BMO Field

What BMO Field does

BMO Field is a 30,000-plus seat outdoor stadium located at Exhibition Place in Toronto, Ontario, Canada, owned by the City of Toronto and operated by Maple Leaf Sports & Entertainment (MLSE). Opened in 2007 at an original construction cost of $62.9 million and expanded in 2015 with a further $120 million investment, the venue serves as the home ground for Toronto FC (MLS), the Toronto Argonauts (CFL), and Canada Soccer, and has been designated as Canada's National Soccer Stadium by FIFA. The facility includes a natural grass playing surface with under-soil heating (installed 2010) to support year-round use in a cold-weather climate, along with premium hospitality infrastructure branded as the KLM Tunnel Club, BMO Club, and LG West Club.

The venue's business model combines recurring tenant rent and game-day operations (tickets, F&B, merchandise, parking across 5,000+ spaces) with third-party event rental income from concerts and exhibitions, although rentals are currently paused to accommodate FIFA World Cup 2026 preparations. Anchor tenants — Toronto FC, the Toronto Argonauts (on-site since 2016), and Canada Soccer, with AFC Toronto recently added — provide a stable base of recurring demand, while the FIFA designation and upcoming 2026 World Cup hosting create discrete event-driven revenue opportunities and elevate the venue's long-term pricing power for premium hospitality and naming rights.

Customer experience technology at BMO Field consists of commodity commercial integrations: Ticketmaster for ticketing, mobile wallet acceptance (Apple Pay, Google Pay), and Green P payment integration for parking. There is no disclosed proprietary AI/ML, dynamic pricing engine, or advanced data platform, suggesting the venue operates with standard SaaS tooling rather than differentiated technology. BMO Field is not a standalone investable entity — it is a venue asset within the privately held MLSE portfolio — so direct revenue and headcount disclosures are not available; firmographic employee counts (approximately 12) reflect only core venue staff and substantially understate total labor allocated to game-day and event operations.

Name

BMO Field

Legal name

BMO Field

Website

https://bmofield.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BMO Field is a 30,000-plus seat stadium at Exhibition Place in Toronto, operated by MLSE, serving as the home of Toronto FC, Toronto Argonauts, Canada Soccer, and AFC Toronto, and designated Canada's National Soccer Stadium for FIFA events including the 2026 World Cup.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Sports stadium operations
• Live event venue
• Premium hospitality services
• Sports entertainment facility
• Ticket sales and concessions

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to MLS matches, CFL games, Canada Soccer international matches, concerts, and other events. Tickets sold through Ticketmaster online platform, phone support, and venue box office.
2. Premium Seating & Suites: Revenue from luxury suite rentals (45 suites available for event-by-event rental) and premium club seating including KLM Tunnel Club, BMO Club, and LG West Club.
3. Food & Beverage Concessions: Revenue from concession stands including Food Junction, Panini, Frites, Pizza Pizza, and King Club. Partners include Labatt's, Mill St. Brewery, Brickworks Ciderhouse, Coca-Cola, Tim Hortons, and Nathan's.
4. Parking Services: Revenue from surface and underground parking at Exhibition Place. Toronto FC game day rate is $30.00; Argonauts game day rate is $25.00; general parking varies from $12-$30.
5. Merchandise Sales: Revenue from team merchandise sold through Real Sports Apparel kiosks throughout the stadium during events.
6. Venue Rentals: Revenue from renting the venue for private events, concerts, and special occasions. Currently paused due to FIFA-related construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

BMO Field is a multi-purpose sports and entertainment stadium that hosts Major League Soccer (Toronto FC), Canadian Football League (Toronto Argonauts), and Canada Soccer national team matches, along with concerts and special events. The venue sells tickets, premium seating and luxury suites, food and beverage concessions, parking, and venue rentals. It is Canada's first soccer-specific stadium and designated National Soccer Stadium with capacity for over 30,000 fans.

