Association for Prenatal & Perinatal Psychology & Health

What Association for Prenatal & Perinatal Psychology & Health does

APPPAH (Association for Prenatal & Perinatal Psychology & Health) is a US-based 501(c)(3) nonprofit organization founded in 1983 by Dr. Thomas Verny to advance the scientific and educational understanding of how prenatal and perinatal experiences shape lifelong health. The organization serves two primary customer segments: parents and families seeking to understand how early experiences influence parenting patterns, and a broad range of birth and health professionals — including psychologists, therapists, neonatologists, midwives, doulas, lactation consultants, childbirth educators, bodyworkers, and somatic practitioners — seeking formal training and credentialing in prenatal and perinatal psychology.

APPPAH's core products include the year-long Prenatal and Perinatal Educator (PPNE) Certificate Program (12 modules, 180+ contact hours, delivered via Teachable), the Pregnancy Dialogues Facilitator Program, and JOPPPAH (Journal of Prenatal and Perinatal Psychology and Health), a peer-reviewed journal published continuously since 1986 with hybrid open-access and Crossref DOI assignment. The organization also runs the biennial International Congress (since 1981), the annual Birth Psychology Month Symposium, free weekly APPPAH Live webinars, a public Practitioner Directory, and the Birth Psychology Scholarship Program launched in 2024. Its technology stack is conventional educational and publishing infrastructure rather than AI-enabled.

Revenue is generated through a diversified mix: two-tier membership dues (Premier $250/year, Community $110/year), journal subscriptions ($95 individual, $195 institutional), open-access publication fees ($1,500/article, $1,200 for members), journal advertising ($200-$800 per issue), PPNE tuition and module sales on Teachable, biannual congress and symposium registration fees, and tax-deductible donations. A network of 30+ global partner organizations (spanning the US, Hungary, Italy, Germany, Brazil, India, the UK, and the Netherlands) supports international reach. The organization operates with approximately 16 staff and board members, has reached 85 countries through its programs, and has trained 450+ PPNE students from 60 countries since 2014.

Name

Association for Prenatal & Perinatal Psychology & Health

Legal name

Association for Prenatal & Perinatal Psychology & Health

Website

https://birthpsychology.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

APPPAH is a US-based 501(c)(3) nonprofit founded in 1983 that educates prenatal and perinatal professionals and parents through certification programs, a peer-reviewed journal, biennial congresses, and an international practitioner network spanning 85 countries.

Ownership category

akta.pro rank

Product category

Professional Association & Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industry

Behavioral Therapy (ABA/ESDM/Positive Behavior Support) (EDACAFAE)

Keywords

• Prenatal psychology education
• Perinatal health certification
• Birth psychology training
• Maternal infant health
• Peer-reviewed journal publishing

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly subscription fees from two tiers: Premier Membership ($250/year or $25/month) and Community Membership ($110/year or $10/month). Premier includes enhanced benefits such as practitioner directory listing, congress discounts, and APPPAH Live library access.
2. Journal Subscriptions and Open Access Fees: Institutional digital subscriptions at $195/year; individual digital subscriptions at $95/year; open access publication fees of $1,500 per article (discounted to $1,200 for APPPAH members) with a sliding scale for eligible countries and independent scholars.
3. PPNE Certificate Program and Educational Courses: Year-long Prenatal and Perinatal Educator (PPNE) Certificate Program with 12 modules available for individual purchase or as a complete package. Global tiered pricing and payment plans are offered. Scholarships are available. Also includes Pregnancy Dialogues Facilitator Training.
4. Donations and Fundraising: One-time and recurring donations supporting APPPAH's mission, scholarships, and specific programs. Options include designated giving to particular programs, named scholarships, and memorial gifts. Donations are tax-deductible as APPPAH is a 501(c)(3) nonprofit.
5. International Congress and Events: Revenue from the biannual International Congress, including registration fees (with 20% discounts for APPPAH community members), and the annual Birth Psychology Month Symposium (with recording packages for purchase).
6. Advertising: JOPPPAH accepts advertising across print and digital formats with tiered pricing: back cover and inside cover at $800 per issue, full page at $500, half page at $300, and quarter page at $200, with discounts for multi-issue commitments and APPPAH members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

APPPAH is a nonprofit professional association that educates, certifies, and connects practitioners and families in prenatal and perinatal psychology. It sells a year-long PPNE Certificate Program (12 modules) and Pregnancy Dialogues Facilitator Training via Teachable, publishes the peer-reviewed JOPPPAH journal three times yearly, runs two tiers of annual membership (Premier and Community), hosts a biennial International Congress and an annual Birth Psychology Month Symposium, and operates weekly APPPAH Live webinars plus a public Practitioner Directory.

