Bird of Paradise

What Bird of Paradise does

Bird of Paradise generates revenue exclusively through one-time unit sales on its owned website, with teas priced at €4–€9 and accessories at approximately €25 (prices VAT-inclusive). The business is operated by a team of six with no external funding, no disclosed wholesale or marketplace distribution, and no subscription or recurring-revenue model; marketing is limited to organic social (Facebook, Instagram) and an email newsletter with a 10% first-order discount incentive. Customer acquisition relies on SEO across the multi-language site and word-of-mouth, with no paid acquisition or B2B channel evidenced. The operating model is consistent with a micro-D2C lifestyle business rather than a venture-scale venture.

Name

Bird of Paradise

Legal name

Bird of Paradise

Website

https://birdofparadise.pt

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Bird of Paradise is a family-owned Portuguese D2C e-commerce retailer founded in 2023, selling organic teas, tisanes, and accessories sourced from multiple countries to individual consumers across Europe via a five-language website.

Ownership category

akta.pro rank

Product category

Specialty Organic Tea Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Organic loose leaf teas
• Herbal infusions tisanes
• Tea accessories retail
• Matcha ceremonial grade
• Wellness therapeutic teas

Headquarters

HQ city

Not specified

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Revenue is generated through direct online sales of teas (green, white, black, Oolong, Pu Erh, herbal, rooibos, matcha) and tea accessories (tea trays, coaster sets). Products are sold at unit prices ranging from €4.00 to €9.00 for teas and €25.00 for accessories. The company offers gift boxes and tasting boxes as additional product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bird of Paradise sells organic loose-leaf teas, tisanes, and tea accessories through its own online storefront. The catalog includes green, white, black, oolong, Pu Erh, rooibos, matcha, Ayurvedic, and therapeutic/wellness teas sourced from Japan, China, India, Vietnam, Madagascar, and Brazil, alongside curated gift boxes and wooden tea accessories (trays, coasters, organizers). All products are organic, pesticide-free, and personally tested by the founders before being offered for sale.

Product overview

Bird of Paradise is an online tea boutique founded in 2023, specializing in organic bulk teas, tisanes, and tea accessories. The product portfolio centers on a diverse range of tea varieties including Green teas (with varieties from Japan like Gyokuro, Sencha, Hojicha, Matcha, and from China like Gunpowder, Jasmine, and Sencha Lu Yu), White teas (Pai Mu Tan, Mao Feng), Black teas (including Darjeeling, English Breakfast, Earl Grey variants, Russian Earl Grey, Chai Latte, and regional varieties from India and Madagascar with vanilla), Oolong teas (Milky Oolong, blends with berries and lavender), Pu Erh teas (with cinnamon variants), Rooibos (with spices and Earl Grey versions), and extensive Herbal teas (including Ayurvedic blends, wellness teas, detox formulations, and specialty therapeutic blends). The company also offers Matcha products, therapeutic/functional teas (for sleep, concentration, weight management, immunity), gift boxes (Japanese tea tasting, beauty, wellness, discovery themes), and tea accessories (wooden trays, coaster sets with various designs). All products are sourced from organic farming without pesticides or chemical fertilizers, emphasizing quality, authentic flavors, and eco-friendly packaging. The business operates as a family-run e-commerce store serving customers across Portugal and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Bird of Paradise Déco: A related brand focused on home decor products, with website at deco.birdofparadise.pt

Products and services

• Japanese Organic Teas Collection
• Green Teas Collection
• White Teas Collection
• Black Teas Collection
• Oolong Teas Collection
• Pu Erh Teas Collection
• Rooibos & Hibiscus Collection
• Herbal Infusions Collection
• Therapeutic & Wellness Teas Collection
• Curated Tea Gift Boxes
• Tea Accessories

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Teasenz: European (Netherlands-based) online specialty tea retailer focused on Asian origins including Japanese matcha and Chinese teas. Comparable on DTC model, Asian tea specialization, and European customer base, though head-quartered in a different EU country.
• Nordic Tea (ScandinavianTea.dk / equivalent): European specialty tea e-commerce retailers selling organic loose-leaf teas and accessories. Comparable on DTC organic/specialty tea model and European customer base, though typically larger catalog and different geographic focus.

Broad incumbents

• Teavana (Starbucks brand): Mass-market premium tea brand now operating online under Starbucks, with broad assortment of loose-leaf and packaged teas and accessories. Comparable on premium/specialty tea positioning and gift merchandising, though backed by a global incumbent.
• Mariage Frères: Historic French premium tea brand operating its own stores and DTC site worldwide with a large curated loose-leaf assortment and luxury accessories. Comparable on premium loose-leaf positioning, gift-box merchandising, and accessory bundling.

Emerging players

• Yunnan Sourcing: Online specialty purveyor of Chinese pu-erh, oolong, and other Asian teas direct from origin. Comparable on single-origin Asian tea focus and DTC-only model, though skewed more toward connoisseur/raw material buyers.
• Ippodo Tea (Marukyu Koyamaen): Japanese heritage tea brand selling premium matcha, gyokuro, and sencha through its own DTC store and global distributors. Comparable on premium Japanese tea assortment (Gyokuro, ceremonial matcha) and DTC-first positioning.

Direct peers

• Harney & Sons: Family-owned premium tea company selling loose-leaf teas, sachets, and accessories via its own DTC site. Comparable on family-business positioning, premium/origin-led assortment, and accessory/gift merchandising.
• Adagio Teas: Online specialty tea retailer offering a wide catalog of loose-leaf teas, tisanes, and accessories. Closest direct comparable on e-commerce-only model, broad SKU depth, and curated origin assortment (Japan, China, India, etc.).
• T2 Tea: Australian-origin specialty tea brand with strong e-commerce and retail presence, offering loose-leaf teas, accessories, and gift boxes. Directly comparable on curated tea assortment, accessory bundling, and gift-box-led seasonal marketing.
• DAVIDsTEA: North American specialty tea retailer selling loose-leaf teas, matcha, and accessories online plus through its own stores. Comparable on DTC-first model, focus on tea discovery/tasting boxes, and giftability.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/birdofparadise.pt_?igsh=MXh4bzg0cndocDFhMQ==
• LinkedInlinkedin.com/company/bird-of-paradise-heaven-on-earth

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird of Paradise