Blue Bank Resort

What Blue Bank Resort does

Blue Bank Resort is a privately held, family-owned outdoor hospitality resort and outfitter operated by the Hayes family on Reelfoot Lake in Hornbeak, Tennessee. Over five generations and 125+ years, the property has evolved into a full-service destination offering lakeside lodging (hotel rooms at $129-$259/night, cabins and a 15-person house at $179-$575/night, and full-hookup RV sites at $50-$75/night), the Fishhouse Restaurant and cocktail lounge with locally sourced Tennessee fare, and a marina. The core experience portfolio is organized around guided fishing packages (2- to 7-day, $339-$929/person), hunting packages (duck at $450/person/day, deer by inquiry, plus a $1,299 Cast & Blast combo), lake/outdoor packages ($209-$299/person with Discovery Park of America tickets and kayak use), and custom corporate retreats ($299-$749/person). The product is built on long-tenured local guides including Billy Blakley and Jeff Riddle, with Bill Dance serving as a celebrity endorser.

The go-to-market is phone-led for packages and corporate retreats, with direct website self-serve booking for nightly lodging and RV sites; no third-party OTAs or resellers are used. Marketing relies on owned social channels (Instagram, Facebook, Twitter, YouTube, TikTok), a blog/vlog, and an email newsletter rather than paid acquisition. Revenue is concentrated in a six-month outdoor season, with packaged per-person pricing, non-refundable fishing deposits, and seasonal tiers (off-season, spring special, summer special, regular) used to manage demand. The operating footprint includes more than five acres of gardens, a half-mile walking trail, butterfly gardens, a pool, hot tub, boat ramp, fish cleaning station, and event venues, supporting weddings, reunions, festivals, and corporate events alongside leisure bookings.

Name

Blue Bank Resort

Legal name

Blue Bank Resort

Website

https://bluebankresort.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Bank Resort is a family-owned outdoor hospitality resort and outfitter on Reelfoot Lake in Hornbeak, Tennessee, offering guided fishing and hunting packages, lakeside lodging, RV camping, the Fishhouse Restaurant, and corporate retreats to leisure travelers and small groups across the Southeast US.

Ownership category

akta.pro rank

Product category

Outdoor Resort & Outfitter Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Marinas (713930)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAGAIAJ

Hunting & Fishing Lodges (Sporting Lodges)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAMAJAH

Marina RV & Waterfront Campgrounds

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAGAIAG

River & Wetland Lodges (Delta/Okavango-style)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

SECONDARYTHAMAJAJ

Family & Recreation Campgrounds (Amenities/Activities Focus)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Outdoor resort lodging
• Guided fishing packages
• Guided hunting packages
• Lakeside cabins rental
• Corporate retreat venue

Headquarters

HQ city

Tiptonville, Tennessee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fishing Packages: All-inclusive fishing packages including lodging, boat, motor, bait, gas, and ice. Packages range from 2-day to 7-day durations with seasonal pricing variations.
2. Hunting Packages: Guided hunting experiences including duck hunting and deer hunting with lodging and meals. Duck hunting at $450/person/day, deer hunting quoted upon inquiry, and combination Cast & Blast packages at $1299/person for 3 days.
3. Lake/Outdoor Packages: Adventure packages combining lakeside lodging, meals, kayaks, boat tours, and tickets to Discovery Park of America. Includes Lakeside Getaway ($209/pp) and Outdoor Lake Tour Adventure ($299/pp).
4. Lodging: Riverside hotel rooms ($129-$259), cabins for various group sizes (2-15 people, $179-$575), with nightly and package rates. Cabins 6-10 people not available for nightly rental March-July (fishing packages only).
5. Restaurant (Fishhouse): Lakeside dining with focus on fresh local foods, garden vegetables, herbs and spices. Supports local farmers and Tennessee breweries. Extensive craft beer and wine list. Outdoor seating with sunset views.
6. Resort Camping/RV Sites: RV camping with full hookups (sewer, water, electric at 30, 50, 110 amp). Daily rates $50-$75, weekly $250, monthly $700, yearly $2750. Includes resort amenities access.
7. Corporate Retreats: Custom tailored corporate packages for companies including outdoor activities, meeting space, guided trips, and customized dining. Package pricing from $299-$749 per person based on duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Blue Bank Resort operates a family-owned lakeside resort at Reelfoot Lake offering lodging (hotel rooms, cabins, and houses), multi-day guided fishing and hunting packages, outdoor recreation such as kayaking and lake tours, RV camping, on-site lakeside dining at the Fishhouse Restaurant, and event hosting for weddings, family reunions, and corporate retreats.

