BIG SMASH !

What BIG SMASH ! does

BIG SMASH ! is a French premium fast-food restaurant chain operating under the legal entity Smash N Shake (SIREN 929765246), headquartered in Toulouse. Founded in 2021 by Selim Jaouadi, who previously scaled New School Tacos in the French street-food category, the company targets individual consumers aged roughly 18-40 seeking quality fast food with American street-food aesthetics. Its core products are signature smash burgers - steak pressed on a hot plancha for caramelization and served on a potato bun - alongside Louisiana-style house-marinated fried chicken, plus hot dogs, sides, desserts, and the newer Taco Smash line. All meats are halal-certified (AVS and Achahada), an explicit positioning lever in the French market. Menu prices for individual burgers range from €6.90 to €8.90, with menu combinations from €8.90 to €14.90.

The company runs a hybrid distribution model: as of May 2025, 7 restaurants are operating across France (with Toulouse as the densest cluster, followed by Montpellier, Lyon, Paris, Échirolles, Muret, Fenouillet, and Blagnac) plus a 2024 international beachhead in Tanger, Morocco. Customers can order via dine-in, proprietary Click & Collect (shop.bigsmash.fr), or third-party delivery through Deliveroo and Uber Eats. In 2023, the company opened its franchise program to external investors, providing an 8-week training curriculum, brand standards, and recurring brand and marketing fees in exchange for a one-time entry fee and ongoing royalties. With 10 additional projects in the pipeline (Nîmes, Le Havre, a fourth Toulouse site, Carcassonne, among others), the franchise model is the principal scaling mechanism.

Revenue mechanics span three streams: per-transaction food and beverage sales at restaurant locations, franchise fees (entry plus royalties), and delivery transaction commissions via third-party platforms. Network-wide annual revenue is disclosed at €1.2M on the franchise page with an average daily revenue per restaurant of €3K - figures that suggest relatively early-stage unit economics and a parent-entity revenue base materially below the aggregate franchisee GMV. The company is privately held with no disclosed external venture or private equity backing.

Name

BIG SMASH !

Legal name

Smash N Shake

Website

https://bigsmash.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BIG SMASH ! is a French fast-food chain founded in 2021 in Toulouse, operating smash-burger and Louisiana-fried-chicken restaurants across France and Morocco, with a halal-certified, franchise-led model targeting premium street-food consumers.

Ownership category

akta.pro rank

Product category

Quick-Service Burger & Fried Chicken Restaurants

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

Keywords

• Smash burger restaurant
• Fried chicken fast food
• Halal fast food chain
• Restaurant franchise network
• Premium street food

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Food & Beverage Sales: Direct sales from dine-in customers at Big Smash restaurant locations. Customers purchase burgers, fried chicken, sides, drinks, and desserts at prices ranging from €0.40 (sauces) to €14.90 (Big Combo).
2. Franchise Fees: One-time entry fee for franchisees to access the Big Smash concept, methods, and support throughout the contract duration. Additionally, franchisees pay ongoing royalties (brand fee and marketing fee) to support network operations.
3. Delivery & Click & Collect: Online ordering through proprietary shop.bigsmash.fr for Click & Collect plus third-party delivery partnerships with Deliveroo and Uber Eats, generating additional revenue from platform commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BIG SMASH ! operates a fast-food restaurant chain specializing in smash burgers (steak smashed on a hot plancha for caramelization, served on potato buns) and Louisiana-style house-marinated fried chicken, complemented by chicken burgers, hot dogs, surf-and-turf items, sides, desserts, beverages, and a kids' menu. All meats are halal-certified (AVS and Achahada). The company also sells a franchise program with an 8-week training curriculum that allows independent operators to open Big Smash locations across France and internationally.

