Bloei vermogen N.V.

What Bloei vermogen N.V. does

Bloei vermogen N.V. is an Amsterdam-based independent wealth manager founded in 2007 by Peter van der Slikke and Patrick Bontje, who left traditional banking to build a fee-only, non-conflicted advisory practice. The firm manages over €1.5 billion in client assets across a horizontal segmentation of Dutch retail investors (from €25,000 minimum), business entities (from €100,000), and high-net-worth individuals on its Bloei Plus premium tier (from €1,000,000). It is regulated by the AFM, DNB, KiFiD, and DSI, and ranks among the larger independent wealth managers in the Netherlands.

The firm operates a passive, index-tracking investment philosophy implemented entirely through SFDR Article 8-compliant ETFs sourced from Vanguard, iShares (BlackRock), Amundi, and SPDR (State Street). Account opening, custody, and execution are handled through Saxo Bank under a banking-license-protected arrangement. Client onboarding runs through a 10-minute online suitability questionnaire that generates a personalized investment plan across five risk profiles (defensive to very offensive); premium clients (€1M+) add a personal advisor relationship and in-person meetings at the Amsterdam Bos office. A mobile app launched in 2024 provides 24/7 portfolio visibility, deposit/withdrawal initiation, and document access. Operations are supported by roughly 18 staff including founders, advisors, operations, and communications specialists.

Commercially, Bloei monetizes exclusively through tiered annual asset management fees: 0.40–0.60% for standard Bloei accounts and 0.30–0.70% for Bloei Plus, inclusive of 21% VAT and broker transaction costs. There are no deposit/withdrawal fees, no proprietary product commissions, and no transaction-driven incentives. The firm supplements this with a partner advisory program for external financial planners and estate planners. Its go-to-market is hybrid: self-service digital for retail and direct personal advisory for HNW, supported by content marketing (knowledge base, blog, monthly newsletter), LinkedIn presence, and a 5-star rating on Finner.

Name

Bloei vermogen N.V.

Legal name

Bloei vermogen N.V.

Website

https://bloeivermogen.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloei vermogen N.V. is an Amsterdam-based independent wealth manager founded in 2007 that provides low-cost, passive index-tracking (ETF) portfolio management to Dutch retail investors, business entities, and high-net-worth individuals, with over €1.5 billion in assets under management.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO)

akta.pro secondary industry

Affluent / Mass-Affluent Private Banking (FSABADAC)

Keywords

• Passive wealth management
• Index investing services
• Sustainable ETF portfolios
• Online asset management
• Independent financial advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Asset Management Fees (Bloei): Tiered annual management fee of 0.60% for assets up to €100,000, 0.50% for assets between €100,000 and €1,000,000, and 0.40% for assets above €1,000,000. Fee is inclusive of 21% VAT and covers management fees and broker transaction costs (Saxo Bank).
2. Asset Management Fees (Bloei Plus): Premium tiered annual management fee: 0.70% for assets up to €1,000,000, 0.60% for €1,000,000-€2,500,000, 0.50% for €2,500,000-€5,000,000, 0.40% for €5,000,000-€10,000,000, and 0.30% for assets above €10,000,000. Includes personal advisor service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bloei vermogen N.V. provides independent passive wealth management for Dutch investors through diversified global ETF portfolios. The firm offers two core services: Bloei, an online self-directed wealth management service starting from €25,000 (€100,000 for business clients), and Bloei Plus, a premium advisory service with a personal advisor starting from €1,000,000. All client assets are held and executed via Saxo Bank, and portfolios are constructed exclusively from SFDR Article 8 compliant sustainable index trackers.

Product overview

Bloei vermogen N.V. offers two interconnected wealth management products: Bloei (online wealth management starting from €25,000) and Bloei Plus (premium advisory services from €1,000,000). Both products invest exclusively in SFDR Article 8 compliant index trackers with broad global diversification and low costs. The Bloei app serves as a companion mobile application for both services, providing real-time portfolio tracking and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloei Online Wealth Management Online passive wealth management service for Dutch retail investors starting from €25,000 (€100,000 for business clients). Customers complete a 10-minute online questionnaire, receive a personalized investment plan, create an online account, upload identification, and sign forms electronically. Funds are invested in broadly diversified sustainable index trackers (SFDR Article 8 compliant).
• Bloei Plus Premium Advisory Premium wealth management service with a personal advisor for clients with €1,000,000 or more in investable assets. Includes an in-person introduction meeting at the Amsterdam office, an in-depth discussion of the client's financial situation, selection of a suitable risk profile, and an ongoing advisory relationship combined with the low-cost passive index investing philosophy.
• Bloei App Mobile application enabling Bloei wealth management customers to track their investments and returns anytime, anywhere. Users can see exactly what they are invested in and easily indicate if they want to deposit or withdraw money. Available on iOS and Android as a companion to Bloei and Bloei Plus services.

Quantifiable outcome

• Outperformed VBR-index (average of 70+ Dutch active managers) in 2023
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Saxo BankcoreTechnology or IntegrationSaxo Bank serves as the broker and custodian for all client investments. New clients of Bloei and Bloei Plus have accounts opened at Saxo Bank, which handles efficient and secure investment management. Saxo Bank holds a full banking license, and client assets are protected under the deposit guarantee scheme up to €100,000.
• VanguardcoreTechnology or IntegrationVanguard is a key ETF provider for Bloei portfolios. The Vanguard ESG Global All Cap UCITS ETF provides exposure to nearly 6,000 sustainable companies globally. Vanguard's low-cost, cooperative model aligns with Bloei's philosophy.
• iShares (BlackRock)coreTechnology or IntegrationiShares provides multiple ETF positions in Bloei portfolios including US, European, Japanese, and emerging markets exposure. iShares is the global market leader in index trackers with over 1,400 products.
• AmundicoreTechnology or IntegrationAmundi provides the Stoxx Europe 600 ESG UCITS ETF for European equity exposure. Amundi is Europe's largest fund provider managing over €2 trillion in assets.
• SPDR (State Street Global Advisors)coreTechnology or IntegrationSPDR provides the SPDR S&P 500 Leaders UCITS ETF for US equity exposure with ESG screening. SPDR is the world's third-largest ETF provider.
• FinnerminorGTM or Marketing PartnerIndependent investment comparison platform providing Bloei with 5-star rating visibility to prospective investors in the Netherlands.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indexa Capital: Indexa Capital is a Spanish/European robo-advisor using passive index funds with tiered fees similar to Bloei, sharing the low-cost passive portfolio model and tier-based pricing structure.
• Moneyfarm: Moneyfarm is a European digital wealth manager combining robo-advisory portfolios with human advisor access for HNW clients, directly comparable to Bloei's Bloei and Bloei Plus dual-tier model.
• Scalable Capital: Scalable Capital is a European digital wealth manager and broker offering ETF-based passive portfolios and robo-advisory, comparable to Bloei's hybrid digital advisory offering.
• Meesman: Meesman is a Dutch pioneer of low-cost index investing for retail clients, directly comparable to Bloei's Bloei product line in philosophy, fee positioning, and Dutch target market.
• BrandNewDay: BrandNewDay is a Dutch low-cost online wealth and pension manager offering index-tracking products to retail investors, the closest direct competitor to Bloei's digital passive model in the Netherlands.
• Nutmeg: Nutmeg is a UK-based digital wealth manager offering low-cost passive and managed portfolios with tiered fees, comparable to Bloei's online wealth management product.

Broad incumbents

• Van Lanschot Kempen: Van Lanschot Kempen is a Dutch private bank and wealth manager serving HNW and UHNW clients, competing with Bloei Plus in the advisory segment while operating a broader full-service model.
• ABN AMRO Private Banking: ABN AMRO's private banking division is a Dutch incumbent offering wealth management services to affluent and HNW clients, overlapping with Bloei Plus from a broader bank platform.
• Rabobank Private Banking: Rabobank Private Banking is a Dutch bank-affiliated wealth manager serving affluent clients, comparable to Bloei's HNW and business investor segments from a broader banking platform.
• flatexDEGIRO: flatexDEGIRO is a major European online broker serving Dutch retail investors via DEGIRO, comparable to Bloei as a low-cost retail investment access point, though without dedicated advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bloeivermogen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloei vermogen N.V.