Bioplant Misturadora Agrícola

What Bioplant Misturadora Agrícola does

Bioplant Misturadora Agrícola is a Brazilian manufacturer of packaged plant substrates (substratos) founded in 1995 and headquartered in Nova Ponte, Minas Gerais. The company produces seven specialized substrate products under the Bioplant brand, including Bioplant Plus (seedling production), Vasos e Floreiras (pots and planters), Garden Premium (landscaping with controlled-release fertilizer), Gramados e Canteiros (lawns and beds), and dedicated formulations for orchids, succulents, and desert roses. Products are engineered blends of organic raw materials (sphagnum peat, coconut fiber, rice husk, filter cake) combined with imported mineral fertilizers, and all SKUs are registered as agricultural substrates with MAPA (Brazilian Ministry of Agriculture). The company states it recycles more than 30,000 tonnes of organic waste annually and that its products are free of weeds and pathogenic fungi.

Bioplant sells exclusively through a channel/reseller model rather than direct-to-consumer e-commerce or owned retail. Its distribution footprint comprises more than 300 points of sale across 100+ cities in all five Brazilian regions (Norte, Nordeste, Sudeste, Centro-Oeste, Sul), spanning agricultural input stores, garden centers, nurseries, landscaping companies, and floriculturas. End customers include professional nursery operators, landscapers, and individual home gardeners. Demand generation is driven by an educational blog, organic social media (Facebook, Instagram, YouTube), and WhatsApp-based communication that funnels prospects into the dealer-locator tool.

The business model is a one-time wholesale/retail sale of consumable packaged substrates (5 kg, 10 L, 20 kg, 40 L formats), with repurchase cycles driven by gardening and planting seasons. The company is privately held with no disclosed external investors, funding rounds, parent company, or management team beyond founder/operator leadership, and reports only ~5 employees, suggesting a lean operating model that relies on contract manufacturing or outsourced production to support its stated 30,000-tonne annual recycling throughput.

Name

Bioplant Misturadora Agrícola

Legal name

Bioplant

Website

https://bioplant.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Bioplant Misturadora Agrícola is a Brazilian manufacturer of packaged plant substrates, founded in 1995 and headquartered in Nova Ponte, Minas Gerais. It sells seven specialized substrate SKUs exclusively through a nationwide network of agricultural stores, garden centers, nurseries, and landscapers across all five Brazilian regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Plant Substrate Product Sales: Bioplant generates revenue through the manufacture and sale of packaged plant substrates. Products are sold in pre-packaged form (5 kg, 10 L, 20 kg, 40 L bags) through a network of resellers across Brazil. The company sells directly to resellers (agricultural stores, garden centers, nurseries, landscaping companies) rather than directly to end consumers. Revenue is primarily one-time per transaction, though the consumable nature of substrates creates recurring purchase cycles driven by end-customer gardening cycles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bioplant manufactures and sells packaged plant substrates (substratos) for horticultural and agricultural use. The product line comprises seven specialized formulations—Bioplant Plus (seedlings), Vasos e Floreiras (pots/planters), Garden Premium (landscaping), Gramados e Canteiros (lawns and beds), Rosas do Deserto, Suculentas, and Orquídeas—blending imported organic raw materials (Sphagnum peat, coconut fiber, rice husk, filter cake) with mineral and controlled-release fertilizers, sold in pre-packaged bags (5 kg to 40 L) through a nationwide reseller network.

Product overview

Bioplant is a Brazilian plant substrate manufacturer established in 1995, producing a portfolio of seven specialized substrate products. The company uses imported raw materials including Sphagnum Peat, Coconut Fiber, Rice Husk, and Filter Cake, along with mineral fertilizers. The product line includes: Bioplant Plus (for seedling production in nurseries), Bioplant Vasos e Floreiras (for pots and planters), Bioplant Garden Premium (premium landscaping substrate with controlled-release fertilizers), Bioplant Gramados e Canteiros (for lawns and beds), Bioplant Rosas do Deserto (for desert roses), Bioplant Suculentas (for succulents), and Bioplant Orquídeas (for orchids). All products are registered with the Brazilian Ministry of Agriculture (MAPA) and are free from weeds and pathogenic fungi. The company recycles more than 30,000 tons of organic waste annually.

