Blanca Li

What Blanca Li does

Blanca Li (legal entity: Compagnie Blanca Li) is a privately held, Franco-Spanish contemporary dance company and XR production studio founded in Paris in 1992 by choreographer Blanca Li. The company operates from a 22-employee headquarters at the FAST cultural district in Romainville, France, where its Calentito Studios (two dance floors of 155m² and 167m²), an XR creation studio, a film/AV studio, and a motion capture system are colocated. The company has created more than 30 productions over three decades that have toured in 30+ countries.

The core product portfolio spans four layers: (1) touring live dance shows such as Blanca Li's Nutcracker (2022, hip-hop reinterpretation for 8 dancers), Dido and Aeneas (2023, with Les Arts Florissants), and Notre Sacre / Rite of Spring (2024, 30 dancers, premiered at Philharmonie de Paris); (2) award-winning XR experiences including the location-based VR show Le Bal de Paris (2021, co-created with CHANEL, 70,000+ spectators, Lion Award at Venice) and the mixed-reality show L'Ombre (2025, built with IRCAM, 10 dancers, 200 audience members, Venice Immersive 2025 selection); (3) sub-brands Film Addict (audiovisual and XR production services) and XR Addict (immersive cultural distribution platform); and (4) physical infrastructure including a 148-headset VR rental fleet (100 Pico 4 Ultra Enterprise, 48 HTC Vive Focus 3). A standalone VR release, The Shadow, is scheduled for 2026.

Revenue is generated through five streams: live performance production fees and ticketing, XR/immersive experience production, studio rental, bespoke events and runway shows for luxury brands (CHANEL, Christian Louboutin, Cartier, Stella McCartney, Elie Saab), and XR technical services. Distribution is direct to theaters, opera houses, and festivals globally. The customer base is concentrated in two verticals: cultural institutions (Opéra de Paris, Metropolitan Opera, Philharmonie de Paris, Théâtre National de Chaillot, Teatros del Canal) and luxury fashion houses. The company is privately controlled by its founder; the company president is Etienne Li.

Name

Blanca Li

Legal name

Compagnie Blanca Li

Website

https://blancali.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Blanca Li is a Paris-based Franco-Spanish contemporary dance company and XR production studio (22 employees) that creates touring live shows, VR and mixed-reality experiences, and bespoke events for cultural institutions and luxury brands across 30+ countries.

Ownership category

akta.pro rank

Product category

Performing Arts and Immersive Dance Productions

NAICS

Dance Companies (711120), Other Performing Arts Companies (711190), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Ballroom & Latin Dance Shows (MPAGADAE)

akta.pro secondary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

Keywords

• Contemporary dance productions
• Immersive VR experiences
• Mixed reality performances
• XR production services
• Luxury brand events

Headquarters

HQ city

Romainville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Live Performance Productions: Touring dance shows, operas, and theatrical productions performed at theaters and festivals worldwide. Revenue generated from ticket sales, production fees, and co-production arrangements with presenting venues.
2. XR/Immersive Experience Production: Creation and presentation of VR and mixed reality experiences at venues, festivals, and museums. Includes standalone VR content distribution on platforms.
3. Studio Rental: Rental of dance studios, XR creation studio, and motion capture facilities to external artists, companies, and brands. Studios include two dance spaces (155 and 167m2), XR studio, and full production infrastructure.
4. Luxury Brand Events: Conception and production of bespoke events and runway shows for luxury fashion houses including Christian Louboutin, Cartier, Stella McCartney, and Elie Saab.
5. XR Services: Technical XR services including project management, 3D asset creation, prototyping, motion capture, and consulting for external projects. Services offered as provider, coproducer, or full producer.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Compagnie Blanca Li is an independent contemporary dance company that creates, produces, and tours live performances, opera interpretations, and immersive XR experiences worldwide. The portfolio includes hip-hop reinterpretations of classical works, mixed reality stage shows, and location-based VR experiences created with cultural institutions and luxury brands. Beyond its own productions, the company rents out integrated dance and XR studios in Romainville and offers bespoke choreographic events and production services to external clients.

Product overview

Blanca Li is a Franco-Spanish choreographer and artist offering a portfolio of live performances and XR productions. The core offerings include immersive VR experiences (Le Bal de Paris), mixed reality shows (L'Ombre), classical ballet reinterpretations (Nutcracker, Dido and Aeneas, Rite of Spring), and supporting production capabilities through FILM ADDICT and XR ADDICT. The company operates Calentito Studios as its creative production facility. FILM ADDICT handles audiovisual and XR production while XR ADDICT serves as a cultural platform and service division for extended reality projects.