Product overview

APPPAH is a professional membership organization offering a comprehensive portfolio of educational programs, publications, and community resources in prenatal and perinatal psychology. The core offerings include the year-long PPNE Certificate Program with 12 modules and 180+ contact hours, the peer-reviewed Journal of Prenatal and Perinatal Psychology and Health (JOPPPAH) published since 1986, and the Pregnancy Dialogues Facilitator Program. The organization operates tiered membership programs (Premier and Community) providing access to practitioner networking, congress discounts, journal archives, and the APPPAH Live webinar library. Major events include the biennial International Congress and the annual Birth Psychology Month Symposium. A scholarship program supports diverse individuals in accessing birth psychology education. All educational courses are delivered through the Teachable platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal and Perinatal Educator (PPNE) Certificate Program Year-long, 12-module (180+ contact hours) professional certification program for birth psychology practitioners, covering foundations, neuroscience, epigenetics, consciousness, cellular memory, parenting styles, psycho-emotional development, cultural impacts, prenatal bonding, special situations, trauma healing, and professional ethics.
• Premier Membership Premium annual or monthly subscription at $250/year or $25/month including APPPAH Connect practitioner networking, member newsletter, JOPPPAH journal access, congress discounts, practitioner directory listing, premier education discounts, and APPPAH Live library access.
• Community Membership Basic annual or monthly subscription at $110/year or $10/month including APPPAH Connect networking, member newsletter, JOPPPAH journal access, and congress discounts.
• Journal of Prenatal and Perinatal Psychology and Health (JOPPPAH) International peer-reviewed journal covering original research, theoretical perspectives, case studies, and clinical practice in prenatal and perinatal psychology and health; institutional digital subscription at $195/year, individual digital subscription at $95/year, open access publication fee $1,500 per article ($1,200 for APPPAH members), and tiered advertising placements.
• International Congress Biannual international conference gathering experts, practitioners, and enthusiasts in prenatal and perinatal psychology with keynote speakers, networking, exhibits, and awards; in-person and online attendance options with 20% discount for APPPAH community members.
• Birth Psychology Month Symposium 2026 Annual symposium featuring global perinatal professionals discussing birth psychology topics such as epigenetics, neuroscience of nurture, prenatal bonding, and attachment; sessions free for 48 hours during the event with recording packages available for purchase.
• Pregnancy Dialogues Facilitator Program Eight-hour facilitator training course promoting prenatal attachment and normal physiological birth through small-group supportive circles for pregnant mothers, focusing on safety, trust, and reflective discussions.

Quantifiable outcome

• 450+ students trained from 60 countries through the PPNE Certificate Program since 2014
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

33 partnerships are on record, tiered flagship, core and minor.

