BIESSE GROUP

What BIESSE GROUP does

BIESSE GROUP is an Italian industrial packaging company founded in 1992 through the merger of BI&ESSE SAS (Ponte San Marco, Brescia) and BIESSE PACKAGING (Bagnatica, Bergamo / Livorno), and remains under the ownership of founder Bruno Bindoni. It sells both packaging machinery and consumable packaging materials from four primary Italian locations spanning Lombardy, Tuscany, and Emilia-Romagna, with additional subsidiaries BIESSE automazioni srl (Bergamo) and BB packaging srl (Reggio Emilia).

The company's core technology comprises a full-spectrum industrial packaging portfolio: equipment including flowpack machines, tunnel packaging machines (FP560, FP6000), pallet wrappers (fasciapallet), bundling machines (fardellatrici), cartoners, strappers, tapers, labelers, inkjet markers, hot melt applicators, conveyor systems, and fill-and-protection systems; plus consumable materials including standard and technical stretch films (including Green Film Technology with up to 70% plastic reduction and 50% regenerated content), shrink films, adhesive tapes (including PET ECO at 85% recycled plastic), strapping, labels and ribbons, and cushioning materials.

BIESSE operates a consultative direct-sales model: customers initiate contact through website quote-request forms or by phone/email, technical specialists recommend equipment and materials, and the company delivers consumables from stock via its owned logistics fleet. Revenue is generated through machinery sales (one-time), consumable materials (recurring), technical services/maintenance, and operating-lease (noleggio operativo) for machinery. Pricing is quote-based and not publicly disclosed. The company serves industrial manufacturers across sectors requiring pallet stabilization and product protection during transport and storage, and emphasizes sustainability through its Biesse Green sub-brand. It is ISO 9001 certified across both principal operating entities.

Name

BIESSE GROUP

Legal name

BI&Esse S.a.s. di Bindoni Bruno & C.

Website

https://biesse-group.it

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

BIESSE GROUP is an Italian, founder-owned industrial packaging company founded in 1992 that sells packaging machinery (flowpack, pallet wrappers, strappers, labelers) and consumable materials (films, tapes, strapping) to industrial manufacturers across Lombardy, Tuscany, and Emilia-Romagna through a consultative direct-sales model with operating-lease options.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (423830), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industry

Conveying, Feeding & Material Handling for Packaging Lines (IMALAOAG)

Keywords

• Industrial packaging machinery
• Packaging materials supply
• Pallet wrapping equipment
• Strapping machines
• Industrial wrapping films

Headquarters

HQ city

Bedizzole (Brescia)

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Packaging Machinery Sales: Sale of industrial packaging and wrapping machinery including wrapping machines, strapping machines, cartoners, box formers, tape sealers, label applicators, and hot melt applicators. The company also offers machinery rental (noleggio operativo) as an alternative to outright purchase, providing flexibility for customers.
2. Packaging Materials Sales: Sale of consumable packaging materials including stretch film, shrink film, adhesive tape, strapping, labels and ribbons, and protective filling materials. Materials are available from stock with rapid delivery.
3. Technical Services and Consulting: Pre-sale technical consulting to help customers select optimal machinery and materials, scheduled maintenance services, spare parts supply, and technical support. These services are bundled with product sales and ongoing customer support.
4. Operating Lease (Noleggio Operativo): Packaging machinery available through operational leasing, providing maximum technical flexibility for customers who prefer not to purchase equipment outright.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BIESSE GROUP manufactures and sells industrial packaging machinery (confezionatrici, fasciapallet, fardellatrici, cartonatrici, reggiatrici, nastratrici, etichettatrici, applicatori hot melt, orbital wrappers, box formers, inkjet markers) along with consumable packaging materials (stretch films, shrink films, adhesive tapes, strapping, labels and ribbons, cushioning materials, hot melt adhesives). The company provides single-source supply of machinery and materials for industrial packaging lines, with consultative pre-sale support and dedicated after-sales service, plus operating lease (noleggio operativo) as an alternative to outright purchase.

Product overview

BIESSE GROUP is an industrial packaging company that provides a comprehensive portfolio of packaging machinery and materials. The product portfolio is organized into two main categories: equipment (attrezzature) and materials (materiali). Equipment includes packaging machines (confezionatrici), pallet wrappers (fasciapallet), bundling machines (fardellatrici), cartoning machines (cartonatrici), handle applicators, orbital wrappers, strapping machines, box formers, taping machines, material handling systems, fill and protection systems, inkjet markers, labelers, print/apply systems, label printers, and hot melt applicators. Materials include stretch films (standard and technical), shrink films, adhesive tapes, strapping materials, labels and ribbons, cushioning materials, and hot melt adhesives. The company operates through subsidiaries including BI&ESSE SAS (Brescia), BIESSE PACKAGING (Bergamo and Livorno), BIESSE AUTOMAZIONI, and BB PACKAGING. Founded in 1992, the company serves industrial packaging needs with a focus on sustainability and eco-friendly solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Biesse Green: Green packaging solutions including films made with recycled materials and reduced plastic usage for environmental sustainability.