Differentiator

Problem solved

Functional benefit

Brands

• Film Addict: Audiovisual production studio and XR experimentation lab providing cutting-edge tools, motion capture services, and multidisciplinary technical and creative expertise for brands, artists, companies and cultural institutions.
• XR Addict
• Calentito Studios

Products and services

• Le Bal de Paris de Blanca Li Immersive virtual reality experience in 3 acts where audience members wearing VR headsets interact with professional dancers in a fantastical virtual ball. Created in collaboration with CHANEL. Features 45-minute VR session followed by a real ball. On tour across France, Europe, and Asia.
• L'Ombre (The Shadow) Mixed reality live performance blending 10 dancers, 1 percussionist, and an audience equipped with mixed reality headsets. 60-minute show featuring original music by Edith Canat de Chizy. Created with IRCAM technologies and presented at Venice Immersive competition.
• Blanca Li's Nutcracker (Casse-Noisette) Hip-hop and modern reimagining of Tchaikovsky's classic ballet for 8 dancers. Urban re-orchestration blending breakdance, popping, and Hispanic influences. Currently on tour.
• Dido and Aeneas (Didon et Énée) Choreographic and visual interpretation of Henry Purcell's opera featuring 10 dancers. Blends classical opera with contemporary dance, set to a Les Arts Florissants recording. On tour since 2024.
• Notre Sacre (Rite of Spring) Contemporary reinterpretation of Stravinsky's Rite of Spring featuring 30 dancers with text by Abd Al Malik and violin by David Grimal. Premiered at the Philharmonie de Paris.
• FILM ADDICT

Quantifiable outcome

• 70,000+ spectators experienced Le Bal de Paris since 2021
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and significant.

• IRCAM (Institut de Recherche et Coordination Acoustique/Musique)coreStrategic or Co-development Partner · 1 January 2025Collaboration with IRCAM for L'Ombre mixed reality show. IRCAM provided cutting-edge technologies for the performance blending dance, live electronic music, mixed reality, video, light, and sound immersion. The show opened the ManiFeste festival at IRCAM in May 2025.
• CHANELcoreStrategic or Co-development Partner · 1 January 2021CHANEL designed the virtual costumes for both dancers and audience members in Le Bal de Paris VR experience. This collaboration extends the House's historic alliance with contemporary art, creating an immersive fashion-technology-dance experience.
• FAST (Fiminco Arts Studios)coreStrategic or Co-development PartnerFAST is the cultural district in Romainville where Blanca Li's studios are located. It provides an ecosystem entirely dedicated to art and artists, where creation and transmission are the guiding principles.
• Les Arts FlorissantsmajorStrategic or Co-development PartnerLes Arts Florissants, conducted by William Christie, collaborated with Blanca Li for Dido and Aeneas production at Teatros del Canal in Madrid. The ensemble provided the musical performance for this choreographic interpretation of Henry Purcell's opera.
• Teatros del Canal (Madrid)majorStrategic or Co-development PartnerBlanca Li directed Teatros del Canal from 2019 to late 2025. The venue hosted premieres including Dido and Aeneas and Le Bal de Paris preview. Represents a major institutional partnership in Spain.
• Christian LouboutinsignificantGTM or Marketing PartnerBlanca Li conceived and produced bespoke events and runway shows at the studios for Christian Louboutin, combining choreographic performance with immersive scenography.
• CartiersignificantGTM or Marketing PartnerBlanca Li produced events and runway shows for Cartier at the studios, featuring choreographic performance and brand-aligned experiences.
• Stella McCartneysignificantGTM or Marketing PartnerBlanca Li produced events for Stella McCartney at the studios, combining fashion and live performance.
• Elie SaabsignificantGTM or Marketing PartnerBlanca Li produced events for Elie Saab at the studios, combining haute couture with choreographic performances.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pilobolus: US dance company known for technology-driven, visually innovative touring productions and corporate/luxury brand collaborations. Comparable in producing dance-led immersive works and in monetizing brand events alongside live performance.
• MOMIX: US dance-theater company producing visually inventive touring shows that combine dance, light, and projection. Comparable in producing visually spectacular mid-scale touring dance productions targeted at festivals and presenter circuits.
• Compagnie Käfig (Mourad Merzouki): Lyon-based French hip-hop and contemporary dance company touring internationally with productions that blend street dance, circus, and digital scenography. Highly comparable in size, French institutional positioning, choreographic style, and use of multimedia stagecraft.
• Sila Sveta: International studio specializing in immersive multimedia stage shows combining dance, projection mapping, and real-time technology for live events and brand activations. Directly comparable as a producer of XR-integrated live performance experiences and luxury brand spectacles.
• Akram Khan Company: UK-based contemporary dance company with an internationally recognized signature choreographic style fusing Kathak, contemporary dance, and digital media. Comparable in producing XR-adjacent works, premium venue programming, and prestige brand collaborations.
• Compagnie Angelin Preljocaj: Major French contemporary dance company combining classical and digital technologies, with a large permanent studio (Pavillon Noir in Aix-en-Provence). Comparable scale, institutional partnerships, and emphasis on technology integration in stage productions.
• Studio Wayne McGregor: UK-based contemporary dance company with an explicit R&D focus on AI, motion capture, and immersive technology in choreography. Closely comparable as a small-team dance company that has built a differentiated technology-forward creative practice.
• Compagnie Maguy Marin: Long-established French contemporary dance company with a small core team, touring internationally and working with major national theaters. Directly comparable in operating model, headcount, and reliance on public cultural institutions as co-producers and presenting venues.
• Hofesh Shechter Company: UK-based contemporary dance company with a strong international touring circuit and theater commissions. Comparable in headcount, choreographic identity centered on a single artistic director, and reliance on European cultural institution co-productions.

Emerging players

• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations with global museum and festival distribution. Comparable as a creator of high-footfall, ticket-driven immersive experiences, though operating at significantly larger scale and without a live dance component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlancaLiOfficial
• LinkedInlinkedin.com/company/blanca-li
• Instagraminstagram.com/blancali

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blanca Li