GENERATION BRANDS
London-based B2B manufacturer producing alcoholic, non-alcoholic (<0.5% ABV), and alcohol-free (<0.05% ABV) spirits under white label and proprietary brand arrangements for UK retailers, beverage brands, and hospitality clients.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What GENERATION BRANDS does
Generation Brands is a London-based, privately held B2B manufacturer founded in 2017 that develops and supplies alcoholic, non-alcoholic (<0.5% ABV), and alcohol-free (<0.05% ABV) spirits for retailers, beverage brands, and hospitality operators. Its core technology stack centres on spirit distillation and liquid formulation, underpinned by mixology expertise derived from the founders' ownership of the bar that won the UK's best spirits bar award in 2016/2017, which stocked over 1,200 fine spirits and provides a domain knowledge base for flavour development. A proprietary alcohol-free (<0.05% ABV) capability differentiates the offering by unlocking markets where standard non-alcoholic <0.5% ABV products are unacceptable for religious or regulatory reasons.
The company operates a dual business model combining white label and proprietary brand sales. The white label service provides end-to-end project management, liquid development, distillation, bottling, design, and delivery, with run sizes ranging from 1-2K bottles for emerging brands up to 100K+ bottles for large retail accounts; production capacity reached 1.3 million bottles per year in March 2022. Proprietary brands include Quick Gin Original and Quick Gin Mixed Berry & Rose, distributed through Westcountry hospitality and major UK retailers. Distribution spans UK supermarkets (including one of the UK's Top 5 supermarkets and ALDI), UK hospitality channels, brewery customers such as St Austell Brewery, and global export markets. Pricing is project-specific and quote-based, and revenue derives from per-unit manufacturing fees, branded product sales, and bundled design and branding services. Recognition includes a double silver medal for White Label NoLo products and Good Housekeeping Best Value Non-Alcoholic Spirit.
GENERATION BRANDS firmographics
Firmographics- Name
- GENERATION BRANDS
- Legal name
- Generation Brands
- Website
- https://generationbrands.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- London-based B2B manufacturer producing alcoholic, non-alcoholic (<0.5% ABV), and alcohol-free (<0.05% ABV) spirits under white label and proprietary brand arrangements for UK retailers, beverage brands, and hospitality clients.
- Ownership category
- akta.pro rank
GENERATION BRANDS industry classification
Industry- Product category
- White Label Spirits Manufacturing
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where GENERATION BRANDS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
GENERATION BRANDS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- White Label Manufacturing Services: Full-service white label production including project management, liquid development, distillation, bottling and delivery for alcoholic, non-alcoholic and alcohol-free spirits. Revenue generated through per-unit production fees for custom branded products.
- Own Brand Product Sales: Sale of proprietary brands including Quick Gin and Quick NoLo range. Revenue from retail distribution of company-owned alcoholic and non-alcoholic spirit products.
- Design and Brand Development Services: Brand design and development services bundled with white label manufacturing, including bottle consultancy and liquid experience design.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
GENERATION BRANDS product offering
Product offeringCore offering
Generation Brands is a white label and contract beverage manufacturer that creates, distils, bottles, designs and delivers alcoholic spirits (gin, vodka, rum, whisky) as well as non-alcoholic (<0.5% ABV) and alcohol-free (<0.05% ABV) liquids for retailers and brands. The company also sells its own branded Quick Gin range and supplies major UK supermarkets with private label NoLo brands.
Product overview
Generation Brands is an innovative creator of alcoholic, non-alcoholic, and alcohol-free liquid beverages distributed in the UK and globally. The company operates a dual model: it produces its own branded products (Quick Gin Original and Quick Gin Mixed Berry & Rose variants) while also offering comprehensive white label services. The white label offering provides full project management, design, development, distillation, bottling, and delivery solutions for both alcoholic spirits (Gin, Vodka, Rum, Whisky) and NoLo products (non-alcoholic <0.5% ABV and alcohol-free <0.05% ABV). The company has a production capacity of 1.3 million bottles per year as of March 2022 and supplies major UK retailers including one of the UK's top 5 supermarkets with their own NoLo brand.
Differentiator
Problem solved
Functional benefit
Brands
- Quick Gin: The company's first gin product featuring orange as the primary serve, combined with 11 complimentary botanicals. A Mixed Berry & Rose variant was also launched.
- Quick Range
Products and services
- Quick Gin (Original) Bold gin with full-bodied orange notes combined with 11 complimentary botanicals; the first gin focused on a slice of orange as the serve. Sold under Generation Brands' own brand.
- Quick Gin Mixed Berry & Rose Variant of Quick Gin offering a Mixed Berry & Rose flavour combination, versatile as a long drink or in cocktails. Sold under Generation Brands' own brand.
