Singletrack Magazine
Singletrack World Magazine is an independent, privately-held UK mountain biking media company founded in 2001, publishing a bi-monthly print and digital magazine, route guides, reviews, a podcast, forum, and merchandise via direct-to-consumer subscriptions and advertising.
- Company typePrivate
- Founded2001
- HeadquartersTodmorden, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Singletrack Magazine does
Singletrack World Magazine (doing business as Singletrack Magazine) is an independent, privately-held media company founded in 2001 in Todmorden, UK, publishing a bi-monthly mountain biking magazine in print and digital formats. Its core product is the magazine itself, distributed across six annual issues and a 160+ issue digital back catalogue, augmented by route guides with GPX downloads, product reviews (bikes, forks, suspension, wheels, tyres, protection), a podcast, a members-only community forum, classifieds, and branded merchandise. Technology is built on a WordPress publishing foundation with a membership/subscription engine, e-commerce shop, forum community, and the Stan AI chatbot for user navigation.
The business operates a direct-to-consumer go-to-market, primarily monetizing through recurring subscriptions priced £9 to £50.99 (bi-monthly or annual), with the 2026 annual plan bundling a merchandise shop voucher. Secondary revenue comes from display advertising (programmatic and sponsored content from cycling brands), merchandise sales of T-shirts/jerseys/apparel, and transaction-fee income from classified listings. Customers are positioned as a single primary persona: mountain biking enthusiasts seeking independent reviews, trail guidance, and community; sales channels combine global digital distribution (website subscriptions, digital magazine platform) with UK regional print newsstand distribution. Premier Partner relationships with UK bike shops, insurance providers, and OS Maps, plus an EZ Discounts member-benefit deal, extend the value proposition. There is no evidence of external venture capital, parent company ownership, or material headcount growth, consistent with a bootstrapped, founder/independently-owned operation of 1-10 employees.
Singletrack Magazine firmographics
Firmographics- Name
- Singletrack Magazine
- Legal name
- Singletrack World Magazine
- Website
- https://singletrackworld.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Singletrack World Magazine is an independent, privately-held UK mountain biking media company founded in 2001, publishing a bi-monthly print and digital magazine, route guides, reviews, a podcast, forum, and merchandise via direct-to-consumer subscriptions and advertising.
- Ownership category
- akta.pro rank
Singletrack Magazine industry classification
Industry- Product category
- Mountain Biking Media and Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Singletrack Magazine is headquartered
LocationHeadquarters
- HQ city
- Todmorden
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Singletrack Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Magazine Subscriptions: Recurring subscription revenue from digital and print magazine editions, offered as bi-monthly or annual payment plans ranging from £9 to £50.99
- Digital Advertising: Display advertising on the website, including programmatic ads, banners, and sponsored content from cycling industry brands
- Merchandise and Shop: Sale of branded merchandise including T-shirts, jerseys, and other Singletrack-branded products through the online shop
- Classified Ads: Fee-based classified advertising section where users can buy and sell cycling equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Every 2 months | Digital Only subscription |
| Subscription | Every 2 months | Print and Digital subscription |
| Subscription | Annual | Annual Payment Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Singletrack Magazine product offering
Product offeringCore offering
Singletrack World Magazine publishes a bi-monthly mountain biking magazine in both print and digital formats, distributed through a direct-to-consumer subscription model priced from £9 to £50.99. The subscription unlocks the magazine, a 160+ back-issue digital archive, an ad-light reading experience, a members-only community forum, early access to content, competitions, and shop discounts. Supplementary revenue comes from display advertising, branded merchandise sales, and classified listings for used cycling equipment.
Product overview
Singletrack World Magazine is a mountain biking media platform founded in 2001, publishing a bi-monthly magazine in both print and digital formats. The core offering is the magazine itself, supplemented by a digital subscription service providing ad-light access to content and a back issue archive of over 160 issues. Additional products include a members-only forum for community engagement, the Singletrack Podcast, downloadable route guides with GPX files, comprehensive product reviews across bike components (bikes, forks, wheels, tyres, protection), a classifieds marketplace, and branded merchandise in the shop. The portfolio is unified under the Singletrack brand, with digital subscriptions acting as the primary access point for the content ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Singletrack World Magazine A bi-monthly mountain biking magazine in print and digital formats covering news, reviews, features, and route guides for mountain biking enthusiasts since 2001.
- Digital Subscription Digital-only subscription tier providing ad-light access to magazine content, early access to features, and members-only forum access for individual mountain biking enthusiasts.
- Print and Digital Subscription Combined print and digital subscription delivering six magazine issues per year plus all digital benefits including ad-free experience and forum membership for mountain biking enthusiasts.
- Shop Merchandise Singletrack-branded merchandise including T-shirts, jerseys, mugs, and other apparel sold through the online shop to fans and subscribers.
- Singletrack Podcast Audio podcast series covering mountain biking debates, industry discussions, and interviews with cycling figures, distributed to mountain biking enthusiasts.
