BISCUITERIE LA MERE POULARD

What BISCUITERIE LA MERE POULARD does

BISCUITERIE LA MERE POULARD is a French artisanal biscuit and confectionery manufacturer operating as a private SASU under Chairman Eric Vannier, legally registered in Paris and headquartered at ZA du Coglais in Maen Roch, Brittany. The business is built on the culinary heritage of Annette Poulard, who opened the La Mère Poulard inn at Mont Saint-Michel in 1888; the modern biscuit operation was formalized in 1995 and consolidated into a dedicated factory in Saint-Etienne-en-Coglès in 1996. Production capacity stands at 450kg/h on the cookie line and 1,200kg/h on the moulded biscuit line, all located within 30km of Mont Saint-Michel, with ingredients sourced from French producers including regional mills, free-range eggs from western France, and beet and cane sugars.

The product portfolio centers on traditional French butter shortbread (Sablés, Palets), cookies, Grande Galette and Petit Beurre biscuits, with extensions into salted-butter caramels, chocolates, jams, nougat, sardines, terrines, and rillettes. Products are organized into gift-box collections (Coffret Collector, Coffret Mythique, Coffret Picto, Coffret XXL Collector, Coffret Haute Couture) and specialty ranges including organic Les Galettes d'Annette. Pricing is unit-based, with 125g etuis from €2.00, 200g caramels at €8.70, and 500g collector boxes at €11.90.

The business runs a multi-channel go-to-market: direct-to-consumer e-commerce with home delivery and point-relais pickup (free shipping over €60), a factory outlet store in Saint-Etienne-en-Coglès, retail at the Auberge de La Mère Poulard on Mont Saint-Michel, and dedicated B2B sales for Works Councils (CSE/APE) and merchant resellers. Marketing is conducted through Facebook, Instagram, LinkedIn, YouTube, the company website, and email. Customer segments span individual consumers, tourists at Mont Saint-Michel, corporate works councils, and wholesale merchants; the company is privately held with no disclosed revenue, no funding rounds, and no parent entity.

Name

BISCUITERIE LA MERE POULARD

Legal name

BISCUITERIE LA MERE POULARD

Website

https://biscuiterie-mere-poulard.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

BISCUITERIE LA MERE POULARD is a French artisanal biscuit and confectionery manufacturer founded in 1995, producing heritage butter biscuits, caramels, chocolates, and gift boxes from a factory in Brittany within 30km of Mont Saint-Michel, and selling through DTC e-commerce, factory and Mont Saint-Michel retail, and B2B works-council and merchant channels.

Ownership category

akta.pro rank

NAICS

Cookie and Cracker Manufacturing (311821), Commercial Bakeries (311812), Nonchocolate Confectionery Manufacturing (31134), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal French biscuits
• Butter shortbread cookies
• Salted butter caramels
• Traditional confectionery
• Premium gift boxes

Headquarters

HQ city

PARIS

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce sales: Online direct sales through their e-commerce website with delivery to home or pickup points
2. Factory outlet retail: Direct sales at the factory outlet store in Saint-Etienne-en-Coglès and at the Mère Poulard inn on Mont Saint-Michel
3. B2B professional sales: Sales to professionals including Works Councils (CSE/APE) and merchants through dedicated sales team and forms

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

BISCUITERIE LA MERE POULARD manufactures and sells traditional French butter biscuits and artisanal confectionery (Sablés, Palets, Cookies, Petit Beurre, salted-butter caramels, chocolates, jams, terrines, sardines) under recipes unchanged since 1888, distributed via its own e-commerce site, factory outlet, Mont Saint-Michel boutique, and B2B professional channels targeting works councils and resellers.

Product overview

BISCUITERIE LA MERE POULARD is a French biscuit and confectionery company founded in 1888, originating from the famous inn on Mont Saint-Michel. The product portfolio centers on traditional French butter shortbread biscuits (Sablés and Palets), cookies with various flavors, and iconic Petit Beurre products. The company also offers a diverse epicerie line including artisanal salted butter caramels, chocolates (truffles, florentins, chocolate bars), jams, nougat, and savory items such as sardines, terrines, and rillettes. Products are organized into gift box collections (Coffret Collector, Coffret Mythique, Coffret Picto, Coffret XXL) and specialty lines including organic (Les Galettes d'Annette Bio) and premium haute couture ranges. All products are manufactured in Brittany, France, within 30km of Mont Saint-Michel, using pure butter and free-range eggs. The company operates as a direct-to-consumer e-commerce platform alongside physical retail locations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 96% professional gender equality index score (2023)
• +1 more outcomes

Named customers3 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ADAPT (Lécousse)minorOthersPartnership with ADAPT organization in Lécousse to promote access to work for people with disabilities. This demonstrates the company's commitment to social responsibility and workplace inclusion.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Le Petit Duc: French artisanal biscuit maker specializing in organic, gluten-free, and gourmet biscuits. Comparable on small-scale artisanal production, premium clean-label positioning, and B2B retail/gift channels.
• Brossard: French brand for madeleines, cakes, and biscuits owned by Savencia Fromage & Dairy. Direct overlap on French regional biscuits, retail grocery, and gift packaging formats.
• Bonne Maman: Iconic French brand (Andros Group) for jams, biscuits, and desserts sold across France and internationally. Direct overlap on premium French biscuits, retail distribution, and gifting occasions.
• Poilâne: Paris-based artisanal bakery famous for sourdough bread and butter biscuits (sablés), with flagship stores and global DTC. Comparable on artisanal heritage, premium positioning, and butter-biscuit specialty.
• Saint-Michel Biscuits: French biscuit maker also rooted in the Mont Saint-Michel/Brittany region, producing madeleines, biscuits, and cookies under the Saint-Michel brand. Direct competitor on geography, product category, and heritage positioning.
• Biscuits Fossier: Historic French biscuit maker (founded 1756) based in Reims, famous for pink biscuits and rose-shaped madeleines. Closely comparable on artisanal heritage, French regional identity, and gift/confiserie channel.

Regional players

• Kambly: Swiss artisanal biscuit maker with strong heritage (since 1910) and premium gift positioning. Comparable on traditional recipes, butter-biscuit specialization, and gifting channels, though primarily Swiss/European rather than French.

Broad incumbents

• LU (Lefèvre-Utile): Mass-market French biscuit brand (now Mondelez) and inventor of the Petit Beurre — directly competes in the same product category and is the historical reference point for French butter biscuits, though broader in portfolio and scale.
• Belin: Established French cracker and biscuit brand (Pladis Group) with broad retail distribution. Operates in the same French biscuit category but at much larger scale and with mass-market positioning.

Emerging players

• La Maison du Chocolat: French premium chocolatier with boutiques and DTC. Comparable on the confectionery/chocolate line of La Mère Poulard's épicerie sucrée and on premium gift packaging, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BiscuitsPoulard
• Facebookfacebook.com/BiscuiterieLaMerePoulard
• LinkedInlinkedin.com/company/biscuiterie-la-mere-poulard
• Instagraminstagram.com/biscuiterielamerepoulard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BISCUITERIE LA MERE POULARD