Billion Shopping Centre
Billion Group of Companies is a privately held Malaysian multi-format retailer operating 56+ hypermarkets, supermarkets, convenience stores, and duty-free outlets across Peninsular Malaysia under the Billion and Pantai Timor brands, serving general consumers and retail tenants since 1985.
- Company typePrivate
- Founded1985
- HeadquartersKajang, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Billion Shopping Centre does
Billion Shopping Centre (Semenyih) Sdn. Bhd., operating as Billion Group of Companies, is a privately held Malaysian retail enterprise founded in 1985 in Kajang, Selangor. The group operates 56+ physical retail outlets across Peninsular Malaysia under the 'Billion' and 'Pantai Timor' brands, organized into multiple store formats: hypermarkets (Billion Shopping Centre), supermarkets (Pasaraya Billion), convenience stores (Billion Mart and Billion Mini Mart), and duty-free outlets (Billion Value Mart Duty Free and Billion Duty-Free) at Langkawi and Pangkor. Product categories span Fresh Market, Seafood, Supermarket, Softline, and Hardline, supplied through a network of over 200 suppliers. The group also generates rental income by leasing space to retail tenants within its shopping centres through the 'Be Our Tenant' program and operates a 'Rent-To-Us' property acquisition program.
The company operates a decentralized corporate structure with 34+ separate wholly-owned subsidiaries (each a Sdn. Bhd. entity), one per outlet or regional cluster, with the primary listed entity being Billion Shopping Centre (Semenyih) Sdn. Bhd. There is no public listing, no private equity or venture capital backing, and no parent company. The business serves general Malaysian consumers across all income segments in Central, Southern, East Coast, Perak, and Northern regions of Peninsular Malaysia, with regional brand customisation via the Pantai Timor sub-brand in Kelantan and Terengganu. Marketing is conducted through Facebook, Instagram, branch-specific social accounts, weekly promotional flyers on the company website, and in-store promotions including the MyKasih community program available across all branches.
The group's technology stack is minimal: there is no proprietary technology disclosed, no mobile app, no AI/ML capabilities, and no public APIs. The only notable technology-related compliance action is the implementation of E-Invoice issuance effective 1st January 2025 in compliance with Malaysian Inland Revenue Board (IRBM) requirements. No revenue figures, pricing structures, or headcount totals are publicly disclosed. The competitive positioning rests on 40 years of homegrown Malaysian retail heritage, an extensive multi-format physical footprint, and dual-brand regional customization supported by 200+ supplier partnerships.
Billion Shopping Centre firmographics
Firmographics- Name
- Billion Shopping Centre
- Legal name
- Billion Shopping Centre (Semenyih) Sdn. Bhd.
- Website
- https://billiongroup.com.my
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Billion Group of Companies is a privately held Malaysian multi-format retailer operating 56+ hypermarkets, supermarkets, convenience stores, and duty-free outlets across Peninsular Malaysia under the Billion and Pantai Timor brands, serving general consumers and retail tenants since 1985.
- Ownership category
- akta.pro rank
Billion Shopping Centre industry classification
Industry- Product category
- Retail Grocery Supermarkets
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411), Retail-Variety Stores (5331)
- akta.pro primary industry
- National Big-Box Mass Merchandisers (CRAGABAA)
- akta.pro secondary industry
- Southeast Asian Grocery Stores (CRAHAFAF)
Keywords
Where Billion Shopping Centre is headquartered
LocationHeadquarters
- HQ city
- Kajang
- HQ country
- Malaysia
- HQ region
- Asia
Offices56 records
Markets served
Billion Shopping Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Revenue from selling fresh produce, seafood, supermarket goods (Fresh Market, Seafood, Supermarket, Softline and Hardline categories) through hypermarkets, supermarkets, and convenience stores across Malaysia.
- Tenant Rental Income: Rental income from tenants operating within Billion shopping centres. The company actively recruits new tenants through their 'Be Our Tenant' program.
