Ticket Bg Ltd / Билет Бг ООД

What Ticket Bg Ltd / Билет Бг ООД does

Ticket Bg Ltd (Билет Бг ООД) is a privately held Bulgarian limited liability company (EIK 204948983) operating the bilet.bg event-ticketing marketplace, founded in 2018 and headquartered in Sofia. The platform aggregates ticket sales for concerts, festivals, conferences, sports, cultural, and children's events in Bulgaria, with a publicly listed portfolio spanning international acts (Imagine Dragons, Gipsy Kings, Inner Circle, Exit Fest, Sunwaves, Black Eyed Peas) and domestic festivals (Whiskey Fest Sofia, No Signal Festival, Cathartica Fest, DEV.BG All in One, ISTA Conference, Automobile Salon Sofia).

The product surface combines a web-based marketplace (desktop and mobile), a physical pay-desk (каси) network across Bulgaria, SPEEDY courier delivery with cash-on-delivery, venue access-control integrations for major Bulgarian halls (Arena 8888 Sofia, DKC/FKC Varna, Summer Theatres, Arena Ruse, Hall 1 NDK, Inter Expo Center), and supporting modules including event calendars, vouchers, and an SME/corporate portal (sme.bilet.bg). Payments are processed via BORICA/DSK vPOS, PayPal, Stripe, EasyPay kiosks/ATMs, and bank transfer. The platform is multilingual (Bulgarian, English, Greek) and GDPR-compliant.

Bilet BG monetizes through transaction fees on ticket sales, 2 BGN administrative fees on ticket name changes, affiliate commissions (1.5–5% via Eventiplier and ProfitShare.bg), and promotional/advertising services for event organizers. Go-to-market is event-driven: the platform drives demand through its event-rich marketplace, organic social media (Facebook, X, LinkedIn), email newsletters, and an affiliate/publisher network. Technology development is supported by outcon.eu as a technology partner. Headcount is reported at 6 employees, and no external funding rounds or ownership disclosures are available.

Name

Ticket Bg Ltd / Билет Бг ООД

Legal name

Билет БГ ООД

Website

https://bilet.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bilet BG (Билет Бг ООД) is a Bulgarian online ticketing marketplace that sells concert, festival, conference, sports, and cultural event tickets across Bulgaria via bilet.bg, supported by a physical pay-desk network, courier delivery, and venue access-control integrations.

Ownership category

akta.pro rank

Product category

Event Ticketing

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Group Sales & Corporate Ticketing (HSACALAM)

Keywords

• Event ticketing platform
• Online ticket sales
• Event distribution services
• Venue access control
• Ticket marketplace

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Ticket sales transaction fees: Commission on ticket sales for events listed on the bilet.bg platform. Promoters and organizers sell tickets through the platform, with Bilet BG retaining a transaction fee.
2. Service fees: Administrative fees charged for name changes on tickets (2 BGN per ticket change within 72 hours).
3. Affiliate partner commissions: Affiliate commissions from partner programs through Eventiplier (1.5–3% on ticket sales, 30% on ad packages) and ProfitShare.bg (3–5% on ticket sales).
4. Promoter services and ad placement: Promotional and advertising services for event organizers. The platform offers event promotion and ad placement alongside ticket sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bilet BG operates an online event ticketing marketplace at bilet.bg, enabling consumers in Bulgaria to purchase tickets for concerts, festivals, parties, conferences, sports, theater and children's events. The company distributes tickets through a multi-channel network including its self-serve web platform, a physical pay desk (kaca) network across Bulgaria, and SPEEDY courier delivery with cash-on-delivery. For event organizers and promoters, Bilet BG provides the "Sell With Us" service that lists events, manages ticket sales, runs promotional campaigns, and operates venue access control systems at major Bulgarian venues.

