Bikerhelmets

What Bikerhelmets does

Crazy Al's BikerHelmets, doing business as Bikerhelmets and Crazy Al's, is a privately held direct-to-consumer retailer of DOT-certified motorcycle helmets and related accessories, founded in 2008 and operating with 1-10 employees. The company targets motorcycle riders seeking DOT-compliant head protection without the bulky 'mushroom head' appearance of traditional helmets, serving primarily U.S. consumers through a Shopify-based e-commerce storefront, a domestic dealer network, and an affiliate partner program.

Name

Bikerhelmets

Legal name

Crazy Al's

Website

https://bikerhelmets.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Crazy Al's BikerHelmets is a privately held direct-to-consumer retailer of DOT-certified ultra-low profile beanie motorcycle helmets and biker accessories. Founded in 2008, the firm serves U.S. riders via Shopify e-commerce, dealer network, and event sponsorships.

Ownership category

akta.pro rank

Product category

Motorcycle Helmets & Rider Safety Gear

NAICS

Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro industry

PRIMARYCRAMANAB

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAA

Motorcycle Riding Gear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• DOT-certified motorcycle helmets
• Low-profile beanie helmets
• Motorcycle helmet retailer
• Rider safety accessories
• Motorcycle gear e-commerce

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Helmet Sales: Direct sales of DOT-certified beanie helmets ranging from $69.99 to $169.99. One-time purchase model with various styles including SOA-inspired, carbon fiber, polo, and german-style helmets.
2. Apparel & Accessories Sales: Sales of complementary products including neck gaiters ($24.99), t-shirts ($21.69), and meshback hats ($20.58). Bundled offers include free neck gaiter with helmet purchase.
3. Affiliate Program: Revenue sharing with affiliate partners who refer customers through their collab/affiliate program page.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bikerhelmets (Crazy Al's BikerHelmets) is a direct-to-consumer retailer that designs and sells DOT FMVSS No.218-certified ultra-low-profile "beanie" motorcycle helmets in multiple style collections (SOA-inspired, Carbon Fiber, Polo, German-style, and Switchback reversible). All helmets include quick-release straps and proprietary branded linings, and the company bundles a free neck gaiter with helmet purchases. Complementary accessories include themed neck gaiters, biker apparel t-shirts, and meshback caps.

Product overview

Crazy Al's BikerHelmets is a specialized online retailer of DOT-certified motorcycle helmets and biker accessories. The product portfolio centers on innovative beanie-style helmets marketed as the 'smallest DOT helmets ever made,' available in multiple styles including SOA (Sons of Anarchy-inspired), Carbon Fiber, Polo, and German styles. All helmets feature quick release straps and branded linings, meeting D.O.T. FMVSS No.218 standards. The company also offers complementary accessories including neck gaiters and biker-themed apparel. The company positions itself as 'Trusted By Riders Since 2008' with over 24,000 customer reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• SOA-Inspired Smallest Lightest DOT Beanie Helmets DOT FMVSS No.218-certified low-profile beanie helmets for motorcycle riders who want SOA (Sons of Anarchy)-inspired aesthetics without the 'mushroom head' look. Includes quick-release straps and Crazy Al's branded linings, priced from $79.99 USD.
• Carbon Fiber Smallest Lightest DOT Beanie Helmets (Carbonator & Forged) Premium genuine carbon fiber DOT-certified beanie helmets (Carbonator flat/gloss, Forged natural, Forged green, and limited-edition Carbon Feather Light) targeting performance- and style-oriented motorcycle riders, with prices up to $169.99 USD.
• Polo Curve DOT Beanie Helmets Polo-style curved-back low-profile DOT beanie helmets for riders who prefer a classic polo silhouette, available in gloss black and flat black finishes.
• German-Style DOT Beanie Helmets German-inspired style DOT-certified beanie helmets (such as the Mayan DOT Germanator) for riders seeking a European-style aesthetic.
• Switchback DOT Reversible Helmet Reversible DOT-certified beanie helmet that allows riders to wear it forward as a polo helmet or backwards in baseball-cap style via adjustable straps, priced from $79.99 USD.
• Original Flat Black / Gloss Black Smallest DOT Beanie Helmets The original signature 'world's smallest lightest' DOT-certified beanie helmet in flat black and gloss black, the company's flagship product since 2008.
• Maltese DOT SOA Limited-Edition Low Rider Beanie Helmet Limited-edition DOT-certified low-rider style beanie helmet featuring Maltese iconography for collectors and brand-enthusiast riders.
• Baseball Pro Mini DOT Helmets Baseball-style DOT-certified mini polo helmets for riders preferring the smallest, baseball-cap-like silhouette, available in flat and gloss black finishes.
• Themed Neck Gaiters Complementary themed neck gaiters (Stars Stripes & Steel, Blackout Stripe, Blackout, Patriot, Reaper Grin Skull) sold as accessories and bundled free with helmet purchases, priced from $24.99 USD.
• Biker-Themed Apparel (T-shirts & Meshback Caps) Branded biker-themed graphic apparel including V-neck t-shirts (e.g., 'Real Grandpas Ride Motorcycles', 'I Ride My Own Biker', 'I Have Plans') and the Crazy Al's Classic Meshback cap, priced from approximately $20.58 USD.
• Crazy Al's Affiliate/Collab Program Referral revenue-sharing program that lets partners earn commissions by referring customers to the Crazy Al's Shopify storefront via the dedicated collab page.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Buffalo ChipcoreGTM or Marketing PartnerOfficial sponsor of Buffalo Chip, a major motorcycle rally venue and event destination. This partnership positions Crazy Al's brand in front of dedicated motorcycle enthusiasts at a premier rally location.
• Daytona Beach (Biketoberfest)coreGTM or Marketing PartnerOfficial sponsor of Daytona Beach Biketoberfest, a major motorcycle event in Florida. Provides brand visibility and credibility within the motorcycle rally community.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• RevZilla: Leading U.S. motorcycle gear and helmet retailer (DTC + content/affiliate) carrying multiple DOT helmet brands. Closest peer on the retail and content-marketing motion, though RevZilla is a multi-brand marketplace rather than a single-brand manufacturer/retailer.
• Biltwell: Lifestyle-driven motorcycle gear and helmet brand (half helmets, DOT ½ skulls, apparel) closely aligned with Crazy Al's chopper/cruiser aesthetic. Most similar in cultural positioning and low-profile DOT format among established peers.
• Arai Helmets: Premium motorcycle helmet maker known for high-quality DOT/Snell-certified shells. Competes directly in the same DOT helmet retail channel with a similar safety-and-form-factor narrative but a much more limited low-profile/beanie offering.
• ScorpionExo: DOT-certified motorcycle helmet brand offering half, three-quarter and full-face helmets with strong U.S. distribution. Comparable in retail positioning across price points and DOT certification, competing for the same rider wallet.
• Shoei: Premium global motorcycle helmet manufacturer with DOT-certified full-face, modular and open-face models. Comparable as a DOT-certified helmet brand selling through U.S. dealers and DTC, but positioned at the high-end price tier with broader category coverage.
• LS2 Helmets: Value-oriented global motorcycle helmet brand with DOT-certified open-face, modular and full-face models. Directly comparable as a price-competitive DOT helmet retailer carried in U.S. motorcycle dealers and DTC storefronts.
• AGV: Italian motorcycle helmet manufacturer with DOT-certified models across sport, touring and open-face segments. Comparable as a globally distributed DOT motorcycle helmet brand selling through dealers and DTC, though more focused on sportbike riders.
• Icon Motorsports: Motorcycle helmet and apparel brand with strong lifestyle/moto-culture branding, offering DOT-certified helmets plus riding apparel. Comparable mix of DOT helmets and motorcycle-themed accessories/accessories that target the same enthusiast buyer.
• Bell Powersports: One of the most recognized motorcycle helmet brands globally, offering a full range of DOT-certified half, open-face and full-face helmets. Directly competes with Crazy Al's in DOT helmet retail and shares the same end rider, but with a much broader product line and dealer network.
• HJC Helmets: High-volume global motorcycle helmet brand spanning budget to premium DOT-certified models. Directly comparable as a mass-market DOT helmet retailer with broad U.S. dealer penetration and competing on price/value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bikerhelmets
• Instagraminstagram.com/crazyalsbikerhelmets
• TikToktiktok.com/@crazyalsbikerhelmets
• LinkedInlinkedin.com/company/bikerhelmets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikerhelmets