What ADAPT does

ADAPT is a privately held specialist IT research and advisory firm headquartered in Sydney, founded in 2011 and operating exclusively in the Australia and New Zealand market. The firm serves two principal customer cohorts: enterprise IT leaders (CIOs, CISOs, CTOs, CFOs and IT teams) at large Australian and New Zealand organisations and government agencies, and technology vendors seeking to enter or expand in the A/NZ market. The company is led by founder and CEO Jim Berry and operates with between 101 and 250 employees under the legal entity ADAPT Ventures Pty Ltd.

ADAPT's product portfolio is organised around an interconnected research-and-events platform. Core products include the Edge Events conference series spanning Digital & AI Edge, Cloud & Infrastructure Edge, Security Edge, CIO Edge, CFO Edge, Government Edge, People & AI Edge, and Data & AI Edge, the Edge+ web and mobile platform for invitation-only attendee networking, and the Market & Buyer Intelligence Platform (Advantage) for vendor go-to-market support. Service modules include Executive Advisory & Coaching, Benchmarks and Maturity Assessments, Custom Research, Analyst Presentations, Executive Event Partnerships, Bespoke Private Events, the ADAPT Insider Community newsletter, and a Marketplace of vetted boutique consulting partners.

The firm makes money through three coordinated streams: subscription research and advisory contracts with enterprise IT leaders and vendors, tiered event partnerships (Diamond, Platinum, Gold, Silver) with technology vendors who pay to access the executive community, and bespoke custom research and analyst engagement work on a professional services basis. Enterprise executive attendance at Edge events is invitation-only and complimentary in exchange for survey participation and partner meeting availability, while the firm invests in excess of AUD $1,500 per attendee in onsite hospitality. Distribution is sales-led through 30-minute discovery sessions and account management, supported by content marketing, executive roundtables, social channels, and the Edge+ platform.

Name

ADAPT

Legal name

ADAPT Ventures Pty Ltd

Website

https://adapt.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

ADAPT is a specialist IT research and advisory firm serving enterprise IT leaders and technology vendors across Australia and New Zealand through subscription research, the Edge Events conference series, executive advisory, and custom research services.

Ownership category

akta.pro rank

Product category

IT Research and Advisory

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• IT research services
• IT advisory services
• Executive events
• Market intelligence platform
• Peer benchmarking

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research & Advisory Subscriptions: ADAPT provides subscription-based access to A/NZ market research, benchmarking data, peer insights, and analyst reports for enterprise IT leaders and technology vendors. Services include Executive Advisory & Coaching, Benchmarks & Maturity Assessments, and access to the Community Insights Platform.
2. Event Partnerships & Sponsorships: ADAPT generates revenue through event partnership packages where technology vendors and solution providers sponsor Edge Events to access and engage with enterprise executives. Partnerships are tiered (Diamond, Platinum, Gold, Silver) with varying levels of visibility and access.
3. Custom Research & Analyst Briefings: ADAPT offers bespoke research services including Custom Partnered Research, Analyst Presentations, and Executive Event Partnerships for technology vendors seeking to build thought leadership and validate GTM strategies in the A/NZ market.
4. Event Delegate Registration: While ADAPT Edge events are invitation-only and complimentary for qualified enterprise executives, the company invests over $1,500 AUD per attendee in onsite costs. Technology vendors and strategic partners pay for sponsorship packages to gain access to the executive community.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ADAPT is a specialist IT research and advisory firm providing subscription-based research, executive advisory, benchmarking, custom research and a flagship invitation-only conference series (Edge Events) for enterprise IT leaders and technology vendors in Australia and New Zealand. Its Edge+ digital platform and ADAPT Insider Community extend engagement between events with ongoing market intelligence, networking and meeting coordination.

Product overview

ADAPT is a specialist IT research and advisory firm serving Australia and New Zealand with a platform of interconnected services for enterprise technology leaders and technology vendors. The core offering consists of Edge Events—a premier conference series spanning Digital & AI Edge, Cloud & Infrastructure Edge, Security Edge, CIO Edge, CFO Edge, and Government Edge—paired with the Edge+ web/mobile platform for event management and attendee networking. For IT leaders, ADAPT provides Executive Advisory & Coaching, Benchmarks & Maturity Assessments, and the Community Insights Platform. For technology vendors, ADAPT offers the Market & Buyer Intelligence Platform (Advantage), Analyst Presentations, Custom Research, Executive Event Partnerships, and Bespoke Private Events. The ADAPT Insider Community delivers ongoing market intelligence via email. The portfolio functions as a unified ecosystem where research informs events, events facilitate peer connections, and platforms enable continuous engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Edge+: Official event mobile application for ADAPT Edge Events, helping attendees plan their day, connect with peers, access session information, and manage meetings.
• Edge Events
• Edge+ Portal

Products and services

• Edge Events

Quantifiable outcome

• 55% of Australian organisations' workloads will be hosted on public clouds by 2025 (ADAPT forecast)
• +5 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered diamond partner, platinum partner, gold partner and silver partner.

• Islanddiamond partnerGTM or Marketing PartnerIsland is a Diamond Partner for Security Edge Melbourne 2026, serving as a cybersecurity enterprise browser platform. Island's SE Director APJ Chris Fisher presented on 'Securing the New Enterprise AI Operating System' covering AI platform transition, flexible adoption strategies, DLP, and secure agentic workflows.
• Cyeraplatinum partnerGTM or Marketing PartnerCyera is a Platinum Partner for Security Edge Melbourne 2026. Head of Solution Architecture ANZ Hamish Armati presented on 'Secure the AI Future, Now', discussing the mindset shift enterprises need to make to thrive in the AI era and balancing data protection with AI progress.
• ThreatLockerplatinum partnerGTM or Marketing PartnerThreatLocker is a Platinum Partner for Security Edge Melbourne 2026. Account Executive Adam Hartwig led a roundtable on 'Make Your Business a Hard Target for Cybercriminals' covering attack surface reduction and controls to prevent lateral movement.
• Wizplatinum partnerGTM or Marketing PartnerWiz is a Platinum Partner for Security Edge Melbourne 2026. Senior Solutions Engineer Daniel Kreitals presented a case study with Reece Australia on 'Building Cloud Security That Scales' exploring modern CISO operating models.
• Accenturegold partnerGTM or Marketing PartnerAccenture is a Gold Partner for Security Edge Melbourne 2026. Juliana Bächtold, Director ANZ Microsoft Business Group Security Lead at Avanade (Accenture), led a roundtable on 'Securing Agentic AI Before It Rewrites Risk' covering identity, governance, and controls redesign.
• Airlock Digitalgold partnerGTM or Marketing PartnerAirlock Digital is a Gold Partner for Security Edge Melbourne 2026. CTO Peter Baussmann led a roundtable on 'Challenging your Beliefs: How Foundational Controls Significantly Reduce Risk' covering application allowlisting and preventative security controls.
• DigiCertgold partnerGTM or Marketing PartnerDigiCert is a Gold Partner for Security Edge Melbourne 2026. Solutions Engineer Candice Smith led a roundtable on 'The End of Manual Trust: How Automation, Quantum Readiness, and AI Integrity Will Redefine Digital Security' covering certificate lifecycle automation and post-quantum cryptography.
• Launchpadgold partnerGTM or Marketing PartnerLaunchpad is a Gold Partner for Security Edge Melbourne 2026. Launchpad led a roundtable on 'Why CISOs Are Being Asked to Be Liable for AI Risk, and Why That Model Doesn't Work', exploring AI accountability and governance structures.
• Tenablegold partnerGTM or Marketing PartnerTenable is a Gold Partner for Security Edge Melbourne 2026. Head of Solutions Engineering ANZ Serkan Cetin led a roundtable on 'Breaking the Silos: Consolidating Signals to Take Action and Reduce Risk' covering exposure management and identity security platforms.
• Vantagold partnerGTM or Marketing PartnerVanta is a Gold Partner for Security Edge Melbourne 2026. APJ Sales Development Alex Harmer led a roundtable on 'Automated Compliance as a Catalyst for Cyber Maturity and Value' covering continuous compliance and security posture improvement.
• Andesitesilver partnerGTM or Marketing PartnerAndesite is a Silver Partner for Security Edge Melbourne 2026, providing cybersecurity platform services.
• Hacklabssilver partnerGTM or Marketing PartnerHacklabs is a Silver Partner for Security Edge Melbourne 2026, providing cybersecurity consulting services.
• Hack the Boxsilver partnerGTM or Marketing PartnerHack the Box is a Silver Partner for Security Edge Melbourne 2026, providing ethical hacking and penetration testing training platforms.
• Illumiosilver partnerGTM or Marketing PartnerIllumio is a Silver Partner for Security Edge Melbourne 2026, providing segmentation and breach containment platform services.
• Netcraftsilver partnerGTM or Marketing PartnerNetcraft is a Silver Partner for Security Edge Melbourne 2026, providing cybercrime disruption and threat intelligence services.
• NTT DATA Business Solutions (Google Cloud)silver partnerGTM or Marketing PartnerNTT and Google Cloud partnership is a Silver Partner for Security Edge Melbourne 2026, providing cloud and AI infrastructure services.
• Obsidian Securitysilver partnerGTM or Marketing PartnerObsidian Security is a Silver Partner for Security Edge Melbourne 2026, providing SaaS security platform services.
• Orca Securitysilver partnerGTM or Marketing PartnerOrca Security is a Silver Partner for Security Edge Melbourne 2026, providing cloud security platform with side-scanning technology.
• Pluralsightsilver partnerGTM or Marketing PartnerPluralsight is a Silver Partner for Security Edge Melbourne 2026, providing technology skills and learning platform services.
• Zscalersilver partnerGTM or Marketing PartnerZscaler is a Silver Partner for Security Edge Melbourne 2026, providing cloud security and zero trust platform services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HFS Research: Emerging global research and advisory firm focused on IT services, automation, AI, and digital transformation. Comparable to ADAPT in subscription research, advisory, and vendor-focused analyst services.
• KuppingerCole Analysts: European-headquartered independent analyst firm focused on identity, cybersecurity, and AI. Comparable to ADAPT in security-focused research and advisory (mirroring ADAPT's Security Edge vertical) for enterprise and vendor clients.
• Constellation Research: Advisory and research firm focused on disruptive technology and digital transformation, serving CIOs and business leaders. Overlaps with ADAPT in advisory-led subscription research and executive events.

Regional players

• Telsyte: Australia-focused technology research and analyst firm serving enterprise and vendor clients in the A/NZ market. Directly comparable to ADAPT in regional focus, subscription research model, and CIO/CTO buyer base.
• Ecosystm: Singapore-headquartered digital transformation research and advisory firm with strong APAC presence. Comparable to ADAPT in offering peer benchmarking, advisory, and custom research for enterprise technology leaders across APAC.

Broad incumbents

• ISG (Information Services Group): Global technology research and advisory firm covering IT services, sourcing, and automation. Comparable to ADAPT in vendor and enterprise advisory, with broader global scale but similar subscription and bespoke research model.
• IDC (International Data Corporation): Global IT market intelligence firm providing research, advisory, and events for technology vendors and enterprise buyers. Closely comparable to ADAPT's vendor-focused research and buyer benchmarking services.
• Gartner: Global IT research and advisory giant offering syndicated research, advisory, and executive events (including via Evanta). ADAPT explicitly compares itself against Gartner in the A/NZ market, serving overlapping CIO/CISO buyer needs but at a regional scale.
• Forrester Research: Global research and advisory firm covering technology, customer experience, and digital transformation. Overlaps with ADAPT in serving enterprise technology leaders and offering subscription research and advisory services.

Direct peers

• Evanta (a Gartner company): Gartner-owned executive community platform that runs invitation-only CIO, CISO, and other C-suite peer gatherings and events globally. Closely mirrors ADAPT's invitation-only Edge Events and Insider Community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/adapt
• LinkedInlinkedin.com/company/adapt-research
• Xx.com/ADAPT_Ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADAPT