Daytona Beach Area CVB

What Daytona Beach Area CVB does

The Daytona Beach Area Convention & Visitors Bureau (CVB) is the official destination marketing organization (DMO) for the Daytona Beach area in Florida, headquartered at 140 South Atlantic Avenue, Suite 500, Ormond Beach. The organization is a quasi-governmental tourism promotion entity funded primarily through tourism-related taxes and advertising fees administered via the Halifax Area Advertising Authority. It serves as the central marketing and information resource for the region, promoting Daytona Beach as a leisure, meetings, sports, and group travel destination across Volusia County and the broader Southeast Florida market.

The CVB's core deliverables are two flagship motorcycle rallies—Biketoberfest® (34th Annual, October 15-18, 2026) and the 85th Annual Daytona Beach Bike Week (February 27 - March 8, 2026)—alongside a portfolio of supporting products: the daytonabeach.com destination website, the Biketoberfest® mobile app, the MotoPassport digital engagement program, a Skynav-powered Virtual Tour, the Ocean Center Convention Complex sales channel, and the trackside Official Biketoberfest® Welcome Center at Daytona International Speedway. There is no proprietary technology platform; the digital surface is a content- and media-driven marketing stack rather than a software product. The organization coordinates a multi-stakeholder ecosystem of official sponsors (Progressive Insurance, Teddy Morse's Daytona Harley-Davidson, Battery Tender, Florida Motorcycle Safety Program, AMA, Crazy Al's Biker Helmets, Ocean Deck, WHOG 957 FM, Volusia Gold & Diamond, Daytona Beach Racing & Card Club, Rue & Ziffra) to deliver rally programming.

The CVB does not charge visitors for core services (destination guides, itinerary support, meeting RFP assistance, FIT rates for travel trade, sports event funding advisory). Monetization operates indirectly through tourism tax-funded marketing that drives overnight stays, event attendance, and group bookings. Four primary customer segments are served: leisure visitors, meeting planners and group organizers, sports event organizers, and travel trade partners. Marketing and distribution span the daytonabeach.com website, six social media platforms, an email newsletter, the mobile app, dedicated meetings/sports microsites, physical welcome centers, and a hotel/business partner network across Volusia County.

Name

Daytona Beach Area CVB

Legal name

Daytona Beach Area Convention & Visitors Bureau

Website

https://biketoberfest.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Daytona Beach Area Convention & Visitors Bureau is the quasi-governmental destination marketing organization for Daytona Beach, Florida, promoting tourism through two flagship annual motorcycle rallies (Biketoberfest® and Bike Week), meeting and sports event services, and travel trade distribution funded by tourism taxes via the Halifax Area Advertising Authority.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Destination marketing
• Tourism promotion
• Convention services
• Event management
• Travel trade

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Tourism Marketing Services: The CVB operates as a destination marketing organization funded primarily through tourism-related taxes and advertising fees from the Halifax Area Advertising Authority. Revenue supports marketing Daytona Beach as a premier tourism destination, promoting hotels, attractions, events, and meeting facilities to visitors and event organizers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Daytona Beach Area CVB is the official destination marketing organization for the Daytona Beach area in Florida. It promotes the region as a tourism destination through major annual motorcycle rally events (Biketoberfest® and Daytona Beach Bike Week), provides meeting and convention planning services to corporate and group clients via the Ocean Center Convention Complex, supports sports event organizers with venue access and event funding, and supplies travel trade partners with FIT rates, itineraries, and destination resources.

Product overview

Daytona Beach Area CVB operates a destination marketing platform promoting tourism and events in Daytona Beach, Florida. The core product is a tourism information website featuring event promotion for Biketoberfest® (annual October motorcycle rally) and Daytona Beach Bike Week (annual February/March rally). The CVB offers supplementary services including an Official Welcome Center at Daytona International Speedway, a mobile Biketoberfest® App, Official Pin Pass collectibles, MotoPassport digital program, Virtual Tour powered by Skynav, and comprehensive Meeting & Sports event planning services including Ocean Center Convention Complex bookings and RFP submission capabilities. The Destination Guide provides visitor travel planning resources.

Differentiator

Problem solved

Functional benefit

Brands

• Biketoberfest: Annual motorcycle rally event celebrating a full-throttle lifestyle born on two wheels, featuring motorcycle enthusiasts, live music, racing at Daytona International Speedway, and scenic rides along famous A1A, historic Main Street or the Scenic Loop
• Daytona Beach Bike Week

Products and services

• Biketoberfest® Annual four-day motorcycle rally event held in October featuring live music, motorcycle racing at Daytona International Speedway, scenic rides along A1A, Main Street, and the Scenic Loop, motorcycle shows, custom bike builds, and vendor exhibitions throughout Volusia County. Targets motorcycle enthusiasts and leisure visitors from across the Southeast.
• Daytona Beach Bike Week Annual motorcycle rally event held in February/March featuring the 85th Annual event scheduled for February 27 to March 8, 2026, with motorcycle shows, custom bike builds, and hundreds of vendors. Targets motorcycle enthusiasts worldwide.
• Biketoberfest® Mobile App Mobile application providing event information, rally updates, and motorcycle rally resources for Biketoberfest attendees. Available via Apple App Store and Google Play.
• Meeting & Group Planning Services Corporate meeting planning services including venue selection, RFP submission, incentive programs, Ocean Center Convention Complex access, and group-specific planning resources. Serves professional meeting planners, corporate event organizers, and group travel coordinators.
• Sports Event Planning Services Sports event planning services including convention center access, sports facilities coordination, specialized services, event funding, and RFP submission for hosting sporting events. Targets sports event organizers, tournament directors, and athletic associations.
• Ocean Center Convention Complex Promotion Convention facility promotion and booking assistance for the Ocean Center Convention Complex, marketed to meeting planners and corporate event organizers through the CVB's meetings microsite.
• Destination Guide Official Daytona Beach destination guide providing comprehensive travel planning information for prospective leisure visitors, including accommodations, attractions, dining, and event listings. Available free in physical and digital formats.
• Daytona Beach Virtual Tour Skynav-powered virtual tour service allowing users to explore Daytona Beach destinations, accommodations, and meeting venues remotely. Supports meeting planners and prospective visitors in destination evaluation.
• Official Biketoberfest® Welcome Center Information center located trackside at Daytona International Speedway offering area information and free collectibles including posters, pins, and poker chips to Biketoberfest attendees.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Progressive InsurancecoreGTM or Marketing Partner · 1 January 2026Official sponsor of Biketoberfest providing motorcycle insurance services. Progressive offers motorcycle insurance coverage with advertising presence during the rally event.
• Teddy Morse's Daytona Harley-DavidsoncoreGTM or Marketing Partner · 1 January 2026Official Biketoberfest sponsor and authorized Harley-Davidson dealership in Daytona Beach serving rally participants with motorcycle sales and services.
• Florida Motorcycle Safety ProgramcoreGTM or Marketing Partner · 1 January 2026Official sponsor promoting motorcycle safety with tagline 'Life's a Journey, Ride it Well!' Provides safety resources and program information to Biketoberfest attendees.
• American Motorcyclist Association (AMA)coreStrategic or Co-development Partner · 1 January 2026Partner organization featuring AMA Gypsy Tour events during Biketoberfest. AMA members receive benefits and the association promotes motorcycle riding and safety nationwide.
• Battery TenderminorGTM or Marketing Partner · 1 January 2026Official sponsor providing battery maintenance products for motorcycles and powersports vehicles during Biketoberfest. Marketing presence through event website and materials.
• Ocean Deck RestaurantminorGTM or Marketing Partner · 1 January 2026Voted #1 Beach Bar in America by USA Today 2025, located on Daytona Beach offering free motorcycle parking, live music, great food, and oceanfront dining for Biketoberfest attendees.
• Volusia Gold & DiamondminorGTM or Marketing Partner · 1 January 2026Official sponsor and jewelry retailer in Daytona Beach area, featured in Biketoberfest promotional materials.
• Crazy Al's Biker HelmetsminorGTM or Marketing Partner · 1 January 2026Official sponsor providing biker helmets and safety gear for Biketoberfest participants.
• Daytona Beach Racing & Card ClubminorGTM or Marketing Partner · 1 January 2026Official sponsor offering racing and card club entertainment options for Biketoberfest visitors.
• WHOG 957 FMminorGTM or Marketing Partner · 1 January 2026Local radio station partner broadcasting Biketoberfest coverage and event information in the Daytona Beach area.
• Daytona International SpeedwaycoreStrategic or Co-development Partner · 1 January 2026World-renowned motorsports venue hosting motorcycle racing events during Biketoberfest, including Bagger Race Daytona and Fall Cycle Scene. The Official Welcome Center is located trackside at the speedway.
• Rue & ZifframinorGTM or Marketing Partner · 1 January 2026Law firm and official Biketoberfest sponsor providing legal services with advertising presence during the rally.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Choose Chicago: Major US city DMO with a parallel tourism-marketing, meetings/conventions, and sports-event mandate. Comparable operating model with RFP-driven meeting sales and tourism-tax funding, but at substantially larger scale.
• Visit Florida: The state-level private-public DMO for Florida, operating with the same tourism-marketing mandate. Functions as both an upstream partner and a peer organization, with overlapping leisure, travel-trade, and meeting-planner channels.
• Visit Orlando: Florida's largest DMO, also a destination marketing organization promoting tourism, meetings, and sports in its region. Direct functional peer with similar CVB structure, RFP-driven meeting sales, and tourism-tax funding model, but at a materially larger scale.

