Profitshare.bg

What Profitshare.bg does

Profitshare.bg is a Bulgarian affiliate marketing platform operated by Conversion Marketing EOOD (Кънвършън Маркетинг ЕООД), headquartered in Sofia, Bulgaria. The platform functions as a two-sided marketplace connecting 56 active advertisers with over 44,000 registered affiliates who promote products and services in exchange for commission-based payouts. Active categories span Retail, Fashion, Cosmetics, Health and Personal Care, Sports, Gifts, Accessories, and Home and Garden, with enterprise anchors including eMAG, decathlon.bg, FashionDays.bg, parfium.bg, and vitania.bg alongside SMB advertisers. The platform has cumulatively generated 119,582,087 EUR in advertiser sales since 2015.

The underlying technology is a self-serve, cookie-based affiliate tracking platform employing last-click attribution with advertiser-configurable cookie durations ranging from 6 to 35 days. The product surface comprises the core affiliate tracking system, a real-time reporting dashboard for both affiliates and advertisers, a suite of promotional tools (banners, text links, sliders, feeds, and a proprietary Profitshare Widget), and automated monthly bank transfer payouts via SEPA integration. Customer support runs on Zendesk, and the platform integrates with Google Analytics and Google Ads for performance measurement and paid promotion workflows. The platform is GDPR-compliant and registered with the Bulgarian data protection commission.

The business model is performance-based and intermediary in nature. Advertisers set commission rates (typically 1% to 20% of sale value) and only pay for verified conversions; Profitshare retains a portion of each commission as platform fees and remits the remainder to affiliates. Distribution is product-led and self-serve: both advertisers and affiliates register directly through bg.profitshare.com. Pricing is not publicly tiered; the only disclosed threshold is a 25 EUR minimum withdrawal for affiliates. The company also operates a Romanian counterpart (profitshare.ro) under Conversion Marketing SRL, indicating multi-country footprint within the Balkans. No external funding is disclosed and the entity appears to be founder-controlled.

Name

Profitshare.bg

Legal name

Conversion Marketing EOOD (КЪНВЪРШЪН МАРКЕТИНГ ЕООД)

Website

https://bg.profitshare.com

Company type

Private

Operating status

Operating

Short description

Profitshare.bg is a Bulgarian affiliate marketing platform operated by Conversion Marketing EOOD, connecting 56 active advertisers with 44,000+ registered affiliates through cookie-based tracking and commission-based payouts across categories including retail, fashion, health, and sports.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate & Performance Creator Programs (BPAFAHAG), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Affiliate marketing platform
• Performance marketing network
• Commission tracking software
• Partner marketing platform
• Affiliate program management

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission-based revenue: Profitshare acts as an intermediary between advertisers and affiliates. Advertisers pay commissions for conversions generated through the platform. Profitshare retains a portion of these commissions as platform fees, while paying out the remainder to affiliates. Commission rates vary by advertiser, ranging from 1% to 20% of sales value.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Profitshare.bg operates a two-sided affiliate marketing platform that connects online advertisers with affiliates (bloggers, website owners, influencers, and digital marketers) who promote advertiser products in exchange for commissions. Advertisers set their own commission rates and pay only for verified conversions, while affiliates access a catalog of advertiser programs, promotional tools (banners, text links, sliders, widgets), real-time performance reporting, and monthly automated commission payouts.

Product overview

Profitshare is an affiliate marketing platform operated by Conversion Marketing EOOD, based in Bulgaria. The core product is the Profitshare Affiliate Marketing Platform, which connects advertisers with affiliates to generate online sales through commission-based advertising. The platform provides affiliates with promotional tools (banners, text links, sliders, and widgets including the proprietary Profitshare Widget), real-time reporting, and monthly commission payments. Advertisers can create affiliate programs across categories including Retail, Fashion, Health and Personal Care, Gifts, Home and Garden, and Sports. The platform supports multiple advertising channels including websites, blogs, social media (Facebook, Twitter), and PPC/SEM campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Profitshare Affiliate Marketing Platform

Quantifiable outcome

• Over 119 million EUR in total generated sales since 2015
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• eMAGcoreGTM or Marketing Partner · 1 January 2015Major Romanian e-commerce retailer operating in Bulgaria. One of the flagship advertisers on the platform offering 1.00%-7.00% commission rates. Represents significant retail category partnership.
• decathlon.bgcoreGTM or Marketing PartnerInternational sports retailer with Bulgarian presence. Offers 6.00% commission on sports products through the platform's affiliate network.
• FashionDays.bgcoreGTM or Marketing PartnerLeading fashion e-commerce platform in Bulgaria. Offers 5.00% commission rate for fashion and apparel promotions.
• parfium.bgcoreGTM or Marketing PartnerMajor cosmetics and perfume online retailer. Offers 7.00% commission rate, one of the higher rates in the cosmetics category.
• vitania.bgcoreGTM or Marketing PartnerChain pharmacy with 50+ pharmacist locations. Major health and personal care advertiser offering 5% commission on 10,000+ products. Serves over 3,000 customers daily.
• timer.bgminorGTM or Marketing PartnerAccessories retailer offering 3.00%-10.00% commission rates, with higher rates for specific product categories.
• dreboliiki.comminorGTM or Marketing PartnerOnline gift shop offering 7% commission with 30-day cookie duration. Part of the Gifts category on the platform.
• gifto.bgminorGTM or Marketing PartnerLeading Bulgarian experience gift platform. Offers 8% commission on unique experiences with 26-day average cookie duration.
• revita.bgminorGTM or Marketing PartnerHealth and beauty products importer representing brands like Nature's Way, Natural Factors, Life Extension. Offers 4% commission.
• kaloyanslavov.com (KSFIT)minorGTM or Marketing PartnerFastest-growing Bulgarian natural supplement brand for weight loss. Offers the highest commission rate on the platform at 20% per sale.
• badizdrav.euminorGTM or Marketing PartnerHerbal product manufacturer (tinctures, teas, ointments) for musculoskeletal, digestive, and cardiovascular health. Offers 10% commission with 35-day cookie duration.
• saltme.bgminorGTM or Marketing PartnerLargest salt therapy chain in Sofia. Offers 8% commission on wellness sessions for respiratory, immune, and skin health.
• enerzona.bgminorGTM or Marketing PartnerOfficial Bulgarian representative for the Zone Diet method and products. Offers 10% commission on certified Zone Diet products.
• hygea.bgminorGTM or Marketing PartnerHome and garden wellness products. Offers the highest commission rate in its category at 15%.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Impact: Global partner and affiliate management platform serving enterprise advertisers with cross-channel attribution and partner automation — overlaps with Profitshare on affiliate tracking and advertiser-side tooling but at much larger scale.
• Awin: Global affiliate network operating across Europe with thousands of advertisers and sophisticated tracking/attribution technology — a much larger incumbent in the same product category with overlapping advertiser relationships.
• CJ Affiliate (Commission Junction): One of the world's largest affiliate marketing networks, part of Publicis-owned affiliate and partner marketing group. Offers global reach and enterprise-grade attribution that competes with regional networks like Profitshare for cross-border advertisers.
• Rakuten Advertising: Global affiliate network and digital advertising arm of Rakuten, offering affiliate/pay-per-sale programs with advanced attribution. Competes for the same advertiser relationships in the broader European/affiliate marketing space.

Emerging players

• PartnerStack: B2B-focused partner management and affiliate platform with SaaS-style tooling for partner programs — operates in adjacent product category (partner/affiliate software) targeting similar GTM motions of payment-on-conversion.

Direct peers

• 2Performant: Leading Romanian affiliate marketing platform with comparable two-sided marketplace structure, commission-based revenue, and direct regional overlap across CEE/SEE e-commerce advertisers and affiliates.
• Daisycon: Dutch-based European affiliate network with pay-per-sale model, real-time reporting and broad advertiser/affiliate base — comparable two-sided marketplace serving European e-commerce merchants.
• TradeTracker: European performance marketing and affiliate network operating across multiple European markets with a pay-per-sale model and standardized affiliate tooling — directly comparable in offering and GTM to Profitshare.
• Profitshare Romania (profitshare.ro): Romanian affiliate network operated by the same parent Conversion Marketing. Operates under the same platform model, technology stack, and value proposition, but in a separate country market — making it the closest possible comparable.

Regional players

• Linkwise: Greek affiliate network with comparable pay-per-sale model and local-market focus — a regional peer showing that the affiliate network model is being operated country-by-country across smaller European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYamR0OgVqKQAaLrmfzPbHQ
• Facebookfacebook.com/ProfitshareBG

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitshare.bg