BIKE Magazine
BIKE Magazine is a UK-based digital cycling and bikepacking publication offering a £4/month subscription covering gear reviews, race coverage, and touring content, alongside a directory of cycling-friendly businesses and an annual photography contest, serving cycling enthusiasts and cycling tourists globally.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What BIKE Magazine does
BIKE Magazine is a digital-first cycling and bikepacking publication operated by Webify Media Ltd., a UK private limited company headquartered in London. The title publishes regular monthly issues covering road cycling, mountain biking, gravel, eBike, and bikepacking segments, with content spanning gear reviews, touring guides, race coverage, international destination features, and photography-led storytelling. Its product portfolio comprises a recurring digital magazine subscription at £4 per month accessed via read.bike-mag.com on phones, tablets, and desktops, the BIKE Directory (a listing platform for cycling-friendly accommodations, holidays, bike hire, and repair shops), and an annual Photography Contest held since 2021.
The business operates a subscription-recurring revenue model supplemented by directory listings and advertising sales managed by an in-house team (one Sales Manager and three Sales Executives alongside editorial, production, and accounts staff). Distribution extends beyond the direct subscription site to third-party digital newsstand aggregators including Readly, PressReader, Cafeyn, Pocketmags, and Zinio, providing global reach. Marketing channels include the bike-mag.com content hub, an email newsletter, a Facebook Bikepacking Europe community group, and photography contests.
The publication serves two primary segments: cycling enthusiasts seeking gear reviews, route inspiration, and lifestyle content, and cycling tourists using the directory to plan trips and find bike-friendly services. BIKE Magazine sits within a small multi-title niche media group under Webify Media Ltd. that also operates AI Today Magazine and Golf & Travel Magazine. The company is privately held with no disclosed external funding.
BIKE Magazine firmographics
Firmographics- Name
- BIKE Magazine
- Legal name
- Webify Media Ltd.
- Website
- https://bike-mag.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BIKE Magazine is a UK-based digital cycling and bikepacking publication offering a £4/month subscription covering gear reviews, race coverage, and touring content, alongside a directory of cycling-friendly businesses and an annual photography contest, serving cycling enthusiasts and cycling tourists globally.
- Ownership category
- akta.pro rank
BIKE Magazine industry classification
Industry- Product category
- Digital Cycling Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
- akta.pro secondary industries
- Health, Fitness & Wellness Magazines (MPAJAEAD), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)
Keywords
Where BIKE Magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BIKE Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Magazine Subscription: Monthly subscription providing access to digital magazine issues containing cycling content, bike reviews, touring guides, and photography. Issues accessible on phones, tablets, and desktop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly digital subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
BIKE Magazine product offering
Product offeringCore offering
BIKE Magazine is a digital-first cycling and bikepacking publication offering a subscription-based magazine at £4 per month, delivering monthly issues covering cycling news, gear reviews, touring content, bikepacking stories, race coverage, and photography across mobile, tablet, and desktop devices. The publication is supplemented by an online BIKE Directory listing cycling-friendly accommodation, bike hire, bike shops/repairs, and cycling holidays, plus an annual Photography Contest showcasing cycling imagery.
Product overview
BIKE Magazine is a digital-first cycling and bikepacking publication offering a unified product portfolio centered on its digital magazine subscription service (£4/month). The core product provides access to cycling content including news, gear reviews, touring guides, and photography. Supporting the magazine is the BIKE Directory, a listing platform for cycling-related businesses (accommodations, bike hire, shops, holidays), and the annual Photography Contest celebrating cycling imagery. The publication covers road cycling, mountain biking, gravel riding, eBikes, and bikepacking across international events and destinations.
Differentiator
Problem solved
Functional benefit
Brands
- BIKE Directory: A directory service listing cycling-related businesses including accommodation, holidays, bike hire, and bike shops & repairs.
- Photography Contest
Products and services
- BIKE Magazine Digital Subscription A digital cycling and bikepacking magazine offering subscription-based access to issues covering cycling news, gear reviews, touring content, bikepacking stories, race coverage, and photography. Priced at £4 per month with access on mobile, tablet, and desktop devices. Targeted at individual cycling enthusiasts and active cyclists.
