Bike Hero

Name

Bike Hero

Legal name

Webike Pte. Ltd.

Website

https://bikehero.sg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mobile Bicycle Repair and Maintenance Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Other Personal and Household Goods Repair and Maintenance (81149)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Mobile bicycle repair
• Doorstep bike servicing
• Bicycle maintenance packages
• Corporate cycle-to-work
• On-demand mechanic services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Bicycle Maintenance Services: One-time and annual subscription-based bicycle maintenance packages (Essential, Advanced, Premium tiers) with clear fixed pricing. Services include safety checks, tuning, cleaning, and washing of bicycle components performed at customer locations. Annual packages offer 20% discount with 2 services per year.
2. Ad-hoc Repairs: Additional repair services such as part replacements (chains, tubes, cables, brake pads) provided at surcharge on top of maintenance packages. Must be paired with a maintenance service unless bike was checked within last 6 months.
3. Corporate Fleet Servicing: Service plans for businesses including employee benefits (cycle-to-work scheme support) and manufacturer partnerships for direct-to-consumer brands offering assembly, home servicing, and warranty support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bike Hero is a mobile bicycle repair and servicing company that dispatches certified mechanics to customers' homes, offices, or carparks across Singapore for doorstep maintenance and repairs. The core offering consists of three tiered packages — Essential (safety check and tuning), Advanced (cleaning plus tuning), and Premium (full wash plus cleaning) — available as one-time services or annual subscriptions, with all parts, transport, and manpower included at fixed transparent pricing.

Product overview

Bike Hero is a mobile bicycle repair and servicing company operating as a single unified service platform with three tiered maintenance packages (Essential, Advanced, Premium) offered at customer doorsteps across Singapore. The core offering is the on-location repair service where certified mechanics come to customers at their home or office. Additional products include ad-hoc repair services, a corporate/business program (Bike Hero for Business) offering manufacturer partnerships and employee benefits, and an educational blog content hub. All services are covered by QBE insurance and include transparent fixed pricing with parts, transport, and manpower included.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Service Entry-level maintenance package providing safety check and basic tuning for brakes, gearing, tires, headset, and saddle. Available as a one-time service (SGD 59) or annual package (SGD 94 for 2 services/year, saving SGD 24). Designed for cyclists who want their bike to be 100% safe to ride.
• Advanced Service Mid-tier maintenance package building on Essential with deep cleaning of cassette, chain, derailleurs, and chainring. Available as a one-time service (SGD 89) or annual package (SGD 142 for 2 services/year, saving SGD 36). Marketed as the most popular choice, designed for cyclists who want smoother shifting and quieter rides.
• Premium Service Top-tier maintenance package including all Essential and Advanced services plus full washing of frame, wheels, handlebar, saddle, and brakes (disk/rim). Available as a one-time service (SGD 129) or annual package (SGD 206 for 2 services/year, saving SGD 51). Ideal for heavily used bikes or riders who want a like-new feel.
• Ad-hoc Repairs Additional repair services beyond maintenance packages, including parts replacement such as chains, tubes, cables, housing, and brake pads. Must be paired with a maintenance service unless the bike has been checked by Bike Hero within the last 6 months. Pricing available on the repair services page.
• Bike Hero for Business Corporate bicycle service program offering manufacturer partnerships (full assembly, home servicing, warranty support for direct-to-consumer brands) and employee benefits (bicycle servicing as employee benefit to complement cycle-to-work schemes). Targeted at Singapore businesses, hospitality operators, and DTC bicycle brands.

Quantifiable outcome

• Service confirmation within 2 hours of booking
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• DecathloncoreStrategic or Co-development PartnerDecathlon partners with Bike Hero for bicycle servicing support, trusting Bike Hero to service their bicycles and provide maintenance services to Decathlon customers in Singapore.
• Fairmont SingaporeminorStrategic or Co-development PartnerFairmont Singapore uses Bike Hero services to maintain bicycles at their property, providing bicycle servicing for guests or hotel operations.
• Swissôtel The StamfordminorStrategic or Co-development PartnerSwissôtel Singapore partners with Bike Hero for bicycle repair and maintenance services at their hotel property.
• GoGreenminorStrategic or Co-development PartnerGoGreen uses Bike Hero Singapore services to support their green transport and bicycle initiatives in Singapore.
• QBE InsurancecoreOthersAll Bike Hero services are insured by QBE Insurance Group. The insurance covers both public liabilities (damage at customer premises) and product liabilities (damage on bike or incurred by customer while riding after service).

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Velofix: Velofix is a North American mobile bike repair franchise operating a near-identical doorstep service model with certified mechanics serving customers at their location, making it the closest international comparable to Bike Hero.
• Beeline Bikes: Beeline Bikes provides mobile bike assembly, repair, and delivery services directly to consumers and bike shops across the United States, overlapping directly with Bike Hero's doorstep service and DTC brand partnership offerings.
• BikeMobile: BikeMobile offers mobile bike repair and assembly services in select US markets, sharing Bike Hero's doorstep-service positioning and DTC brand servicing partnerships.
• Dr. Bike: Dr. Bike operates mobile bicycle repair services in multiple cities, providing on-demand doorstep bike servicing comparable to Bike Hero's model, often with subscription packages.

Regional players

• Anywheel: Anywheel is a Singapore-based dockless bike-sharing operator, sharing the local cycling-micromobility ecosystem and consumer base with Bike Hero.
• SG Bike: SG Bike operates shared bicycle and motorbike rental services in Singapore, addressing the same urban cycling/micromobility demand that drives Bike Hero's service volumes among commuters and enthusiasts.

Broad incumbents

• Halfords: Halfords is a UK-based cycling and motoring retailer with nationwide bicycle servicing operations, illustrating the broader incumbent model of in-store bike repair that Bike Hero disrupts via mobile service.
• Decathlon: Decathlon is both a Bike Hero customer/partner and a global sporting goods retailer with in-store bicycle workshops in Singapore, representing the largest potential competitor and incumbent in the bike service category.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BikeHeroSG
• Instagraminstagram.com/bikeherosg
• LinkedInlinkedin.com/company/bikehero-singapore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Hero