Burger King Indonesia

What Burger King Indonesia does

PT. Sari Burger Indonesia operates the Burger King franchise in Indonesia under an exclusive territorial agreement with Burger King Corporation, running a quick-service restaurant (QSR) business founded in 2007. The company operates 170+ restaurants across 26 Indonesian cities, producing flame-grilled burgers, chicken variants, and localized menu extensions tailored to Indonesian consumer preferences. Signature offerings include the WHOPPER family (with localized variants such as MeatGol Whopper and Boss Whopper & Matcha), the Whole Chicken 5 Rasa line, and the Gold Collection Angus tier; the underlying preparation method centers on flame-grilling, a proprietary technique licensed from the global franchisor.

Revenue is generated through dine-in, takeaway, and a first-party delivery platform at bkdelivery.co.id, supplemented by a mobile app and TikTok-driven marketing. Order capture is diversified across digital payment rails including OVO, GoPay, Dana, and ShopeePay, reducing cash dependency. Customer segments are dominated by individual consumers and families for daily consumption, with corporate and event catering as a secondary stream. Recurring KOTM (King Of The Month) promotions and a King Deals value tier provide visit-frequency and price-segmentation architecture, while a merchandise line extends brand monetization beyond food transactions.

The operating model is asset-heavy restaurant retail with localized marketing autonomy within brand guardrails, distribution economics driven by 170+ physical stores, and growth funded internally from operating cash flow rather than disclosed external capital. The principal moats derive from the licensed brand, the proprietary flame-grilling method, and the multi-city distribution footprint; no AI/ML capabilities, no disclosed financial metrics, and no parent-supplied capital data are present in the source material, limiting quantitative inference about scale, profitability, or growth rate.

Name

Burger King Indonesia

Legal name

PT. Sari Burger Indonesia

Website

https://bkdelivery.co.id

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

PT. Sari Burger Indonesia operates the Burger King franchise in Indonesia, running 170+ quick-service restaurants across 26 cities that serve flame-grilled burgers, localized menu variants, and chicken to mass-market Indonesian consumers via dine-in, first-party delivery, mobile app, and digital payment channels.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Quick service restaurants
• Flame-grilled burgers
• Fast food delivery
• Chicken menu items
• Burger restaurant chain

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food & Beverage Sales: Revenue generated from the sale of food and beverages across owned and franchise Burger King restaurant locations in Indonesia, including dine-in, take-away, drive-thru, and delivery channels.
2. Delivery and Online Ordering: Revenue from direct delivery orders placed via bkdelivery.co.id website and mobile applications (iOS App Store and Google Play). Delivery operates 10:00–22:00 daily with OVO, GoPay, Dana, and ShopeePay payment acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Burger King Indonesia, operating as PT. Sari Burger Indonesia, runs 170+ company-owned and franchise quick-service restaurants across 26 Indonesian cities, serving flame-grilled hamburgers (notably the WHOPPER), chicken products, sides, beverages, and desserts via dine-in, takeaway, drive-thru, and direct home delivery through bkdelivery.co.id and mobile apps. The company also offers corporate catering and large orders above Rp 300,000, alongside branded merchandise such as reusable bags and themed tote bags.

Product overview

Burger King Indonesia operates a food delivery platform (bkdelivery.co.id) offering its signature flame-grilled fast food products. The core product portfolio centers on the iconic WHOPPER® burger along with various burger varieties including Cheese Whopper, Gold Collection Angus Burgers, and standard Burgers. Chicken offerings include King's Chicken, Whole Chicken (5 flavors), and Chicken Snacking items like Nuggets. The platform also offers value meals through King Deals, sides, desserts, beverages, and King Jr Kids Meals with collectible toys (DC Super Heroes). Seasonal promotions include Celebration Meals & Hampers and limited-time offerings like the MeatGol Whopper. Merchandise items such as reusable bags and tote bags are also available. Payment is integrated with OVO, GoPay, Dana, and ShopeePay for delivery orders with delivery hours from 10:00-22:00 daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Whopper Burger King's iconic signature flame-grilled quarter-pound beef burger served on a toasted sesame seed bun with tomatoes, lettuce, mayo, ketchup, onions, and pickles. Customisable in 221,184 possible ways.
• Cheese Whopper

Quantifiable outcome

• 221,184 possible WHOPPER customizations available to guests
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McDonald's Indonesia: Operates McDonald's restaurants across Indonesia through PT. Rekso Nasional Food, directly competing head-to-head with Burger King Indonesia in the burger/QSR category across the same major cities. Closest comparable in business model, customer base, and channel mix.
• A&W Indonesia: Operates A&W restaurants in Indonesia under PT. A&W Indonesia, another long-established American QSR chain with overlapping dine-in and delivery channels and a similar franchisee model in Indonesia.
• KFC Indonesia: PT. Fast Food Indonesia operates the KFC chain in Indonesia, the leading chicken-focused QSR. Direct peer with overlapping dine-in, drive-thru, and delivery channels, targeting the same Indonesian middle-class consumer and value-meal occasions.
• Hoka Hoka Bento (HokBen): PT. Eka Bogainti operates HokBen, a Japanese-family QSR chain with extensive dine-in footprint across Indonesian cities. Comparable in channel model (owned stores + delivery) and in targeting family/group dining occasions.
• Wendy's Indonesia: Operates Wendy's burger restaurants in Indonesia as another multinational burger QSR franchisee, competing directly in the same premium-burger segment and Indonesian mall and high-street locations.
• Carl's Jr. Indonesia: Operates Carl's Jr. burger restaurants in Indonesia, targeting the premium burger segment similar to Burger King's Gold Collection and competing in the same mall and urban retail locations.

Emerging players

• Mixue: China-origin value QSR/beverage chain rapidly expanding across Indonesian cities with aggressive pricing. Competes for low-ticket QSR occasions and prime storefronts, increasingly a head-to-head threat in tier-2 cities.
• Kopi Kenangan: Indonesian-born coffee/beverage QSR chain with hundreds of stores and a delivery-led model. Competes for share of wallet and digital ordering attention from the same urban Indonesian consumer that Burger King targets.

Regional players

• J.CO Donuts & Coffee: Indonesian-origin donut and coffee QSR chain with strong mall presence across Indonesia and regional Southeast Asia. Competes in adjacent snack/beverage QSR occasions and in the same Indonesian mall real estate.

Broad incumbents

• Pizza Hut Indonesia: PT. Yum! Indonesia operates Pizza Hut in Indonesia. While pizza-focused, it is a comparable multinational franchisee with overlapping dine-in, delivery, catering, and digital loyalty channels targeting Indonesian family dining occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/burgerking_id
• YouTubeyoutube.com/channel/UC-F_fh9CRDwhJrY_ibHae-g
• Facebookfacebook.com/burgerkingindonesia
• Instagraminstagram.com/burgerking.id
• TikToktiktok.com/@burgerking.id
• LinkedInlinkedin.com/company/burger-king-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger King Indonesia