Black Women Marketers ®

What Black Women Marketers ® does

Black Women Marketers ® is a membership-based professional community for Black women working in marketing, founded in 2021 by Jasmine Gibson and Jasmine Miller. The organization originated as a Clubhouse audio room and evolved into a structured online community hosted on Mighty Networks, supplemented by a Squarespace-built marketing website. The platform is organized around a three-tier membership model: a Free Lite tier, a Pro tier at $17.99/month, and a Pro Annual tier at $168/year, giving members access to networking, content, and curated programming.

The business operates four interlocking product lines. First, the core community platform with 1,400+ online members spanning 18 countries and 37 U.S. states. Second, MKTRHUB, an annual in-person conference that drew 200+ attendees and 25+ speakers in its inaugural 2025 run and is being staged again in 2026 with tickets priced at $250 and $450. Third, the Achievement Awards program, now in its fourth annual cycle, which functions as both brand IP and a sponsorship surface. Fourth, the "Beyond the Brief" editorial blog. Distribution and partnerships include collaborations with cultural institutions such as the Reginald F. Lewis Museum of Maryland African American History & Culture.

The revenue model blends individual membership fees, conference ticketing, and brand sponsorships. The company is bootstrapped with no disclosed venture funding and operates as a Maryland-based entity. The technology stack is standard community and web tooling (Mighty Networks, Squarespace) with no proprietary AI/ML components in evidence. Organizationally, the operation is lean and founder-led, with a public late-2024 signal of co-founder involvement disruption that did not interrupt ongoing operations.

Name

Black Women Marketers ®

Legal name

The American and International Association of Black Women Marketers

Website

https://blackwomenmarketers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Women Marketers ® is a membership-based professional community for Black women in marketing, founded in 2021 by Jasmine Gibson and Jasmine Miller. It operates a tiered membership on Mighty Networks, the annual MKTRHUB conference, the Achievement Awards, and the "Beyond the Brief" blog, with 1,400+ online members across 18 countries.

Ownership category

akta.pro rank

Product category

Professional Community & Membership Services

NAICS

Human Rights Organizations (813311), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAFAD

Gender Equality & Women’s Rights Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGABAF

Gender Equality & Women’s Empowerment

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

Keywords

• Marketing professional community
• Membership subscription service
• Professional networking platform
• Marketing industry events
• Career development resources

Headquarters

HQ city

Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Three-tier membership model: free Lite tier with limited community access, Pro Monthly at $17.99/month, and Pro Annual at $168/year (best value). Paid tiers unlock virtual events, resource library, premium job board, workshops, and marketing labs.
2. MKTRHUB Conference Tickets: Annual two-day in-person marketing conference with tiered ticket pricing: VIP MKTRHUB Experience at $450 (includes VIP bag, headshots, catered lunch, mimosas, opening night event, early birdie breakfast, small business expo, speed networking) and standard MKTRHUB Admission at $250 (includes headshots).
3. Sponsorships and Partnerships: Corporate sponsors and partners sponsor events, workshops, and the MKTRHUB conference. Event sponsorship opportunities include professional development workshops and annual Achievement Awards.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Black Women Marketers operates a membership-based community organization offering tiered access (free BWM Lite and paid BWM Pro subscriptions) to a dedicated online platform for Black women in the marketing industry. The community provides a job board, resource library, virtual events, workshops, courses, and mentorship, complemented by the annual MKTRHUB in-person conference, the Beyond the Brief blog, and the Achievement Awards recognition program.

Product overview

Black Women Marketers is a membership community organization offering tiered membership access (BWM Lite free tier, BWM Pro Monthly at $17.99/month, and BWM Pro Annual at $168/year) alongside complementary programs including the MKTRHUB annual conference, the Beyond the Brief educational blog, the Achievement Awards recognition program, and a Workshop Program. The core membership provides access to a community platform, job board, resource library, virtual events, and courses, while the conference and workshop programs deliver in-person and live educational experiences.

Differentiator

Problem solved

Functional benefit

Brands

• MKTRHUB: An annual two-day marketing conference created for professionals building, managing and leading marketing work across industries. The 2026 conference is scheduled for April 24, 2026 in Downtown Baltimore, MD.
• Beyond the Brief
• Achievement Awards

Products and services

• BWM Lite Membership Free community membership tier providing Black women marketers with access to the community chat platform, limited virtual event access, and basic job board browsing capabilities.
• BWM Pro Monthly Membership Monthly subscription membership at $17.99/month unlocking full virtual event access, resource library with workshops, guides, and templates, premium job board, courses, marketing labs, and exclusive discounts on in-person events and merchandise.
• BWM Pro Annual Membership Annual subscription membership at $168/year (best value) providing all BWM Pro Monthly benefits including full virtual event access, resource library, premium job board, courses, and marketing labs.
• MKTRHUB Annual Conference Annual two-day in-person marketing conference featuring keynotes, workshops, panels, speed networking, and breakout sessions. The 2026 edition is scheduled for April 24, 2026 at the Reginald F. Lewis Museum in Downtown Baltimore, MD. Ticket tiers: VIP Experience ($450) and Standard Admission ($250). Designed for marketers at all career stages across corporate, agency, nonprofit, freelance, and entrepreneurial backgrounds.

Quantifiable outcome

• Reached 121,000+ women across the marketing industry by end of 2025
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Boyd Cru WinesminorGTM or Marketing Partner · 1 January 2026Event sponsor for MKTRHUB 2026 conference. Provides wine for VIP Opening Night event at Baltimore's Lewis Museum.
• Baltimore CityminorGTM or Marketing Partner · 1 January 2026Baltimore City Chamber partnership for MKTRHUB 2026. Supports local business engagement and community connection.
• Reginald F. Lewis Museum of Maryland African American History & CulturecoreStrategic or Co-development Partner · 1 January 2026Venue partner for MKTRHUB 2026. Located in downtown Baltimore's Inner Harbor, the museum serves as the official venue for the two-day conference. VIP Opening Night event held at the museum with tour, live music, exhibits, and wine.
• CTLN NetworkminorGTM or Marketing Partner · 1 January 2026Event sponsor for MKTRHUB 2026. Presenting 'Cost of Culture & Community' session during the conference.
• Black Woman OwnedminorStrategic or Co-development Partner · 1 January 2026Partner for Founders' Chat session at MKTRHUB 2026. Collaborative session bringing together Black women business owners and marketers.
• Black Girl VitaminsminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor. Discount code MKTRHUB offered to conference attendees.
• Bosses Only BmoreminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor supporting local Baltimore business community engagement.
• Fancy Free Hair and SkinminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor providing promotional support for the conference.
• BCLendingminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor. LinkedIn profile indicates financial/lending services for businesses.
• Mango Marketing Co.minorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor representing marketing industry peer partnership.
• SWTN FitnessminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor supporting wellness and community connection.
• Off WorqueminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor representing creative/marketing services.
• That Good Good SheaminorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor providing promotional support.
• Fogo de ChaominorGTM or Marketing Partner · 1 January 2026MKTRHUB 2026 sponsor representing restaurant/hospitality industry partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mogul: Mogul is a global community and platform for women in marketing, tech, and business, offering courses, events, a job board, and a content network. It is the closest direct peer to BWM in terms of audience (women professionals), product mix (community + content + jobs), and recurring membership model.
• Ellevate Network: Ellevate Network is a large professional community for women, offering membership tiers, virtual networking, events, and mentorship. It is comparable as a women-focused professional membership community with tiered subscriptions and event programming, though it serves a broader cross-industry audience than BWM.
• The 3% Movement: The 3% Movement is a community focused on advancing creative women in advertising through conferences, content, and resources. Like BWM, it targets women in marketing/advertising, runs events, and produces content and resources for its community.
• Black Girl Ventures: Black Girl Ventures is a community and funding platform supporting Black and Brown women founders through events, programs, and capital access. It is comparable as a community-of-one focused on advancing a specific Black women demographic, with events, sponsorship/partnerships, and content.
• She Runs It: She Runs It is a nonprofit organization dedicated to the advancement of women in marketing, media, and advertising, offering mentoring, events, and awards. It is highly comparable to BWM given its focus on women in marketing, awards programs, and mentorship/community offerings.
• AdColor: AdColor is an industry organization that champions diversity and inclusion in the advertising and marketing industry through its annual conference, awards, and membership. It directly parallels BWM's mission around representation in marketing, its awards program (Achievement Awards), and its conference format (MKTRHUB).

Regional players

• Women Who Startup: Women Who Startup is a community and events platform supporting women entrepreneurs, primarily in regional U.S. chapters. It is comparable to BWM as a community-driven women-focused professional organization with events and programming, though it spans multiple industries rather than specializing in marketing.

Emerging players

• The Riveter: The Riveter is a membership-based community and content platform for women in business, offering co-working, events, and resources. It is comparable as a women-focused professional membership community with subscription tiers, events, and content, though broader than BWM's marketing-only focus.
• Chief: Chief is a private membership network for senior women executives. While it targets a higher seniority tier than BWM and is not marketing-specific, it is highly comparable as a paid, women-only professional community with curated membership and live/in-person programming.

Broad incumbents

• 4A's (American Association of Advertising Agencies): The 4A's is the leading industry association for U.S. advertising agencies, with substantial DEI programming, events, and member services. It overlaps with BWM in the marketing/advertising industry membership space and runs DEI-focused events that compete for similar sponsor and audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/black-women-marketers
• Instagraminstagram.com/blackwomenmarketers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Women Marketers ®