BLAIN PROMOTION

What BLAIN PROMOTION does

Blain Promotion is a family-owned French real estate developer (promoteur immobilier) operating since 1971 in the Grenoble area under the legal entity REGIE ELYSEE (SARL). The company operates two co-branded activities: Blain Promotion, which develops and sells new-build residential programs, and Blain Immobilier, which handles property transactions and rental management (gestion locative). Its core product is approximately 10 active new-build programs of apartments and houses spanning T1 studios to T6+ family units, with prices ranging from €109,900 to €635,000 across the Isère department (Grenoble, Voiron, Saint-Marcellin, Belley, Seyssinet-Pariset, Sassenage, Echirolles, Saint-Martin-d'Uriage). New programs comply with RT2012 or RE2020 energy standards and increasingly target RE2020 2025 thresholds, with heat pumps, district heating, and NF Habitat certification in progress on select programs. Production capacity is approximately 120 dwellings per year with a 10-person team.

Name

BLAIN PROMOTION

Legal name

REGIE ELYSEE

Website

https://blain.immo

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Blain Promotion is a family-owned French real estate developer in Grenoble, founded 1971, that builds and sells new residential programs (~120 units/year), brokers property transactions, and manages ~300 rental lots across Isère for individual buyers, first-time purchasers, and buy-to-let investors.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYIMAFABAL

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYBPAJAAAB

New Construction & Builder Sales

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate development
• New construction housing
• Property transactions
• Rental management
• Land sales

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Real Estate Transaction Fees: Fees charged to sellers for property transactions, calculated as a percentage of the sale price with minimum thresholds. Sliding scale from 8% TTC for properties under €150,000 down to 4% TTC for properties over €600,001.
2. Property Management Fees: Ongoing management fees for rental properties, charged at 6.5% HT (7.80% TTC) of all collections. Additional services include tenant placement, lease drafting, and property maintenance coordination.
3. New Property Development Sales: Revenue from selling newly developed residential properties (VEFA - Vente en État Futur d'Achèvement). The company constructs and sells apartments and houses in new programs across the Isère department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Blain Promotion is a family-owned real estate developer and agency that constructs and sells new residential properties (apartments and houses) under VEFA contracts across the Isère department, while also providing real estate transaction services for existing properties, rental property management, land sale advisory, and free property valuations. The company operates 10 active new development programs in locations including Grenoble, Echirolles, Voiron, Saint-Marcellin, Belley, and Seyssinet-Pariset, with approximately 120 housing units constructed annually and 300 rental lots under active management.

Product overview

Blain Promotion is a French real estate developer based in Grenoble, Isère, operating since 1971. The company operates under two entities: Blain Promotion (property development) and Blain Immobilier (transactions and rental management), which unified their visual identity in 2022 and merged with Promalpa in 2025. The core offering consists of 10 new development programs across the Grenoble metropolitan area and surrounding regions (Voiron, Belley, Saint-Marcellin), ranging from T1 studios to T6+ family apartments with prices from 109,900€ to 635,000€. Complementary services include real estate transactions (buying/selling existing properties), rental management (gestion locative) with 300 lots under management, land sales, and free property valuations. The company employs 10 collaborators and constructs approximately 120 dwellings annually.

Differentiator

Problem solved

Functional benefit

Products and services

• New Development Programs (VEFA) Off-plan sale (VEFA - Vente en État Futur d'Achèvement) of newly constructed residential apartments and houses across 10 active programs in the Isère department, ranging from T1 studios to T6+ family homes priced from €109,900 to €635,000. Built to RT2012 or RE2020 energy standards with features such as heat pump systems, private outdoor spaces, parking, and select NF Habitat certifications.
• Rental Property Management (Gestion Locative)

Quantifiable outcome

• 89% client satisfaction rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PromalpacoreStrategic or Co-development Partner · 1 January 2025Fusion with Promalpa in 2025 to strengthen expertise and know-how of the group. Promalpa brought expertise in human-sized program development, land sales, and property trading (marchand de biens). The merger created a powerful synergy dedicated to excellence in new real estate development across the Isère department.
• FNAIMcoreOthersProfessional real estate federation membership ensuring adherence to professional standards and ethical practices in real estate transactions and management.
• Brûleurs de LoupsminorOthersLocal ice hockey team sponsorship supporting community sports in the Grenoble area.
• Football Club de Saint-IsmierminorOthersLocal football club sponsorship supporting community sports activities.
• Basket Club La Tronche MeylanminorOthersLocal basketball club sponsorship supporting community sports in the La Tronche Meylan area.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest residential developer and broader real estate services platform. Overlaps Blain across new-build promotion, resale brokerage, and property management but operates nationally with far greater scale.
• Foncia: France's largest property management and transaction services network. Most directly comparable to Blain's recurring rental management (~300 lots at 6.5% HT) and resale brokerage services, but at national scale.
• Kaufman & Broad: Major French residential developer active across regional France including Rhône-Alpes. Competes with Blain in the same VEFA market but at materially greater scale and broader geographic footprint.
• Vinci Immobilier: National residential and mixed-use developer owned by the Vinci group. Comparable on new-build residential product delivery, though operating at substantially larger scale and across broader geography.
• Bouygues Immobilier: Large national subsidiary of Bouygues developing residential programs across metropolitan France. Directly overlaps with Blain's new-build promotion activity in the same Rhône-Alpes markets.

Direct peers

• Sogeprom: French residential property developer and subsidiary of Société Générale, active across multiple French regions including Auvergne-Rhône-Alpes. Comparable as a promoteur developing new residential programs (VEFA) targeting individual buyers and investors across regional France.
• Angelotti: Independent French residential developer active in the Rhône-Alpes and neighboring regions. Similar mid-tier regional promoteur profile with comparable product offering (VEFA apartments and houses) and target customer segments.
• LP Promotion: Regional French residential developer with multi-program new-build activity. Comparable to Blain's vertically-integrated model of new development plus ancillary services in a single regional footprint.
• Groupe Edouard Denis: Independent French residential developer operating in regional markets with a similar human-scale developer philosophy. Comparable on product type (new residential for-sale), target customer (individual buyer / investor), and regional distribution model.
• Pitch Promotion: Mid-sized French residential developer producing new-build programs across regional French markets. Closely comparable in scale and product to Blain's VEFA apartment/house pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bruno-blain-promotion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLAIN PROMOTION