- Duty-Free Sales: Duty-free retail sales at designated duty-free locations including Langkawi and Pangkor.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Billion Shopping Centre product offering
Product offeringCore offering
Billion Shopping Centre is a homegrown Malaysian retail group operating 56+ outlets across Peninsular Malaysia under two brands (Billion and Pantai Timor). It sells fresh produce, seafood, supermarket goods, softline and hardline merchandise through hypermarkets, supermarkets, and convenience stores. It also operates duty-free outlets in Langkawi and Pangkor, and earns rental income from third-party tenants leasing space within its shopping centres.
Product overview
Billion Group of Companies operates a multi-format retail portfolio across Peninsular Malaysia, consisting of 56+ outlets including hypermarkets (Billion Shopping Centre), supermarkets (Pasaraya Billion), convenience stores (Billion Mart and Billion Mini Mart), and duty-free stores (Billion Value Mart Duty Free and Billion Duty-Free). The company also maintains a regional East Coast brand identity under Pantai Timor for operations in Kelantan and Terengganu. Key product categories include Fresh Market, Seafood, Supermarket, Softline, and Hardline merchandise, supported by partnerships with top suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- Billion: Primary retail brand operating hypermarkets, supermarkets, and convenience stores across Central, Southern, East Coast, Perak, and Northern regions of Peninsular Malaysia.
- Pantai Timor
Products and services
- Billion Shopping Centre (Hypermarket) Hypermarket format retail stores offering a wide range of products including fresh produce, seafood, supermarket goods, and general merchandise under softline and hardline categories, targeting general Malaysian consumers and families across Peninsular Malaysia.
- Pasaraya Billion (Supermarket) Supermarket format providing grocery and daily essential products to shoppers in local communities across Peninsular Malaysia.
- Billion Mart (Convenience Store) Convenience store format providing everyday essentials and quick shopping solutions to local communities, operated by Billion Mart subsidiaries across Peninsular Malaysia.
- Billion Mini Mart Small-format convenience stores operating under the Billion brand with multiple locations in Kelantan including Mini Mart Kota Bharu, Mini Mart Uda Murni, Mini Mart Abdul Kadir, Mini Mart Kg Badak, and others, serving neighborhood-level daily essentials.
- Billion Value Mart Duty Free Duty-free retail format offering tax-exempt products, operating primarily in tourist destinations including Langkawi and Pangkor, targeting international travellers and tourists.
- Pantai Timor Regional retail brand operating in East Coast Malaysia (Kelantan, Terengganu), offering hypermarket, supermarket, and convenience store services tailored to local community preferences with the slogan 'Jimat & Menyakinkan Anda'.
- Impian Shopping Centre (Bangi Avenue) Shopping centre format operating under Impian Shopping Centre Sdn. Bhd. in the Bangi Avenue area of Kajang, Selangor.
- Pasaraya Kito Local brand operating convenience stores in the Kuala Krai area of Kelantan, operated by Pasaraya Kito (PT) Sdn. Bhd.
- Shopping Centre Tenant Leasing Leasing of retail space within Billion shopping centres to third-party retailers through the 'Be Our Tenant' recruitment program, generating rental income for the group.
Companies that use Billion Shopping Centre
Customer profileSegments2 records
Ideal customer profiles3 records
Billion Shopping Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billion Shopping Centre partnerships and signals
Strategic signalScale indicators5 records
Recent moves11 records
Expansion highlights5 records
Billion Shopping Centre competitors and assessment
Company assessmentDirect peers
- Cold Storage Malaysia (by Macrovalue): Mid-tier Malaysian supermarket chain under Macrovalue (formerly by Dairy Farm Group). Directly comparable supermarket grocery format, though with stronger urban/mall-anchored footprint versus Billion's broader regional coverage.
- Econsave Cash & Carry: Malaysian supermarket chain focused on value pricing across Peninsular Malaysia. Comparable to Billion's value-positioned supermarkets and overlaps in regional catchment areas, particularly in northern states.
