BikeBiz

What BikeBiz does

BikeBiz (legal entity: Valosi Pty Ltd) is a Sydney-based multi-brand motorcycle retailer founded in 1999. It operates two physical showrooms — one in Parramatta and one in Granville — and holds authorized dealership representation for seven major OEMs: Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, and Suzuki. The business serves individual riders and motorcycle buyers in the Greater Sydney area and, via its e-commerce platform, customers across Australia.

The company's technology footprint is centered on its e-commerce website and a dedicated OEM parts ordering portal at parts.bikebiz.com.au. The parts portal includes a "Parts Finder" search tool for identifying replacement components across the brand portfolio. A buy-now-pay-later integration with Zip Co extends payment optionality at checkout, and a "Bikebiz Toolbox" promotional discount mechanism functions as an ongoing customer-offer lever. Featured product lines include Alpinestars safety technology such as the Tech Air 5 airbag system and the Martinator helmet.

The business model is omnichannel B2C retail. Revenue is generated across five streams: new motorcycle unit sales, used motorcycle sales, parts and accessories, in-house workshop servicing, and finance/insurance origination commissions. Online sales are fulfilled with Australia-wide shipping, while the workshop provides recurring service revenue tied to the local installed base. Multi-brand OEM authorizations support both volume and premium-segment positioning, and finance commissions layer additional margin on top of unit transactions.

Name

BikeBiz

Legal name

Valosi Pty Ltd

Website

https://bikebiz.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

BikeBiz is a Sydney-based multi-brand motorcycle retailer (Valosi Pty Ltd, since 1999) operating Parramatta and Granville showrooms plus an Australia-wide e-commerce platform, selling Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, and Suzuki motorcycles alongside parts, accessories, workshop servicing, and finance/insurance to individual riders.

Ownership category

akta.pro rank

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new motorcycles from major brands including Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, and Suzuki across sport, naked, adventure, cruiser, motocross, scooter, touring and ATV categories.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles with in-house workshop inspection and certification.
3. Motorcycle Gear and Accessories: Sale of road gear, MX gear, adventure gear, helmets, boots, jackets, protection equipment and accessories. Includes parts and spares.
4. Workshop Services: Service center operations providing maintenance and repair services for motorcycles.
5. Finance and Insurance Services: In-house bank finance and insurance options offered to customers purchasing motorcycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BikeBiz is a Sydney-based motorcycle retailer operating two physical showrooms (Parramatta and Granville) and a national e-commerce platform. The company sells new motorcycles from seven major brands (Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, Suzuki), pre-owned motorcycles, riding gear across road/MX/adventure categories, and a comprehensive parts and accessories catalog. Supporting services include in-house workshop servicing, OEM parts ordering, in-house bank finance and insurance, and a parts finder tool for vehicle-specific compatibility.

Product overview

BikeBiz is a Sydney-based motorcycle dealer and e-commerce platform offering a comprehensive range of motorcycles and riding equipment. The core offerings include new motorcycles from seven major brands (Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, Suzuki), used motorcycles including LAMS-approved options, and three gear categories (Road Gear, MX Gear, and Adventure Gear). Supporting products include an extensive Parts & Accessories catalog with sub-categories for protection parts, plastics, and mirrors, plus the Parts Finder tool for vehicle-specific searches. Additional services include Bikebiz Toolbox (promotional discount codes), Bikebiz Best Buys (exclusive deals), OEM parts ordering, service center workshops, finance/insurance options, gift cards, and a blog content hub. The business operates physical showrooms in Parramatta and Granville with Australia-wide online delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycles Sale of new motorcycles from major manufacturers including Yamaha, Honda, Kawasaki, Aprilia, BMW, Triumph, and Suzuki, offered to individual riders across sport, naked, adventure, cruiser, motocross, scooter, touring and ATV categories.
• Used Motorcycles Pre-owned motorcycle sales including LAMS-approved options, with sell-your-motorcycle trade-in program and in-house workshop inspection.
• Road Gear Riding apparel for street motorcycles including boots, helmets, jackets, pants, thermal wear, wet weather gear, casual wear, gloves, intercoms, leather suits, protection, and visors/goggles from brands such as AGV, Alpinestars, Cardo, Dririder, Merlin, Oxford, and RST.
• MX Gear (Motocross) Motocross riding equipment including boots, gloves, goggles, helmets, jerseys, pants, and protection gear from Fly Racing, Shot, TCX, Nitro, Airoh, and Suomy brands.
• Adventure Gear Gear for adventure motorcycles including boots, gloves, helmets, jackets, pants, and visors from Alpinestars, BMW, Ixon, and Falco.
• Parts & Accessories Motorcycle parts and accessories catalog including bearings, brakes, clutch, drive, electrical, engine, exhausts, fluids, controls, lighting, luggage, mirrors, plastics, protection, security, storage, and tyres & wheels.
• Service Centers Workshop and service facilities at Parramatta and Granville providing motorcycle maintenance and repair services.
• OEM Parts Genuine OEM parts ordering system accessible through parts.bikebiz.com.au for Yamaha, Honda, Kawasaki, and Suzuki motorcycles.
• Gift Cards Digital gift cards available for purchase, allowing recipients to choose their own motorcycle gear and accessories.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Yamaha Motor AustraliacoreChannel Partner/ Reseller/ DistributorYamaha is a primary brand represented at BikeBiz, with dedicated showroom space at Parramatta location. BikeBiz sells new Yamaha motorcycles, offers Yamaha specials and deals, and provides genuine Yamaha OEM parts through parts.bikebiz.com.au.
• Honda AustraliacoreChannel Partner/ Reseller/ DistributorHonda motorcycles are sold at BikeBiz Granville location with dedicated showroom presence. Offers Honda specials, new motorcycle range, and genuine Honda OEM parts.
• Kawasaki Motors AustraliacoreChannel Partner/ Reseller/ DistributorKawasaki brand represented at BikeBiz Granville with dedicated showroom. Full Kawasaki motorcycle range available including sport, naked, and adventure bikes.
• BMW Motorrad AustraliacoreChannel Partner/ Reseller/ DistributorBMW motorcycles sold at BikeBiz Granville location. Full range of BMW motorcycles and BMW-accessories branded gear available.
• Triumph Motorcycles AustraliacoreChannel Partner/ Reseller/ DistributorTriumph brand represented at BikeBiz Granville showroom with full motorcycle range available.
• Suzuki AustraliacoreChannel Partner/ Reseller/ DistributorSuzuki motorcycles sold at BikeBiz Parramatta location. Full Suzuki motorcycle range and OEM parts available.
• Piaggio Group (Aprilia)coreChannel Partner/ Reseller/ DistributorAprilia motorcycles sold at BikeBiz Parramatta showroom with dedicated brand representation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MotorCycle Holdings Limited: ASX-listed (MTO) Australian multi-store motorcycle retail group operating across multiple states, offering new and used motorcycles, parts, accessories and service. Comparable to BikeBiz as a larger, publicly-traded multi-brand motorcycle dealer but with broader geographic footprint and institutional ownership.
• Eagers Automotive Limited: ASX-listed (APE) largest automotive retail group in Australia and New Zealand. While primarily focused on cars, the group has expanded into adjacent verticals and represents the type of large institutional player that could acquire or compete with independent motorcycle dealers like BikeBiz through acquisition-driven rollups.

Direct peers

• Sydney City Motorcycles: Sydney-based multi-brand motorcycle dealer with showrooms, parts and service, competing for the same metro customer base as BikeBiz across new/used motorcycles and riding gear. Direct geographic competitor in the Sydney market.
• Procycles: Australian motorcycle retailer offering new and used motorcycles, parts and accessories across multiple OEM brands. Comparable multi-brand dealership business model serving Australian riders with both showroom and online channels.
• TeamMoto: Multi-brand Australian motorcycle retail chain representing several of the same OEMs as BikeBiz (Yamaha, Honda, Kawasaki, Suzuki, Triumph), with multiple showrooms across multiple states offering new and used bikes, parts, service and finance. Direct competitor with broader geographic reach and similar multi-brand dealership model.
• Motorcycle Accessories Supermarket: Trans-Tasman motorcycle parts and accessories retailer (New Zealand-headquartered with Australian reach) offering extensive gear, parts and accessory catalogs online. Directly comparable to BikeBiz's parts/accessories e-commerce business and competes for the same aftermarket wallet.
• Casula Motorcycles: Sydney-based motorcycle dealer operating multiple brands with new and used sales, parts and workshop services. Directly competes with BikeBiz for Sydney metro riders across overlapping OEM brands and customer segments.

Emerging players

• Bikesales.com.au: Australia's largest online motorcycle marketplace where private sellers and dealers list new and used motorcycles, parts and accessories. Different business model (marketplace vs. dealer) but addresses the same customer purchase journey and competes for parts/accessories spend that BikeBiz captures through its e-commerce channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9xj8sV5H7gzagxN3ppwyEg
• Facebookfacebook.com/BikeBizNews
• Instagraminstagram.com/bikebiz
• TikToktiktok.com/@bikebizmotorcycles
• LinkedInlinkedin.com/company/bikebiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikeBiz