Bilia Oy Ab

What Bilia Oy Ab does

Bilia Oy Ab is a Finnish automotive retail subsidiary of Volvo Car Finland, founded in 1990 and headquartered in Vantaa. The company operates three authorized dealerships across the Helsinki metropolitan area (Vantaa/Kaivoksela, Helsinki/Herttoniemi, and Espoo/Olari) and is the authorized dealer for Volvo and Polestar brands in its catchment. With 113 employees, Bilia offers a full-service automotive proposition including new and used vehicle sales, leasing, maintenance and repair, parts, car wash, and body shop services. The company is positioned to support the 2026 launches of the Volvo EX60 and Polestar 5, aligning its retail footprint with the parent brand's electrification roadmap.

The business model combines front-end new vehicle gross margin with a recurring aftermarket service and parts operation, supplemented by certified used vehicle sales (Volvo Selekt), subscription-style service packages (Bilia Complete, Omamekaanikko), and ancillary services (Bilia Pesu car wash). Strategic partnerships extend the offering beyond traditional dealership economics: Hertz provides rental capability, Wattery extends EV charging access, Beely broadens mobility services, and Google supports the digital layer. In 2025, Bilia deployed an AI-powered 24/7 customer service chat agent to automate inbound engagement. Revenue is not disclosed, but the combination of three premium-brand dealerships in the most affluent Finnish market and a full-service operations stack supports an estimated annual revenue band of $50M-$100M.

Customer concentration is structurally high by brand (Volvo and Polestar only) and by geography (Helsinki metro only), partially offset by diversified revenue streams across new sales, used sales, leasing, service, parts, and body shop. The company's competitive position is anchored in OEM franchise rights rather than proprietary technology, and its AI deployment is a customer service automation rather than a differentiated capability.

Name

Bilia Oy Ab

Legal name

Bilia Oy Ab

Website

https://bilia.fi

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Bilia Oy Ab (founded 1990) is a Finnish authorized Volvo and Polestar dealer operating three dealerships in the Helsinki metropolitan area, offering new and used vehicle sales, leasing, service, parts, and body shop services to retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Volvo and Polestar vehicles to private and business customers
2. Used Vehicle Sales: Sale of pre-owned vehicles including Volvo Selekt certified vehicles and Bilia Complete vehicles
3. Vehicle Leasing: Private and business leasing arrangements for vehicles including Bilia Yksityisleasing
4. Vehicle Service and Maintenance: Maintenance and repair services for Volvo and Polestar vehicles through Omamekaanikko service model
5. Parts and Accessories: Sale of original Volvo and Polestar parts and accessories
6. Vehicle Financing: Financing solutions for vehicle purchases through partnership with financing providers
7. Polestar Sales and Service: Authorized Polestar dealer and service provider for Polestar electric vehicles
8. Rental Car Services: Short-term vehicle rentals through Hertz partnership at Bilia locations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Bilia Oy Ab is an authorized Volvo and Polestar car dealership operating three retail locations in the Helsinki metropolitan area (Vantaa Kaivoksela, Helsinki Herttoniemi, Espoo Olari). The company sells new Volvo and Polestar vehicles, certified pre-owned vehicles (Volvo Selekt and Bilia Complete), offers private leasing (Bilia Yksityisleasing), provides full maintenance and repair services through the Omamekaanikko personal-mechanic model, runs a body shop, car wash (Bilia Pesukatu), and partners with Hertz for rental cars.

Product overview

Bilia Oy Ab is a Finnish car dealership and service provider operating as a unified platform combining vehicle sales, leasing, maintenance, and ancillary services. The product portfolio centers on Volvo and Polestar vehicles (new and used), supported by proprietary service brands including Volvo Selekt (certified pre-owned Volvos), Bilia Complete (certified pre-owned), and Beely (subscription car service). Service offerings include Volvo Omamekaanikko (personal mechanic), Volvo Essential maintenance (for vehicles over 6 years), Bilia Mobile Service (on-site maintenance), and Bilia Pesukatu (24/7 car wash). Financing options include Bilia Yksityisleasing (private lease) and traditional financing. The company also provides body shop services, tire services, rental cars through Hertz partnership, and online booking capabilities. Technology integrations include Volvo Cars App, Bilia Verkkokauppa e-commerce, Wattery charging network, and Google Automotive Services in vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Bilia Complete: Certified pre-owned vehicle program offering quality-assured used cars.
• Volvo Selekt
• Omamekaanikko
• Bilia Pesu

