Bird On The Wire
Bird On The Wire is an independent London-based music promoter that stages 150+ concerts, festivals, and arts events annually for indie and alternative music fans across the UK, including the co-founded 10,000-capacity RALLY Festival in Southwark Park.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bird On The Wire does
Bird On The Wire is an independent music promotion and event production company headquartered in London. Founded in 2015, the company stages over 150 concerts, festivals, and arts events annually in the UK, curating programming across the indie, alternative, experimental, folk, electronic, classical, and art rock genres. Its artist roster spans established acts such as The War On Drugs, Mitski, Big Thief, Mac DeMarco, Ólafur Arnalds, and Kings of Convenience alongside emerging talent, with performances staged at venues ranging from intimate rooms (MOTH Club, The Shacklewell Arms, ICA) to prestigious halls (Royal Albert Hall, London Coliseum, Eventim Apollo).
The company's core product offering is concert and event promotion, supplemented by festival operations (co-founded RALLY, a 10,000-capacity festival in Southwark Park), stage booking at End Of The Road Festival, and art exhibition curation (including the first-ever Joan Cornellà solo show in London). Ticketing infrastructure relies on third-party platforms — primarily Gigantic.com, with Dice.fm, See Tickets, and Eventim for select events — while customer acquisition is driven by organic social (Instagram, Facebook, TikTok, Spotify), email newsletters, and the birdonthewire.net website. There is no proprietary technology stack, app, or API offering.
Bird On The Wire operates on a transaction-fee revenue model, earning service fees on ticket sales with unit pricing between £12 and £83.75. The company serves a horizontal segment of individual music fans (B2C) rather than enterprise or institutional buyers, with some events offered free via RSVP (e.g., Hackney Folk Club) and festival capacity (RALLY) controlled via waitlist registration. The business is wholly independent and privately held, with no disclosed institutional investors, parent entities, or funding rounds, and is concentrated geographically in London with a growing but still secondary presence across other UK cities including Brighton, Liverpool, Manchester, and Bexhill-on-Sea.
Bird On The Wire firmographics
Firmographics- Name
- Bird On The Wire
- Legal name
- Bird On The Wire
- Website
- https://birdonthewire.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bird On The Wire is an independent London-based music promoter that stages 150+ concerts, festivals, and arts events annually for indie and alternative music fans across the UK, including the co-founded 10,000-capacity RALLY Festival in Southwark Park.
- Ownership category
- akta.pro rank
Bird On The Wire industry classification
Industry- Product category
- Live Music Promotion & Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Bird On The Wire is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bird On The Wire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Concert and Event Ticket Sales: Bird On The Wire generates revenue primarily through ticket sales for concerts and events they promote. Tickets are sold via their website using Gigantic.com ticketing platform, as well as through third-party platforms like Dice.fm and See Tickets. Revenue comes from service fees added to ticket prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concert tickets ranging from £12 to £83.75 |
| Unit Pricing | Pay-as-you-go | Festival and special event pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bird On The Wire product offering
Product offeringCore offering
Bird On The Wire is an independent music promotion and event production company that curates, stages, and sells tickets for over 150 concerts, festivals, and arts events annually in London and across the UK. Its portfolio spans single-artist concerts at prestigious venues (Royal Albert Hall, London Coliseum, KOKO, Eventim Apollo), large-scale festivals including the co-founded RALLY Festival (10,000 capacity at Southwark Park), and art exhibitions. The company books stage programming at End Of The Road Festival, sells tickets through its own website and third-party platforms (Gigantic, Dice, See Tickets, Eventim), and delivers live development and event production services for artists.
Product overview
Bird On The Wire is a wholly independent promotion and production organization that operates as a single unified service offering centered around live music events. The company stages over 150 concerts, festivals, and arts events annually, co-founded the RALLY Festival (a 10,000-capacity music and arts festival in Southwark Park), books stages at End Of The Road Festival, and has curated art exhibitions. Ticket sales are facilitated through third-party platforms Gigantic and Dice. The organization's core offering is its concert and event promotion service, which provides tailored live development and imaginative venue hosting for a curated community of artists.
Differentiator
Problem solved
Functional benefit
Brands
- RALLY Festival: 10,000-capacity music and arts festival in Southwark Park, London, co-founded by Bird On The Wire, inspired by DIY culture and grassroots movements
- Subterranean Festival
Products and services
- Concert and Event Promotion Core service of curating, promoting, and producing concerts and arts events featuring established and emerging indie, alternative, experimental, folk, electronic, and classical artists in venues across London and the UK. Targets individual music fans seeking curated live experiences.
- RALLY Festival A 10,000-capacity one-day music and arts festival held at Southwark Park, London, celebrating London's music and arts communities with a DIY/grassroots ethos. The 2026 edition was headlined by Blood Orange.
- Subterranean Festival Multi-venue folk and arts festival in Hackney co-presented with Broadside Hacks, celebrating subterranean music and folk traditions. Combined tickets start from £16.
- Ticket Sales Service Direct ticket sales for events promoted by Bird On The Wire, facilitated through the company's website and third-party ticketing platforms. Prices range from £12 to £83.75 per ticket, with some events offering free admission with RSVP.
- Art Exhibition Curation Curated art exhibitions presented in conjunction with live music programming, including the first ever Joan Cornellà solo show in London.
Companies that use Bird On The Wire
Customer profileSegments1 record
Ideal customer profiles1 record
Bird On The Wire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bird On The Wire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Broadside HackscoreCo-presenters of Subterranean Festival with Bird On The Wire. The festival takes over Hackney for a series of shows celebrating subterranean music and folk traditions.
- RALLY FestivalcoreCo-founded by Bird On The Wire, RALLY is a 10,000-capacity one-day music and arts festival inspired by DIY culture and grassroots movements, held at Southwark Park. Blood Orange headlined the 2026 edition.
- End Of The Road FestivalminorBird On The Wire books a stage at End Of The Road Festival, providing curated programming for the festival.
- Lex RecordsminorLex Records presented the Lex Live event featuring $ilkmoney's debut UK headline show at ICA with support from Chuck Strangers, Fly Anakin and Quelle Chris.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bird On The Wire competitors and assessment
Company assessmentDirect peers
- Parallel Lines: UK independent concert promoter focused on indie and alternative touring acts. Comparable in business model and target audience.
- Wide Awake: London-based independent festival and concert promoter with strong indie/alternative programming. Comparable as a peer-level UK independent focused on similar genres and venue types.
- Soundcrash: London promoter operating live music events across indie, jazz, electronic, and experimental genres. Comparable in scale, genre focus, and venue diversity.
- SJM Concerts: Major UK concert promoter operating mid-to-large venue tours across rock, indie, and pop. Comparable in core concert promotion business though larger in scale and venue tier.
- MCD Productions: Ireland's largest concert and events promoter, running concerts and festivals across UK and Ireland. Comparable as a regionally dominant independent promoter with festival ownership.
- Kilimanjaro Live: One of the UK's largest independent concert and festival promoters, operating tours and events across indie, rock, and pop. Comparable as a UK independent promoting events across multiple venues and festival stages.
- Eat Your Own Ears: London independent promoter focused on indie, alternative, and experimental live music. Directly comparable in size, artist profile, and venue strategy to Bird On The Wire.
- Communion: London-based independent music promoter and label with strong indie/alternative focus, operating live events and showcases. Closely comparable to Bird On The Wire in terms of artist roster profile, grassroots ethos, and UK-centric concert promotion.
Broad incumbents
- Live Nation UK: UK arm of the world's largest live entertainment company. Comparable as a promoter in the same live music space, but operates at much larger scale with broader genre coverage and venue ownership.
- AEG Presents: Global live entertainment company with significant UK operations including festivals and touring. Comparable in core concert promotion but operates at a much larger scale and broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bird On The Wire social profiles
Digital presenceBird On The Wire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bird On The Wire leadership team
Management profileNumber of profiles
Bird On The Wire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bird On The Wire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bird On The Wire
What does Bird On The Wire do?
Bird On The Wire is an independent music promotion and event production company that curates, stages, and sells tickets for over 150 concerts, festivals, and arts events annually in London and across the UK. Its portfolio spans single-artist concerts at prestigious venues (Royal Albert Hall, London Coliseum, KOKO, Eventim Apollo), large-scale festivals including the co-founded RALLY Festival (10,000 capacity at Southwark Park), and art exhibitions. The company books stage programming at End Of The Road Festival, sells tickets through its own website and third-party platforms (Gigantic, Dice, See Tickets, Eventim), and delivers live development and event production services for artists.
Is Bird On The Wire a public or private company?
Bird On The Wire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bird On The Wire founded?
Bird On The Wire was founded in 2015. It employs 11 to 50 people.
Where is Bird On The Wire based?
Bird On The Wire is headquartered in London, United Kingdom, in the Europe region.
How does Bird On The Wire make money?
One revenue line is on record: concert and Event Ticket Sales.
Who are Bird On The Wire's main competitors?
Direct peers on record are Parallel Lines, Wide Awake, Soundcrash, SJM Concerts, MCD Productions, Kilimanjaro Live, Eat Your Own Ears and Communion. Broad incumbents are Live Nation UK and AEG Presents.
Does Bird On The Wire have an API?
No public API is recorded for Bird On The Wire.
What industry is Bird On The Wire in?
Bird On The Wire's product category is Live Music Promotion & Event Production. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7900.