Fundação Biodiversitas
Fundação Biodiversitas, founded 1989 in Belo Horizonte, is a Brazilian non-profit that operates four conservation reserves across the Mata Atlântica and Caatinga biomes, protecting endangered species (Lear's macaw, northern muriqui, Bahian slaty-antwren, Paraíba hognosed turtle) through science-based habitat management, research, ecological corridors, and corporate and donor-funded programs.
- Company typePrivate
- Founded1989
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fundação Biodiversitas does
Fundação Biodiversitas para Conservação da Diversidade Biológica is a Brazilian non-profit civil organization founded in 1989 in Belo Horizonte, Minas Gerais, that operates as a science-driven conservation platform. Its core activity is the creation, ownership, and management of private natural heritage reserves (RPPNs) and a biological station protecting more than 3,000 hectares across the Mata Atlântica and Caatinga biomes: RPPN Mata do Sossego (northern muriqui), RPPN Mata do Passarinho (Bahian slaty-antwren and 330+ bird species), RPPN Ninho da Tartaruga (Paraíba hognosed turtle), and Estação Biológica de Canudos (Lear's macaw).
Its service stack combines protected-area management, long-term species population monitoring (notably the Azul+ program that has tracked Lear's macaw from approximately 50 individuals in 1990 to 2,548+ in 2024), ecological corridor construction (Sossego-Caratinga, Jequitinhonha-Mucuri), scientific research collaborations with universities and federal agencies (ICMBio/CEMAVE, IEF, USP), environmental restoration (Projeto Água Corrente — 250 hectares), and the production of canonical reference publications such as the Lista da Fauna Brasileira Ameaçada de Extinção and the Livro Vermelho da Fauna Brasileira.
The organization is funded through individual donations (PayPal, PIX, bank transfer under CNPJ 25.579.707/0001-25), corporate sponsorships led by a Seguros Unimed partnership since March 2019 (Azul+ program), an ecotourism offering at Canudos charging R$330–R$550 per visitor with advance booking, and a species adoption program (muriqui-do-norte, arara-azul-de-lear, cágado-do-paraíba, entufado-baiano). Distribution combines self-serve online donations, direct corporate ESG sales, government and NGO co-development partnerships, and a tourism channel partnership with Boute Expeditions for international birdwatching groups. Customer segments span individual donors, corporate CSR/ESG partners, domestic and international tourists, and academic/research institutions (segmentation described as horizontal).
Fundação Biodiversitas firmographics
Firmographics- Name
- Fundação Biodiversitas
- Legal name
- Fundação Biodiversitas para Conservação da Diversidade Biológica
- Website
- https://biodiversitas.org.br
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fundação Biodiversitas, founded 1989 in Belo Horizonte, is a Brazilian non-profit that operates four conservation reserves across the Mata Atlântica and Caatinga biomes, protecting endangered species (Lear's macaw, northern muriqui, Bahian slaty-antwren, Paraíba hognosed turtle) through science-based habitat management, research, ecological corridors, and corporate and donor-funded programs.
- Ownership category
- akta.pro rank
Fundação Biodiversitas industry classification
Industry- Product category
- Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219)
- SIC
- Forestry (800)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Biodiversity & Habitat Conservation (BPAGAGAA), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)
Keywords
Where Fundação Biodiversitas is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fundação Biodiversitas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Infrastructure, Marketing or Sales
Revenue model
- Donations and Sponsorships: The foundation operates as a non-profit organization funded primarily through individual donations (via PayPal, PIX, bank transfer) and corporate sponsorships. Corporate partnerships such as the Seguros Unimed sponsorship program support conservation activities across all four reserves.
- Tourism and Visitation Fees: Revenue from tourism activities at the Estação Biológica de Canudos, including guided visits to observe Lear's macaw. Entry fees are R$550 for foreigners and R$330 for Brazilians.
- Species Adoption Program: Donation program where contributors can adopt species (muriqui-do-norte, arara-azul-de-lear, cágado-do-paraíba, entufado-baiano) to support their conservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tourism entry fees at Estação Biológica de Canudos |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fundação Biodiversitas product offering
Product offeringCore offering
Fundação Biodiversitas is a Brazilian non-profit conservation foundation that directly manages four private natural heritage reserves (RPPNs) and one biological station covering more than 3,000 hectares across the Mata Atlântica and Caatinga biomes to protect critically endangered species including the Lear's macaw, northern muriqui, Bahian slaty-antwren, and Paraíba hognked turtle. The foundation sells guided ecotourism and lodging at the Estação Biológica de Canudos, operates a species adoption donation program, and delivers species recovery, ecological corridor, and environmental education programs in partnership with government agencies and corporate sponsors.