Product overview

BIG SMASH ! is a French fast food restaurant chain specializing in smash burgers and fried chicken, inspired by American street food. The company operates a portfolio of products centered around its signature SMASH BURGERS (steak smashed on a hot plancha, served on potato bun) and FRIED CHICKEN (Louisiana-style marinated and breaded chicken breast). The product lineup includes core offerings such as Smash Burgers, Chicken Burgers, Fried Chicken, Hot Dogs, Surf & Turf products, and the new Taco Smash. Complementary products include Sides (fries, pops, salads, grilled cheese, sauces), Desserts & Ice Cream (sundaes, milkshakes, grilled Nutella), Beverages, and Kids Menu. The company also offers a Franchise Program for opening new locations and a Click & Collect online ordering service. As of May 2025, the network comprises 7 open restaurants with 10 projects in development.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash Burgers
• Chicken Burgers
• Fried Chicken
• Hot Dogs
• Surf & Turf Products Products combining beef and seafood: Surf Turf burger and Crevettes Panées (breaded shrimp) with Big Sweety sauce. For individual diners seeking variety.
• Taco Smash New taco product available in classic or spicy versions, ordered individually or as a combo. For individual diners.
• Sides Side dishes including Frites (nature, épicées, cheddar, cheddar bacon), Pops (nature, cheddar, cheddar bacon), Little Wrap, Little Wrap Spicy, Little Smash, Big Salade, Grilled Cheese, and sauces. For individual diners and families.
• Desserts & Ice Cream Desserts including Big Sundae, Big Sundae Pistachio, Milkshake, Milkshake Pistache Macadamia, Grilled Nutella, Kool Dog, and Kinder Country. For individual diners, families, and children.
• Beverages Drinks including Coca Cola, Evian, Volvic, Badoit, Fuze Tea Pêche, Red Bull, Capri-Sun, Thé & Limonade (Thé Blanc Tropical, Red Cherry, Fizz Yuzu, Blue Mango Passion, Lime Watermelon). For individual diners and families.
• Kids Menu Children's menu (ages 7-11) including Big Kids with choice of cheeseburger or nuggets, fries, dessert, drink, and toy. For families with children.
• Menu Combos Combo meals bundling burgers with sides and drinks. Includes Big Combo (two burgers with sides and drink) and various burger menus. For individual diners seeking a value meal.
• Franchise Program Franchise opportunity allowing investors and operators to open Big Smash restaurants. Includes 8-week training program, operational support, and access to the brand concept. For investor franchisors and managing franchisors seeking above-average returns.
• Click & Collect Online Ordering Online ordering system for in-restaurant pickup via shop.bigsmash.fr. Customers place orders at the selected location and collect their food. For individual diners seeking fast pickup.

Quantifiable outcome

• €3K average daily revenue per restaurant
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Big Smash products for home delivery across most restaurant locations. Orders placed through Deliveroo platform with variable commission structure typical of food delivery partnerships.
• Uber EatscoreChannel Partner/ Reseller/ DistributorFood delivery partnership covering the majority of Big Smash restaurant locations. Platform enables customers to discover and order Big Smash products for delivery with standard delivery fee structure.
• Smash N ShakecoreOthersLegal entity name of the operating company behind Big Smash brand. Registered at 5 impasse de la Colombette, 31000 Toulouse. SIREN: 929765246.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• McDonald's France: Dominant French QSR incumbent with the largest share of the ~2 billion burgers/year market cited on Big Smash's franchise page; competes on price, speed and ubiquity rather than premium-burger positioning.
• Burger King France: Major global burger QSR brand in France; competes in the same hamburger category with much greater marketing scale, though positioned at a lower price tier than Big Smash's premium offering.
• Big Mamma: Large French restaurant group with a broad premium casual-dining portfolio; comparable premium-QSR positioning in France but operates full-service trattorias/eateries rather than QSR-format burger chains.

Direct peers

• O'Tacos: Leading French halal fast-food franchise chain; comparable in target demographic (halal-conscious young consumers), franchise-led GTM motion, French QSR positioning and price-point tier, though differentiated by tacos vs. burgers.
• King Marcel: French premium-burger QSR chain with house-smash patties and a franchise model; closest French-born competitor to Big Smash on smash-burger execution, urban dine-in format and franchise-led expansion.
• Memphis Coffee: French American-diner-style restaurant chain serving burgers and related comfort food; comparable on American street-food positioning, multi-channel ordering and broad French footprint, though a broader menu with sit-down emphasis.
• New School Tacos: Founder Selim Jaouadi's previous venture; same operator playbook (premium ethnic QSR + franchising + halal + American street-food positioning) applied to the tacos category — provides direct proof of the founder's ability to scale a similar concept.
• Big Fernand: French-born gourmet-burger QSR chain with a national footprint; comparable premium-burger positioning and franchise/direct-operated hybrid model, though focused on traditional patties rather than smash technique.
• Five Guys: US-origin smash-burger QSR expanding aggressively across France; the closest direct competitor on product (smash-style burger on soft bun) and target customer (premium-burger-seeking consumers), though Five Guys operates without halal positioning.
• Black & White Burger: French gourmet-burger chain; comparable on premium-ingredient positioning, urban locations and dine-in casual format, though differentiated by non-halal meat sourcing and absence of a fried-chicken anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bigsmash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG SMASH !