Product overview

BMO Field is a multi-purpose sports stadium venue offering a portfolio of products and services centered around live sporting events and entertainment. The core offering is the stadium venue itself, which hosts Toronto FC (MLS soccer), Toronto Argonauts (CFL football), and Canada Soccer national team matches. Premium seating options include the KLM Tunnel Club (field-level experience near player tunnel), BMO Club (east stand all-inclusive dining), and LG | West Club (section 123 with private amenities). The venue also offers 45 luxury suites for rent and extensive food and beverage concessions through multiple outlets. A newsletter subscription program provides fans with pre-sale access and exclusive offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Suites 45 luxury suites available for rent on an event-by-event basis for corporate entertaining, staff rewards, or private gatherings.
• KLM Tunnel Club Premier premium experience at field level near the player tunnel, offering all-inclusive food options, high-end finishings, and unique proximity to team locker rooms.
• BMO Club Field-level premium experience in the east stand with all-inclusive Chef's Table food stations and comfortable covered seating near the pitch.
• LG | West Club Premium seating experience in section 123 featuring state-of-the-art finishings, private concessions and restrooms, and centre-field seating with chef-inspired dining.
• Food Concessions Multiple food and beverage outlets including Food Junction, Panini, Frites, Pizza Pizza, and King Club serving stadium classics with locally sourced ingredients and partners including Labatt's, Mill St. Brewery, Brickworks Ciderhouse, Coca-Cola, Tim Hortons, and Nathan's.
• Venue Rentals Facility rental program for private events, concerts, and special occasions; currently paused due to FIFA World Cup 2026 construction preparations.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MLSE (Maple Leaf Sports & Entertainment Partnership)coreOthersMLSE is the parent organization that owns and operates BMO Field, along with Scotiabank Arena and Coca-Cola Coliseum. MLSE manages all aspects of venue operations, ticketing, marketing, and team partnerships.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for BMO Field events. Provides online and mobile platform for ticket sales, with national service line at 855-985-4357.
• Toronto FCcoreOthersPrimary tenant and Canada's first Major League Soccer team. Home games played at BMO Field. Team operates own marketing and season ticket programs.
• Toronto ArgonautscoreOthersCFL football team tenant since 2016. Home games played at BMO Field. Argos operate own ticket sales and marketing.
• Canada SoccercoreOthersNational soccer governing body that hosts international matches at BMO Field (National Soccer Stadium). Hosted FIFA World Cups and World Cup Qualifiers.
• SC JohnsonminorOthersOfficial Disinfection Partner providing Disinfectant Fantastik Original All-Purpose Cleaner and Scrubbing Bubbles Disinfectant Bathroom Grime Fighter products. SC Johnson Professional InstantFOAM alcohol hand sanitizer stations also provided.
• Labatt's Brewing CompanyminorOthersOfficial beer partner. BMO Field is proud to serve Labatt's products including canned beer and cider from Toronto's Mill St. Brewery and Brickworks Ciderhouse.
• Coca-ColaminorOthersOfficial beverage partner. Coca-Cola bottled beverages served throughout concession stands.
• Tim HortonsminorOthersCoffee partner. Tim Hortons coffee available at concession stands.
• Pizza PizzaminorOthersPizza concession partner with locations at Sections 108, 109, 115, 121, 127 & 209. Pizza made fresh on site.
• Exhibition Place (Board of Governors)coreOthersExhibition Place is an agency of the City of Toronto that manages the Exhibition Place grounds where BMO Field is located. Provides parking services, facilities management, and grounds maintenance. Over 5,000 parking spaces available.
• GO TransitminorOthersGO Transit provides train service to Exhibition GO Station, located just outside the Exhibition Place grounds. One stop west of Union Station on Lakeshore East-West lines.
• Toronto Transit Commission (TTC)minorOthersTTC provides streetcar and bus service to Exhibition Place. Routes include 509 Harbourfront streetcar and 29 Dufferin bus.

Scale indicators7 records

Recent moves10 records

Direct peers

• Scotiabank Arena: MLSE-operated multi-purpose arena in Toronto and BMO Field's sister venue. Directly comparable as a Toronto-based MLSE-owned live entertainment venue, but indoor / basketball + hockey focused rather than outdoor soccer and football.
• Mercedes-Benz Stadium: Home of Atlanta United (MLS) and the Atlanta Falcons (NFL). Directly comparable as a top-tier North American MLS venue with a similarly diversified premium hospitality and event-driven revenue model.
• BC Place: Home of Vancouver Whitecaps FC (MLS) and the BC Lions (CFL). Directly comparable as Canada's other major multi-sport stadium hosting both MLS soccer and CFL football, and a peer for FIFA-relevant Canadian venue infrastructure.
• Rogers Centre: Toronto's flagship multi-purpose stadium and home of the Toronto Blue Jays (MLB). Directly comparable as a Toronto major-league sports and concert venue; BMO Field's primary competing local option for large-scale concerts and outdoor events.
• Stade Saputo: Home of CF Montréal (MLS). Directly comparable as a Canadian soccer-specific stadium operating in a similar climate; competes with BMO Field for Canadian MLS talent, sponsorship, and fan engagement.
• Providence Park: Home of the Portland Timbers (MLS) and Portland Thorns (NWSL). Directly comparable as a soccer-specific MLS venue with comparable capacity, multi-tenant usage, and premium seating tiers.
• Banc of California Stadium: Home of LAFC (MLS). Directly comparable as a soccer-specific MLS stadium with comparable seating capacity, premium hospitality tiers, and event-driven revenue mix.
• Q2 Stadium: Home of Austin FC (MLS). Directly comparable as a newer-generation soccer-specific MLS stadium with similar premium hospitality product positioning and MLS-tailored design.

Regional players

• Commonwealth Stadium (Edmonton): Canada's largest outdoor stadium and a FIFA World Cup 2026 host venue. Directly comparable as another major Canadian multi-purpose stadium with international soccer hosting history, sharing BMO Field's FIFA 2026 positioning.
• Tim Hortons Field: Home of the Hamilton Tiger-Cats (CFL) and a recent Grey Cup host. Directly comparable as a Canadian CFL venue sharing the same league tenant model with BMO Field, though without an MLS soccer component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BMO-Field-1548515688766282
• LinkedInlinkedin.com/company/bmo-field

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMO Field