Product overview
Fundação Biodiversitas operates a portfolio of four private conservation reserves across Brazil's Mata Atlântica and Caatinga biomes: the Estação Biológica de Canudos (focused on Lear's macaw conservation), RPPN Mata do Sossego (northern muriqui protection), RPPN Mata do Passarinho (Bahian slaty-antwren conservation), and RPPN Ninho da Tartaruga (aquatic turtle protection). The organization supplements its core conservation work with species adoption donation programs, ecotourism and hostel services at Canudos, and environmental publications including photographic guides and strategic conservation reports. The offering functions as a unified conservation platform combining protected area management, scientific research support, public education, and sustainable tourism.
Differentiator
Problem solved
Functional benefit
Brands
- Programa Azul+: Partnership between Seguros Unimed and Fundação Biodiversitas for the conservation of the arara-azul-de-lear, monitoring over 2,500 individuals in the wild.
Products and services
- RPPN Mata do Sossego Private Natural Heritage Reserve (RPPN) of 270 hectares in Simonésia, Minas Gerais, dedicated to protecting the northern muriqui (Brachyteles hypoxanthus), the largest primate in the Americas, and to developing the Sossego-Caratinga ecological corridor.
- Estação Biológica de Canudos Biological station of 1,477 hectares in Canudos, Bahia, dedicated to conservation of the Lear's macaw (Anodorhynchus leari), combining population monitoring, habitat protection, and guided ecotourism.
- RPPN Mata do Passarinho RPPN of approximately 1,189 hectares in Macarani, BA and Bandeira/Jordânia, MG, protecting the Bahian slaty-antwren (Merulaxis stresemanni) and more than 330 bird species in the Atlantic Forest.
- RPPN Ninho da Tartaruga RPPN of 83 hectares in Tombos, Minas Gerais, dedicated to aquatic species conservation along 6 km of the Carangola River, protecting the critically endangered Paraíba hognked turtle (Ranacephala hogei).
- Species Adoption Program Donation program that allows individual supporters to symbolically adopt endangered species (Lear's macaw, northern muriqui, Paraíba hognked turtle, Bahian slaty-antwren) to fund their conservation and receive recognition for their contribution.
- Ecotourism and Hostel Services at Canudos Guided tours and on-site overnight lodging at the Estação Biológica de Canudos for domestic and international visitors, offering birdwatching experiences focused on the Lear's macaw morning flight (entry fees R$550 foreigners, R$330 Brazilians, advance booking required).
Quantifiable outcome
- Lear's macaw population recovered from approximately 50 individuals (1990) to over 2,548 (2024 Census)
- +6 more outcomes
Companies that use Fundação Biodiversitas
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Fundação Biodiversitas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fundação Biodiversitas partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, flagship, core and minor.
- Secretaria de Estado de Meio Ambiente e Desenvolvimento Sustentável (SEMAD)majorInstitutional partnership with Minas Gerais state environmental secretariat focusing on ecological corridor creation (Sossego-Caratinga, Jequitinhonha-Mucuri), RPPN strategies, Payment for Environmental Services (PSA), and carbon credits development.
- Seguros UnimedflagshipCorporate sponsorship partnership since March 2019 supporting conservation across all four reserves through the Azul+ program. Seguros Unimed's sponsorship focuses on Lear's macaw conservation, with the company providing funding and employee engagement opportunities. The partnership exemplifies convergence between private sector investment and conservation impact.
- ICMBio/CEMAVEcoreLong-standing partnership with federal government agency for bird conservation. The partnership includes ongoing population dynamics research on Lear's macaw (since 2008), annual census programs, and collaboration on the PAN (Plano de Ação Nacional) for Caatinga bird conservation. CEMAVE provides research permits and technical expertise.
- Museu de Zoologia da Universidade de São PaulocoreAcademic partnership for field research on Lear's macaw population dynamics at Estação Biológica de Canudos. The museum's research has contributed nearly 15 years of continuous data on species behavior and reproduction.
- Instituto Água BoacorePartnership supporting creation of 100 RPPNs throughout Brazil. Jointly published 'Como se tornar um protetor da natureza' guide (2024) to help landowners create and manage private natural heritage reserves.
- Instituto YnamatacorePartnership for RPPN creation throughout Brazil, complementing the work with Instituto Água Boa in expanding private conservation areas nationwide.
- CNRPPNmajorPartnership with the National Commission of Private Natural Heritage Reserves to organize the VII Congresso Brasileiro de RPPNs, strengthening the national RPPN community and promoting dialogue on conservation innovation.
- Fundação Grupo BoticáriomajorPartnership creating new RPPNs focused on protecting threatened species. Projects include RPPNs at Mata do Sossego, Mata do Passarinho, and Canudos (BA) targeting species like northern muriqui, Lear's macaw, and other endangered wildlife.
- Instituto Estadual de Florestas (IEF)majorPartnership with Minas Gerais state environmental institute for 'Áreas Prioritárias' conservation strategy project, resulting in environmental report published in 2021 outlining priorities for biodiversity conservation in the state.