Products and services

• Volvo EX30 Full electric compact SUV sold new by Bilia as an authorized Volvo dealer. Available with private leasing from 359 EUR/month.
• Volvo EX60 Full electric midsize SUV sold new by Bilia, available in P6 RWD, P10 AWD, and P12 AWD versions. Starting price 63,300 EUR, lease from 799 EUR/month.
• Volvo EX40 Full electric compact SUV from Volvo's electrified lineup, sold new by Bilia.
• Volvo EC40 Full electric crossover from Volvo's electrified lineup, sold new by Bilia.
• Volvo ES90 Full electric executive sedan from Volvo, sold new by Bilia.
• Volvo EX90 Full electric flagship SUV from Volvo, sold new by Bilia.
• Volvo XC40 Compact SUV available as mild hybrid or petrol, sold new by Bilia. Private leasing from 595 EUR/month or purchase from 48,047 EUR.
• Volvo XC60 Midsize SUV available as plug-in hybrid, sold new by Bilia. Ultra Edition T8 variant available from 819 EUR/month on private lease.
• Volvo XC90 Full-size SUV available as plug-in hybrid, sold new by Bilia.
• Volvo V60 Wagon available as plug-in hybrid, sold new by Bilia in T6 AWD and T8 AWD Long Range variants.
• Polestar 2 Full electric compact sedan from Polestar, sold new by Bilia as authorized Polestar dealer. Purchase from 56,800 EUR or lease from 549 EUR/month.
• Polestar 3 Full electric midsize SUV from Polestar, sold new by Bilia. Purchase from 79,300 EUR or lease from 849 EUR/month.
• Polestar 4 Full electric coupe SUV from Polestar, sold new by Bilia. Business models from 59,500 EUR; consumer price from 59,300 EUR or lease from 649 EUR/month.
• Polestar 5 Full electric grand tourer from Polestar, sold new by Bilia. Starting from 124,900 EUR.
• Volvo Selekt Certified Pre-Owned Vehicles Volvo's factory-certified pre-owned vehicle program offered by Bilia, providing quality-checked used cars with manufacturer warranty support.
• Bilia Complete Certified Pre-Owned Vehicles Bilia's own certified pre-owned vehicle program offering quality-assured used cars with quality standards.
• Bilia Yksityisleasing (Private Leasing) Private leasing service for Volvo and Polestar vehicles with fixed monthly payments covering vehicle use without ownership costs or residual-value risk.
• Beely Car Subscription Subscription car service offering fixed monthly payment that includes maintenance, repairs, and inspection. Available for select Volvo vehicles through Bilia.
• Volvo Omamekaanikko Maintenance Service Personal-mechanic service model in which one dedicated mechanic handles the entire Volvo maintenance process from booking to vehicle delivery, offered across three Bilia locations.
• Volvo Essential Service Cost-effective maintenance service for Volvo vehicles over 6 years old with affordable parts pricing while maintaining Volvo quality standards.
• Bilia Mobile Service Mobile service offering where Bilia mechanics travel to the customer's location to perform vehicle maintenance.
• Korikorjaamo (Body Shop and Collision Repair) Body shop and collision repair services for Volvo vehicles at Bilia Kaivoksela, working with insurance companies for accident damage repair.
• Bilia Pesukatu (24/7 Car Wash) 24/7 car wash service at Bilia Olari location, bookable via the Bilia Pesu mobile application, offered as single washes or monthly subscriptions.
• Volvo Huoltosopimus (Service Agreement) Volvo service agreement providing comprehensive scheduled maintenance coverage for new Volvo vehicles purchased at Bilia.
• Hertz Rental Cars at Bilia Short-term vehicle rentals through Hertz partnership at Bilia locations in Olari, Kaivoksela, and Herttoniemi, including Hertz MiniLeasing for monthly rentals.

Quantifiable outcome

• Over 95% of end-of-life vehicles can be recycled through official Finnish Auto Recycling system

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Volvo Car FinlandcoreChannel Partner/ Reseller/ DistributorBilia operates as an authorized Volvo dealer in Finland, selling new Volvo vehicles, Volvo Selekt certified pre-owned vehicles, and providing Volvo branded maintenance services. Volvo Car Finland is the parent company and brand importer.
• PolestarcoreChannel Partner/ Reseller/ DistributorBilia is an authorized Polestar dealer and service partner in Finland, selling Polestar electric vehicles (Polestar 2, 3, 4, 5) and providing Polestar branded maintenance services.
• HertzminorChannel Partner/ Reseller/ DistributorHertz operates rental car counters at Bilia locations in Olari, Kaivoksela, and Herttoniemi. Bilia provides vehicle inventory while Hertz handles the rental business. Also offers Hertz MiniLeasing for monthly rentals.
• BeelyminorChannel Partner/ Reseller/ DistributorBeely is a car subscription service partner offering fixed monthly price subscriptions that include maintenance, inspections, and inspections. Available for select Volvo vehicles through Bilia.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Polestar Automotive Finland: Polestar is the EV brand that Bilia is authorized to sell and service in Finland as part of the Volvo Car Group. It is comparable as the second key OEM whose product roadmap (Polestar 2/3/4/5) drives a significant share of Bilia's forward EV sales.
• Volvo Car Finland Oy: Volvo Car Finland is the brand importer and parent company of Bilia Oy Ab. It is comparable as the OEM and principal partner that determines inventory, pricing, and dealer-agreement terms governing Bilia's operations.
• Hertz Finland: Hertz operates rental car counters at all three Bilia dealerships in Finland, providing short-term rental and MiniLeasing services using Bilia inventory. It is comparable as a rental and leasing partner using Bilia as a channel partner and physical location.

Broad incumbents

• Veho (Veho Group Oy): Veho is one of Finland's largest automotive retail groups operating Mercedes-Benz, BMW, and other premium franchises with nationwide coverage. It is comparable to Bilia as a premium-brand franchised dealer in Finland, though it operates at much larger scale and across more geographies.
• Autosalpa Oy (Hedin Mobility Finland): Autosalpa, part of Sweden's Hedin Mobility Group, operates as a multi-brand automotive retailer in Finland with locations in the Helsinki region. It is comparable to Bilia as a premium franchised dealer with overlapping brands and similar metro-area presence.

Emerging players

• Beely Oy: Beely is a Finnish car-subscription service that partners with Bilia to offer subscription access to Volvo vehicles. It is comparable as a subscription-based mobility partner operating in the same customer segment and using Bilia's vehicle inventory.

Direct peers

• Bilia AB (Sweden): Bilia AB is the publicly listed Swedish parent group of Bilia Oy Ab and operates Volvo, Polestar, BMW, and Mercedes-Benz dealerships across Scandinavia. It is comparable as the direct corporate parent and operator of the same brand portfolio across a broader Nordic geography.
• Kamux Oy: Kamux is a Finnish-based used-car retail chain with showrooms across Finland and strong used-vehicle volume. It is comparable to Bilia's Bilia Complete and Volvo Selekt used-car operations, though Kamux is a pure used-car specialist without new-vehicle OEM franchises.

Regional players

• Delta Auto Oy: Delta Auto is a Finnish automotive retailer operating Toyota, Lexus, and other franchises with service and used-car operations in the Helsinki metropolitan area. It is comparable to Bilia as a franchised dealer with showroom, service, and parts operations in the same metro region.
• Wetteri Oy: Wetteri is a Finnish automotive retailer headquartered in Oulu with multiple franchises and service operations across Northern Finland. It is comparable to Bilia as a multi-brand franchised dealer serving a defined geographic region, though it operates in a different Finnish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biliasuomi
• Facebookfacebook.com/Bilia-Suomi-844829262304622
• LinkedInlinkedin.com/company/bilia-oy-ab
• Instagraminstagram.com/biliasuomi
• TikToktiktok.com/@biliasuomi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilia Oy Ab