- BIKE Directory An online directory service listing cycling-related businesses including accommodations, bike hire, bike shops and repairs, and cycling holidays. Allows users to search, add listings, and filter by category and location. Targeted at cycling tourists planning trips and at small cycling-tourism businesses seeking visibility.
- Photography Contest Annual photography competition showcasing cycling photography across categories including racing intensity, everyday transport, bikepacking solitude, and experimental visual storytelling. Targeted at cycling photography enthusiasts and the broader cycling community.
Companies that use BIKE Magazine
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
BIKE Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIKE Magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
BIKE Magazine competitors and assessment
Company assessmentDirect peers
- Bikepacking.com: Dedicated bikepacking media platform covering routes, gear, and adventure stories. Highly comparable to BIKE Magazine's touring and bikepacking editorial focus.
- Pinkbike: Largest dedicated mountain biking media platform globally, covering news, reviews, and community. Comparable to BIKE Magazine as a digital-first cycling enthusiast publication.
- MBR (Mountain Bike Rider): UK mountain biking magazine covering trail riding, gear, and bikepacking. Comparable to BIKE Magazine as a periodical subscription title targeting enthusiast mountain bikers.
- BikeRadar: Global cycling gear-review platform covering road, mountain bike, and gravel. Highly comparable to BIKE Magazine on gear reviews, bike testing, and enthusiast content.
- Cycling Weekly: Long-established UK-based cycling magazine covering road cycling, gear reviews, and racing. Directly comparable to BIKE Magazine as a periodical subscription cycling publication targeting enthusiast riders.
- Singletrack Magazine: Mountain biking magazine and website with a strong bikepacking and adventure focus. Directly comparable to BIKE Magazine's mountain biking and touring coverage.
- Cyclingnews: Major global cycling news and reviews site covering road, mountain biking, and gravel. Comparable to BIKE Magazine as a digital-first cycling publication covering racing, gear, and the cycling lifestyle.
- Cyclist Magazine: UK-based premium cycling magazine with a strong digital subscription focus. Closely comparable to BIKE Magazine in positioning, format, and UK cycling-enthusiast audience.
Broad incumbents
- GCN (Global Cycling Network): Major cycling video/media network owned by Play Sports Group covering road, MTB, and gear. Comparable as a cycling media brand targeting enthusiast riders, though video-first rather than print/periodical.
Regional players
- Adventure Cycling Association: US-based nonprofit focused on cycling adventure routes and bikepacking content. Comparable to BIKE Magazine in bikepacking/touring coverage, but US-focused rather than UK/EMEA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
BIKE Magazine social profiles
Digital presenceBIKE Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIKE Magazine leadership team
Management profileNumber of profiles
Profiles7 records
BIKE Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIKE Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIKE Magazine
What does BIKE Magazine do?
BIKE Magazine is a digital-first cycling and bikepacking publication offering a subscription-based magazine at £4 per month, delivering monthly issues covering cycling news, gear reviews, touring content, bikepacking stories, race coverage, and photography across mobile, tablet, and desktop devices. The publication is supplemented by an online BIKE Directory listing cycling-friendly accommodation, bike hire, bike shops/repairs, and cycling holidays, plus an annual Photography Contest showcasing cycling imagery.
Is BIKE Magazine a public or private company?
BIKE Magazine is a private company. It is classified as unknown and is currently operating.
When was BIKE Magazine founded?
BIKE Magazine was founded in -1. It employs 1 to 10 people.
Where is BIKE Magazine based?
BIKE Magazine is headquartered in London, United Kingdom, in the Europe region.
How does BIKE Magazine make money?
One revenue line is on record: digital Magazine Subscription.
Who are BIKE Magazine's main competitors?
Direct peers on record are Bikepacking.com, Pinkbike, MBR (Mountain Bike Rider), BikeRadar, Cycling Weekly, Singletrack Magazine, Cyclingnews and Cyclist Magazine. GCN (Global Cycling Network) is listed as a broad incumbent. Adventure Cycling Association is listed as a regional player.
Does BIKE Magazine have an API?
No public API is recorded for BIKE Magazine.
What industry is BIKE Magazine in?
BIKE Magazine's product category is Digital Cycling Magazine. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines, with a secondary code of MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 513120 and its SIC code is 2721.