- Universidade do Estado da Bahia (UNEB)majorPartnership for Parque Estadual de Canudos maintenance and academic engagement. The university receives approximately 200 students annually for environmental education visits, and operates the Memorial Antônio Conselheiro museum at the campus.
- Boute ExpeditionsminorTourism agency partnership coordinating international birdwatching visits to observe Lear's macaw, including coordination of guides and logistics for foreign visitor groups.
- 6BIOSminorConsulting partnership for biodiversity and carbon program development, providing expertise on carbon credit methodologies for conservation areas.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
Fundação Biodiversitas competitors and assessment
Company assessmentBroad incumbents
- Conservation International Brazil: Global conservation organization with Brazilian operations focused on biodiversity hotspots, ecosystem services, and corporate partnerships. Overlaps with Biodiversitas on species recovery, protected area management, and ESG engagement.
- WWF-Brasil: Brazilian affiliate of the WWF global network, working on biodiversity conservation, habitat protection, and species recovery. Broader in scope (Amazon, Pantanal, Cerrado) but operates in the same conservation NGO space with comparable scientific and donor-driven model.
- The Nature Conservancy (Brazil): Global conservation organization operating in Brazil with focus on protected area management, ecological corridors, and sustainable finance. Comparable in deploying science-driven conservation and corporate partnerships at larger scale.
Others
- Instituto Chico Mendes de Conservação da Biodiversidade (ICMBio): Brazilian federal agency responsible for managing federal conservation units and threatened species. Listed as a key research partner (CEMAVE) of Biodiversitas and comparable in monitoring endangered species such as the Lear's macaw.
Direct peers
- SOS Mata Atlântica: Brazilian NGO dedicated to conservation and reforestation of the Mata Atlântica biome, the same biome where Biodiversitas operates multiple reserves. Comparable in operating reserves, donor engagement, and policy advocacy for the Atlantic Forest.
- SAVE Brasil: Brazilian bird conservation organization focused on threatened species and habitat protection. Listed as a Biodiversitas partner and operates in overlapping geographies (Mata Atlântica, Caatinga) with similar species-focused conservation model.
- Fundação Grupo Boticário: Brazilian corporate foundation focused on biodiversity conservation and protected area management. Direct peer operating RPPNs and conservation reserves, and listed as an active partner of Biodiversitas.
- Instituto Água Boa: Brazilian NGO specializing in RPPN creation and private conservation area support. Direct partner of Biodiversitas with highly overlapping model (RPPN creation, landowner guidance) and co-publication of conservation guides.
Regional players
- Fundação Florestan Fernandes: While not a direct conservation peer, illustrates the Brazilian foundation ecosystem with comparable nonprofit governance and corporate CSR funding mechanisms. Included as a structurally similar Brazilian foundation operating under similar legal and funding frameworks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fundação Biodiversitas social profiles
Digital presenceFundação Biodiversitas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundação Biodiversitas leadership team
Management profileNumber of profiles
Profiles5 records
Fundação Biodiversitas subsidiaries and ownership
Company hierarchySubsidiaries4 records
Fundação Biodiversitas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundação Biodiversitas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundação Biodiversitas
What does Fundação Biodiversitas do?
Fundação Biodiversitas is a Brazilian non-profit conservation foundation that directly manages four private natural heritage reserves (RPPNs) and one biological station covering more than 3,000 hectares across the Mata Atlântica and Caatinga biomes to protect critically endangered species including the Lear's macaw, northern muriqui, Bahian slaty-antwren, and Paraíba hognked turtle. The foundation sells guided ecotourism and lodging at the Estação Biológica de Canudos, operates a species adoption donation program, and delivers species recovery, ecological corridor, and environmental education programs in partnership with government agencies and corporate sponsors.
Is Fundação Biodiversitas a public or private company?
Fundação Biodiversitas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fundação Biodiversitas founded?
Fundação Biodiversitas was founded in 1989. It employs 11 to 50 people.
Where is Fundação Biodiversitas based?
Fundação Biodiversitas is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Fundação Biodiversitas make money?
Three revenue lines are on record. Donations and Sponsorships are the primary driver. The others are tourism and Visitation Fees and species Adoption Program.
Who are Fundação Biodiversitas's main competitors?
Broad incumbents on record are Conservation International Brazil, WWF-Brasil and The Nature Conservancy (Brazil). Instituto Chico Mendes de Conservação da Biodiversidade (ICMBio) is listed as an others. Direct peers are SOS Mata Atlântica, SAVE Brasil, Fundação Grupo Boticário and Instituto Água Boa. Fundação Florestan Fernandes is listed as a regional player.
Does Fundação Biodiversitas have an API?
No public API is recorded for Fundação Biodiversitas.
What industry is Fundação Biodiversitas in?
Fundação Biodiversitas's product category is Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAGAA, Biodiversity & Habitat Conservation. Its NAICS code is 813312 and its SIC code is 800.