Biltrend

What Biltrend does

Biltrend is a privately held Norwegian motor-vehicle dealership and service group operating in Northern Norway. The group is wholly owned by the Molund family and legally comprises 14 companies (including sales companies, three dedicated body/damage workshops, and real-estate entities) under unified governance with the same board chairman across all entities. Approximately 31 staff are listed in firmographics, though the publicly named management roster spans sales, workshop, parts, finance, marketing, and operations roles across all four locations, indicating a larger total headcount. Headquartered at Solstrand/Tromsdalen, Biltrend serves both individual consumers and businesses in the Tromsø, Harstad, Langnes (Tromsø Airport), and Vesterålen regions.

The group's core offering is a multi-brand authorized dealership and authorized workshop network. It holds authorized rights for Hyundai, Mazda, Ford, Jaguar, Land Rover, Seres, and Exlantix automobiles; Yamaha motorcycles, mopeds, ATVs, snowmobiles, outboard motors, and snow throwers; and multiple boat brands (Buster, Finnmaster, Jeanneau/Merry Fisher, Yamarin, Øien, Pioner, AMT). Adjacent revenue streams include authorized workshop services (service, repairs, EU inspections up to 7.5 tonnes, AC service, four-wheel alignment), a subscription-style tire hotel (Dekkhotell), a car-rental counter operated through a Rent-A-Wreck partnership at Tromsø Airport, a customer café and lounge, a clothing and equipment store, and a direct e-commerce storefront at nettbutikk.biltrend.no.

The business model is transaction-based retail and services rather than recurring software or platform revenue. Vehicle sales are one-time transactions at point of sale, workshop services are quote-based professional services, tire storage is a small annual subscription, and rentals are transactional. Go-to-market combines physical showroom retail across four Northern Norway locations with direct sales outreach (dedicated phone/email sales staff per brand), an online parts store, and third-party marketplace listings (e.g., Finn.no). Customer acquisition is largely local/regional, with the Tromsø and Harstad locations holding Jaguar and Land Rover negotiation rights extending across all of Nord-Norge. Biltrend is not a technology company and has no public APIs, SDKs, proprietary software products, or AI capabilities disclosed.

Name

Biltrend

Legal name

Biltrend AS

Website

https://biltrend.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Biltrend is a family-owned Norwegian multi-brand motor-vehicle dealership and authorized workshop group operating across four locations in Northern Norway, selling cars, boats, and Yamaha powersports under Hyundai, Mazda, Ford, Jaguar/Land Rover, Seres, Exlantix, and other brands to consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Tromsdalen (Tromsø)

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sales of new and used cars, boats, motorcycles, mopeds, ATVs, snowmobiles, outboard motors, trailers, snow blowers, and accessories. Revenue is generated through one-time transactions at point of sale.
2. Workshop and Repair Services: Authorized workshop services including maintenance, repairs, EU inspections (vehicle inspections), AC service, and four-wheel alignment for all vehicle brands. Service and repair revenue from one-time and recurring maintenance visits.
3. Tire Hotel / Storage Services: Tire storage (dekkhotell) services where customers can store seasonal tires at Biltrend facilities. Seasonal recurring revenue.
4. Car Rental: Vehicle rental services offered through Rent-A-Wreck partnership at Langnes/Tromsø Airport location.
5. Cafe and Facility Rental: Cafe operations at Tromsø location serving daily specials, light meals, and beverages. Facility rental for events/celebrations in cafe space.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Biltrend operates a multi-brand motorvarehus (motor vehicle house) in Northern Norway, selling new vehicles under Hyundai, Mazda, Jaguar, Land Rover, Ford, Seres, and Exlantix; powersports products under Yamaha (motorcycles, mopeds, ATVs, snowmobiles, outboard motors, snow throwers); a range of boat brands (Buster, Finnmaster, Jeanneau, Yamarin, Øien, Pioner, AMT, Merry Fisher); TIKI trailers; Earth Power snow throwers; and pre-owned cars. The company also delivers authorized workshop and maintenance services (servicing, repairs, EU inspections, AC service, four-wheel alignment), tire hotel storage, an online accessories/parts store, a clothing/equipment retail section, café/lounge facilities, and car rental through a Rent-A-Wreck partnership.

Product overview

Biltrend is a comprehensive motorvarehus (motor trade house) operating as a multi-brand dealership and authorized workshop across Northern Norway, with locations in Tromsø, Harstad, Langnes, and Vesterålen. The company offers a unified portfolio of vehicle and powersports products: new automobiles under Hyundai, Mazda, Ford, Jaguar, Land Rover, Seres, and Exlantix brands; new boats from Buster, Finnmaster, Jeanneau, Yamarin, Øien, Pioner, and AMT; Yamaha powersports including motorcycles, mopeds, ATVs, snowmobiles, outboard motors, and snow throwers; TIKI trailers; and pre-owned vehicles. These products are supported by workshop and service operations (authorized for Hyundai, Mazda, Yamaha, and Ford), tire storage (dekkhotell), an online store, car rental partnership (Rent-A-Wreck), a customer café/lounge, and a clothing and equipment retail section. The Biltrend Group comprises 14 companies including dealerships, body shops, and real estate, owned by the Molund family.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai vehicles (new car sales) Sales of new Hyundai automobiles from Biltrend's authorized Hyundai dealerships, serving consumers in Northern Norway.
• Mazda vehicles (new car sales) Sales of new Mazda automobiles from Biltrend's authorized Mazda dealerships.
• Jaguar vehicles Sales of new Jaguar automobiles, offered through Biltrend Tromsø and Harstad with regional coverage across Northern Norway.
• Land Rover vehicles Sales of new Land Rover automobiles, offered through Biltrend Tromsø and Harstad with regional coverage across Northern Norway.
• Seres vehicles (EV) Sales of new Seres electric vehicles offered through Biltrend Tromsø with regional reach across Northern Norway.
• Exlantix vehicles (EV) Sales of new Exlantix electric vehicles offered through Biltrend Tromsø with regional reach across Northern Norway.
• Ford vehicles Sales of new Ford automobiles at Biltrend Vesterålen, with online service booking available through Ford's dealer system.
• Used cars (Bruktbil) Sales of pre-owned automobiles at Biltrend locations across Tromsø, Harstad, and Vesterålen.
• Yamaha powersports products Sales of Yamaha motorcycles, mopeds, ATVs, snowmobiles, outboard motors, and snow throwers, plus authorized Yamaha workshop servicing.
• Boats (Buster, Finnmaster, Jeanneau/Merry Fisher, Yamarin, Øien, Pioner, AMT) Sales of boats across multiple brands — Buster, Finnmaster, Jeanneau (including Merry Fisher), Yamarin, Øien, Pioner (and AMT at Harstad) — at Biltrend's Northern Norway locations.
• TIKI trailers Sales of TIKI boat, scooter, and utility trailers through Biltrend's Northern Norway locations.
• Earth Power snow throwers Sales of Japanese-made Earth Power snow throwers at Biltrend Harstad.
• Workshop services (service, repair, EU inspection, AC service, four-wheel alignment) Authorized workshop services including maintenance and repairs for all vehicle brands, EU inspections (up to 7.5 tonnes), AC service, and four-wheel alignment at Biltrend Tromsø, Harstad, Langnes, and Vesterålen.
• Tire hotel (Dekkhotell) Seasonal subscription-based tire storage at Biltrend's workshop locations, with annual billing cadence.
• Car rental (Bilutleie) Vehicle rental services at the Biltrend Langnes location in partnership with Rent-A-Wreck at Tromsø Airport.
• Online store (Nettbutikk) for parts and accessories E-commerce storefront for Biltrend-branded accessories, parts, and merchandise, accessible at nettbutikk.biltrend.no.
• Clothing and equipment store Physical retail store at Biltrend Tromsø offering motorcycle and snowmobile apparel, recreational clothing, and related accessories.
• Café and lounge (Kafé og lounge) Customer café at Biltrend Tromsø with panoramic views, serving daily specials, light meals, and beverages; space available for event rental; additional Biltrend Lounge and Pusterommet at Harstad.
• Body and damage repair (in-group: Bilskadesenteret Tromsø, Stangnes Bilskade, Bilskade Vesterålen) Group-affiliated vehicle body and damage repair services operated at separate websites under the Biltrend group umbrella in Tromsø, Harstad, and Vesterålen.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• HyundaicoreChannel Partner/ Reseller/ DistributorBiltrend is an authorized dealer (merkeforhandler) for Hyundai vehicles at Tromsø, Harstad, and Vesterålen locations. As an authorized dealer, Biltrend sells new Hyundai vehicles and operates an authorized Hyundai workshop.