Differentiator

Problem solved

Functional benefit

Brands

• Bioplant Plus: Substrate product developed for seedling production with Sphagnum Peat and Coconut Fiber.
• Bioplant Vasos e Floreiras
• Bioplant Garden Premium
• Bioplant Gramados e Canteiros
• Bioplant Rosas do Deserto
• Bioplant Suculentas
• Bioplant Orquídeas

Products and services

• Bioplant Plus Substrate specifically developed for seedling production, composed of Sphagnum Peat and Coconut Fiber blended with imported fertilizers. Registered as agricultural substrate with MAPA. Free from weeds and pathogenic fungi. Packaged in 40 L bags. Targeted at professional nurseries and seedling producers.
• Bioplant Vasos e Floreiras Substrate formulated for use in pots and planters (vasos e floreiras), made with composted organic matter and high-technology nutrients. Designed to increase root aeration, prevent compaction, and enhance nutrient absorption. Free from weeds and odors. Registered with MAPA. Available in 5 and 20 Kg packaging.
• Bioplant Garden Premium Premium substrate developed for landscaping applications including lawns, pots, and beds. Formulated with controlled-release fertilizers that promote extended nutrient delivery for up to approximately 4 months. Increases root aeration, prevents compaction, and requires no additional fertilizer at planting. Free from weeds and odors. Registered with MAPA.
• Bioplant Gramados e Canteiros Substrate designed for use in lawns (gramados), beds (canteiros), and planting holes (covas de plantas). Made with composted organic matter and high-technology nutrients. Increases root aeration, enhances nutrient absorption, and is free from weeds and odors. Registered with MAPA. Available in 20 Kg packaging.
• Bioplant Rosas do Deserto Specialized substrate for desert roses (Rosas do Deserto) with high drainage capacity. Formulated with composted organic matter and high-technology nutrients. Free from weeds and pathogenic fungi. Registered with MAPA. Available in 10 and 40 L packaging.
• Bioplant Suculentas Substrate designed specifically for succulents, providing high drainage capacity and moisture balance suited to water-storing plants. Formulated with composted organic matter and high-technology nutrients. Free from weeds and pathogenic fungi. Registered with MAPA. Available in 10 L packaging.
• Bioplant Orquídeas Substrate formulated for orchid cultivation, designed to replicate the plants' natural epiphytic habitat with proper moisture retention, rapid drainage, and aeration. Formulated with composted organic matter including coconut fiber and high-technology nutrients. Free from weeds and pathogenic fungi. Registered with MAPA. Available in 10 L packaging.

Quantifiable outcome

• Recycles over 30,000 tonnes of organic waste annually
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Jiffy Group: Norwegian producer of growing media, peat substrates, and propagation solutions. Directly comparable to Bioplant in substrate products for seedling production and horticultural use, with similar reliance on peat and coir raw materials.
• FoxFarm Soil & Fertilizer Co. US-based specialty soils and substrates brand with strong retail presence. Comparable in offering crop-tailored substrate products (orchids, succulents, etc.) and in targeting the consumer hobbyist segment with premium positioning.
• Klasmann-Deilmann: German-based global leader in peat substrates and growing media for horticulture. Comparable product line (peat/coir-based engineered substrates), similar formulation expertise, and serves both professional nursery and consumer markets like Bioplant.
• Turfa do Brasil: Brazilian peat-based substrate producer. Comparable to Bioplant in raw material base (peat) and end-use as growing media for nurseries, landscaping, and hobbyist horticulture in Brazil.
• Lambert Peat Moss: Canadian peat-based substrate manufacturer serving horticultural and agricultural markets globally. Comparable product category (peat and engineered substrates), with similar positioning around quality, consistency, and professional-grade growing media.
• Dimy: Brazilian producer of substrates and growing media for horticulture. Directly competes with Bioplant in Brazil on engineered substrates for nurseries, landscaping, and home gardening through similar retail and reseller channels.
• Premier Tech: Canadian manufacturer of peat-based growing media and crop inputs. Directly comparable in core offering (engineered substrates for nurseries, greenhouses, and consumer horticulture) and in combining organic substrates with controlled-release fertilizers.
• Sun Gro Horticulture: North America's largest producer of peat-based growing media and substrates. Directly comparable to Bioplant in core product (engineered substrates using peat and other organics), end-use (professional and consumer horticulture), and channel (retail garden centers and professional growers).
• Forth Jardim: Brazilian substrate and garden input brand by Forth Agro. Directly competes with Bioplant in the Brazilian market on plant substrates, fertilizers, and gardening products through similar garden center and agricultural reseller channels.
• All Garden: Brazilian specialty substrate and gardening inputs brand. Directly comparable to Bioplant in offering crop-tailored substrates (orchids, succulents, etc.) to Brazilian consumers via garden centers and nurseries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKgoBvKwOuxn_dDqWIZGlA
• Facebookfacebook.com/Bioplant-103901338887460
• Instagraminstagram.com/bioplantsubstrato
• LinkedInlinkedin.com/company/bioplant-misturadora-agricola

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioplant Misturadora Agrícola