What Smart Home Integrations LLC does

Smart Home Integrations LLC is a privately-held, founder-operated residential smart home integrator headquartered in Ocean, New Jersey, founded in 2012 by Nelson Ortiz and Carlos Cuellar. The company designs, sells, and installs custom home automation systems for affluent homeowners in Monmouth County and the broader Tri-State area (Colts Neck, Rumson, Spring Lake, Marlboro), with secondary demand from architects and builders specifying automation into new construction and renovation projects. Its core technical offering is built around the Control4 platform as the central automation hub, integrating LED lighting design and control (Lutron-certified), distributed audio/video (Rotel and Bowers & Wilkins), Hunter Douglas motorized shading, and professional networking infrastructure into a single managed environment with voice control via Amazon Alexa, Google Assistant, and Apple HomeKit.

The business model combines professional services (consultation, design, and turnkey installation) with hardware sales of Control4 systems, Hunter Douglas window treatments, lighting fixtures, audio/video components, and networking equipment. Pricing is custom and quote-based per project rather than tiered, reflecting the bespoke nature of each engagement. Go-to-market is direct-to-consumer field sales with personalized 1:1 consultations, supplemented by B2B partnerships with local architects and builders for early-stage project specification. Marketing relies on educational blog content, organic social (Facebook, LinkedIn, Instagram), email newsletter, and Google Business Profile local SEO targeting affluent Monmouth County communities.

The company operates from a single New Jersey office under NJ Home Improvement Contractor license 13VH10329100 with no disclosed parent company, institutional funding, or external investors. It maintains authorized or certified partnerships with Control4, Hunter Douglas, Lutron, and CEDIA, and is a dealer of premium audio brands Rotel and Bowers & Wilkins. Revenue, headcount, and growth metrics are not publicly disclosed.

Name

Smart Home Integrations LLC

Legal name

Smart Home Integrations LLC

Website

https://smarthomeintegrations.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Home Integrations LLC is a New Jersey-based residential smart home integrator that designs, sells, and installs Control4-based automation, lighting, audio/video, shading, and networking systems for affluent homeowners and their architects and builders in Monmouth County and the Tri-State area.

Ownership category

akta.pro rank

Product category

Smart Home Automation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Integration Services (Smart Home Hubs, Voice Assistants, Alarm & Video) (HSAHAEAH), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• Smart home automation
• Home audio video
• Lighting control systems
• Motorized window shades
• Home network installation

Headquarters

HQ city

Ocean Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Smart Home System Installation: Professional installation of complete smart home systems including lighting, audio/video, shading, networking, and Control4 automation platforms. Turnkey solutions from design through installation and ongoing support.
2. Product Sales: Sales of smart home equipment and components including Control4 systems, Hunter Douglas window treatments, LED lighting solutions, audio/video equipment, and networking hardware.
3. Consultation and Design Services: Personalized 1:1 design consultations for custom smart home solutions, working alongside architects and builders during construction and renovation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Smart Home Integrations LLC designs, sells, and professionally installs integrated smart home systems for affluent residential clients, anchored on the Control4 platform. The offering spans lighting control, whole-home audio/video distribution, motorized window shades, and home networking, delivered as a turnkey design-and-install service rather than a standalone product. The firm also acts as an integration partner for architects and builders working on luxury residences in the Monmouth County and Tri-State area.

Product overview

Smart Home Integrations LLC is a smart home automation service company offering a portfolio of integrated services built around the Control4 smart home platform as the central hub. The core offering includes Control4 Smart Home Living (centralized automation platform), combined with specialized services for Lighting Design and Control (LED specialist and architectural lighting), Distributed Audio/Video (whole-home entertainment), Shade Design & Installation (Hunter Douglas dealer), Networking (WiFi infrastructure), and Installation Services. These products work together as an integrated system where the Control4 platform serves as the brain orchestrating all connected devices and subsystems for unified home automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Control4 Smart Home System Design and Installation
• Lighting Design and Control
• Distributed Audio and Video Systems
• Motorized Window Shade Design and Installation
• Home Networking Installation
• Builder and Architect Partnership Program

Quantifiable outcome

• Enhanced property value through integrated smart home systems
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Control4coreTechnology or IntegrationCertified Control4 dealer and installer providing centralized home automation systems. Control4 serves as the brain for smart homes, orchestrating seamless interaction between lighting, climate, entertainment, security, and networking systems.
• Hunter DouglascoreTechnology or IntegrationAuthorized Hunter Douglas dealer providing Hunter Douglas Installation Services (HDIS) for residential properties. Offers premium motorized window treatments with automation integration.
• LutroncoreTechnology or IntegrationCertified Lutron partner for lighting control solutions. Provides expertise in lighting automation and control systems.
• CEDIAsupportingTechnology or IntegrationProfessional association membership keeping the team current on industry trends and innovations in home automation.
• RotelsupportingTechnology or IntegrationHigh-end audio equipment manufacturer for distributed audio systems.
• B&W (Bowers & Wilkins)supportingTechnology or IntegrationPremium audio equipment partner for high-fidelity sound systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hunter Douglas: Premium manufacturer of motorized and automated window treatments distributed via authorized dealers such as Smart Home Integrations. Comparable as the upstream product supplier and adjacent incumbent in luxury residential window treatment automation.
• Savant Systems: Provider of premium smart home control platforms and a competing ecosystem to Control4. Comparable in delivering the central automation hub that integrators like Smart Home Integrations deploy and configure.
• Crestron Electronics: Established manufacturer of whole-home automation, lighting, shading, and AV control platforms widely used by high-end residential integrators. Broader portfolio than the anchor company but directly comparable in the integration channel it serves.
• Lutron Electronics: Leading manufacturer of residential lighting control and motorized shading systems, including Lutron shades integrated by Smart Home Integrations. Comparable as both supplier and adjacent control-system incumbent in the same luxury residential automation category.
• Snap One / Control4: Owner of the Control4 platform that anchors Smart Home Integrations' core offering, and a broad provider of residential and commercial smart home products. Comparable as the upstream platform and product supplier across the integrator channel.

Direct peers

• OneButton: NYC-based Control4-certified smart home and AV integrator serving high-end residential clients in the Tri-State area. Closest comparable given shared geography, Control4 platform focus, and affluent homeowner target customer.
• Audio Advice: Multi-state residential custom integrator specializing in home theater, whole-home audio, lighting, and Control4-based automation for premium homeowners. Comparable scope across installation, design consultation, and project-based pricing.
• The Integrated Home: Boutique custom integrator designing and installing whole-home automation (lighting, shading, audio, networking) for luxury residential clients. Comparable service offering, customer segment, and project-based revenue model.
• Definitive Audio: Custom residential AV and home automation integrator serving high-end homeowners with distributed audio/video and integrated control systems. Comparable premium integration focus and product mix.
• Cloud9 Smart Homes: Custom smart home installation firm focused on luxury residential automation across multiple geographies. Comparable business model integrating lighting, A/V, shading, and networking for affluent clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cnintegrations
• LinkedInlinkedin.com/company/smart-home-integrations-llc
• Instagraminstagram.com/smart_home_integrations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Home Integrations LLC