• MazdacoreChannel Partner/ Reseller/ DistributorBiltrend is an authorized dealer (merkeforhandler) for Mazda vehicles at Tromsø, Harstad, and Vesterålen locations. As an authorized dealer, Biltrend sells new Mazda vehicles and operates an authorized Mazda workshop.
• JaguarcoreChannel Partner/ Reseller/ DistributorBiltrend Tromsø and Harstad can negotiate Jaguar across all of Northern Norway, offering the full range of Jaguar models available for the Norwegian market.
• Land RovercoreChannel Partner/ Reseller/ DistributorBiltrend Tromsø and Harstad can negotiate Land Rover across all of Northern Norway, offering the full range of Land Rover models available for the Norwegian market.
• FordcoreChannel Partner/ Reseller/ DistributorBiltrend Vesterålen is an authorized dealer for Ford vehicles, offering new Ford models. Online service booking available through Ford's booking system.
• SeresminorChannel Partner/ Reseller/ DistributorBiltrend Tromsø can negotiate Seres vehicles across Northern Norway. Contact: Joackim Røberg.
• ExlantixminorChannel Partner/ Reseller/ DistributorBiltrend Tromsø can negotiate Exlantix vehicles across Northern Norway. Contact: Joackim Røberg.
• Yamaha MotorcoreChannel Partner/ Reseller/ DistributorBiltrend is an authorized dealer and workshop for Yamaha products including motorcycles, mopeds, ATVs, boat motors, snow throwers, and snowmobiles. Available at Tromsø, Harstad, and Vesterålen locations.
• Earth PowerminorChannel Partner/ Reseller/ DistributorBiltrend Harstad is an authorized dealer for Japanese Earth Power snow throwers (snøfresere).
• TIKI TrailersminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of TIKI trailers at Tromsø, Harstad, and Vesterålen locations.
• Buster BoatsminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Buster boats at Tromsø, Harstad, and Vesterålen locations.
• FinnmasterminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Finnmaster boats at Tromsø, Harstad, and Vesterålen locations.
• JeanneauminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Jeanneau boats at Tromsø, Harstad, and Vesterålen locations.
• Merry FisherminorChannel Partner/ Reseller/ DistributorBiltrend Tromsø is a dealer of Merry Fisher boats.
• YamarinminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Yamarin boats at Tromsø, Harstad, and Vesterålen locations.
• Øien BoatsminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Øien boats at Tromsø, Harstad, and Vesterålen locations.
• Pioner BoatsminorChannel Partner/ Reseller/ DistributorBiltrend is a dealer of Pioner boats at Tromsø, Harstad, and Vesterålen locations.
• AMT BoatsminorChannel Partner/ Reseller/ DistributorBiltrend Harstad is a dealer of AMT boats.
• Rent-A-WreckminorChannel Partner/ Reseller/ DistributorBiltrend Langnes offers car rental services through a Rent-A-Wreck partnership at the Tromsø Airport location. Contact: 902 62 371 / [email protected]
• Bilskadesenteret TromsøminorOthersRelated company within the Biltrend group offering vehicle damage repair services. Located at bokas.no.
• Stangnes BilskademinorOthersRelated company within the Biltrend group offering vehicle damage repair services. Located in Harstad area.
• Bilskade VesterålenminorOthersRelated company within the Biltrend group offering vehicle damage repair services. Located in Vesterålen area.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RøhneSelmer: Long-established Norwegian automotive dealer representing Volvo and Polestar with full sales, service, and parts operations. Comparable as an authorized multi-brand dealer with workshop and tire/parts store operations.
• Bertel O. Steen: Major Norwegian multi-brand automotive dealer representing Mercedes-Benz, Peugeot, Citroën, and others. Comparable as a multi-OEM authorized retailer and service provider with similar workshop, parts, and used-vehicle operations.
• Møller Mobility Group: Norway's largest multi-brand automotive dealer group, operating Volkswagen, Audi, Škoda, and other franchises nationwide. Comparable as a multi-brand authorized dealer and workshop operator with similar OEM authorization economics.
• Hellanor: Norwegian Mazda dealer group with multi-location showrooms and authorized workshop operations. Directly comparable to Biltrend's Mazda franchise and broader motorvarehus retail/service model.
• Sulland Gruppen: Regional Norwegian automotive dealer group with multiple franchises including Volvo, Ford, and others across central and northern Norway. Comparable as a multi-brand dealership with overlapping Northern Norway presence and similar authorized workshop model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/biltrend

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biltrend