BizStay

What BizStay does

BizStay B.V. is a Dutch owner-operated serviced apartment provider founded in 2010 by Dennis Kellner in The Hague. The company owns, operates, and maintains a portfolio of more than 170 fully furnished apartments across five branded locations — BizStay Walden (30 units, Zeeheldenkwartier), BizStay Maurits (14 units, city center canal-side), BizStay Harbour (65 units, Scheveningen beachfront), BizStay Delft (31 units, historic center), and the newly opened BizStay Toren van Oud (38 units, International Zone modernist tower, opened September 2025). Apartments range from studios to three-bedroom units, with stays from 2 nights to 6 months, and include full kitchens, in-unit laundry, smart TVs, workspace, and high-speed WiFi.

The company runs a hybrid GTM combining direct online booking through its own website (powered by Mollie Payments) with distribution through Booking.com, Belvilla, Expedia, and AirBnB, supplemented by an account-based corporate sales motion offering 30-day payment terms to Dutch businesses. Its proprietary technology layer is the GuestKey app, which provides mobile digital access, appliance manuals, parking instructions, emergency contacts, and curated local recommendations, replacing physical keys at supported properties. Customer segments are diversified across business travelers (proximity to World Forum, TU Delft, and Beatrix Business Centre), leisure visitors to The Hague/Scheveningen/Delft, international relocators (supported via partnership with The Hague International Centre for BRP registration), and ad-hoc evacuation housing.

Revenue is generated primarily through nightly apartment rentals (€109-€168+ per night), mandatory service fees (€99-€199 per stay covering linen, towels, and end-of-stay cleaning), and ancillary fees (parking, late check-in, baby gear). Prices are quoted inclusive of 21% VAT with a separate city tax of €6.20/night/person. The company is privately held by founder Dennis Kellner and co-owner Mabel Jansen with no disclosed external funding, ASAP industry association membership for standards compliance, and sustainability credentials (Vattenfall wind power, 200+ on-site solar panels). Management has publicly announced expansion to Amsterdam and Eindhoven with 140 additional apartments planned in the coming years.

Name

BizStay

Legal name

BizStay B.V.

Website

https://bizstayapartments.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BizStay B.V. is a Dutch owner-operated serviced apartment provider with 170+ fully furnished units across The Hague, Scheveningen, and Delft, serving corporate travelers, leisure visitors, expats, and relocation clients via direct booking, OTAs, and corporate sales.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC), Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Insurance Displacement & Temporary Housing (ALE) (THAMAFAG)

Keywords

• Serviced apartments
• Short stay housing
• Furnished apartments
• Corporate housing
• Vacation rentals

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Apartment Rental (Nightly): Nightly rental of fully furnished serviced apartments ranging from 2 nights to 6 months. Prices vary by location, apartment size, and season. Payment required 14 days in advance for stays of 3-30 nights.
2. Service Fees: Mandatory service fee of €99-€199 per stay covering bed linen, towels, and end-of-stay cleaning. Additional cleaning or laundry services available for extra charge.
3. Ancillary Services: Extra bed (€45), baby crib (€35), high chair (€5), late check-in after 21:00 (€50), and paid parking where not included.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BizStay operates a portfolio of fully furnished serviced apartments available for short stays ranging from 2 nights to 6 months, located across The Hague, Scheveningen, and Delft in the Netherlands. The company directly owns, operates, and maintains five branded apartment locations (BizStay Walden, Maurits, Harbour, Delft, and Toren van Oud) totaling over 170 units, serving business travelers, vacationers, expats, and families with amenities including full kitchens, workspace, WiFi, and a proprietary GuestKey digital access platform.