Regional players

• Visit Jacksonville: Another Florida DMO with a similar tourism promotion, meeting, and sports event portfolio. Comparable scale and operating structure to Daytona Beach CVB, but serving a different geographic region within the state.

Direct peers

• Visit Tampa Bay: Regional Florida DMO promoting leisure tourism, meetings, and sports events in the Tampa Bay area. Closely comparable in scope, structure, and revenue model to Daytona Beach, with similar reliance on tourism taxes and event sponsorship.
• Destination Daytona (Sturgis-style rally peer): Sturgis Motorcycle Rally is the iconic competing motorcycle rally destination, with comparable brand-equity-driven event economics and a destination-marketing style promoter. The most direct competitor for motorcycle rally tourism and sponsorship dollars.
• Laconia Motorcycle Week Association: Operator of one of the nation's oldest motorcycle rallies, with a destination-marketing remit and event-promotion model structurally similar to Daytona Beach Bike Week. Directly comparable in event-IP characteristics and rally-tourism driving mission.
• Visit St. Pete-Clearwater: Florida Gulf Coast DMO with a beach-and-bay leisure proposition, meetings focus, and tourism-tax funding. Operates with the same visitor-information, RFP, and event-promotion infrastructure as Daytona Beach Area CVB.

Others

• Daytona International Speedway (ISC / NASCAR): Operates the venue that anchors Bike Week and Biketoberfest racing events. Not a DMO but a strategic partner and ecosystem participant, with overlapping motorsport event IP and a shared stake in Daytona tourism.
• Ocean Center Daytona Beach: Convention venue managed alongside the CVB's meetings vertical, used for events and RFP-driven bookings. Functions as the physical asset through which the CVB's meetings and sports event services are delivered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/daytonabeachfun
• YouTubeyoutube.com/user/visitdaytonabeach
• Facebookfacebook.com/daytonabeach
• Instagraminstagram.com/discoverdaytonabeach
• TikToktiktok.com/@biketoberfestrally
• Pinterestpinterest.com/discoverdaytonabeach
• LinkedInlinkedin.com/company/daytona-beach-area-cvb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daytona Beach Area CVB