Product overview

Bilet.bg is a unified online ticketing marketplace and event distribution platform for the Bulgarian market. The core offering consists of the web-based Bilet.bg ticketing platform accessible via desktop and mobile, supplemented by a physical Pay Desk (каси) network across Bulgaria and SPEEDY courier delivery with cash-on-delivery option. Event organizers use the 'Sell With Us' (Продавайте с нас) service to list events and manage ticket sales. Additional offerings include an event calendar for discovery, a vouchers (ваучери) product, and a dedicated SME portal (sme.bilet.bg) for corporate ticket purchases. The platform supports multiple payment methods including PayPal, Stripe, BORIKA/DSK vPOS, and EasyPay, covering online card payments, cash-on-delivery, bank transfers, and ATM payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilet.bg Online Ticketing Platform Web-based and mobile-accessible online marketplace where individual consumers in Bulgaria purchase tickets to concerts, festivals, conferences, sports, theater, parties and children's events. Supports multiple languages (Bulgarian, English, Greek), multiple payment methods (card, EasyPay, bank transfer, cash on delivery), and 24/7 self-serve purchasing.
• Pay Desk Network (Каси) Physical ticket outlet (kaca) network across Bulgaria where customers can purchase and collect tickets in person. Provides in-person access to Bilet BG tickets for consumers who prefer not to buy online.
• Courier Delivery via SPEEDY (Наложен платеж) Cash-on-delivery ticket shipping service via SPEEDY courier to customer addresses across Bulgaria. Customer name, email, phone and delivery address are shared with SPEEDY for fulfillment.
• Sell With Us (Продавайте с нас) B2B service for event organizers and promoters to list events on bilet.bg, launch ticket sales within hours, manage access control at venues, and run event promotion/advertising. Includes integrated payment processing and venue scheme pre-loading for major Bulgarian venues.
• Vouchers (Ваучери) Ticket voucher product allowing customers to purchase and redeem vouchers for event tickets via the bilet.bg platform.
• SME Portal (sme.bilet.bg) Dedicated corporate/business client portal for purchasing event tickets. Used for corporate ticket purchases including concerts and other events.

Quantifiable outcome

• Fast ticket-on-sale setup — within a few hours
• +1 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SPEEDY AДcoreChannel Partner/ Reseller/ DistributorSPEEDY AД is the courier partner used for cash-on-delivery ticket shipments. Bilet BG shares customer data (name, email, phone, delivery address) with SPEEDY AД for order fulfillment. SPEEDY is a major Bulgarian courier company.
• PayPalcoreTechnology or IntegrationPayPal is a payment processing partner, redirecting customers to PayPal's platform for secure checkout when this payment method is selected.
• StripecoreTechnology or IntegrationStripe is a payment processing partner for card payments on the bilet.bg platform, providing secure payment infrastructure.
• BORICA / DSK (БОРИКА)coreTechnology or IntegrationBORIKA/DSK provides vPOS card payment processing (Visa, Mastercard and other cards) through MasterCard Identity Check and VISA Secure authentication protocols.
• EasyPaycoreChannel Partner/ Reseller/ DistributorEasyPay is a payment partner enabling ticket purchases at EasyPay kiosks and bankomats (ATMs) across Bulgaria. Tickets are sent to the email provided or available in the user profile after payment.
• EventiplierminorGTM or Marketing PartnerEventiplier is a Smart Event Promotion platform enabling website owners, bloggers, and publishers to embed event calendars and earn commissions (1.5–3% on ticket sales, 30% on ad packages, 5 BGN per 1000 impressions, 0.12 BGN per click). Part of a wider media network.
• ProfitShare.bgminorGTM or Marketing PartnerProfitShare.bg is Bulgaria's most developed affiliate marketing platform, providing independent sales tracking. Enables publishers and influencers to generate deep links and earn 3–5% commission per ticket sale depending on category.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster: Global ticketing incumbent with multi-vertical event coverage and venue integrations. While Ticketmaster is a much broader multi-national incumbent, it shares the same core primary ticketing platform + box office + access control model.
• Eventbrite: Self-serve event ticketing and event management platform with broad SMB and consumer focus. Comparable technology stack and primary ticketing + box office category, but serves a much broader event organizer base globally.

Direct peers

• Dice: Music-focused ticketing platform with strong promoter and venue integrations. Comparable in its concentration on concerts and festivals plus access control features, though Dice operates primarily in the UK/EU and US.
• See Tickets: European primary ticketing platform serving concerts, festivals, and live events. Closely comparable in primary ticketing, venue access control, and physical outlet distribution across European markets.
• Fever: Experience and events marketplace with integrated ticketing. Comparable in serving live events and experiences with online discovery and purchase, though Fever leads with curated experiences rather than organizer self-service.
• Billetto: European self-serve event ticketing platform popular with SMBs and event organizers. Direct comparable in business model (transaction fees on ticket sales) and multi-category event coverage, with European market focus.
• Eventim: Europe's largest ticketing platform operating across concerts, sports, and theater. Directly comparable as a primary ticketing platform with venue access control, though Eventim operates at vastly larger scale across multiple European geographies.
• Tix.bg: Bulgarian primary ticketing platform competing directly in the same geographic market. Most direct head-to-head competitor for Bulgarian concerts, festivals, and cultural events.

Emerging players

• Tito: Self-serve ticketing platform favored by independent events and festivals. Comparable in serving independent promoters and small/mid events, though tito focuses on software-led self-service rather than managed venue integrations.

Others

• Eventiplier: Affiliate event promotion platform that is both a Bilet BG distribution partner and an adjacent technology. Relevant as an enabler/thematic peer in event ticketing distribution and affiliate monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BgBilet
• Facebookfacebook.com/BiletBg
• LinkedInlinkedin.com/company/ticket-bg-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Bg Ltd / Билет Бг ООД