• International Society for Prenatal and Perinatal Psychology and Medicine (ISPPM)flagshipStrategic or Co-development PartnerISPPM is a key international partner that amplifies APPPAH's reach and impact, fostering widespread education and support for healthier beginnings worldwide. APPPAH maintains a Global Partner listing for ISPPM on its affiliates page.
• World Organization of Prenatal Education Associations (WOPEA)flagshipStrategic or Co-development PartnerInternational umbrella organization for prenatal education associations, collaborating with APPPAH to advance global prenatal and perinatal education standards and practices.
• Hungarian Society for Prenatal and Perinatal Psychology and MedicinecoreStrategic or Co-development PartnerHungarian national society for prenatal and perinatal psychology and medicine. Lisa Rafel serves as Vice President of this society and head organizer of Hungarian perinatal annual congresses.
• MIPPE (Italian Maternal Prenatal Psychology Group)coreStrategic or Co-development PartnerItalian maternal prenatal psychology organization collaborating on international education and research initiatives in prenatal and perinatal health.
• Instituto de la Inteligencia LibreminorStrategic or Co-development PartnerInternational partner organization listed on APPPAH's affiliates page, contributing to global education in prenatal and perinatal psychology.
• Institute for Prenatal Psychology and Medicine Heidelberg, GermanycoreStrategic or Co-development PartnerGerman institute specializing in prenatal psychology and medicine, serving as a European hub for research and education in the field.
• Prenatal and Life Sciences (Cosmo Anelixis)minorStrategic or Co-development PartnerListed as an international partner organization on APPPAH's affiliates page, supporting the global reach of birth psychology education.
• The International Journal of Prenatal & Life SciencescoreStrategic or Co-development PartnerAcademic journal partner publishing research at the intersection of prenatal and life sciences, featured in APPPAH's global partner network.
• The Prenatal Sciences Research InstitutecoreStrategic or Co-development PartnerResearch institute focused on prenatal sciences, listed as a global partner supporting APPPAH's educational mission.
• ANEP BrasilcoreStrategic or Co-development PartnerBrazilian national association for prenatal and perinatal education, representing South American engagement in APPPAH's global partner network.
• Prenatal AlliancecoreStrategic or Co-development PartnerPrenatal Alliance organization listed as a global partner working to amplify APPPAH's reach in prenatal education.
• Midwifery TodaycoreChannel Partner/ Reseller/ DistributorMidwifery education and resource organization enriching the prenatal and perinatal experience for families by integrating holistic, personalized care practices into their work and education.
• International Registry of MidwivesminorChannel Partner/ Reseller/ DistributorInternational midwifery registry listed as a midwifery partner organization supporting APPPAH's mission.
• CAPPA (Childbirth and Postpartum Professional Association)coreChannel Partner/ Reseller/ DistributorMajor childbirth and postpartum professional association; Barbara Decker serves as an Advisor for Prenatal Pregnancy for CAPPA. Doulas listed as enriching the prenatal and perinatal journey.
• Birthworks InternationalcoreChannel Partner/ Reseller/ DistributorChildbirth education organization offering evidence-based education and support to families, listed as a childbirth educator partner.
• Calm Birth: Meditation for ChildbirthminorChannel Partner/ Reseller/ DistributorMeditation-based childbirth education program listed as a childbirth educator partner.
• HypnoBirthing InternationalcoreChannel Partner/ Reseller/ DistributorInternationally recognized hypnobirthing program listed as a childbirth educator partner, offering techniques for confident, nurturing birth experiences.
• ICEA – International Childbirth Education AssociationcoreChannel Partner/ Reseller/ DistributorInternational childbirth education association providing personalized, evidence-based education to families, listed as a partner educator organization.
• School of Images: DreamBirthminorChannel Partner/ Reseller/ DistributorInnovative childbirth education program using imagery and dreamwork, listed as a partner childbirth educator organization.
• MicrobirthminorChannel Partner/ Reseller/ DistributorEducational program and film on the microbiome of birth, listed as a childbirth educator partner offering online courses.
• ICPA — International Chiropractic Pediatric AssociationcoreChannel Partner/ Reseller/ DistributorChiropractic organization supporting prenatal and perinatal care through personalized, holistic care that supports the physical well-being of expecting families.
• Pathways MagazineminorChannel Partner/ Reseller/ DistributorHolistic health publication focused on family wellness, listed as a chiropractic partner.
• Infant Massage USAcoreChannel Partner/ Reseller/ DistributorPostpartum support organization offering infant massage education and resources, listed as a postpartum support partner.
• Hazelbaker Lactation InstitutecoreChannel Partner/ Reseller/ DistributorLactation education and certification organization (founded by Dr. Amy Hazelbaker) listed as a postpartum support partner.
• Star Legacy FoundationcoreChannel Partner/ Reseller/ DistributorFoundation focused on pregnancy and infant health outcomes, listed as both a postpartum support partner and PPN education affiliate.
• Touch the FutureminorStrategic or Co-development PartnerPPN education affiliate supporting early development and attachment therapy, listed on APPPAH's affiliates page.
• Identity Development InstituteminorStrategic or Co-development PartnerInstitute focused on identity development, listed as a PPN education and attachment therapy support affiliate.
• In The CortexminorStrategic or Co-development PartnerOrganization focused on PPN education and attachment therapy, listed on APPPAH's affiliates page.
• The Goulding MethodminorStrategic or Co-development PartnerMethod/approach for PPN education and attachment therapy support, listed on APPPAH's affiliates page.
• Luminous BirthminorStrategic or Co-development PartnerPerinatal education and support organization (Victoria Rose) listed as a PPN education affiliate and Birth Psychology Month 2026 speaker.
• Newborn ParentsminorChannel Partner/ Reseller/ DistributorResource platform for new parents listed as a PPN education affiliate.
• Echos of BirthminorStrategic or Co-development PartnerOrganization focused on birth experiences and echoes/impact of birth psychology, listed as a PPN education affiliate.
• Manashakti Research CentreflagshipStrategic or Co-development PartnerIndian research center hosting APPPAH's 2025 International Congress (January 17-19, 2025) in Lonavala, India. APPPAH's 2025 congress is partnered with Manashakti's 2nd International Conference on the First 1000 Days of Life.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAPPA (Childbirth and Postpartum Professional Association): CAPPA offers comprehensive childbirth, postpartum, and lactation certification programs and is an explicit APPPAH partner—directly comparable as both organizations certify birth professionals through year-long training programs and maintain practitioner directories serving expectant families.
• Lamaze International: Lamaze International is a major childbirth education organization offering professional certification, training programs, and consumer-facing parent education—directly comparable to APPPAH's PPNE certificate and Pregnancy Dialogues programs as both train birth professionals and credential educators in evidence-based perinatal practices.
• ICEA (International Childbirth Education Association): ICEA is a long-established international childbirth education association offering professional certification and continuing education—comparable to APPPAH as both organizations train and certify childbirth educators, share practitioner referrals, and operate membership-based professional communities in perinatal education.
• HypnoBirthing International: HypnoBirthing International offers the internationally recognized HypnoBirthing practitioner certification program—comparable to APPPAH as both train and certify birth professionals through structured curricula, maintain practitioner directories, and serve expectant families seeking non-pharmacological birth preparation.
• Birthworks International: Birthworks International is a childbirth education organization offering evidence-based training and certification for birth professionals—directly comparable to APPPAH's PPNE program and listed as a channel partner, with similar educator training models and parent-facing course offerings.
• DONA International: DONA International is the leading doula certification organization offering birth and postpartum doula training—comparable to APPPAH as both organizations certify birth professionals, share affiliated practitioners, and operate similar tiered membership and directory models serving the perinatal professional community.
• WOPEA (World Organization of Prenatal Education Associations): WOPEA is the international umbrella organization for prenatal education associations and an explicit APPPAH flagship partner—directly comparable as both advance global prenatal education standards through professional networking, conferences, and cross-national collaboration among birth educators.
• ISPPM (International Society for Prenatal and Perinatal Psychology and Medicine): ISPPM is APPPAH's explicit flagship international partner and the European counterpart organization dedicated to prenatal and perinatal psychology and medicine—directly comparable as both organizations serve the same scientific and professional community, publish research, and host international conferences in the same specialized field.

Emerging players

• Postpartum Support International: PSI is the leading organization dedicated to perinatal mental health awareness, training, and provider referral—comparable to APPPAH as both address maternal mental health through training programs and provider directories, though PSI focuses more narrowly on postpartum mood disorders while APPPAH addresses the broader prenatal-to-perinatal continuum.
• Coalition for Improving Maternity Services: CIMS is a coalition of organizations and individuals advocating for evidence-based, mother-friendly maternity care—comparable to APPPAH as both advocate for improved perinatal practices and engage overlapping professional communities, though CIMS focuses on systemic maternity care reform rather than practitioner certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@apppah
• Instagraminstagram.com/birth_psychology
• Xx.com/birthpsychology
• Facebookfacebook.com/birthpsychology
• LinkedInlinkedin.com/company/apppah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Prenatal & Perinatal Psychology & Health