying premium road, mountain, and e-bike brands with in-house service, community rides, and VIP customer experience. Operates a comparable full-service multi-store model targeting enthusiast and family riders.
• Trek Bicycle Stores: Trek's own retail store network sells the same premium Trek lineup (Domane, Madone, Marlin, etc.) that anchors Bicycles Etc.'s assortment, with the same multi-category model of road, mountain, e-bike, and kids' bikes plus service. Directly comparable in product mix and customer experience, though backed by the brand manufacturer itself.

Regional players

• Pace Bikes: Independent Florida-based bicycle retailer offering premium bikes, service, and rentals. Comparable in regional positioning and customer demographic, though specific footprint details are not verifiable.
• Bicycle Sport Shop: Long-established multi-location independent bicycle retailer in Austin, Texas offering premium road, mountain, and family bikes with full service and community programs. Closely comparable in operating model, though geographically focused on Central Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bicyclesetc
• Facebookfacebook.com/BicyclesEtcJax
• Instagraminstagram.com/bicyclesetcjax
• LinkedInlinkedin.com/company/bicycles-etc.-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BICYCLES ETC. LLC