Bloodwood Tree Association

What Bloodwood Tree Association does

Bloodwood Tree Association Inc. is a registered non-for-profit charitable organisation incorporated in 1977 in Port Hedland, Western Australia, that delivers culturally-appropriate community support services to at-risk Aboriginal and Torres Strait Islander individuals and families across the Pilbara region. The organisation was founded by the Barker family following the death of a Kariyarra Elder, and today operates as a wholly Aboriginal-controlled institution governed by a community board (Chair Chris Turland, Deputy Chair Alfred Barker) under CEO Sharon Bambling. It runs an integrated suite of programmes including alcohol, other-drug and mental-health counselling, a 16-bed sobering-up centre (Wapa Maya) operating overnight, a community night-patrol service (Community Connect), housing and homelessness support, employment and training services with a dedicated driver-training programme, youth transition support (Home Stretch), a partnership programme with Mission Australia (THRIVE), and a subsidised Mini Mart food-security service supported by BHP and Mineral Resources Ltd.

The underlying delivery model is human-led and place-based rather than technology-led: services are accessed via walk-in, government referrals, community outreach patrols, and partnerships, with a fixed facility footprint at 19 Hamilton Rd, South Hedland and a second site at Forrest Circle, Port Hedland (Wapa Maya). There is no proprietary software platform, no mobile application, and no disclosed digital infrastructure beyond a WordPress website and a Facebook page — the 'technology' is in effect the physical infrastructure (16 sobering-up beds, patrol vehicles, the Mini Mart) and the trained counsellor / case-worker workforce of approximately 24 employees.

Commercially, Bloodwood Tree operates as a grant-funded non-profit with no fees charged to end clients. Revenue derives from federal and Western Australian state government grants (notably through the Department of Communities), partner-agency contracts (Mission Australia for THRIVE), and corporate sponsorship from Pilbara resource-sector majors (BHP, Mineral Resources Ltd) for the Mini Mart. No audited revenue, budget, or grant amounts are disclosed in available source material. Geographic reach extends across Port Hedland, South Hedland, Warralong, Yandeyarra, Marble Bar, Newman, and Tom Price, making it one of the most broadly distributed Aboriginal-controlled community-services providers in the Pilbara.

Name

Bloodwood Tree Association

Legal name

Bloodwood Tree Association Inc.

Website

https://bloodwoodtree.org.au

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloodwood Tree Association is a wholly Aboriginal-controlled, non-profit charitable organisation founded in 1977 that delivers culturally-appropriate counselling, sobering-up, housing, employment training, and food-security services to at-risk Aboriginal and Torres Strait Islander clients across the Pilbara region of Western Australia.

Ownership category

akta.pro rank

Product category

Indigenous Community Support Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Community Food Services (624210), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Community support services
• Substance abuse counselling
• Homelessness support services
• Aboriginal community services
• Employment training programs

Headquarters

HQ city

South Hedland

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding and Grants: As a registered non-for-profit charitable organization, Bloodwood Tree Association operates primarily through government funding and grants from federal and state government departments to deliver community support services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bloodwood Tree Association delivers integrated community support services for at-risk Aboriginal and Torres Strait Islander clients in the Pilbara region of Western Australia. Its core offerings include alcohol, drug and mental health counselling, a 16-bed sobering up centre (Wapa Maya), employment and training support including driver training, housing and homelessness assistance, a community night patrol, youth transition support, and a discounted food programme (Mini Mart). All services are delivered free of charge through direct in-person service delivery from its South Hedland headquarters and surrounding community outreach.

Product overview

Bloodwood Tree Association is a non-profit charitable organization offering a suite of integrated community support services for at-risk Aboriginal and Torres Strait Islander clients in the Pilbara region. The organization operates multiple interconnected programmes including Employment and Training Support Services, Alcohol, Other Drug and Mental Health Counselling, the Wapa Maya Sobering Up Centre, Housing Support, the THRIVE programme (delivered in partnership with Mission Australia), Community Connect night patrol, Home Stretch youth transition support, and the Mini Mart supermarket service. These services work together to address homelessness, substance abuse, unemployment, and social issues, providing wraparound care from the 16-bed sobering centre through to employment assistance and housing support.

Differentiator

Problem solved

Functional benefit

Brands

• Wapa Maya: Wapa Maya Sobering Up Centre - a 16-bed facility providing safe environment for clients affected by alcohol and other drugs, operating between 4pm and 8am Monday to Friday including public holidays.

Products and services

• Employment and Training Support Services Provides training and employment opportunities including resume writing, job application assistance, mentoring, and driver training programmes for Aboriginal and Torres Strait Islander clients within the Pilbara region.
• Alcohol, Other Drug and Mental Health Support Services Provides confidential, non-judgemental counselling using evidence-based practices for alcohol, drug, and mental health issues, including one-on-one and group sessions, substance abuse counselling, and support for families affected by substance abuse.
• Wapa Maya Sobering Up Centre A 16-bed facility operating from 4:00pm to 8:00am Monday to Friday and public holidays, providing a safe environment with bathroom facilities, beds, clean clothes, meals, and non-judgemental care for intoxicated individuals. Referrals to other agencies are provided as needed.
• Community Connect (Night Patrol) Night patrol service improving community safety by assisting Indigenous people affected by alcohol or drugs in public places, helping them reach safer locations and reducing contact with police and the criminal justice system.
• Home Stretch Support programme for young people leaving Out of Home Care, providing continued support up to age 21. The model was co-designed with young people with lived experience, with particular focus on needs of young Aboriginal people and families.
• Housing Support Services Provides affordable rental properties together with support services including household support and wellbeing assistance. Also supports clients seeking home ownership or private rental accommodation.
• THRIVE Programme Holistic support programme for Aboriginal housing and public housing clients delivered in partnership with Mission Australia, focusing on early intervention and helping clients improve life skills and community connections.
• Mini Mart Supermarket Service Supermarket service providing non-perishable food staples at 20% below local supermarket prices for Centrelink and benefit card holders experiencing financial hardship. Supported by BHP and Mineral Resources Ltd.
• Breakfast Programme Morning programme providing hot showers, clean clothes, and nutritious meals at the Wapa Maya Sobering Up Centre, with opportunity to meet with Counsellors and participate in arts and crafts.
• Soup Kitchen Evening meal service operating from 4:30pm to 6:00pm at the Wapa Maya Sobering Up Centre.
• Driver Training Programme Provides driver training including Getting Your Driver's Licence workshops, assistance with licence suspensions, learner permit theory test preparation, practical driving instruction, and log book hour supervision.
• Homelessness Support Services Wrap-around support services helping clients regain control of their lives and maintain healthy lifestyles, stable family environments, and housing.

Quantifiable outcome

• Provides services to at-risk Aboriginal and Torres Strait Islander clients across the Pilbara region

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Mission AustraliacoreStrategic or Co-development PartnerMission Australia is a key partner in delivering the THRIVE program within South Hedland community. THRIVE is an initiative of the Department of Communities focused on providing holistic support to Aboriginal housing and public housing clients with a focus on early intervention.
• Department of Communities (Western Australia)coreStrategic or Co-development PartnerGovernment department that funds and initiates the THRIVE program, working with non-government organisations to deliver services to Aboriginal housing and public housing clients in Western Australia.
• BHPminorOthersBHP is a proud supporter of the Mini Mart supermarket service that provides food support to local individuals and families experiencing financial hardship, offering non-perishable staples at 20% below local supermarket prices.
• Mineral Resources LtdminorOthersMineral Resources Ltd supports the Mini Mart supermarket service providing food support to local individuals and families experiencing financial hardship and stress in the South Hedland community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aboriginal Legal Service of Western Australia: WA Aboriginal-controlled legal and support services organization with similar governance model. Comparable as an Aboriginal Community Controlled Organisation delivering culturally-appropriate services in Western Australia, though operating in legal rather than social services.

Regional players

• Tangentyere Council: Alice Springs-based Aboriginal-controlled organization providing community services, housing, and night patrol in remote Central Australia. Comparable model of Aboriginal-controlled wraparound services and night patrol delivery in a remote regional context.

Broad incumbents

• Centrecare: Major Western Australian community services provider offering counselling, family support, and homelessness services across metro and regional WA. Comparable in service breadth and regional WA footprint, though not Aboriginal-controlled.
• Mission Australia: Large national community services organisation delivering housing, employment, and youth programs. Already a co-delivery partner on THRIVE, but also a relevant broad incumbent peer offering overlapping housing and employment services across Australia.

Direct peers

• Noongar Mia Mia: WA Aboriginal-controlled organization focused on housing, homelessness support, and family services for Aboriginal people. Comparable as an Aboriginal-controlled community services provider in Western Australia with a housing-led service portfolio.
• Wungening Aboriginal Corporation: Western Australia-based Aboriginal Community Controlled Organisation delivering Aboriginal-led alcohol and drug, mental health, and family support services. Closest direct peer in terms of cultural governance model, target population, and AOD/mental health service mix.
• Aboriginal Alcohol and Drug Service (AADS): South Australian Aboriginal-controlled AOD treatment, sobering up, and harm reduction provider. Closest functional peer for the Wapa Maya sobering up centre and culturally-appropriate AOD counselling model, with regional geographic concentration.
• Wirrpanda Foundation: WA-based Aboriginal-led foundation focused on employment, training, and driver licensing programs for Indigenous Australians. Comparable on the employment/training and driver training service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bloodwood-Tree-Association-Inc-100064556268536
• LinkedInlinkedin.com/company/bloodwood-tree-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bloodwood Tree Association