Birch Lake Hospitality
- Company typePrivate
- Founded2014
- HeadquartersLa Crosse, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Birch Lake Hospitality firmographics
Firmographics- Name
- Birch Lake Hospitality
- Legal name
- Birch Lake Hospitality
- Website
- https://birchlakehospitality.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Birch Lake Hospitality industry classification
Industry- Product category
- Hotel Management Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Hospitality (Hotel) Property ManagementBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management
Keywords
Where Birch Lake Hospitality is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Birch Lake Hospitality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hotel Management Services: Provides comprehensive hotel management services to property owners, generating revenue through management fees based on property performance.
- Hotel Ownership/Partnership: Founder Matt Williams is an owner or partner in several hotel properties, generating returns through property ownership alongside management operations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Birch Lake Hospitality product offering
Product offeringCore offering
Birch Lake Hospitality is a hotel management company that provides comprehensive operations management and sales/marketing services to hotel property owners. It manages a portfolio of 15+ branded properties (GrandStay, Best Western, Wyndham Trademark Collection, My Place Hotels) across the Midwest, executing daily property visits, operational controls, revenue management, brand-marketing integration, and guest experience programs on behalf of owners. Revenue is generated through management fees tied to property performance.
Product overview
Birch Lake Hospitality is a hotel management company operating a portfolio of branded hotel properties across the Midwest (Iowa, Minnesota, Wisconsin, South Dakota, North Dakota). The company provides comprehensive hotel management services organized into two main service offerings: Operations Management and Sales & Marketing. Their property portfolio consists of multiple branded hotels including GrandStay Hotel & Suites (extended-stay), GrandStay Residential Suites, Best Western Plus, Best Western Plus and Executive Residency (dual-branded), Best Western GLo (boutique), Links Bos Landen Hotel & Spa (Wyndham Trademark Collection), and My Place Hotel. The company manages properties with a hands-on approach, working directly with property managers through daily visits and ongoing personal engagement to maintain consistency in operations and guest service levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Operations Management
- Sales & Marketing
- GrandStay Hotel & Suites Management
- Best Western Plus and Executive Residency - Waterloo, IA Management
- Glo Best Western - Sioux Falls, SD Management
- Links Bos Landen Hotel & Spa Management (Wyndham Trademark Collection)
- My Place Hotel - Dickinson, ND Management
Quantifiable outcome
- Multiple properties achieved Property of the Year awards from franchisors
- +2 more outcomes
Companies that use Birch Lake Hospitality
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Birch Lake Hospitality technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Birch Lake Hospitality partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, core and minor.
- Makenda Development (Makenda LLC)majorHotel development partner that developed Best Western Plus St. Peter, MN (opened 2019) and Best Western Glo Sioux Falls, SD (opened 2020).
- Best Western Hotels & ResortscoreFranchise partnership managing multiple Best Western branded properties including Best Western Plus and Best Western Glo brands. Properties include St. Peter MN, Waterloo IA, and Sioux Falls SD.
- GrandStay HospitalitycoreManaging majority of portfolio under GrandStay brand including extended-stay and residential suites properties across Iowa, Minnesota, Wisconsin, and South Dakota.
- Wyndham Hotels & Resorts (Trademark Collection)coreManaging Links Bos Landen Hotel & Spa in Pella, IA under Wyndham's Trademark Collection brand.
- My Place HotelsminorManaging My Place Hotel property in Dickinson, North Dakota.
- CloudbedscoreCloudbeds hotel management software platform powering property operations, reservations, and guest management across the portfolio.
Scale indicators2 records
Birch Lake Hospitality competitors and assessment
Company assessmentDirect peers
- Highgate Hotels: Hospitality management, investment, and development firm operating hotels and resorts across major U.S. markets. Comparable third-party operator model with franchised and independent property mix.
- Peachtree Hotel Group: Hotel investment, development, and management firm operating franchised select-service and extended-stay hotels under Marriott, Hilton, Hyatt, and IHG. Comparable regional/owner-aligned management business.
- Driftwood Hospitality Management: Hotel management company operating full-service, select-service, and extended-stay properties across franchised brands. Comparable fee-based third-party operator model focused on franchised assets.
- Aimbridge Hospitality: Largest third-party hotel management company in North America, managing ~1,500+ properties across franchised and independent brands. Directly comparable business model of fee-based management contracts for hotel owners.
- Concord Hospitality Enterprises: Hotel development and management company operating franchised full-service and select-service hotels under Marriott, Hilton, Hyatt, and IHG brands. Comparable operator model with both ownership and third-party management.
- Crestline Hotels & Resorts: Independent hotel management company operating franchised and soft-branded properties across the U.S. Closely comparable fee-based third-party management model with similar mid-market brand mix.
- TPG Hotels & Resorts: Third-party hotel management platform operating franchised properties across major brands in the U.S. Directly comparable fee-based operating model for institutional and private owners.
- Sage Hospitality Group: Hotel management, ownership, and development firm operating full-service and lifestyle hotels under major brands. Directly comparable operator of franchised hotel properties with a focus on operational excellence.
- Columbia Hospitality: Hospitality management and consulting firm operating hotels, restaurants, and event venues, primarily in the Pacific Northwest. Comparable third-party management and operations consulting business.
Broad incumbents
- Marriott International: World's largest hotel company operating 30+ brands globally. Broad incumbent that controls franchisor relationships Birch Lake depends on; not a direct competitor but a key counterparty shaping the operating environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Birch Lake Hospitality social profiles
Digital presenceBirch Lake Hospitality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birch Lake Hospitality leadership team
Management profileNumber of profiles
Profiles5 records
Birch Lake Hospitality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birch Lake Hospitality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birch Lake Hospitality
What does Birch Lake Hospitality do?
Birch Lake Hospitality is a hotel management company that provides comprehensive operations management and sales/marketing services to hotel property owners. It manages a portfolio of 15+ branded properties (GrandStay, Best Western, Wyndham Trademark Collection, My Place Hotels) across the Midwest, executing daily property visits, operational controls, revenue management, brand-marketing integration, and guest experience programs on behalf of owners. Revenue is generated through management fees tied to property performance.
Is Birch Lake Hospitality a public or private company?
Birch Lake Hospitality is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birch Lake Hospitality founded?
Birch Lake Hospitality was founded in 2014. It employs 1 to 10 people.
Where is Birch Lake Hospitality based?
Birch Lake Hospitality is headquartered in La Crosse, United States, in the North America region.
How does Birch Lake Hospitality make money?
Two revenue lines are on record. Hotel Management Services are the primary driver. The others are hotel Ownership/Partnership.
Who are Birch Lake Hospitality's main competitors?
Direct peers on record are Highgate Hotels, Peachtree Hotel Group, Driftwood Hospitality Management, Aimbridge Hospitality, Concord Hospitality Enterprises, Crestline Hotels & Resorts, TPG Hotels & Resorts, Sage Hospitality Group and Columbia Hospitality. Marriott International is listed as a broad incumbent.
Does Birch Lake Hospitality have an API?
No public API is recorded for Birch Lake Hospitality.
What industry is Birch Lake Hospitality in?
Birch Lake Hospitality's product category is Hotel Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management. Its NAICS code is 53131 and its SIC code is 7000.