Products and services

• Industrial Packaging Machines (Confezionatrici) Industrial packaging machines including bell/campana type, semi-automatic and automatic tunnel systems, and flowpack machines for various industrial packaging applications.
• Pallet Wrapping Machines (Fasciapallet) Pallet wrapping machines for securing palletized loads, including models such as Simply, Motion, Discovery, Smart Wrap, Wing Wrap, Eddy, Nimbly, The Ring, and Ironman.
• Bundling Machines (Fardellatrici)
• Cartoning Machines (Cartonatrici)
• Orbital Wrapping Machines (Avvolgitori orbitali)
• Strapping Machines (Reggiatrici)
• Box Forming Machines (Formatori di scatole)
• Taping Machines (Nastratrici)
• Labeling Machines (Etichettatrici)
• Inkjet Markers (Marcatori)
• Hot Melt Applicators (Applicatori Hot Melt)
• Stretch Films (Film estensibile) Stretch films for pallet wrapping including standard, light, power/super power, elite Iron, and pre-stretched variants in various thicknesses and colors.
• Shrink Films (Film Termoretraibile)
• Adhesive Tapes (Nastro adesivo) Adhesive tapes including PVC, BOPP (acrylic, solvent, hot melt), paper masking, reinforced, strapping, duct tape, and aluminum tapes.
• Strapping Materials (Reggia)
• Cushioning and Protection Materials (Riempimento e protezione) Cushioning and protection materials including air bubble film, Cell-air, corrugated cardboard rolls, paper and foam corner protectors, Pelaspan, and Korrvu suspension packaging.
• Hot Melt Adhesives (Colla a caldo)
• Handle Applicators (Manigliatrici)
• Fill and Protection Systems (Sistemi di riempimento e protezione)
• Print and Apply Systems (Stampa/applica)
• Labels and Ribbons (Etichette e Ribbon)
• Material Handling Conveyors (Movimentazione) Material handling equipment including conveyor systems like GH 1000/400, GH 2000/600, GHS series, GHR series, GHL 400, and roller conveyors.

Quantifiable outcome

• Up to 70% plastic reduction using thin-gauge technical films compared to standard films
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sealed Air: Global packaging giant whose product families (Instapak, Fill-Air Rocket, Padez, Fas-Fill EZ, New Air I.B. Flex) BIESSE distributes in Italy. A direct upstream principal and a broad incumbent competing for the same end-customer wallet with much larger R&D and global reach.
• Signode: Global leader in strapping systems (equipment + consumables), directly competing with BIESSE's reggiatrici and reggia product lines across industrial end-users.
• Krones AG: German-headquartered global packaging machinery group primarily serving beverage and food. Broad incumbent in industrial packaging lines with overlapping flow pack and end-of-line capabilities, though focused on larger-line applications.
• Multivac: German packaging machinery specialist in tray sealing, flow pack, and labeling. Overlaps with BIESSE's confezionatrici and etichettatrici product families for industrial food and non-food applications.
• Smurfit Kappa: Global paper-based packaging giant with significant corrugated and protective materials exposure. Competes for the same Italian industrial customer budget on the materials/consumables side and benefits from substantially larger scale.

Direct peers

• Robopac: Aetna Group's flagship brand and one of the global leaders in pallet wrapping machinery. Direct competitor to BIESSE's fasciapallet range and a benchmark for the segment BIESSE targets with Ironman, Smart Wrap, and Ring models.
• Storopack: Specialist in protective packaging and cushioning materials including air pillow, paper, and foam systems. Directly comparable to BIESSE's 'Sistemi di riempimento e protezione' equipment and 'Riempimento e protezione' consumables categories.
• Ranpak: Provider of paper-based protective packaging including Korrvu suspension packaging — a brand BIESSE carries. Direct overlap in cushioning/protection materials consumed by the same industrial e-commerce and manufacturing customers.
• IMA Group: Italian-headquartered global leader in packaging machinery for pharmaceuticals, cosmetics, food, and industrial end-of-line applications. Direct competitor in automated packaging equipment with a far larger international footprint, but BIESSE serves overlapping industrial end-of-line use cases (cartoning, flow pack, pallet wrapping) for Italian SMEs.
• Aetna Group: Italian specialist in end-of-line packaging machinery including pallet wrappers (Robopac brand), stretch film, and strapping systems. Directly comparable product portfolio to BIESSE's fasciapallet, reggiatrici, and film estensibile lines, with similar Italy-centric heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/biesse_group/channel/?hl=it
• LinkedInlinkedin.com/company/biesse-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIESSE GROUP