- White Label NoLo Products Non-alcoholic and alcohol-free white label spirits supplied to retailers and brands with full project management, design, development, bottling and delivery service. Includes both non-alcoholic (<0.5% ABV) and alcohol-free (<0.05% ABV) variants.
- White Label Alcoholic Spirits White label alcoholic spirits (Gin, Vodka, Rum, Whisky) produced for brands and retailers with full service including creating, distilling, bottling, design and branding. Run sizes from 1-2k to 100k+ bottles.
Quantifiable outcome
- Taste test participants often couldn't differentiate between alcoholic and non-alcoholic versions of products
- +2 more outcomes
Companies that use GENERATION BRANDS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GENERATION BRANDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GENERATION BRANDS partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
GENERATION BRANDS competitors and assessment
Company assessmentDirect peers
- CleanCo: UK-founded alcohol-free spirits brand. Competes in the same NoLo category with comparable distribution through UK supermarkets and on-premise, providing a branded alternative to the private-label work Generation Brands executes for retailers.
- Seedlip: Pioneering UK non-alcoholic spirits brand addressing the same adult NoLo consumer and retail channel. Comparable product category (non-alcoholic distilled spirit alternatives) and overlapping customer base of premium UK and international retailers.
- Three Spirit Drinks: UK functional non-alcoholic spirit brand. Overlaps with Generation Brands on the alcohol-free spirit format and UK retail/on-premise distribution, while competing for the same premium NoLo consumer occasion.
- Aecorn: UK alcohol-free aperitif brand. Competes in the broader NoLo category and shares Generation Brands' positioning around sophisticated adult non-alcoholic serves for food and social occasions.
- Lyre's Spirit Co. Leading non-alcoholic spirits brand operating in the same NoLo category Generation Brands supplies as a private-label producer. Comparable on product format (non-alcoholic distilled-style spirits) and target channel (UK retail and on-premise).
- Pentire: UK non-alcoholic botanical spirit brand serving the same NoLo consumer through grocery and hospitality. Comparable in product type, channel mix, and target demographic (25–54 health-conscious adult drinkers).
- Stryyk: UK-based alcohol-free spirit range (Noted, Noted Agave, Dark Cane). Direct overlap on NoLo spirits category and UK supermarket listings that Generation Brands also targets via its white-label offering.
- Thames Distillers: UK-based contract distiller offering private-label and white-label spirit production for retailers and brands. Closest direct competitor in the B2B spirits contract-manufacturing model that Generation Brands operates in.
Broad incumbents
- Halewood International: Established UK spirits producer with own brands and contract manufacturing capability. Larger and more diversified, but operates in the same UK spirits manufacturing space and could compete for retailer private-label mandates.
Emerging players
- Alcohol Removed (ARC Drinks): UK supplier specialising in de-alcoholised wines and spirits for retail and hospitality. Overlaps with Generation Brands on the alcohol-free liquid supply proposition and shares UK supermarket and on-premise channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GENERATION BRANDS social profiles
Digital presenceGENERATION BRANDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENERATION BRANDS leadership team
Management profileNumber of profiles
GENERATION BRANDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENERATION BRANDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENERATION BRANDS
What does GENERATION BRANDS do?
Generation Brands is a white label and contract beverage manufacturer that creates, distils, bottles, designs and delivers alcoholic spirits (gin, vodka, rum, whisky) as well as non-alcoholic (<0.5% ABV) and alcohol-free (<0.05% ABV) liquids for retailers and brands. The company also sells its own branded Quick Gin range and supplies major UK supermarkets with private label NoLo brands.
Is GENERATION BRANDS a public or private company?
GENERATION BRANDS is a private company. It is classified as unknown and is currently operating.
When was GENERATION BRANDS founded?
GENERATION BRANDS was founded in 2017. It employs 1 to 10 people.
Where is GENERATION BRANDS based?
GENERATION BRANDS is headquartered in London, United Kingdom, in the Europe region.
How does GENERATION BRANDS make money?
Three revenue lines are on record. White Label Manufacturing Services are the primary driver. The others are own Brand Product Sales and design and Brand Development Services.
Who are GENERATION BRANDS's main competitors?
Direct peers on record are CleanCo, Seedlip, Three Spirit Drinks, Aecorn, Lyre's Spirit Co., Pentire, Stryyk and Thames Distillers. Halewood International is listed as a broad incumbent. Alcohol Removed (ARC Drinks) is listed as an emerging player.
Does GENERATION BRANDS have an API?
No public API is recorded for GENERATION BRANDS.
What industry is GENERATION BRANDS in?
GENERATION BRANDS's product category is White Label Spirits Manufacturing. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 312140 and its SIC code is 2080.