Hazelbaker Lactation Institute

What Hazelbaker Lactation Institute does

Hazelbaker Lactation Institute (HLI) is a private, founder-owned education business launched in 2020 by Dr. Alison Hazelbaker in Columbus, Ohio. It delivers evidence-based continuing education to lactation consultants, nurses, craniosacral therapists, and other health professionals worldwide, awarding CERPs through IBLCE and contact hours through ANCC accreditation. The core product is an online learning catalog of 20+ modules plus eight listed as "coming soon," delivered via the third-party Litmos learning management system, supplemented by one-day and week-long in-person workshops at the affiliated Spirit of Healing clinic in Columbus.

The platform's defensibility rests on proprietary clinical assets created by Dr. Hazelbaker, most notably the Assessment Tool for Lingual Frenulum Function™© (ATLFF™©), described as the only validated tongue-tie screening tool for infants under six months, and the Sōmenos Process™ methodology derived from her doctoral research. The catalog spans specialized clinical topics including tongue-tie assessment, infant sucking problem classification, primitive reflexes, torticollis, plagiocephaly, anatomy of infant suck, ethics, and maternal mental health. Course modules are priced individually at $25-$65 depending on CERP credits awarded, with 10% bulk discounts for 5+ modules and 12-month access versus 6-month for individual purchases.

HLI monetizes through three channels: direct-to-consumer self-serve online course sales via hazelbakerinstitute.com; bulk and organizational licensing to hospitals and healthcare systems; and in-person training events. Complementary distribution is provided by partnerships with Praeclarus Press (webinars/recorded content marketplace), APPPAH (co-developed education with perinatal psychology practitioners), Aidan and Eva, LLC (manufacturer and distributor of the Hazelbaker™ FingerFeeder FDA-approved specialty feeding device), and Lindsey J Stirling (reseller in Australia). Marketing runs through the website (with a free positioning-and-latch lead module), Constant Contact email, LinkedIn, and Facebook. The business operates with 1-10 employees, no external funding, and no disclosed revenue.

Name

Hazelbaker Lactation Institute

Legal name

Hazelbaker Lactation Institute

Website

https://hazelbakerinstitute.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hazelbaker Lactation Institute is a private, founder-owned online and in-person lactation education platform serving IBCLCs, nurses, and craniosacral therapists worldwide via a Litmos-powered catalog of 20+ CERP-accredited modules and proprietary clinical tools.

Ownership category

akta.pro rank

Product category

Lactation Continuing Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Lactation continuing education
• Tongue-tie assessment training
• Infant feeding courses
• Craniosacral therapy training
• Perinatal professional development

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Course/Module Sales: Individual online education modules and courses sold to lactation professionals for continuing education credits (CERPs). Learners purchase modules at set prices, with bulk discounts available for 5 or more courses. Access granted for 6-12 months from purchase date.
2. In-Person Training: One-day and week-long in-person courses for lactation professionals and advanced-practice craniosacral therapists. Contact information for registration available through www.AlisonHazelbaker.com/events.
3. Bulk/Organizational Licensing: Organizations and hospital systems can set up accounts for training groups of employees. Discounts available for bulk purchases of 5 or more modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hazelbaker Lactation Institute provides online and in-person continuing education modules on lactation, infant feeding, tongue-tie assessment, and related perinatal topics for lactation consultants (IBCLCs), nurses, craniosacral therapists, and other health professionals. The catalog is delivered through a Litmos-powered learning management system and awards CERPs (IBLCE-approved) and nursing contact hours (ANCC-accredited). Complementary offerings include a professional book on tongue-tie, the FDA-approved Hazelbaker™ FingerFeeder medical device, and in-person craniosacral therapy training workshops.

