Biográfica
Bio Gráfica is a Brazilian e-commerce custom printing company headquartered in São Paulo, offering customized promotional products, stationery, packaging, and eco-friendly merchandise to corporate clients and individual consumers across Brazil.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Biográfica does
Bio Gráfica is a Brazilian custom printing and promotional products company headquartered in São Paulo, operating under the legal entity 3MJ Projetos Gráficos Eireli (CNPJ 20.222.646/0001-20). The company runs an e-commerce platform at biografica.com.br that offers customized printing services for corporate clients and individual consumers across Brazil. Distribution is direct-to-consumer via the company's own storefront with freight calculated by Brazilian CEP codes, and no external investors, parent entities, or subsidiaries are disclosed.
The product portfolio is organized into six main categories: cardboard packaging (Embalagens de Papelão), exclusive products (Exclusivos — corporate catalogs, agendas, planners, sticker albums, photo albums, and custom projects), promotional gifts (Brindes — writing instruments, technology accessories, apparel, kitchenware, sports items, and bags), eco-friendly products (Ecológicos — ecobags, seed paper, bamboo, cork, and recycled materials), general packaging (Embalagens) including Sedex boxes and food packaging, stationery (Papelaria — notepads, business cards, folders, and invitations), and visual communication (Comunicação Visual — banners, stamps, badges, and display stands). Underlying capabilities are standard custom printing and personalization technology, sustainable product sourcing, and an online quote system with real-time chat-based specialist consultation. No AI/ML capabilities, APIs, or proprietary software platforms are disclosed.
The business model is primarily B2B custom printing on demand with quote-based pricing and minimum order quantities of 15-30 units. Revenue is generated through one-time product sales (treated as one-time licensing in the source data) and custom quote services for bulk corporate orders, serving two customer segments: corporate/business clients (primary) seeking branded promotional merchandise, and individual consumers seeking personalized stationery, planners, and gifts. Marketing is digital-first via the website and organic social channels (Instagram, Facebook, LinkedIn); no paid acquisition, partnerships, or distribution alliances are disclosed.
Biográfica firmographics
Firmographics- Name
- Biográfica
- Legal name
- 3MJ Projetos Gráficos Eireli
- Website
- https://biografica.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bio Gráfica is a Brazilian e-commerce custom printing company headquartered in São Paulo, offering customized promotional products, stationery, packaging, and eco-friendly merchandise to corporate clients and individual consumers across Brazil.
- Ownership category
- akta.pro rank
Biográfica industry classification
Industry- Product category
- Custom Printing & Promotional Products
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- akta.pro primary industry
- Biodegradable Packaging Materials (films, trays, foams) (IMAEAOAB)
Keywords
Where Biográfica is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Biográfica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of customized printed products including promotional gifts, stationery, packaging, and eco-friendly items. Customers purchase individual products with personalization options.
- Custom Quote Services: Bespoke printing services for corporate clients requiring custom quotes for bulk orders and specialized printing projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing with Customization |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Biográfica product offering
Product offeringCore offering
Biográfica manufactures and sells custom-printed promotional products, packaging, stationery, eco-friendly items, exclusive personalized goods (planners, albums), and visual communication materials through dedicated Corporate and Personal online storefronts. Customers can request personalized quotes online and, where applicable, access B2B wholesale pricing through a dedicated login.
