Birdies
Birdies is an Australian mini golf and sports bar chain operating three venues (NSW, VIC, QLD) that combine 18-hole adult-focused mini golf, TaylorMade-equipped courses, sports broadcasting, and a curated local F&B program for walk-in consumers, private events, and members.
- Company typePrivate
- Founded-
- HeadquartersTop Ryde, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Birdies does
Birdies is an Australian mini golf and sports bar operator incorporated in Victoria as Birdies Mini Golf Pty Ltd, with two related entities (Birdies MGBA Pty Ltd) under unified ownership. The company runs three physical venues — Top Ryde City (NSW), Forest Hill Chase (VIC), and Strathpine Centre (QLD) — each offering 18-hole mini golf courses rated par 50 or higher, a sports bar showing live sport, and a restaurant. The mini golf experience is positioned for adult players (with under-18s admitted before 8pm without an adult) and uses TaylorMade putters and balls on driving-range-rated turf. The sports bar features 12 Australian craft beers on tap, Victorian wines rated 94+ by Halliday Wine Companion, and house spirits sourced from Australian distilleries (excluding tequila and bourbon).
The business is direct-to-consumer, with customers discovering the brand via the website (online booking for tee times and table reservations), walk-ins, and word-of-mouth. Revenue is generated across five streams: per-round mini golf pricing that varies by day of week and location (AUD $20-$35 adult, with a complimentary schooner or soft drink bundled in), food and beverage sales at the restaurant and bar, private and corporate event hosting (event packages AUD $45-$110 per person, venue-hire capacities of 150-250 persons), tiered mini golf memberships (3, 6, or 12 months), and 3-year digital gift cards. Events span birthday parties, team building, and corporate functions, with bespoke packages sold through a dedicated events team.
The operating model relies on anchor tenancy within major shopping centres (3,500+ free parking spaces at Forest Hill, co-tenancy with Hoyts) to capture suburban footfall, and on a curated local-supplier network (TaylorMade, Spinifex Brewing, Bespoke Foods, Australian breweries, wineries, and distilleries, plus Swinburne University for mural artwork) to differentiate F&B. The company has announced plans for additional Australian venues in 2025 and 2026, indicating a multi-site retail roll-out strategy funded internally rather than via disclosed institutional capital. No external investors, parent companies, or M&A activity are referenced in the source data.
Birdies firmographics
Firmographics- Name
- Birdies
- Legal name
- Birdies Mini Golf Pty Ltd
- Website
- https://birdies.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Birdies is an Australian mini golf and sports bar chain operating three venues (NSW, VIC, QLD) that combine 18-hole adult-focused mini golf, TaylorMade-equipped courses, sports broadcasting, and a curated local F&B program for walk-in consumers, private events, and members.
- Ownership category
- akta.pro rank
Birdies industry classification
Industry- Product category
- Entertainment Venue Services
- NAICS
- Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
Where Birdies is headquartered
LocationHeadquarters
- HQ city
- Top Ryde
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Birdies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Mini Golf Gameplay: Customers pay per round of 18-hole mini golf. Pricing varies by day of week (peak vs off-peak) and location. Includes putter, ball, and a complimentary drink (schooner of beer or soft drink). Upgrades available to spirits, wine, or tap cocktails for a nominal charge.
- Food and Beverage Sales: Restaurant and sports bar with craft beers, wines, spirits, cocktails, and full food menu. Alcohol sales include local craft beers, Victorian wines with 94+ Halliday ratings, and Australian-made spirits.
- Event Hosting and Private Functions: Birthday parties, team building, corporate events, and private hire. Pricing packages range from $45-$110 per person depending on age group and inclusions (mini golf, drinks, finger food or full meals). Venue hire capacities up to 250 people.
- Membership Programs: 3, 6, and 12 month membership options providing ongoing access to the venue and benefits.
- Gift Cards: Digital gift cards sold online, valid for 3 years from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Strathpine Weekday (Mon-Tue) - Off-peak mini golf |
| Unit Pricing | Pay-as-you-go | Strathpine Mid-week (Wed-Thu) - Standard pricing |
| Unit Pricing | Pay-as-you-go | Strathpine Weekend (Fri-Sun) - Peak pricing |
| Unit Pricing | Pay-as-you-go | Adults Event Package - Standard |
| Unit Pricing | Pay-as-you-go | Adults Event Package - Premium |
| Unit Pricing | Pay-as-you-go | Youth Event Package (13-17yrs) |
| Unit Pricing | Pay-as-you-go | Kids Event Package (Under 12yrs) |
| Unit Pricing | Pay-as-you-go | Top Ryde Adults Event Package - Standard |
| Unit Pricing | Pay-as-you-go | Top Ryde Adults Event Package - Premium |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Birdies product offering
Product offeringCore offering
Birdies operates a chain of physical entertainment venues combining 18-hole mini golf courses (par 50) using TaylorMade equipment with sports bars and restaurants. The company runs three Australian locations in Top Ryde (NSW), Forest Hill (VIC), and Strathpine (QLD), offering on-site entertainment, food and beverage service (craft beers, Victorian wines, Australian spirits), private event hire for corporate and social functions, membership programs, and digital gift cards.
Product overview
Birdies operates as a unified mini golf and entertainment venue offering 18 holes of mini golf at par 50 using TaylorMade equipment, a sports bar with 12 craft beers and locally sourced wines and spirits, event hire services for private functions (birthday parties, team building, corporate events), and membership programs. The core product is the mini golf experience, supported by food and beverage services, with additional revenue from event bookings and memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- 18-Hole Mini Golf Course An 18-hole mini golf course designed for adults, rated at least par 50, featuring driving range rated turf and TaylorMade putters and balls. Includes a complimentary schooner of craft beer or soft drink per player.