Product overview

Hazelbaker Lactation Institute operates as an online education platform delivering evidence-based lactation courses to healthcare professionals worldwide. The core offering is the online education catalog powered by Litmos LMS, providing both live and recorded courses that award CERPs (lactation continuing education credits) and nursing contact hours. The institute holds ANCC accreditation as a provider of nursing continuing professional development. Course modules range from foundational topics like infant suck anatomy and positioning/latch to specialized clinical subjects including tongue-tie assessment (ATLFF™©), infant sucking problem classification, torticollis and plagiocephaly impact on breastfeeding, ethics, and maternal mental health. Several courses are designated as coming soon (e.g., The Conscious Baby, Physiology of Infant Suck, Critical Thinking for Herbs, Pre- and Perinatal Influences, Maxillary lip-tie analysis, 7 Strategies for Bodywork, and Failure to Launch). The institute also offers free introductory modules on positioning and latch, sells the professional book 'Tongue-Tie: Morphogenesis, Impact, Assessment, and Treatment', distributes the Hazelbaker™ FingerFeeder FDA-approved medical device, and provides in-person craniosacral therapy and infant breastfeeding training workshops at Spirit of Healing in Columbus, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Hazelbaker Lactation Institute Online Education Platform An online learning management system (powered by Litmos) providing evidence-based lactation education courses to lactation and healthcare professionals worldwide. Offers CERPs for IBCLCs and nursing contact hours, with SSL-secured access and immediate digital enrollment.
• Using the Assessment Tool for Lingual Frenulum Function™© (ATLFF™©) A 1.5 L-CERP course teaching the proprietary tongue-tie screening and assessment tool for infants under six months of age, with video demonstrations and step-by-step instructions. For lactation consultants, nurses, and craniosacral therapists.
• Classifying Infant Sucking Problems A 2.0 L-CERP course presenting a classification system for five categories of infant sucking problems, differentiating oral-motor from sensory-based issues with proposed solutions. For lactation and healthcare professionals.
• To Clip or Not to Clip: The Evidence A course presenting up-to-date research on tongue-tie definition, impact, assessment, treatment, and outcomes for evidence-based clinical decision-making. For lactation consultants and healthcare providers.
• Burnout, Compassion Fatigue, and Moral Injury in Members of the Perinatal Team A 2.0 R-CERP course covering causes and consequences of burnout, compassion fatigue, and moral injury in perinatal caregivers with recovery and self-care strategies. For nurses, lactation consultants, and perinatal professionals.
• Breastfeeding the Late Preterm Infant A course exploring challenges and solutions for supporting late preterm infants with breastfeeding, covering maternal milk supply, positioning, latch, and suck-swallow-breathe management. For lactation and health professionals.
• Ethics in Public Health, Clinical Practice, and Lactation: The ABCs of Doing the Right Thing A 2.0 E-CERP course covering basics of ethics and legal duty for lactation support providers, including conflicts of interest, privacy, confidentiality, and intellectual property law.
• Does Breastfeeding Protect Maternal Mental Health?: The Impact of Oxytocin and Stress A course examining the relationship between breastfeeding, the oxytocin system, and maternal mental health, including the impact of birth interventions on stress and oxytocin.
• Introducing Primitive Reflexes 2: A Means to Developing 3D Motor Function A continuation course exploring reflex movement in three planes, covering embryological development, cardinal planes, and how reflex patterns facilitate growth and movement.
• Tongue-Tie: A Journey from Past to Future A course tracing tongue-tie's history from Aristotle's time to present, addressing controversies, areas of agreement and disagreement, and future research needs. For lactation and health professionals.
• Faux Tie: When is tongue-tie NOT a tongue-tie? A course differentiating actual tongue-tie from sucking issues caused by altered tensional dynamics (faux tie), including differential diagnosis and solutions. For lactation professionals.
• Assessment and Treatment of Tongue-tie and Lip-tie: Cognitive Errors, Ethics, and Differential Diagnosis A course describing cognitive errors common in tongue-tie assessment and treatment, connecting them to ethical behavioral erosion and the impact on differential diagnosis.
• Torticollis: Causes, Impact on Breastfeeding, and Solutions A course covering the definition, causes, incidence, and assessment of torticollis in infants with strategies for supporting breastfeeding and therapeutic interventions.
• Plagiocephaly: Causes, Impact on Breastfeeding, and Solutions A course addressing acquired and positional plagiocephaly, its causes, assessment, and multiple therapeutic strategies for resolving breastfeeding problems caused by cranial molding.
• Anatomy of Infant Suck A detailed course on the complex anatomy of infant breastfeeding, covering muscles, fascia, peripheral nerves, and brain involvement in suck-swallow-breathe coordination.
• Free Sample Module: What Everyone Should Know About Positioning and Latch A complimentary mini-module introducing the basics of positioning and latch at breast, serving as a lead magnet introducing the institute's online education quality.
• Tongue-Tie: Morphogenesis, Impact, Assessment, and Treatment (Book) A definitive book on tongue-tie by Dr. Alison Hazelbaker covering embryological and physiological underpinnings, assessment, classification, and research-based treatment options, published through PanSophia Press.
• Hazelbaker™ FingerFeeder An FDA-approved specialty feeding device designed by Dr. Hazelbaker to help babies with sucking problems, breast refusal, or those needing therapeutic support to return to breastfeeding. Manufactured and distributed by Aidan and Eva, LLC.
• In-Person Workshops and Training Events One-day and week-long in-person courses for lactation professionals and craniosacral therapists, held at Spirit of Healing in Columbus, Ohio. Registration via alisonhazelbaker.com/events.
• Craniosacral Therapy for Infant Breastfeeding Level 2 in-person training on craniosacral therapy and infant breastfeeding trauma, offered at Spirit of Healing in Columbus, Ohio, for advanced healthcare and bodywork practitioners.

Quantifiable outcome

• CERPs awarded per module range from 1.5 to 2.0 L-CERP, E-CERP, or R-CERP depending on course content
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Praeclarus PresscoreStrategic or Co-development PartnerSmall press specializing in women's health, owned by Dr. Kathleen Kendall-Tackett. Praeclarus Press serves as a distribution channel for HLI webinars and recorded content. Dr. Kendall-Tackett is a frequent course instructor for HLI, presenting on topics including cannabis use during pregnancy and breastfeeding, and burnout/compassion fatigue for perinatal professionals.
• PanSophia PressminorOthersPublishing company created by Dr. Alison Hazelbaker to fill gaps in health, wellness, and breastfeeding materials. Publishes unconventional, forward-thinking content. Dr. Hazelbaker's book 'Tongue-tie: Morphogenesis, Impact, Assessment, and Treatment' was published through PanSophia Press.
• Aidan and Eva, LLCcoreChannel Partner/ Reseller/ DistributorManufactures and distributes the Hazelbaker™ FingerFeeder, a specialty feeding device designed by Dr. Hazelbaker in the early 1990s. FDA-approved device for babies with sucking problems. Controls distribution to prevent improper use; healthcare professionals can set up wholesale accounts.
• APPPAH (Association for Prenatal and Perinatal Psychology and Health)coreStrategic or Co-development Partner501(c)(3) nonprofit promoting prenatal and perinatal sciences. HLI partners with APPPAH on education; Kate White, an advanced bodyworker trained through APPPAH, presents courses for HLI. HLI resources section prominently features APPPAH as a key organization.
• Lindsey J StirlingminorChannel Partner/ Reseller/ DistributorRegistered nurse midwife, lactation consultant, and educator based in Melbourne, Australia. Offers HLI content and services in Australia, expanding HLI's geographic reach to the Asia-Pacific region.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lactation Education Resources: Lactation Education Resources provides online lactation education, exam preparation, and continuing education for aspiring and practicing lactation consultants. Its digital delivery, professional learner base, and CERP-oriented curriculum directly overlap with HLI.
• Childbirth International: Childbirth International offers online professional training in birth, postpartum, and lactation, with certification pathways for perinatal practitioners. It is a broader but comparable digital education competitor serving some of the same professional customers.
• GOLD Learning: GOLD Learning offers online conferences, webinars, and continuing education for lactation and maternal-child health professionals worldwide. Its self-serve professional education and international audience make it a close digital peer.
• Healthy Children Project: Healthy Children Project provides lactation counseling training and continuing education to health and community professionals. Its specialized lactation instruction and credential-oriented learning overlap directly with HLI.
• ProDoula: ProDoula offers professional training and certification programs for doulas and other perinatal practitioners, including lactation education. It competes for a similar professional-development audience, although its scope extends beyond lactation.
• Lactation Consultant Training Center: The Lactation Consultant Training Center provides online lactation education and training pathways for professionals pursuing or maintaining lactation credentials. Its course-led model and specialist audience are directly comparable to HLI.
• Health e-Learning: Health e-Learning provides online breastfeeding and lactation courses and professional development for healthcare workers. Its specialist online format, subject matter, and international learner base overlap with HLI.

Broad incumbents

• International Lactation Consultant Association: ILCA is a professional association serving lactation consultants through conferences, member education, and clinical resources. It is a broad incumbent and ecosystem peer rather than a direct self-serve course platform.
• International Childbirth Education Association: ICEA offers education and certification pathways for childbirth, postpartum, and related perinatal professionals. It is a broad professional-education incumbent that overlaps with HLI's target learners and lactation-development content.
• Association of Women's Health, Obstetric and Neonatal Nurses: AWHONN provides continuing education and professional resources for nurses and maternal-newborn clinicians. It overlaps with HLI in healthcare-professional learning but is a broader organization with a wider clinical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hazelbakerlactationinstitute
• LinkedInlinkedin.com/company/hazelbaker-lactation-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazelbaker Lactation Institute