Bloemenhof

What Bloemenhof does

Bloemenhof is a family-owned traditional florist headquartered in Heemstede, Netherlands, operating a single physical storefront at Raadhuisstraat 75 and an e-commerce webshop at shop.bloemenhofonline.nl. The business is led by owner-operator Ron van der Prijt, who has been a florist for 35 years and comes from a family with prior flower-nursery heritage in tulips, hyacinths, and dahlias; second-generation succession is already in motion, with his oldest and youngest daughters now working in the shop. The company serves individual consumers (occasions such as birthdays, get-well, thank-you, congratulations), wedding couples, mourning and funeral customers, and a smaller business/hospitality segment through silk-flower subscriptions. Pricing spans €19.99 for entry-level bouquets to €939 for premium casket coverings, with most fresh-flower sales executed on a transactional pay-as-you-go basis.

The product portfolio covers fresh bouquets (Boeketten), roses, plants, mourning flowers (Rouwbloemen) including wreaths and casket coverings, wedding flowers (Bruidswerk), silk flowers (Zijden Bloemen) under the Silkka brand, gift sets with vases and add-ons, and the Groen Gekeurd sustainability-certified sub-line. The e-commerce technology stack is built on Shopify for the main storefront integrated with the Fleurop Bloemplein webshop platform, while delivery infrastructure is delivered through the Fleurop network, providing 6-day-per-week coverage (Monday through Saturday) with same-day and next-day fulfillment options. The company holds the GOLD-level Barometer Duurzame Bloemist certification and offers MPS-ABC / Groen Gekeurd certified bouquets, positioning it as a sustainability-verified alternative within the Dutch local-florist market.

The go-to-market combines direct-to-consumer retail (walk-in customers plus online ordering with in-store pickup) with channel partnerships through the Fleurop network for fulfillment and discovery. Marketing relies primarily on organic social channels (Facebook, Instagram, LinkedIn), customer testimonials displayed on the website, and Fleurop network listings. Revenue is generated from one-time retail purchases, professional wedding and funeral design services, and a recurring silk-flower subscription offering for commercial and residential interiors; the business is privately held with no external investors or parent company identified.

Name

Bloemenhof

Legal name

Bloemenhof

Website

https://bloemenhofonline.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloemenhof is a family-owned Dutch florist in Heemstede operating a physical storefront and e-commerce shop, serving individual consumers, wedding couples, funeral customers, and business clients with fresh flowers, silk arrangements, and sustainable MPS-certified bouquets via the Fleurop delivery network.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail floristry
• Fresh flower bouquets
• Wedding floral design
• Funeral arrangements
• Silk flower subscriptions

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Flower Sales: In-store sales of fresh flowers, bouquets, and plants at the physical storefront on Raadhuisstraat 75, Heemstede. Also includes sales through the online shop for home delivery or store pickup.
2. E-commerce Flower Delivery: Online ordering through shop.bloemenhofonline.nl with delivery across the florist's service area. Orders include various bouquet types, condolence flowers, and gift sets. Same-day and next-day delivery available.
3. Bridal Floral Services: Custom bridal work including hand-bound bridal bouquets, groom's corsages, and complete venue decoration for weddings. Personalized consultation with florist Britt.
4. Mourning/Funeral Arrangements: Specialized mourning flowers including wreaths, casket coverings, condolence bouquets, and heart-shaped or special-form memorial pieces through the Fleurop 'Onze sterren' (Our Stars) theme.
5. Silk Flower Products: Sale and subscription services for silk flowers from the world-renowned Silkka brand. Products offered for office, restaurant, hotel, or home settings. One-time purchase or subscription arrangements available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bloemenhof is a family-owned Dutch florist that sells fresh flower bouquets, plants, wedding floral arrangements, and funeral/mourning flowers through its physical store in Heemstede and an online shop powered by the Fleurop network. It also offers Silkka-brand silk flowers as one-time purchases or recurring subscriptions for offices, hotels, restaurants and homes, and includes sustainable "Groen Gekeurd" bouquets certified under the MPS-ABC standard.

Product overview

Bloemenhof is a traditional Dutch florist operating both a physical store in Heemstede and an online webshop powered by Fleurop. The business offers a comprehensive portfolio of fresh flower bouquets (Boeketten), mourning/funeral flowers (Rouwbloemen), silk flowers (Zijden Bloemen), wedding flowers (Bruidswerk), and sustainable 'Groen Gekeurd' certified arrangements. Products are sold through the Fleurop-powered shop at shop.bloemenhofonline.nl with delivery services 6 days a week, and customers can also pick up orders in-store. The company emphasizes sustainability with gold-level certification and MPS-certified flower sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Bouquets (Boeketten)

Quantifiable outcome

• 7-day freshness guarantee on all flower purchases
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• FleuropcoreChannel Partner/ Reseller/ DistributorBloemenhof operates as a Fleurop florist, utilizing the Fleurop network for e-commerce platform services, order fulfillment, and delivery infrastructure. The Fleurop partnership enables same-day and next-day flower delivery, access to a curated catalog of mourning flowers including special theme arrangements ('Onze sterren'), and broader geographic coverage beyond the local Heemstede area. Fleurop provides the underlying webshop technology (Bloemplein platform) that powers shop.bloemenhofonline.nl.
• Silkka (Silk Flowers)minorOEM/ Whitelabel/ Licensing PartnerBloemenhof offers silk flowers from the world-renowned Silkka brand. These life-like silk flowers are marketed for office, restaurant, hotel, or home use. The partnership enables Bloemenhof to offer silk flower subscriptions and one-time purchases alongside their fresh flower products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Euroflorist: European online flower delivery aggregator active in the Netherlands with broad catalog, subscription, and same-day delivery. Comparable to Bloemenhof as a digital-first national flower retailer competing for the same bouquet and gift occasion demand.
• Fleurop: Dutch-founded international flower delivery network whose Bloemplein platform and affiliated florists (including Bloemenhof) power day-to-day e-commerce and nationwide delivery. Comparable because it operates the same retail flower delivery category at national scale and effectively sets the catalog/pricing context Bloemenhof competes within.

Direct peers

• Topbloemen.nl: Dutch online flower delivery platform offering same-day delivery across a wide assortment of bouquets, mourning flowers, and gifts. Comparable to Bloemenhof as a directly competing e-commerce florist targeting the same boomer/wedding/funeral occasions in the Netherlands.
• Boeket.nl: Dutch online flower delivery platform offering bouquets, funeral arrangements, and gift sets with same-day and next-day delivery. Comparable to Bloemenhof as a directly competing Dutch e-commerce florist serving the same consumer occasions and price bands.
• 1-2-Flowers: Dutch online flower retailer specializing in same-day bouquet delivery and gift packages. Comparable to Bloemenhof because it competes head-to-head on standardized bouquets, price points, and convenience-led delivery occasions.

Regional players

• Roobos Bloemen: Dutch regional florist combining physical retail with online ordering and same-day delivery. Comparable to Bloemenhof as a small Dutch florist using an e-commerce front end to extend the same bouquet, wedding, and funeral offerings.
• De Ruijter Bloemen: Dutch florist with physical store(s) plus online ordering for bouquets, wedding flowers, and funeral arrangements. Comparable to Bloemenhof as a similarly structured local florist operation competing in the same occasion-based segments in the Netherlands.

Others

• Silkka: Brand of lifelike silk flowers that Bloemenhof resells as both one-off purchases and subscriptions. Listed as a peer because it is the upstream supplier of Bloemenhof's silk flower lines and a relevant comparable for the recurring-revenue silk flower segment.
• Interflora: Global flower delivery network with a Dutch franchise offering same-day and next-day delivery via affiliated local florists. Comparable to Bloemenhof as a competing florist network that aggregates order demand and routes it to local florists, competing for the same wedding, funeral, and gift order flow.

Emerging players

• Bloomon: Dutch-origin online flower subscription service shipping seasonal bouquets directly from growers to consumers. Comparable to Bloemenhof's subscription line because it competes for the recurring fresh flower demand — including corporate gifting — that Bloemenhof also addresses with its silk flower subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bloemenhofheemstede
• LinkedInlinkedin.com/company/bloemenhofheemstede
• Instagraminstagram.com/bloemenhof_heemstede

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloemenhof