Sydney City Motorcycles

Motorcycle Gear & Parts Retailsydneycitymotorcycles.com.au

Sydney City Motorcycles is a privately held Australian motorcycle gear, parts, accessories and tyres retailer, operating since 1992 via an e-commerce site on the Neto platform and a Campbelltown, NSW showroom, serving individual road, off-road and DIY enthusiast riders.

Company typePrivate
Founded1992
HeadquartersLane Cove, Australia
Headcount101–250
GTM typeB2C
OfferingServices

What Sydney City Motorcycles does

Sydney City Motorcycles is a privately held Australian specialty retailer of motorcycle gear, parts, accessories and tyres, operating continuously since 1992 out of a showroom at 14 Blaxland Road, Campbelltown, NSW. Its catalog is organized into five core categories — Road Gear (helmets, jackets, jeans/pants, gloves, boots, race suits, protection, wet-weather and thermals), Off-Road/MX Gear (helmets, goggles, jerseys, pants, gloves, boots, protection), Parts (filters, brake and clutch components, chains, exhausts, oils, spark plugs, sprockets, wheels, tools), Accessories (bike luggage, battery chargers, phone mounts, Bluetooth communications, security, cleaning), and Tyres (road, cruiser, adventure, touring, scooter, track, MX/Enduro, ATV/UTV) — supplemented by a digital gift card line. The product portfolio is sourced from 40+ branded manufacturers including AGV, Shoei, HJC, Alpinestars, Dainese, RST, Sidi and others, spanning price points from roughly A$2 to over A$2,300.

Sydney City Motorcycles firmographics

Firmographics

Name: Sydney City Motorcycles
Legal name: Sydney City Motorcycles
Website: https://sydneycitymotorcycles.com.au
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 101–250 employees
Short description: Sydney City Motorcycles is a privately held Australian motorcycle gear, parts, accessories and tyres retailer, operating since 1992 via an e-commerce site on the Neto platform and a Campbelltown, NSW showroom, serving individual road, off-road and DIY enthusiast riders.
Ownership category
akta.pro rank

Sydney City Motorcycles industry classification

Industry

Product category: Motorcycle Gear & Parts Retail
NAICS: Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
SIC: Retail-Nonstore Retailers (5960), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
akta.pro secondary industries: ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

Motorcycle gear retail
Motorcycle parts
Riding apparel
Motorcycle accessories
Motorcycle tyres

Where Sydney City Motorcycles is headquartered

Location

Headquarters

HQ city: Lane Cove
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Sydney City Motorcycles business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Retail Product Sales: The primary revenue stream is direct retail sales of motorcycle gear, parts, accessories, and tyres through their e-commerce website and showroom. Products include helmets, jackets, pants, gloves, boots, race suits, protection gear, parts components, and accessories from multiple branded manufacturers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product pricing across all categories

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Sydney City Motorcycles product offering

Product offering

Core offering

Sydney City Motorcycles is a motorcycle retailer selling riding apparel, replacement parts, accessories, and tyres through an e-commerce website and physical showroom. The product catalogue is organised into Road Gear, Off-Road/MX Gear, Apparel, Parts, Accessories, and Tyres categories, drawing from 40+ major brands for road, off-road, and DIY motorcycle customers across Australia.

Product overview

Sydney City Motorcycles is an Australian motorcycle gear and parts retailer operating since 1992, offering a comprehensive e-commerce platform for motorcycle riding apparel, replacement parts, and accessories. The product portfolio is organized into five core categories: Road Gear (helmets, jackets, jeans/pants, gloves, boots, race suits, protection, wet weather gear, thermals, spare parts), Off-Road/MX Gear (helmets, goggles, jerseys, pants, gloves, boots, socks, protection), Apparel (accessories, gifts, personal luggage, casual clothing), Parts (air filters, brakes, clutches, chains, exhausts, oils, spark plugs, sprockets, wheels, tools), and Accessories (luggage, battery chargers, phone mounts, Bluetooth communications, security devices, cleaning supplies). Additionally, the store offers Tyres in various categories (road, cruiser, adventure, touring, scooter, MX/Enduro, ATV/UTV) and Gift Cards. The company operates on the Neto e-commerce platform and offers free shipping on orders over $199 within Australia.

Differentiator

Problem solved

Functional benefit

Products and services

Road Gear
Off-Road Gear (MX Gear)
Apparel
Parts
Accessories
Tyres
Gift Cards

Companies that use Sydney City Motorcycles

Customer profile

Segments3 records

Ideal customer profiles3 records

Sydney City Motorcycles technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Sydney City Motorcycles partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Sydney City Motorcycles competitors and assessment

Company assessment

Direct peers

RevZilla: US-based leading online motorcycle gear and parts retailer. Sydney City Motorcycles operates the same direct-to-consumer model selling helmets, jackets, gloves, and parts from the same major brands (AGV, Alpinestars, Dainese, Shoei).
BikeBandit: Online-only motorcycle and ATV parts retailer with deep aftermarket parts catalog. Closely comparable to Sydney City Motorcycles' parts and accessories offering.
Cycle Gear: Multi-channel US motorcycle gear retailer with both e-commerce and physical storefronts. Comparable hybrid model and broad motocross/road category coverage to Sydney City Motorcycles.
Chaparral Motorsports: Online and showroom motorcycle parts and accessories retailer since 1970s. Similar long-operating-history positioning and multi-brand aftermarket parts focus.
Twisted Throttle: Specialty motorcycle accessories retailer focused on adventure and sport-touring gear, luggage, and protection. Overlaps with Sydney City Motorcycles' accessories and parts sub-categories.
Riders Domain: Australian motorcycle parts and accessories e-commerce retailer. Most direct domestic head-to-head competitor given shared Australian geography and overlapping product categories.
MotoSport: Pure-play online retailer of motorcycle, dirt bike, and ATV parts, gear, and accessories. Direct overlap with Sydney City Motorcycles' off-road and parts catalog.

Regional players

FC-Moto: Europe's largest online motorcycle gear retailer with global shipping. Operates the same multi-brand helmet and apparel model in a different geography, competing for cross-border Australian customers.
AME - Australian Motorcycle Equipment: Australian motorcycle parts and accessories wholesaler and retailer. Directly comparable Australian-based competitor serving similar motorcycle repair and DIY enthusiast segments.

Emerging players

SW-Motech: Motorcycle accessories manufacturer/retailer specializing in luggage, protection, and ergonomics. Comparable to the accessories and bike protection sub-categories in Sydney City Motorcycles' catalog.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Sydney City Motorcycles financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sydney City Motorcycles leadership team

Management profile

Number of profiles

Sydney City Motorcycles funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sydney City Motorcycles M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney City Motorcycles

What does Sydney City Motorcycles do?

Is Sydney City Motorcycles a public or private company?

Sydney City Motorcycles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sydney City Motorcycles founded?

Sydney City Motorcycles was founded in 1992. It employs 101 to 250 people.

Where is Sydney City Motorcycles based?

Sydney City Motorcycles is headquartered in Lane Cove, Australia, in the Oceania region.

How does Sydney City Motorcycles make money?

One revenue line is on record: retail Product Sales.

Who are Sydney City Motorcycles's main competitors?

Direct peers on record are RevZilla, BikeBandit, Cycle Gear, Chaparral Motorsports, Twisted Throttle, Riders Domain and MotoSport. Regional players are FC-Moto and AME - Australian Motorcycle Equipment. SW-Motech is listed as an emerging player.

Does Sydney City Motorcycles have an API?

No public API is recorded for Sydney City Motorcycles.

What industry is Sydney City Motorcycles in?

Sydney City Motorcycles's product category is Motorcycle Gear & Parts Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAH, ATV/UTV (Side-by-Side) Riding Gear Retail. Its NAICS code is 441227 and its SIC code is 5960.