Product overview

BizStay operates a portfolio of five branded serviced apartment locations across The Hague, Scheveningen, and Delft totaling over 170 apartments. The core offering is fully furnished short-stay apartments bookable from 2 nights to 6 months. Locations include BizStay Walden (30 units), BizStay Maurits (14 units), BizStay Harbour (65 units), BizStay Delft (31 units), and the newly opening BizStay Toren van Oud (38 units). Apartments range from studios to 3-bedroom units, with amenities including free WiFi, fully equipped kitchens, washing machines, smart TVs, and workspace. The GuestKey digital key app provides mobile access and local guides. Expansion plans include new locations in Amsterdam and Eindhoven with 140 additional apartments.

Differentiator

Problem solved

Functional benefit

Brands

• GuestKey: Digital key and guest services app providing digital access, appliance manuals, parking instructions, emergency contacts, and local recommendations for sightseeing, shopping, restaurants, and customer service.

Products and services

• BizStay Walden

Quantifiable outcome

• Over 170 apartments across 5 locations, growing to 300+ with planned Amsterdam and Eindhoven expansion.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ASAP (Association of Serviced Apartment Providers)coreOthersBizStay is a member of ASAP, adhering to the highest standards for serviced apartments. ASAP is the industry association for serviced apartment providers, providing credibility and standards compliance for the industry.
• THIC (The Hague International Centre)coreStrategic or Co-development PartnerTrusted partner of THIC. BizStay collaborates with THIC to support internationals with BRP registration, permits, and settlement procedures in The Hague and Delft. THIC is located at Spui 70 in The Hague.
• VattenfallminorOthersSustainable electricity supplier. Power consumed in BizStay apartments is generated almost entirely from renewable sources, primarily from Vattenfall wind turbines plus 200 solar panels, totaling over 350,000 kWh.
• Mollie PaymentscoreTechnology or IntegrationPayment processing platform integration. Mollie provides secure payment solutions including online bank transfers and credit card processing. Fully PCI-DSS Level 1 certified and supervised by De Nederlandsche Bank.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Limehome: German-headquartered serviced apartment operator with a fully digital check-in and guest experience, active in the Netherlands and across Europe. Comparable on apartment-style short stays, digital guest journey, and expansion-led growth model.
• Staycity: European aparthotel operator with city-center properties across multiple countries. Directly comparable on serviced apartment product, urban locations, and the short-to-extended-stay customer use case.
• Yays: Dutch serviced apartment operator with properties in multiple Dutch cities including Amsterdam, The Hague, and Rotterdam. Operates in the same product category (furnished serviced apartments for short-to-medium stays) and geography as BizStay.
• Zoku: Amsterdam-based aparthotel with a hybrid home/office design and stays from a few days to several months. Most directly comparable to BizStay on product concept (apartment-style serviced accommodations), target customer (business travelers and relocators), and the Dutch market.
• Adagio Aparthotels: European aparthotel brand (Accor/Pierre & Vacances) offering studio-to-two-bedroom serviced apartments for short and extended stays. Comparable product offering and target customer (business travelers, families, relocators) to BizStay.
• Numa Group: European digital serviced apartment operator with a tech-enabled, app-driven guest experience model. Comparable to BizStay in the serviced apartment category and on the use of a digital guest platform (akin to GuestKey).
• SACO (The Serviced Apartment Company): UK-headquartered serviced apartment operator offering fully furnished apartments for short and long stays. Comparable on product, guest segment (corporate and leisure), and multi-location urban operation.

Broad incumbents

• Residence Inn by Marriott: Marriott's extended-stay aparthotel brand. Comparable product (furnished apartments with kitchens targeting extended stays) but operates at much larger scale and as part of a global hotel group.
• Citadines Apart'hotel: Global aparthotel brand under The Ascott Limited with a wide portfolio across Europe. Overlaps with BizStay on serviced apartment product but operates as part of a much larger, broader hospitality group.

Others

• Booking.com: Major OTA distribution partner for BizStay. Not a competitor but a key channel through which a meaningful share of bookings flow, making it a critical ecosystem participant for the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BizStayapartments
• LinkedInlinkedin.com/company/bizstayapartments
• Instagraminstagram.com/bizstayapartments

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BizStay