Product overview
Biográfica is a Brazilian custom printing company operating as an e-commerce platform that offers a comprehensive range of printed products and corporate gifts. The product portfolio is organized into six main categories: (1) Embalagens de Papelão (cardboard packaging) featuring customized shipping boxes and cardboard boxes; (2) Exclusivos (exclusive products) including corporate catalogs, agendas, planners, sticker albums, and photo albums; (3) Brindes (promotional gifts) encompassing eco-friendly items, writing instruments (pens), notebooks, bags, technology accessories, and apparel; (4) Ecológicos (eco-friendly products) such as ecobags, seed paper, and ecological promotional items; (5) Papelaria (stationery) including notepads, notebooks, business cards, and visual communication materials; and (6) Comunicação Visual (visual communication) featuring banners, stamps, badges, and display stands. The company operates primarily as a B2B custom printing service where customers can personalize products with logos and designs for corporate gifts, events, and promotional purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Embalagens de Papelão (Cardboard Packaging)
Companies that use Biográfica
Customer profileSegments2 records
Ideal customer profiles2 records
Biográfica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Biográfica partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Biográfica competitors and assessment
Company assessmentDirect peers
- Moo: Premium custom printing brand focused on business cards, stationery, notebooks, and marketing materials with strong design-led positioning. Comparable customization technology for high-end promotional stationery and corporate gifting.
- Custom Ink: U.S.-based custom apparel and promotional products platform with strong B2B group-order functionality for teams, events, and corporate buyers. Comparable online configurator-driven model for customized promotional merchandise targeting corporate clients.
- Printi: Brazilian online custom printing e-commerce platform offering business cards, packaging, stationery, and promotional products to SMBs. Closest comparable: same geography (Brazil), same B2B/B2C e-commerce model, and overlapping product categories (stationery, packaging, marketing materials).
- Sticker Mule: Online custom printing company specializing in stickers, labels, and packaging with a streamlined e-commerce ordering experience. Comparable digital-first custom printing model targeting small businesses and marketers.
- GotPrint: U.S.-based online commercial printing company offering business cards, marketing materials, packaging, and large-format printing. Comparable e-commerce-first custom printing model with broad product catalog.
Emerging players
- Printful: Print-on-demand platform enabling custom-designed merchandise (apparel, accessories, packaging) without inventory. Comparable on-demand customization model though Printful emphasizes drop-shipping integration for e-commerce sellers.
Broad incumbents
- Vista (Vistaprint): Global leader in custom printing and promotional products (VistaPrint) serving SMBs worldwide with business cards, marketing materials, signage, and branded merchandise. Broader portfolio and far greater scale than Biográfica, but directly overlapping product categories and customer segments.
- 4imprint: One of North America's largest promotional products distributors offering thousands of customizable items (apparel, drinkware, bags, tech accessories) to B2B buyers. Directly comparable promotional product catalog and corporate gifting use cases.
- National Pen: Large-scale custom promotional products company offering pens, drinkware, bags, apparel, and tech accessories with imprinting and embroidery. Directly comparable B2B promotional products catalog and corporate gifting model.
- Canva Print: Print-on-demand extension of the Canva design platform offering business cards, invitations, posters, and marketing materials. Comparable online customization flow for small businesses creating branded printed materials.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Biográfica social profiles
Digital presenceBiográfica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biográfica leadership team
Management profileNumber of profiles
Biográfica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biográfica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biográfica
What does Biográfica do?
Biográfica manufactures and sells custom-printed promotional products, packaging, stationery, eco-friendly items, exclusive personalized goods (planners, albums), and visual communication materials through dedicated Corporate and Personal online storefronts. Customers can request personalized quotes online and, where applicable, access B2B wholesale pricing through a dedicated login.
Is Biográfica a public or private company?
Biográfica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biográfica founded?
Biográfica was founded in -1. It employs 1 to 10 people.
Where is Biográfica based?
Biográfica is headquartered in São Paulo, Brazil, in the Latin America region.
How does Biográfica make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are custom Quote Services.
Who are Biográfica's main competitors?
Direct peers on record are Moo, Custom Ink, Printi, Sticker Mule and GotPrint. Printful is listed as an emerging player. Broad incumbents are Vista (Vistaprint), 4imprint, National Pen and Canva Print.
Does Biográfica have an API?
No public API is recorded for Biográfica.
What industry is Biográfica in?
Biográfica's product category is Custom Printing & Promotional Products. Its primary akta.pro industry code is IMAEAOAB, Biodegradable Packaging Materials (films, trays, foams). Its NAICS code is 4594.