What WAC Group does

WAC Group is a privately held lighting technology company founded in 1984 and headquartered at 44 Harbor Park Drive, Port Washington, New York. The group operates four wholly-owned brands—WAC Lighting (residential and commercial functional lighting), WAC Architectural (architectural performance lighting), Modern Forms (modern luminaires and smart ceiling fans with integrated LED technology), and Schonbek (luxury crystal chandeliers)—united under a single corporate umbrella. Its portfolio spans decorative, recessed, track, landscape, and smart-home-integrated luminaires plus smart fans, served across residential, commercial/architectural, hospitality, and bespoke custom applications in North America, International markets, and China.

WAC Group designs, engineers, and manufactures its products in-house at zero-emission, carbon-neutral factories certified under ISO 50001 Energy Management and Green Industry Level 3. Core technologies include proprietary LED systems with advanced optics and thermal management, the Ventrix smart busway track system, the WAC Home automated control platform, ColorScaping tunable landscape lighting, smart ceiling fans, and the My WAC mobile application with voice and scene control. The company holds multiple registered patents across LED, smart control, and lighting technology platforms.

The business model centers on hardware sales of lighting fixtures and smart fans across the four brands. Distribution combines brand-specific e-commerce sites, a global network of lighting representatives, smart home integration partners, and authorized regional dealer and distributor networks, with custom and bespoke projects initiated through direct enterprise inquiry. Pricing is not publicly disclosed, varies by brand and specification, and is quote-based for custom work. The customer base is split between primary segments of commercial/architectural specifiers (architects, designers, contractors) and residential consumers, with a secondary bespoke/luxury project segment. No revenue, headcount, funding, or ownership data is publicly disclosed.

Name

WAC Group

Legal name

WAC Group

Website

https://wacgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Privately held since 1984, WAC Group operates four lighting brands—WAC Lighting, WAC Architectural, Modern Forms, and Schonbek—manufacturing proprietary LED fixtures, smart ceiling fans, and custom lighting for residential, commercial, and architectural customers across North America, International markets, and China.

Ownership category

akta.pro rank

Product category

Architectural and Decorative Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)

Keywords

• Architectural lighting fixtures
• LED lighting solutions
• Smart ceiling fans
• Lighting automation controls
• Luxury chandeliers

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lighting and Fan Product Sales: WAC Group generates revenue through the design, manufacture, and sale of lighting fixtures and smart ceiling fans across four brands: WAC Lighting, WAC Architectural, Modern Forms, and Schonbek. Products span decorative, architectural, recessed, track, landscape, and smart home-integrated luminaires. Revenue is derived from direct B2C and B2B transactions through brand websites and dealer/distributor networks.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WAC Group designs, engineers, manufactures, and sells lighting fixtures and smart ceiling fans across four brands: WAC Lighting (functional residential/commercial), WAC Architectural (commercial architectural performance lighting), Modern Forms (modern luminaires and smart fans), and Schonbek (luxury crystal chandeliers). Its portfolio spans decorative, recessed, track, landscape, and smart home-integrated luminaires, supported by proprietary LED systems, smart controls, and automation platforms, sold through brand e-commerce sites, dealers, distributors, lighting representatives, and custom direct inquiry.

Product overview

WAC Group is a lighting technology company operating four distinct brands—WAC LIGHTING (residential functional lighting), WAC ARCHITECTURAL (commercial architectural lighting), MODERN FORMS (smart luminaires and fans with LED integration), and SCHONBEK (luxury crystal chandeliers)—unified under a single corporate umbrella. The company's product portfolio spans commercial, residential, and custom lighting solutions, built on core technologies including advanced LED systems, intelligent connected controls, and proprietary systems like WAC HOME automation, VENTRIX smart track busway, and COLORSCAPING landscape lighting. Products are managed through the My WAC mobile app with voice control capabilities. WAC Group also provides educational services through its LHRC CEU Webinar Series on light and health.

Differentiator

Problem solved

Functional benefit

Brands

• WAC Lighting: Innovative functional lighting solutions, engineered for performance and versatility
• WAC Architectural
• Modern Forms
• Schonbek

Quantifiable outcome

• LED technology typically consumes significantly less energy during operation compared to conventional incandescent lighting
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mount Sinai Light and Health Research Center (LHRC)coreStrategic or Co-development Partner · 1 January 2026WAC Group is sponsoring a series of 4 educational CEU webinars created by the Mount Sinai Light and Health Research Center (LHRC). The series explores how lighting influences vision, alertness, sleep, and overall wellness, offering evidence-based insights for lighting designers. Each webinar provides 2.0 IDCEC and/or AIA credit hours. LHRC brings together researchers, educators, and designers passionate about what light can do to improve lives and sustain a healthy planet.
• Smart Home Integration PartnerscoreTechnology or IntegrationWAC Group partners with an extensive network of lighting representatives and smart home integration experts to support projects with guidance, compatibility, and reliable service from specification through installation. Products integrate with leading smart home ecosystems.
• Carbon Offset Initiatives (unspecified)minorOthersFor certain products, WAC Group works with third-party carbon assessment programs and verified carbon offset initiatives to address remaining greenhouse gas emissions. Specific partner organizations are not named in available sources.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visual Comfort & Co. Visual Comfort & Co. is a leading designer and distributor of decorative and architectural lighting, with a multi-brand house-of-brands model analogous to WAC Group. It is a direct peer, especially in the residential decorative segment where Modern Forms, WAC Lighting, and Schonbek compete, and increasingly in luxury chandeliers (vs. Schonbek).
• Nora Lighting: Nora Lighting is a US-based manufacturer of architectural, commercial, and residential LED lighting, with strong positions in recessed, track, and under-cabinet categories. It is a direct peer to WAC Architectural and WAC Lighting in specification-grade fixtures.
• Tech Lighting (Visual Comfort): Tech Lighting (now part of Visual Comfort & Co.) is a premium architectural and decorative lighting brand specializing in low-voltage, LED, and specification-grade fixtures. It is a direct peer to WAC Architectural in the architectural/track lighting space and to Modern Forms in modern decorative fixtures.
• Progress Lighting: Progress Lighting is a residential and light commercial decorative lighting brand owned by Hubbell, offering indoor/outdoor fixtures, ceiling fans, and LED solutions. It is a direct competitor to WAC Lighting and Modern Forms in residential decorative and ceiling fan categories.
• Generation Brands (Feiss, Seagull, Corbett): Generation Brands operates a multi-brand decorative and architectural lighting portfolio (Feiss, Sea Gull Lighting, Monte Carlo Fans, Corbett) very similar in structure to WAC Group's WAC Lighting / Modern Forms / Schonbek family. It is a direct competitor in residential decorative fixtures, ceiling fans, and mid-tier architectural lighting.

Broad incumbents

• Acuity Brands: Acuity Brands is a large, publicly traded North American lighting and building solutions company offering architectural, commercial, and residential fixtures as well as lighting controls. It is a direct competitor to WAC Architectural in commercial/architectural segments and competes with WAC Lighting in residential, but operates at materially larger scale and across a much broader portfolio.
• Hubbell Lighting: Hubbell Incorporated's lighting segment (Hubbell Lighting, including Architectural Area Lighting, Columbia, Prescolite) is a large publicly traded competitor in commercial, industrial, and architectural lighting. It competes most directly with WAC Architectural in commercial/institutional projects but at materially larger scale.
• Signify (Philips Lighting): Signify is the global lighting leader (formerly Philips Lighting) offering LED fixtures, smart lighting (Philips Hue, Interact), and connected systems across residential, commercial, and architectural markets. It is a broad incumbent competitor to all four WAC brands, with substantially greater R&D, global scale, and brand recognition.
• Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions is a major North American lighting manufacturer serving commercial, industrial, residential, and smart controls markets (Halo, Portfolio, Invue). It is a broad incumbent peer, especially relevant to WAC Architectural and the smart controls platform.

Emerging players

• Lutron Electronics: Lutron is the dominant US provider of lighting controls, dimming, and smart shading systems, with deep specification relationships in both residential and commercial channels. It is a key adjacent/overlap player to WAC's My WAC app, WAC Home, and Ventrix smart busway control layers, representing both an integration partner and a competitive threat on the controls side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WAClighting
• YouTubeyoutube.com/@WACLighting
• Facebookfacebook.com/wac.lighting
• LinkedInlinkedin.com/company/wac-lighting
• Instagraminstagram.com/wacgroup_official
• TikToktiktok.com/@wacgroup
• Pinterestpinterest.com/WAC_group/_saved

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAC Group