- Route Guides Downloadable GPS/GPX route guides for mountain biking destinations and trails, enabling riders to navigate routes on their devices.
- Classifieds Fee-based classified advertising section where community members can buy and sell new and used mountain biking equipment.
Quantifiable outcome
- Independent rider-owned media company celebrating 25 years in 2026
Companies that use Singletrack Magazine
Customer profileSegments1 record
Ideal customer profiles1 record
Singletrack Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Singletrack Magazine partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- EZ DiscountsminorPartnership providing massive discounts on 1000s of brands for subscribers as a membership benefit
- OS Maps SubscriptionsminorPremier partner providing mapping and route planning services through affiliate links
- Bike TartminorUK cycling retailer featured as a Premier Partner with affiliate relationship
- Sutton Bank BikesminorUK bike shop listed as Premier Partner
- Blazing BikesminorUK bike retailer listed as Premier Partner
- Wild BikeminorUK bike shop listed as Premier Partner
- Pace Cycles ServicingminorSuspension servicing specialist listed as Premier Partner
- Yellow Jersey InsuranceminorInsurance provider for cyclists, offering member discounts
- Pedal Cover InsuranceminorInsurance provider for cyclists offering member discounts
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Singletrack Magazine competitors and assessment
Company assessmentEmerging players
- Flow Mountain Bike: Digital-first mountain biking magazine covering global MTB culture, rides, and gear. Comparable as a digital-native MTB media brand targeting a similar enthusiast audience.
- Bikepacking.com: Digital platform focused on bikepacking routes, adventure cycling, and gear reviews. Comparable as a niche cycling media outlet with route content (GPX), reviews, and a passionate community — adjacent to Singletrack's trail-guide and review offering.
Direct peers
- Pinkbike: World's largest mountain biking digital media platform, covering news, reviews, videos, and a marketplace. Comparable as a leading MTB-focused media destination competing for the same rider audience.
- MBR (Mountain Bike Rider): UK-focused mountain biking magazine published by Future plc. Directly comparable to Singletrack as a print/digital MTB publication serving UK riders with reviews, trail guides, and features.
- Dirt Magazine: UK-based mountain biking magazine and website. Directly comparable as a fellow UK MTB publication offering print issues, reviews, and digital content to enthusiast riders.
- What Mountain Bike: Mountain bike reviews and buying advice platform. Comparable as an MTB-specific review destination competing for product-research traffic and advertising spend.
Broad incumbents
- BikeRadar: Major cycling review site owned by Future plc covering road, gravel, and mountain biking. Comparable as a large-scale cycling media competitor with deeper MTB review content but broader category focus.
- Cycling Weekly: Long-running UK cycling publication owned by Future plc. Comparable as an established cycling media brand, though broader in scope (road and MTB) than Singletrack's mountain-bike-only focus.
Regional players
- Mountain Bike Action: US-based mountain biking magazine with print and digital editions. Comparable as a print/digital MTB publication, but serving the North American market rather than competing directly in the UK.
Others
- Singletrack Merchandise / Cycling Affiliate Partners: Premier Partner network of UK bike shops (Bike Tart, Blazing Bikes, Wild Bike, etc.) and insurance providers listed on Singletrack's own site. Relevant as ecosystem participants and potential acquirers/partners rather than direct competitors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Singletrack Magazine social profiles
Digital presenceSingletrack Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singletrack Magazine leadership team
Management profileNumber of profiles
Singletrack Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singletrack Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singletrack Magazine
What does Singletrack Magazine do?
Singletrack World Magazine publishes a bi-monthly mountain biking magazine in both print and digital formats, distributed through a direct-to-consumer subscription model priced from £9 to £50.99. The subscription unlocks the magazine, a 160+ back-issue digital archive, an ad-light reading experience, a members-only community forum, early access to content, competitions, and shop discounts. Supplementary revenue comes from display advertising, branded merchandise sales, and classified listings for used cycling equipment.
Is Singletrack Magazine a public or private company?
Singletrack Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Singletrack Magazine founded?
Singletrack Magazine was founded in 2001. It employs 1 to 10 people.
Where is Singletrack Magazine based?
Singletrack Magazine is headquartered in Todmorden, United Kingdom, in the Europe region.
How does Singletrack Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising, merchandise and Shop and classified Ads.
Who are Singletrack Magazine's main competitors?
Emerging players on record are Flow Mountain Bike and Bikepacking.com. Direct peers are Pinkbike, MBR (Mountain Bike Rider), Dirt Magazine and What Mountain Bike. Broad incumbents are BikeRadar and Cycling Weekly. Mountain Bike Action is listed as a regional player. Singletrack Merchandise / Cycling Affiliate Partners is listed as an others.
Does Singletrack Magazine have an API?
No public API is recorded for Singletrack Magazine.
What industry is Singletrack Magazine in?
Singletrack Magazine's product category is Mountain Biking Media and Publishing. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 513120 and its SIC code is 2721.