Denns BioMarkt

Name

Denns BioMarkt

Legal name

dennree GmbH

Website

https://biomarkt.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Organic Food Retail

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

akta.pro secondary industry

Organic Frozen & Refrigerated Foods Wholesale (AFAIAJAF)

Keywords

• Organic food retail
• Organic supermarket
• Natural groceries
• Bio products
• Organic wholesale

Headquarters

HQ city

Töpen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - Organic Food and Products: Revenue from sale of approximately 6,000 organic products across 530 BioMärkte in Germany and Austria. Full-range assortment including organic foods, eco-friendly household products, and natural cosmetics.
2. Wholesale Distribution: Wholesale operations through dennree Biohandelshaus supplying over 1,200 organic retailers in Germany, Austria, Luxembourg, and South Tyrol with more than 14,000 certified organic articles from central warehouse.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Denns BioMarkt operates a chain of organic supermarkets (BioMärkte) selling approximately 6,000 certified organic products. Founded in 1974 as a bio pioneer in Germany, the company runs 530 stores across Germany and Austria with more than 8,500 employees. The company also supplies wholesale organic goods to around 1,200 organic retailers and maintains its own logistics infrastructure including 250 trucks and a 105,500 sqm warehouse.

Product overview

Denns BioMarkt operates as a multi-channel organic retail ecosystem consisting of physical store operations, digital products, and agricultural production. The core offerings include the Denns BioMarkt chain (over 400 stores in Germany and Austria) and the BioMarkt Verbund network (130 independent retailers), supported by the dennree GmbH administration and logistics division with 8 regional branches and 250 company trucks. Digital products center on the Denns Bio App with the integrated Denns Bio Vorteilswelt loyalty program offering coupons, cashback, and personalized offers. Supporting operations include Hofgut Eichigt organic farm and dairy, and Living Crafts sustainable textiles brand. Additional services include online pre-ordering, gift vouchers, the KREO magazine, retailer portal, and email newsletter.

Differentiator

Problem solved

Functional benefit

Brands

• Denns Bio Vorteilswelt: Treueprogramm für Kunden der Denns BioMärkte mit Coupons, Cashback und personalisierten Angeboten
• Denns Bio App
• Gustoni
• Königshofer

Products and services

• Denns BioMarkt Retail Stores
• Organic Wholesale Supply

Quantifiable outcome

• 530 markets operating across Germany and Austria
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BiolandcoreStrategic or Co-development PartnerPartnership with Bioland for organic agricultural certification and standards at Hofgut Eichigt. Bioland is one of Germany's leading organic farming associations with strict production standards exceeding EU organic regulations.
• BiokreiscoreStrategic or Co-development PartnerPartnership with Biokreis for organic certification at Hofgut Eichigt. Biokreis is a German organic farmers' association focused on sustainable agriculture and regional value chains.
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerGOTS certification for Living Crafts sustainable textile production, ensuring organic status and social responsibility throughout the supply chain.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Rewe Group: Major German full-line grocer with strong organic private-label expansion and the Rewe Bio range. Functions as both a customer-acquisition channel for organic shoppers and a competitive force on pricing and assortment breadth.
• Edeka: Germany's largest grocery retailer (~3,500 stores) with rapidly expanding certified-organic private-label ranges across categories. Not a dedicated specialist, but its scale and organic push directly compete for the same organic-shopper wallet at lower price points.
• Tegut: German full-line grocery retailer with a deeply developed organic assortment (gute+" Bio line), now part of the Migros/Zurich-based cooperative network following the Schwarz Group / Müller exit from Alnatura. Comparable as a broader grocery operator with strong organic positioning rather than a pure specialist.
• Reformhaus: Long-standing German health food store chain with around 100+ stores, focused on natural foods, dietary supplements, and natural cosmetics. Overlaps in customer demographics and organic assortment but operates a smaller-format, health-oriented store model rather than full-line supermarket.

Direct peers

• Basic Bio: German organic supermarket chain founded in 2008, operating dozens of full-line Bio-Supermärkte across Germany with a comparable certified-organic assortment, bistro counters, and regional store footprint. Closely aligned on format, customer, and value proposition.
• Bio Company: Berlin-based organic supermarket chain operating around 50 stores across Berlin, Brandenburg, and surrounding German regions. Direct competitor in full-line organic specialty retail with similar product range and target customer.
• Alnatura: Germany's largest dedicated organic supermarket chain, operating over 140 Alnatura Super Bio-Märkte nationwide plus supplying drogérie Müller and other partners with its private-label range. Directly comparable as a full-line certified-organic specialist serving similar DACH health-conscious consumers with similar assortment breadth.

Regional players

• Biocoop (France): France's leading organic retail cooperative with ~700 stores and a national wholesale/distribution platform supplying independent member stores. Highly comparable operating model combining owned retail, wholesale to independents, and certified-organic positioning, but in a different geography.
• Naturalia (Italy): Italian organic supermarket chain operating over 170 stores, part of the VéGé Group. Directly comparable on certified-organic full-line supermarket format and assortment, but operates in a different geography (Italy vs DACH).
• La Vie Claire (France): French organic and natural products retail chain with ~200 stores across France, offering full-line certified-organic assortment plus natural cosmetics and dietary items. Comparable format and customer, different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dennreegmbh
• YouTubeyoutube.com/channel/UCzqoJ3E
• Facebookfacebook.com/biomarkt
• LinkedInlinkedin.com/company/denns-biomarkt-gmbh
• Instagraminstagram.com/dennree_official

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denns BioMarkt