BILLI CURRIE LIMITED
Billi Currie Limited is a privately held boutique hair salon in Marylebone, London, founded in 2007, offering premium cutting, colouring, styling and wedding hair services to affluent individual consumers alongside retail product sales and a stylist education programme.
- Company typePrivate
- Founded2007
- HeadquartersSouth Marylebone, England, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BILLI CURRIE LIMITED does
Billi Currie Limited is a privately held, single-location boutique hair salon founded in 2007 by Billi Currie and Debbie Gee, operating from 47 Chiltern Street in Marylebone, London. The salon delivers premium hairdressing services — cutting, colouring (including balayage, colour correction and fashion shades), styling, blowdry treatments, and dedicated wedding hair — and stocks professional retail product lines from Oribe, EVO, Schwarzkopf and Olaplex, with a separate online shop serving global customers. Its core technology is craft-based, relying on the training pedigree and session-style experience of its stylists rather than proprietary tooling or software.
The company monetizes through three streams: appointment-based chair-time services priced by quote, retail product sales via its own e-commerce storefront, and a structured education and mentorship programme that also functions as a recruitment funnel for emerging stylists. Its go-to-market is community-led, anchored by editorial content, fashion-week participation, earned media (Harper's Bazaar, Estetica), and a dense awards profile including Independent Salon of the Year 2016 (Fellowship for British Hairdressing), Salon Team of the Year 2022 (Most Wanted), and Most Wanted LEGEND Hall of Fame status for colourist Grace Dalgleish. Strategic partnerships with Schwarzkopf Professional (anchored by Global Colour Ambassador Lesley Jennison's 2019 appointment as Creative Colour Director) and the Schwarzkopf SKP Collective provide ongoing brand, education and creative resources.
The customer base is concentrated in affluent London consumers, fashion-week and editorial clients, and individual celebrity or designer work (e.g., Louise Redknapp, Jasper Conran), with no enterprise contract structure and no external investors. Operationally the business is bootstrapped, founder-owned, and reliant on individual stylist reputation and repeat-visit economics rather than geographic or unit scaling.
BILLI CURRIE LIMITED firmographics
Firmographics- Name
- BILLI CURRIE LIMITED
- Legal name
- Billi Currie Limited
- Website
- https://billicurrie.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Billi Currie Limited is a privately held boutique hair salon in Marylebone, London, founded in 2007, offering premium cutting, colouring, styling and wedding hair services to affluent individual consumers alongside retail product sales and a stylist education programme.
- Ownership category
- akta.pro rank
BILLI CURRIE LIMITED industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Women's Hair Salons (HSALAAAA)
- akta.pro secondary industries
- Hair Coloring & Highlights Services (HSALAAAE), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Professional Hair Color (CRABALAA)
Keywords
Where BILLI CURRIE LIMITED is headquartered
LocationHeadquarters
- HQ city
- South Marylebone, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BILLI CURRIE LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Hair Services: Appointment-based salon services including cuts, color, styling, and treatments
- Product Sales: Retail of professional hair care products including Oribe, EVO, Schwarzkopf, and Olaplex
- Education and Training: Billi Currie training programs and mentorship opportunities for stylists
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Blowdry Club - Graduate Stylist Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BILLI CURRIE LIMITED product offering
Product offeringCore offering
Billi Currie is an independent London hair salon offering precision hair cutting, colour services (balayage, colour correction, fashion shades), blowdry styling, bridal and special-occasion hair, and complementary retail of professional hair care products. It also runs an internal hairdressing training and mentorship programme for stylists, anchored in a Vidal Sassoon technical lineage. The salon operates by appointment from its Marylebone location on Chiltern Street.
Product overview
Billi Currie is a London-based hair salon providing comprehensive hairdressing services including cuts, colour, styling, and blowdry treatments. Founded in 2007 by Billi Currie and Debbie Gee, the salon offers core hair services supplemented by specialized offerings such as the BLOWDRY CLUB, wedding hair services, and professional hairdressing education. The salon is located on Chiltern Street in Marylebone and is recognized for its award-winning colour expertise and creative team.
Differentiator
Problem solved
Functional benefit
Products and services
- Billi Currie Hair Salon Services Full-service hairdressing offering in Marylebone, London, including precision cutting, expert colour (balayage, colour correction, fashion shades), blowdry styling, and treatments, targeted at individual consumers seeking premium, consultative service.
