What King Food SAL does

King Food SAL is the exclusive Burger King franchisee in Lebanon, operating 19 quick-service restaurants nationwide with a headcount of approximately 105 employees under a master franchise agreement with Burger King Corporation. Established as the Lebanon franchisee in 2011, the company operates as a retail restaurant chain serving individual consumers and families through dine-in, drive-thru, in-house and third-party delivery, and the proprietary BK Lebanon mobile application.

The company's offering centers on Burger King's signature flame-grilled menu, including the WHOPPER product family, chicken items, kids' meals, sides, desserts, and beverages. The principal proprietary technology operated by King Food SAL is the BK Lebanon mobile app, which integrates online ordering, payment, and the BK Rewards loyalty program into a single direct-to-consumer surface. Beverage supply is standardized through exclusive partnerships with PepsiCo (carbonated and non-carbonated beverages) and Aquafina (bottled water), both of which streamline procurement at chain scale.

King Food SAL generates revenue exclusively from food and beverage transactions across its restaurant footprint — there is no enterprise, wholesale, or franchising revenue line. Earnings are entirely a function of consumer footfall and order volume through the four channels above. The single-market, single-brand, single-product-category concentration of the business model ties the company's revenue trajectory directly to Lebanese consumer purchasing power and to the operational performance of Burger King Corporation's brand and supply chain globally.

Name

King Food SAL

Legal name

King Food SAL

Website

https://bklebanon.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

King Food SAL is the exclusive Burger King franchisee in Lebanon, operating 19 quick-service restaurants across the country and serving individual consumers and families through dine-in, drive-thru, delivery, and the BK Lebanon mobile app with an integrated loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Direct sales of food and beverages through dine-in, drive-thru, and counter service at 19 Burger King locations across Lebanon.
2. Delivery and Takeaway: Online ordering and delivery services through the BK Lebanon App and website, generating additional revenue from delivery orders and takeout.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

King Food SAL is the exclusive franchisee and operator of Burger King restaurants in Lebanon, running 19 locations across the country. The company sells flame-grilled burgers, chicken sandwiches, sides, beverages, desserts, salads, and kids' meals through dine-in, drive-thru, delivery, and digital ordering channels. It also operates the BK Lebanon mobile app and an online ordering website that support loyalty rewards and direct customer engagement.

Product overview

King Food SAL operates Burger King Lebanon as a quick service restaurant platform. The core product offering centers on the WHOPPER® flame-grilled beef burger family, complemented by Chicken Royale® crispy and tender chicken products, King Junior kids' meals, sides including fries and wings, beverages (Pepsi products and juices), desserts (sundaes, muffins, donuts), freshly roasted coffee, and salads under the King Delight brand. The company also offers a proprietary BK App mobile ordering platform and web-based online ordering system for delivery, dine-in, and pickup services across 19 restaurants in Lebanon.

Differentiator

Problem solved

Functional benefit

Products and services

• Flame-Grilled Beef Burgers Family of flame-grilled beef burgers including WHOPPER, Double WHOPPER, Triple WHOPPER, WHOPPER Jr., Big King XXL, Big King Beef, Steakhouse, Bacon King, Jalapeño WHOPPER, Mushroom & Swiss variants, Rodeo Cheeseburger, Cheeseburger, Double Cheeseburger, XL Cheeseburger, Hamburger, and Baby Burgers Beef. Sold to individual consumers and families at restaurants, via delivery, and through the BK app.
• Crispy & Tender Chicken Sandwiches Chicken-based menu items including Chicken Royale, Spicy Chicken Royale, Chicken WHOPPER, Chicken Steakhouse, Big King Chicken, Chicken Burger, Batata Burger, Chicken Royale Steakhouse, Spicy Chicken Royale Steakhouse, Chicken Mushroom & Swiss, King Chicken Fillet, Chicken Bacon King, Jalapeño Chicken WHOPPER, Baby Burgers Chicken, Spicy Crispy Royale, and BBQ Crispy Royale. Targeted at consumers seeking non-beef sandwich options.
• King Junior Meals Kids' meals including King JR Hamburger Meal, King JR Cheese Burger Meal, King JR Chicken Burger Meal, and King JR Chicken Nuggets 4 Pc. Meal. Targeted at children and families dining at Burger King Lebanon.
• Sides Side items including King Fries, Chicken Fries, Chicken Tenderloin, Chicken Nuggets, King Wings, Twister, Onion Rings, Mini Mozzarella Sticks, Chili Cheesy Bites, Cheddar Sauce, and combination Sides Boxes. Sold as add-ons or standalone snacks.
• Beverages Beverage offerings including Pepsi, Diet Pepsi, Pepsi Zero, 7Up, Diet 7Up, Mirinda, Aquafina bottled water, Tropicana Orange Juice, Iced Tea, Sparkling Water (regular and lime), and freshly roasted coffee (Americano, Espresso, Cappuccino, Latte, Mocha Latte, Hot Chocolate). Sold to accompany meals.
• Desserts Dessert items including Ice Cream Cone, Sundae (Caramel, Chocolate, Strawberry), Donut, Cookie, Brownie, Muffin (Blueberry, Chocolate), and King Fusion Kitkat. Sold as standalone items or meal add-ons.
• King Delight Salads Lighter menu offerings including King Garden Salad, King Chicken Salad, Lite WHOPPER, and Lite Chicken WHOPPER. Targeted at consumers seeking lower-calorie or lighter meal options.
• BK Lebanon Mobile App Mobile application used by customers to place delivery, dine-in, and pickup orders, access the BK Rewards loyalty program, and redeem app-only offers and coupons. Available on iOS and Android.
• Online Ordering System Web-based ordering platform that allows customers to place food orders for delivery, dine-in, or pickup at participating Burger King Lebanon restaurant locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• AquafinaminorOthersAquafina is the exclusive bottled water brand served at Burger King restaurants in Lebanon, providing purified bottled water as a beverage option.
• PepsiCocoreOthersPepsiCo provides beverage products including Pepsi, Diet Pepsi, Pepsi Zero, 7Up, Diet 7Up, and Mirinda as exclusive soft drink offerings at Burger King Lebanon.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• CKE Restaurants Holdings (Hardee's / Carl's Jr.): US-headquartered burger-focused QSR chain. Directly overlaps with Burger King on the core burger proposition and competes in MENA markets where Hardee's franchises operate.
• Yum! Brands: US-listed parent of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. Competes with Burger King in MENA through franchisee operators in the same QSR category.
• Subway: Global sandwich-focused QSR franchise model. Competes with Burger King for the lighter / faster lunch occasion and operates via an asset-light franchisee structure similar to King Food SAL.
• Domino's Pizza: Global pizza-focused QSR chain with a strong delivery-led model that competes with Burger King for share-of-stomach and digital ordering wallet in MENA.
• Wendy's Company: US-listed premium-burger QSR chain expanding internationally via franchisees. Competes with Burger King on premium-burger positioning and daypart occasions.
• McDonald's Corporation: Global QSR leader and direct competitor to Burger King in the burger segment. Competes against King Food SAL on product (burgers/chicken), price, and same consumer occasions across MENA.
• Papa John's International: Global pizza QSR with growing MENA franchisee presence. Overlaps with King Food SAL on the delivery-led digital-ordering model and share of fast-food delivery wallets.

Regional players

• Alamar Foods: Master franchisee for Domino's Pizza across the MENA region, including Jordan, Saudi Arabia, and Lebanon. Highly comparable as a regional QSR franchisee operating branded restaurant concepts across multiple Middle East markets.
• Americana Group: Kuwait-headquartered master franchisee holding KFC, Pizza Hut, and Hardee's rights across MENA. Operates thousands of QSR locations regionally under the same franchise-operator model that King Food SAL runs for Burger King in Lebanon.

Others

• Restaurant Brands International: Global parent of Burger King, Tim Hortons, Popeyes, and Firehouse Subs. It is King Food SAL's franchisor and ultimate brand owner, making it both upstream counterparty and benchmark for QSR royalty economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BKLebanon
• Facebookfacebook.com/bklebanon
• Instagraminstagram.com/burgerking_lebanon
• LinkedInlinkedin.com/company/king-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Food SAL