Product overview

Blue Bank Resort is a premier outdoor resort and outfitter offering world-class accommodations and adventure experiences at Reelfoot Lake. The resort operates a unified hospitality model combining lakeside lodging (hotel rooms, cabins, and houses), dining (Fishhouse Restaurant), outdoor activities (fishing packages, hunting packages, kayaking), and event hosting. The core product portfolio includes: Lakeside Hotel Rooms and Cabins (varying sizes from 2 to 15 people), Fishing Packages (2-7 day durations with lodging, boat, motor, bait, gas, and ice), Hunting Packages (duck and deer hunting with guided experiences), Lake/Outdoor Packages (kayak tours and lakeside getaways), Resort Camping (RV sites with full amenities), Corporate Retreat Packages (customized team-building trips), and Event Hosting (weddings, reunions, festivals). The Hayes family has operated the resort for over 125 years across five generations, with notable endorsements from professional fisherman Bill Dance.

Differentiator

Problem solved

Functional benefit

Brands

• Fishhouse Restaurant: The resort's on-site lakeside restaurant featuring fresh local foods, craft beer, wine, and outdoor dining with lake views.

Products and services

• Lakeside Lodging

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bill DancecoreStrategic or Co-development PartnerBill Dance is a renowned professional fisherman and television personality who has been associated with Blue Bank Resort for many years. He frequently fishes with guide Billy Blakley at the resort and provides endorsement, describing it as his favorite place to stay at Reelfoot Lake. His presence and recommendations significantly enhance the resort's credibility in the fishing community.
• Strike KingminorOthersJeff Riddle, Blue Bank guide and American Crappie Trail Champion, is on the pro staff for Strike King, a major fishing lure and equipment manufacturer. This relationship provides product support and enhances credibility through professional angler association.
• B'n'M PolesminorOthersJeff Riddle is on the pro staff for B'n'M Poles, a fishing pole manufacturer. This pro staff relationship provides equipment support and professional endorsement.
• Discovery Park of AmericaminorGTM or Marketing PartnerPartnership for inclusion of Discovery Park tickets in lake/outdoor packages. Guests receive tickets to this regional museum and interactive park as part of their package experience, adding value and local tourism connection.
• Local Tennessee FarmersminorOthersThe Fishhouse Restaurant supports local farmers by sourcing fresh produce, creating a farm-to-table dining experience that showcases regional agriculture.
• Tennessee BreweriesminorOthersThe Fishhouse Restaurant features an extensive craft beer and wine list showcasing fine local Tennessee drinks and breweries, supporting the regional craft beverage industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orvis: Iconic fishing and hunting brand operating an endorsed lodge program and dog operations. Comparable as an established outdoor lifestyle brand with lodging and guided experience offerings at scale Blue Bank aspires to.
• Mossy Oak Properties: Network of hunting properties operated under the Mossy Oak brand, offering guided hunts and lodging. Direct comparable to Blue Bank's hunting package business, though at a larger national scale.
• Bass Pro Shops: Largest outdoor recreation retailer and parent of Big Cedar Lodge. Adjacent competitor for outdoor hospitality dollars and broader fishing/hunting consumer mindshare.

Direct peers

• Westgate River Ranch: Florida outdoor guest ranch combining lodge and cabin lodging with guided outdoor activities, dining, and event venues. Direct comparable in offering all-inclusive outdoor hospitality experiences to families and groups.
• Big Cedar Lodge: Premier outdoor resort in Ridgedale, Missouri offering lakeside lodging, guided fishing, dining, and family activities. Closest comparable to Blue Bank in combining lodge accommodations with guided outdoor recreation and a hospitality-led GTM.
• Reelfoot Lake State Park: Tennessee state park operating on the same Reelfoot Lake as Blue Bank Resort, offering cabins, camping, and lake access. The most direct geographic competitor for the same fishing, lodging, and lake-based visitor dollars.
• The Resort at Paws Up: Luxury outdoor guest ranch in Montana offering all-inclusive packages with guided fishing, hunting, and horseback riding alongside upscale lodging. Highly comparable model of bundled all-inclusive outdoor experiences with premium pricing.

Regional players

• Land Between the Lakes National Recreation Area: Federal recreation area between Kentucky Lake and Lake Barkley in the same regional market. Competes for hunting, fishing, and outdoor lodging demand in northwest Tennessee/southwest Kentucky.
• Paris Landing State Park: Tennessee state park lodge on Kentucky Lake offering waterfront lodging, dining, and outdoor recreation. Regional peer competing for similar drive-to lake vacation and fishing customers within driving distance of Blue Bank.
• Kentucky Dam Village State Resort Park: Kentucky state resort park offering lodge rooms, cottages, marina, and golf near Kentucky Lake. Comparable lakeside lodging and outdoor recreation model in the broader region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bluebankresort
• YouTubeyoutube.com/user/bluebankresort
• Facebookfacebook.com/bluebankresort
• Instagraminstagram.com/bluebankresort
• TikToktiktok.com/@bluebankresort
• LinkedInlinkedin.com/company/blue-bank-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Bank Resort