Big Spring Lake Golf

What Big Spring Lake Golf does

Big Spring Lake Golf Club operates a single 18-hole, Par 72 semi-private golf course at 860 Country Club Road in Albertville, Alabama, serving Marshall County and the surrounding Sand Mountain region. The course accommodates all skill levels via four sets of tee boxes (5,022 yards from forward tees to over 6,100 yards from the back), with tree-lined doglegs, eight holes featuring water, and a signature three-hole closing stretch known as 'The Loop.' The club is currently under new management that has reopened the facility to all golfers and is executing ongoing course improvements.

The business operates four revenue streams: (i) public green fees for daily play at $28-$45 per round plus cart, with twilight rates after 3:00 PM and a senior discount on Mondays and Fridays; (ii) a monthly family membership at $110 per month covering member, spouse, and children under 23 in school, requiring a 12-month commitment; (iii) tournaments and group outings with direct sales outreach; and (iv) wedding and private event venue hosting. Tee times are booked through separate public and member portals on the TeeItUp platform (powered by Golf Channel Solutions), with a dedicated mobile app on iOS and Android, an email E-Club, and presence on Facebook, Instagram, and Twitter.

The company is a privately held, single-site operator with 7 employees, no institutional investors, and no disclosed parent company. There is no proprietary technology stack beyond standard golf booking and CMS infrastructure, no patents or trademarks on record, and no disclosed founding date or historical ownership timeline beyond the recent management transition. The competitive position is local and community-anchored rather than scalable or technology-driven.

Name

Big Spring Lake Golf

Legal name

Big Spring Lake Golf Club

Website

https://bigspringlakegolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Spring Lake Golf Club is a privately held, semi-private 18-hole Par 72 golf course in Albertville, Alabama, offering daily public play, family memberships, tournaments, and wedding/event hosting to individual golfers, families, and groups in Marshall County.

Ownership category

akta.pro rank

Product category

Public Golf Course / Golf Club Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Public golf course
• Golf club membership
• Golf event hosting
• Tournament outing services
• Semi-private golf course

Headquarters

HQ city

Albertville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees (Daily Play): Revenue from daily golf play by non-members. Customers pay green fees plus cart rental for 9 or 18 holes on weekdays or weekends.
2. Golf Memberships: Monthly subscription membership at $110/month covering the member, spouse, and children under 23 in school. Members receive unlimited golf with only cart rental fees additional. Requires 12-month commitment.
3. Cart Rental: Revenue from golf cart rentals, included with green fees and included in some promotional rates (e.g., Senior Day).
4. Events and Tournaments: Revenue from hosting tournaments, golf outings, and special events for groups. Expert staff helps create custom experiences for corporate and private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Big Spring Lake Golf Club operates an 18-hole Par 72 semi-private golf course in Albertville, Alabama, offering daily green-fee play, a $110/month family membership with unlimited golf, tournament and corporate outing hosting, and wedding/private event venue rental. The facility accommodates all skill levels through 4 sets of tee boxes ranging from 5,022 to over 6,100 yards.

Product overview

Big Spring Lake Golf Club is a semi-private golf course offering a single, comprehensive golf experience centered around its 18-hole, Par 72 course with multiple tee box configurations. The club's product portfolio includes public and member tee time booking through separate portals, a monthly membership program, tournament and outing hosting services, and wedding/event venue rental. Supplementary offerings include a photo gallery, scorecard access, an email E-Club, and a mobile app for iOS and Android. The course features challenging play with water hazards and tree-lined doglegs, appealing to golfers of all skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Par 72 golf course with 4 sets of tee boxes ranging from 5,022 yards (beginners/forward tees) to over 6,100 yards (experienced/back tees). Features tree-lined doglegs, 8 holes with water features, and a signature closing stretch known as "The Loop" (holes 16-18). Designed to accommodate all skill levels with a relaxed dress code.
• Golf Tee Time Booking Online tee time booking service with separate portals for public and member play. Public rates include weekday 9 holes at $28 and 18 holes at $40; weekend 9 holes at $30 and 18 holes at $45; twilight rate $30 after 3:00 PM; senior rate $30 on Monday/Friday for ages 60+ with cart included.
• Golf Club Membership Recurring monthly family membership at $110/month covering the member, spouse, and children under 23 in school. Includes unlimited golf with only cart rental as an additional cost; requires a 12-month commitment.
• Tournaments & Outings Hosting Event hosting service for golf tournaments, corporate outings, charity fundraisers, and group bookings. Expert staff assist in creating customized experiences for groups and organizations.
• Wedding & Private Event Hosting Venue rental service hosting weddings and private celebrations at the golf club facility in Albertville, Alabama.
• Cart Rental Golf cart rental service bundled with green fees and included in promotional rates such as the Senior Day offer; available to both members and public players.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Troon: Largest golf management company in the world, operating hundreds of courses ranging from daily-fee to private clubs. Comparable as a broader incumbent in golf facility management, though at much larger scale.
• Pebble Beach Company: Operates premium golf resorts including Pebble Beach Golf Links, combining course operations with hospitality and event hosting. Comparable golf-course-plus-events business model at the high end of the market.
• American Golf Corporation: Owns and operates a large portfolio of public and private golf facilities across the U.S. Comparable core offering (daily-fee and member play) but at much greater scale and geographic diversification.
• Topgolf Callaway Brands: Diversified golf entertainment and equipment company, including Topgolf venues and Callaway golf equipment. Comparable end-customer (recreational golfers) but a fundamentally different entertainment-centric business model.
• Bandon Dunes Golf Resort: Destination golf resort with multiple 18-hole courses and event/retreat hosting. Comparable golf-led resort business model with green-fee and event revenue, though at a higher-end resort positioning.
• Invited (formerly ClubCorp): Owns and operates a national network of private golf and country clubs with membership-based access. Comparable membership-driven golf club model, though focused on private rather than semi-private facilities.

Direct peers

• KemperSports: Third-party manager of golf courses, clubs, and resorts across the U.S., including many semi-private and municipal facilities similar to Big Spring Lake. Directly comparable as a management/operator of regional public-access golf properties.
• Eagle Golf: Manages municipal, daily-fee, and semi-private golf courses across the U.S. Directly comparable as a third-party operator of public-access regional golf properties with similar green-fee and event revenue mixes.
• Heritage Golf Group: Owns and operates a portfolio of daily-fee, semi-private, and private golf clubs in the U.S. Closely comparable business model: single-asset or small-portfolio regional golf courses monetized through green fees, memberships, and events.

Others

• NBC Sports Next (Golf Channel Solutions): Provides the GolfNow-powered website, mobile app, and booking platform used by Big Spring Lake. Ecosystem/technology enabler rather than a competitor, but materially comparable as the underlying tech infrastructure for the club's digital presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/big-spring-lake-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Spring Lake Golf