- BLOWDRY CLUB
Quantifiable outcome
- Phorest Client Experience Award 2018 - ratings over 4.5 out of 5 from guests
Companies that use BILLI CURRIE LIMITED
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
BILLI CURRIE LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BILLI CURRIE LIMITED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Schwarzkopf ProfessionalcoreLesley Jennison, Schwarzkopf's Global Colour Ambassador, joined Billi Currie as Creative Colour Director in 2019. This partnership provides the salon with ongoing creative inspiration and education. The relationship stems from a 20+ year connection between the teams who met at Vidal Sassoon in 1984.
- Schwarzkopf SKP CollectivecoreSenior Stylist Mimi Kobayashi was selected onto the Schwarzkopf SKP Collective Team 2019, an initiative for hairdressers to showcase their work, products, and skills. Mimi was chosen from many applicants through film audition.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
BILLI CURRIE LIMITED competitors and assessment
Company assessmentDirect peers
- Daniel Hersheson: Premium London hair salon with a strong reputation for cut and colour, editorial work, and celebrity clientele. Directly comparable on positioning (premium London, award-winning colour, fashion-week involvement) and target customer (affluent Londoners).
- Josh Wood Colour: London-based premium colour specialist salon with a strong celebrity and editorial client book. Directly comparable on colour expertise focus, premium pricing, and editorial/fashion industry ties.
- John Frieda Salons: Premium London hair salon brand associated with a globally recognized hairstylist name. Comparable on premium positioning, expert colour/styling reputation, and aspirational branding for affluent London clients.
- Taylor Taylor London: Premium London hair salon group with multiple sites known for editorial work and award-winning stylists. Comparable on premium positioning, fashion-forward styling, and concentration in the London market.
- Hershesons: Multi-location London premium salon group with a flagship in Soho and other sites, known for editorial and celebrity work. Comparable on premium positioning, fashion-forward styling, and London-centric high-end customer base.
- Michael Van Clarke: Long-running premium Mayfair/London hair salon with a loyal affluent client base and award-winning stylists. Comparable on London prime-location premium positioning, longevity, and consultative service approach.
- Sassoon Salon (London): Heritage premium London salon descended from the original Vidal Sassoon brand, with deep training pedigree. Closely comparable on technical heritage (Vidal Sassoon lineage of Billi Currie founders), premium positioning, and educational programs.
- Richard Ward Hair & Metrospa: Long-established premium Chelsea hair salon and spa with strong celebrity and editorial clientele. Comparable on premium London positioning, longevity (decades in business), and high-profile client base.
Broad incumbents
- Toni&Guy: Global premium hair salon chain and education group with significant London presence. Comparable on premium positioning and education programs, but operates at a much larger scale as a broad incumbent rather than a single boutique location.
- Charles Worthington Salons: Established London-based premium salon brand with multiple UK locations and product lines. Comparable on premium positioning and editorial/celebrity reputation, but operates more broadly than Billi Currie's single boutique location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BILLI CURRIE LIMITED social profiles
Digital presenceBILLI CURRIE LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
BILLI CURRIE LIMITED leadership team
Management profileNumber of profiles
Profiles7 records
BILLI CURRIE LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BILLI CURRIE LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BILLI CURRIE LIMITED
What does BILLI CURRIE LIMITED do?
Billi Currie is an independent London hair salon offering precision hair cutting, colour services (balayage, colour correction, fashion shades), blowdry styling, bridal and special-occasion hair, and complementary retail of professional hair care products. It also runs an internal hairdressing training and mentorship programme for stylists, anchored in a Vidal Sassoon technical lineage. The salon operates by appointment from its Marylebone location on Chiltern Street.
Is BILLI CURRIE LIMITED a public or private company?
BILLI CURRIE LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BILLI CURRIE LIMITED founded?
BILLI CURRIE LIMITED was founded in 2007. It employs 1 to 10 people.
Where is BILLI CURRIE LIMITED based?
BILLI CURRIE LIMITED is headquartered in South Marylebone, England, United Kingdom, in the Europe region.
How does BILLI CURRIE LIMITED make money?
Three revenue lines are on record. Hair Services are the primary driver. The others are product Sales and education and Training.
Who are BILLI CURRIE LIMITED's main competitors?
Direct peers on record are Daniel Hersheson, Josh Wood Colour, John Frieda Salons, Taylor Taylor London, Hershesons, Michael Van Clarke, Sassoon Salon (London) and Richard Ward Hair & Metrospa. Broad incumbents are Toni&Guy and Charles Worthington Salons.
Does BILLI CURRIE LIMITED have an API?
No public API is recorded for BILLI CURRIE LIMITED.
What industry is BILLI CURRIE LIMITED in?
BILLI CURRIE LIMITED's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAA, Women's Hair Salons, with a secondary code of HSALAAAE, Hair Coloring & Highlights Services. Its NAICS code is 812112 and its SIC code is 2844.