- Sports Bar A sports bar showing live sport every day with 12 craft beers on tap from Australian independent breweries, Victorian wines rated 94+ by Halliday Wine Companion, and Australian-made house spirits.
- Food Menu / Restaurant Restaurant menu featuring steak, burgers, salads, chicken parmies, snacks, and share plates. Available 7 days a week with affordable offerings designed to suit groups.
- Private Event Hire Private event packages for birthday parties, team building events, corporate functions, and private hire, combining mini golf with food and beverage packages priced from $45-$110 per person. Venue hire capacities up to 250 people.
- Mini Golf Membership Programs Recurring membership options in 3-month, 6-month, and 12-month terms providing ongoing access to mini golf at Birdies venues.
- Gift Cards Digital gift cards valid for three years (36 months) from purchase date, available for purchase online and partially redeemable.
Companies that use Birdies
Customer profileSegments4 records
Ideal customer profiles4 records
Birdies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Birdies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TaylorMadecoreTaylorMade is the official partner for golf putters and balls at Birdies. Customers receive TaylorMade equipment during gameplay, providing quality assurance and brand association with a premium golf equipment manufacturer.
- Spinifex Brewing Company (F88 Lager)minorVeteran-owned brewery producing F88 Lager with 50% of profits directed to military charities supporting returned servicemen and women's mental health and wellbeing.
- Bespoke FoodsminorAustralian specialty chip brand using 100% Australian grown potatoes. Products are freshly cut or sliced and coated in premium exclusive crispy batter.
- Swinburne UniversityminorStudents from Swinburne University designed the two hand-painted murals at the Birdies venue, painted by Apparition Media. Represents collaboration with local educational institution.
- Various Australian Craft BreweriesminorBirdies features craft beers on tap from Australia's independent craft breweries. The venue showcases brewery logos as part of its 'proudly independent and local' positioning.
- Various Australian DistilleriesminorHouse spirits (excluding tequila and bourbon) are made at local Australian distilleries. Range is described as extensive, premium, and affordable.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Birdies competitors and assessment
Company assessmentDirect peers
- Puttshack: Tech-enabled mini golf entertainment chain with venues in the US and UK; comparable in scaling a multi-location mini golf concept with embedded F&B and group event focus.
- Holey Moley Golf Club: Australian mini golf bar chain operating venues across major Australian cities with a similar mini golf plus cocktail bar concept. Direct competitor for casual and group entertainment occasions.
- Swingers Crazy Golf: Indoor mini golf and cocktail bar concept with venues in London and New York; directly comparable in combining premium mini golf with curated F&B and event hosting.
Others
- Bounce Inc: Australian indoor trampoline and entertainment park operator; adjacent category competing for family and group entertainment share in similar suburban retail locations.
- Timezone: Australian-headquartered family entertainment centre chain with arcade gaming venues; broader entertainment competitor within shared shopping centre catchments.
- Zone Bowling: Ten-pin bowling and family entertainment centres across Australia and New Zealand; adjacent entertainment category competing for casual and group outings.
Emerging players
- Strike Bowling: Australian multi-entertainment venue chain combining bowling, karaoke, laser tag, and bars. Competes for the same group/corporate event occasions and suburban entertainment dollars in Australian metros.
- Kingpin Bowling: Australian bowling and entertainment centre operator with F&B offerings. Overlaps with Birdies in providing group-friendly suburban entertainment with food and beverage service.
Regional players
- Archie Brothers Cirque Electriq: Australian adult-focused entertainment venue featuring arcade, mini golf, and bars; competing for similar adult group occasions in the Australian market.
Broad incumbents
- Topgolf: Global golf entertainment venue operator with driving range-based gameplay, F&B, and event hosting. Adjacent category rather than direct mini golf competitor but competes for similar group entertainment occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Birdies social profiles
Digital presenceBirdies compliance and trust
Trust signalCompliance2 records
Birdies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birdies leadership team
Management profileNumber of profiles
Birdies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birdies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birdies
What does Birdies do?
Birdies operates a chain of physical entertainment venues combining 18-hole mini golf courses (par 50) using TaylorMade equipment with sports bars and restaurants. The company runs three Australian locations in Top Ryde (NSW), Forest Hill (VIC), and Strathpine (QLD), offering on-site entertainment, food and beverage service (craft beers, Victorian wines, Australian spirits), private event hire for corporate and social functions, membership programs, and digital gift cards.
Is Birdies a public or private company?
Birdies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birdies founded?
Birdies was founded in -1. It employs 1 to 10 people.
Where is Birdies based?
Birdies is headquartered in Top Ryde, Australia, in the Oceania region.
How does Birdies make money?
Five revenue lines are on record. Mini Golf Gameplay is the primary driver. The others are food and Beverage Sales, event Hosting and Private Functions, membership Programs and gift Cards.
Who are Birdies's main competitors?
Direct peers on record are Puttshack, Holey Moley Golf Club and Swingers Crazy Golf. Others are Bounce Inc, Timezone and Zone Bowling. Emerging players are Strike Bowling and Kingpin Bowling. Archie Brothers Cirque Electriq is listed as a regional player. Topgolf is listed as a broad incumbent.
Does Birdies have an API?
No public API is recorded for Birdies.
What industry is Birdies in?
Birdies's product category is Entertainment Venue Services. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.