Grandstay Hospitality, Llc

What Grandstay Hospitality, Llc does

GrandStay Hospitality, LLC is a privately held hotel franchisor headquartered in White Bear Lake, Minnesota, that licenses the GrandStay® brand to independently owned and operated hotel properties across the Upper Midwest and Oregon. As of the most recent disclosures, the system comprises 32+ franchised properties across six states (Iowa, Minnesota, North Dakota, Oregon, South Dakota, and Wisconsin), with Minnesota hosting roughly half of the network. The company operates entirely on a franchise model: it does not own or operate hotel real estate, but instead generates revenue from franchise fees and ongoing royalties contributed by licensee hotels. Three differentiated sub-brand product lines target distinct use cases within the upper-midscale segment — GrandStay Hotel & Suites (standard accommodations for business and family travelers), GrandStay Hotel & Conference (meeting and event-focused properties), and GrandStay Residential Suites Hotel (extended-stay with full kitchens). A loyalty program, Grand Returns®, is powered by The Guestbook platform and shared across the network.

The underlying technology stack is conventional hospitality infrastructure: a property management and reservation system supporting direct online booking through the company website (with a Best Online Rate Guarantee), a toll-free reservations line (855.455.7829), and PCI DSS compliant payment processing. Brand marketing and franchise development are supported through a CMS-based website built by Adapta Interactive, social media presence across Facebook, Instagram, and LinkedIn, and content marketing highlighting local attractions around each property. The franchisor's intellectual property is anchored by three registered trademarks — GrandStay®, GRAND START® (complimentary breakfast program), and Grand Returns® — which constitute the principal intangible assets of the LLC. Customer segments are diverse and consumer-facing: business travelers, families and groups, extended-stay guests, group/meeting organizers, and outdoor recreation tourists. The company does not disclose revenue, headcount, executive leadership, or ownership structure beyond the LLC itself. Affiliation with major third-party platforms is limited to The Guestbook (loyalty) and Adapta Interactive (web development); no M&A, capital raises, or major strategic transactions are disclosed.

Name

Grandstay Hospitality, Llc

Legal name

GrandStay® Hospitality, LLC

Website

https://grandstayhospitality.com

Company type

Private

Operating status

Operating

Short description

GrandStay Hospitality, LLC is a privately held hotel franchisor licensing the GrandStay® brand to 32+ independently owned upper-midscale properties across six Midwestern and Western U.S. states, serving business travelers, families, extended-stay guests, and group/meeting customers through three differentiated sub-brand product lines.

Ownership category

akta.pro rank

Product category

Hotel Franchising & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

akta.pro primary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

akta.pro secondary industries

Design-Led Boutique Hotels (THAGADAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel franchising services
• Extended stay accommodations
• Conference hotel lodging
• Midwest hospitality brands
• Hotel loyalty programs

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: GrandStay Hospitality, LLC operates as a franchisor,收取franchise fees and ongoing royalties from independently owned and operated hotel properties that license the GrandStay brand. The company provides brand standards, marketing support, reservation systems, and operational guidance to franchisees.
2. Direct Hotel Revenue (Franchisee Properties): Individual GrandStay hotel properties generate revenue through room bookings, extended stays, and group/meeting reservations. Revenue flows to independently owned franchise operators who pay franchise fees to GrandStay Hospitality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GrandStay Hospitality, LLC operates as a hotel franchisor, licensing the GrandStay® brand to independently owned and operated hotel properties across the Upper Midwest and Oregon. The brand encompasses three product lines — GrandStay Hotel & Suites, GrandStay Hotel & Conference, and GrandStay Residential Suites Hotel — providing standard rooms, suites, extended-stay accommodations with full kitchens, and meeting/event facilities. The franchisor also supports the Grand Returns loyalty program, GRAND START complimentary breakfast, gift card services, and franchise development for new construction and conversions.

Product overview

GrandStay Hospitality, LLC operates a hotel franchise brand consisting of three distinct product lines: GrandStay Hotel & Suites (standard and extended-stay accommodations), GrandStay Hotel & Conference (meeting and event-focused properties), and GrandStay Residential Suites Hotel (extended-stay with full kitchens). The brand also includes a loyalty program (Grand Returns powered by The Guestbook), gift card services, and franchise development opportunities. Properties span five U.S. states (Iowa, Minnesota, North Dakota, Oregon, South Dakota, Wisconsin) with 32+ locations, targeting upper-midscale travelers including business professionals, families, and extended-stay guests.

Differentiator

Problem solved

Functional benefit

Brands

• GrandStay Hotel & Suites: Standard hotel offering with standard rooms and suites for business and family travelers
• GrandStay Hotel & Conference
• GrandStay Residential Suites Hotel
• Black Beach Inn

Products and services

• GrandStay Hotel & Suites
• GrandStay Hotel & Conference
• GrandStay Residential Suites Hotel
• Grand Returns Loyalty Program
• GrandStay Gift Cards
• Hotel Franchise Opportunities

Quantifiable outcome

• Rated as one of the best hotels in Sheboygan, WI by TripAdvisor.com
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The GuestbookcoreTechnology or IntegrationThe Guestbook powers the Grand Returns loyalty rewards program for GrandStay Hotels. This partnership provides the technology platform for guest loyalty, rewards redemption, and guest engagement across all 32+ GrandStay properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AmericInn by Wyndham: Upper-midscale hotel franchisor with strong Midwest concentration and similar secondary-market targeting. Most directly comparable to GrandStay on segment, geography, and franchisor business model.
• Baymont by Wyndham: Upper-midscale franchised brand within Wyndham, offering similar amenities (complimentary breakfast, suites, Wi-Fi) and targeting value-conscious business and family travelers in secondary markets.
• Staybridge Suites (IHG): Extended-stay franchised brand with full kitchens and suite configurations, directly competing with GrandStay Residential Suites for longer-duration business and relocation travelers.
• Country Inn & Suites by Radisson: Upper-midscale franchised hotel brand with extended-stay suites and complimentary breakfast, directly competing with GrandStay Hotel & Suites and Residential Suites sub-brands in similar Midwest and national markets.
• Sleep Inn (Choice Hotels): Upper-midscale franchised brand focused on midsize and secondary markets, with complimentary breakfast and modern design, directly overlapping GrandStay's positioning.
• Cobblestone Hotels: Upper-midscale franchised brand with strong concentration in small-town and secondary Midwest markets, directly comparable to GrandStay on geography, property scale, and franchisee target.

Broad incumbents

• Holiday Inn Express (IHG): Widely distributed upper-midscale franchised brand within IHG. Competes on similar amenities and traveler segments with substantially larger scale and IHG One Rewards loyalty.
• Hampton by Hilton: Upper-midscale franchised brand backed by Hilton's enterprise loyalty and distribution platforms. Competes for the same business and leisure traveler with stronger national brand recognition.
• Best Western Hotels & Resorts: Largest upper-midscale franchised hotel network globally, with multi-tier brand portfolio (Best Western, Best Western Plus, Best Western Premier) overlapping GrandStay's segment and franchisor economics.
• Comfort Inn & Comfort Suites (Choice Hotels): Established upper-midscale franchised brands within the Choice Hotels portfolio, competing across the same traveler segments as GrandStay but with substantially larger distribution and Choice Privileges loyalty scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grandstayhotels
• LinkedInlinkedin.com/company/grandstay-hospitality-llc
• Instagraminstagram.com/grandstayhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandstay Hospitality, Llc