- Mydin Mohamed Holdings Bhd: Malaysia's largest homegrown hypermarket chain with 200+ outlets operating hypermarkets, supermarkets, and convenience formats. Closest comparable to Billion in business model, customer base, and homegrown Malaysian heritage.
- Lotus's Malaysia (formerly Tesco Malaysia): National hypermarket and supermarket chain operating across Peninsular Malaysia with broad merchandise assortment. Directly competes with Billion's hypermarket and supermarket formats for general merchandise and fresh grocery spend.
- AEON Malaysia: Operates AEON Big hypermarkets and AEON MaxValue supermarkets across Malaysia. Comparable to Billion's mix of large-format stores with grocery and general merchandise, though with stronger suburban mall-anchored positioning.
- 99 Speedmart Sdn Bhd: Malaysia's largest convenience store chain with 2,500+ outlets across Peninsular Malaysia. Directly competes with Billion Mart and Billion Mini Mart formats for neighbourhood convenience spend.
- Giant (by GCH Retail Malaysia): National hypermarket and supermarket chain in Malaysia offering groceries, fresh produce, and general merchandise. Direct competitor across Billion's core hypermarket and supermarket formats.
- KK Super Mart Sdn Bhd: Fast-growing Malaysian convenience store chain with 700+ outlets. Directly competes with Billion's convenience-store push launched in 2017, particularly in East Coast and Northern regions.
Emerging players
- NSK Trade City: Malaysia-based hypermarket-style cash-and-carry chain focused on bulk/wholesale and family shopping. Comparable hypermarket model with similar fresh produce and grocery focus, but smaller national footprint than Billion.
Regional players
- Jaya Grocer Holdings: Premium Malaysian supermarket chain concentrated in Klang Valley and select Peninsular Malaysia locations. Comparable grocery-led supermarket model, though positioned upmarket versus Billion's value-oriented positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Billion Shopping Centre social profiles
Digital presenceBillion Shopping Centre compliance and trust
Trust signalCompliance1 record
Billion Shopping Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billion Shopping Centre leadership team
Management profileNumber of profiles
Billion Shopping Centre subsidiaries and ownership
Company hierarchySubsidiaries34 records
Billion Shopping Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billion Shopping Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billion Shopping Centre
What does Billion Shopping Centre do?
Billion Shopping Centre is a homegrown Malaysian retail group operating 56+ outlets across Peninsular Malaysia under two brands (Billion and Pantai Timor). It sells fresh produce, seafood, supermarket goods, softline and hardline merchandise through hypermarkets, supermarkets, and convenience stores. It also operates duty-free outlets in Langkawi and Pangkor, and earns rental income from third-party tenants leasing space within its shopping centres.
Is Billion Shopping Centre a public or private company?
Billion Shopping Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billion Shopping Centre founded?
Billion Shopping Centre was founded in 1985. It employs 51 to 100 people.
Where is Billion Shopping Centre based?
Billion Shopping Centre is headquartered in Kajang, Malaysia, in the Asia region.
How does Billion Shopping Centre make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are tenant Rental Income and duty-Free Sales.
Who are Billion Shopping Centre's main competitors?
Direct peers on record are Cold Storage Malaysia (by Macrovalue), Econsave Cash & Carry, Mydin Mohamed Holdings Bhd, Lotus's Malaysia (formerly Tesco Malaysia), AEON Malaysia, 99 Speedmart Sdn Bhd, Giant (by GCH Retail Malaysia) and KK Super Mart Sdn Bhd. NSK Trade City is listed as an emerging player. Jaya Grocer Holdings is listed as a regional player.
Does Billion Shopping Centre have an API?
No public API is recorded for Billion Shopping Centre.
What industry is Billion Shopping Centre in?
Billion Shopping Centre's product category is Retail Grocery Supermarkets. Its primary akta.pro industry code is CRAGABAA, National Big-Box Mass Merchandisers, with a secondary code of CRAHAFAF, Southeast Asian Grocery Stores. Its NAICS code is 44511 and its SIC code is 5411.