Blood Orange

What Blood Orange does

Blood Orange is the task label for a Vietnamese sports betting odds aggregation platform operating under the brand "Kèo Nhà Cái" (legal name: Kèo Nhà Cái), accessible via canacocuernavaca.mx (a Mexican-registered domain) and head-quartered at 23 Nguyen Huu Tien, Tay Thanh, Tan Phu, Ho Chi Minh City, Vietnam. Founded in 2019 by CEO Thái Tuấn (born 12/08/1989, Đà Nẵng), the platform aggregates betting odds from 15-20 reference bookmakers and updates them every 2-5 minutes, with refresh frequency intensifying in the 30-60 minutes before kickoff. The product surface covers Asian Handicap, European 1X2, Over/Under, and live in-play markets, complemented by modules for live scores (seconds-level latency versus broadcast), full-time/half-time results, league standings, match schedules, pre-match analysis ("soi kèo"), and football news.

The underlying technology stack is a self-serve web platform (no API or SDK exposed), optimized for mobile browsers, that consolidates third-party bookmaker feeds and pairs them with editorial content produced in Vietnamese. The platform claims ~98% payout-rate odds for major European leagues and surfaces full odds-movement histories from opening lines through kickoff. No AI/ML, proprietary models, patents, or formal integrations beyond content feeds are described in the source data.

The business model is end-user-free with no registration required, and the site explicitly funnels traffic to partner betting operators (vsbet148.com, vsbet203.com, vsbet154.com) via "NHÀ CÁI UY TÍN" (reputable bookmaker) placements. This is consistent with an affiliate/referral-driven monetization model — the platform captures user intent on Vietnamese sports betting keywords ("kèo nhà cái", "tỷ lệ kèo", "keonhacai") and monetizes through operator referrals and SEO content rather than direct subscription or advertising. The target user base is Vietnamese-speaking sports bettors and football fans; the company serves only Vietnam (VNM) with no disclosed geographic expansion. Revenue, funding, headcount, and ownership details are entirely undisclosed.

Name

Blood Orange

Legal name

Kèo Nhà Cái

Website

https://bloodorange.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kèo Nhà Cái is a Vietnam-based sports betting odds aggregation platform founded in 2019, consolidating odds from 15-20 bookmakers and serving Vietnamese football bettors with free, no-registration access to live scores, schedules, standings, and pre-match analysis.

Ownership category

akta.pro rank

Product category

Sports Betting Odds Aggregation

NAICS

Spectator Sports (71121)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Odds, Trading & Risk Management Services (MPAEACAD), Sports Data Feeds & Integrity Monitoring (MPAEACAE)

Keywords

• Sports betting odds
• Football data aggregation
• Live score tracking
• Asian handicap odds
• Match analysis content

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Blood Orange (operating as Kèo Nhà Cái / Keonhacai.cat) aggregates football betting odds from 15-20 reference sources, updates them every 2-5 minutes beginning 90 minutes before kickoff, and presents them alongside live scores, match schedules, league standings, pre-match analysis, and football news. The platform also links users to affiliated bookmaker brands for registration and app download.

Product overview

Kèo Nhà Cái (Keonhacai.cat) is a Vietnamese sports betting odds aggregation platform that operates as a single unified product, consolidating betting odds data from multiple bookmakers. The core platform provides real-time odds comparison across Asian Handicap, European 1X2, and Over/Under markets, supported by integrated modules for livescore tracking, match schedules, league standings, pre-match analysis, and football news. The service aggregates odds from approximately 15-20 reference sources and updates continuously from 90 minutes before match start until kickoff, with special frequency during the final 30-60 minutes before matches begin.

Differentiator

Problem solved

Functional benefit

Products and services

• Kèo Nhà Cái (Keonhacai.cat) Vietnamese sports betting odds aggregation platform consolidating odds from 15-20 reference bookmakers across Asian Handicap, European 1X2, Over/Under, and live markets, supported by integrated livescores, schedules, standings, pre-match analysis, and football news. Target users are Vietnamese sports bettors and football fans.

Quantifiable outcome

• 98% competitive odds rate offered for major leagues
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BetExplorer: Odds comparison and results service heavily oriented toward football, including Asian Handicap and Over/Under markets — the same core product focus as Kèo Nhà Cái. Comparable in offering breadth across global football leagues.
• Forebet: Football prediction and statistics site providing mathematical forecasts, odds comparison, and pre-match analysis. Comparable to Kèo Nhà Cái's analysis module and betting-information orientation, though heavier on algorithmic predictions.
• Oddschecker: UK-based odds comparison platform aggregating prices from dozens of bookmakers across multiple sports. Directly comparable to Kèo Nhà Cái in product (odds aggregation, movement tracking, free consumer access) though operating at much larger scale and in a regulated UK market.
• OddsPortal: Global odds comparison and statistics platform covering football and other sports, displaying odds from many bookmakers with movement history. Closest functional peer to Kèo Nhà Cái, with stronger international reach.
• NowGoal: Asian-focused odds comparison and live score platform with deep coverage of Asian Handicap markets and Asian football leagues. Closest regional peer to Kèo Nhà Cái in product scope and target-market orientation.
• Flashscore: Real-time sports score and results platform with global coverage including Asian Handicap odds. Comparable to the livescore and standings modules of Kèo Nhà Cái, though focused on scores rather than odds aggregation.

Broad incumbents

• 1xBet: Large international sportsbook with strong presence in Asian and emerging markets including Vietnam. Comparable as a primary operator in the affiliate destination set that Kèo Nhà Cái's platform surfaces to users.
• Bet365: Global sportsbook operator offering its own odds, live scores, and streaming. Indirectly comparable as a data-rich betting destination whose published odds feed competing aggregators; demonstrates the scale of fully licensed operators the platform links to.

Emerging players

• SofaScore: Live scores, statistics, and odds tracking app with growing Asian market penetration. Comparable as a sports data platform, though more stats-oriented than odds-comparison-focused like Kèo Nhà Cái.

Regional players

• Saba Sports: Asian-focused sportsbook platform dominant across Southeast Asia including Vietnam. Comparable as one of the regional operators whose odds Kèo Nhà Cái likely aggregates and whose brand appears in the platform's recommended operator section.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blood-orange-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blood Orange