BLUEWOOD BREWING

What BLUEWOOD BREWING does

Bluewood Brewing is a craft brewery and taproom based in St. Louis, Missouri, founded in 2015 by Cameron Lund and Grant Lodholz — college friends from Missouri — alongside co-founders Michael Jones, Joseph Jones, and later Jerry Moberg (2018). The company brews and sells beer under the direction of Brewmaster Cameron Lund, and since September 2019 has operated a public taproom inside the historic Lemp stables at 1821 Cherokee Street.

The business runs on a direct-to-consumer model centered on its single taproom, supplemented by a tiered subscription membership program (Springwood and Heartwood tiers under the Inner Ring brand) and a recurring community events calendar that includes trivia, bingo, Dungeons & Dragons nights, drag bingo brunch, and watch parties. Revenue is generated through on-site beer pours, food and beverage sales, merchandise, private event bookings, and membership dues; no wholesale or distributor channel scale is disclosed in the available data.

Bluewood Brewing has accumulated modest local brand equity via three consecutive Young Friend's Cup Championships (2017-2019) and a People's Choice award at Ales for Tails in 2017, plus editorial coverage in Sauce Magazine and Riverfront Times. The company is privately held by its five co-owners, has not raised outside funding, and operates with no disclosed AI, automation, or proprietary technology stack — consistent with a traditional small-scale craft brewery. Strategic activity in 2023-2024 has emphasized membership monetization, community programming, and a values-aligned collaboration brew with lovetheexbeerience for Juneteenth 2024.

Name

BLUEWOOD BREWING

Legal name

Bluewood Brewing

Website

https://bluewoodbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluewood Brewing is a St. Louis craft brewery and taproom founded in 2015, operating a single location inside the historic Lemp stables on Cherokee Street. It sells house-brewed beer, food, and merchandise to walk-in patrons, supported by a tiered membership program and recurring community events.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Beverages (2080)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft beer brewing
• Taproom operations
• Artisan ales
• Barrel-aged stouts
• Brewery membership program

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: Direct sales of craft beers on draft and to-go from the taproom location. Includes year-round offerings and seasonal/limited releases.
2. Membership Program: Inner Ring membership program with Springwood and Heartwood tiers offering included beer allocations, discounts, exclusive events, and early access to releases. Membership year runs January 1 to December 31.
3. Food and Beverage Service: In-house kitchen with full food menu including shareables, salads, mains, and specials. Happy hour offers $1 off beer and $2 off wings on Monday, Wednesday, Thursday from 3-6 PM.
4. Merchandise Sales: Sale of branded merchandise through member store and general shop including apparel and accessories.
5. Private Event Booking: Revenue from hosting private events including corporate gatherings, celebrations, and other special occasions booked through the venue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bluewood Brewing is an independent craft brewery that brews and serves engineered artisan ales, including year-round beers such as Bavarian Hefeweizen, IPA, and Kölsch, plus seasonal releases and an extensive barrel-aging program featuring limited-edition stouts like the Leviathan variant. Sales occur primarily through its St. Louis taproom, supplemented by an in-house kitchen, private event bookings, recurring entertainment events, and an annual subscription membership program (The Inner Ring) offering exclusive bottles and discounts.

Product overview

Bluewood Brewing is a craft brewery and taproom operating as a single unified venue-based offering. The core products include in-house brewed artisan ales (year-round beers like Bananas & Blow Bavarian Hefeweizen, Arch City Haze IPA, Sparkly Bits Kölsch, and seasonal releases) paired with an in-house kitchen menu featuring shareables, salads, and mains. The company offers two membership tiers—Springwood Membership (entry-level with 4-packs, 10% discounts, quarterly events) and Heartwood Membership (premium tier with 6 barrel-aged bottles including exclusive variants). Recurring entertainment events including Beer BINGO, Weekly Trivia Night, Dungeons & Dragons Night, and Drag Bingo & Brunch serve as sub-brand experiences. Private event bookings provide additional venue rental services.

Differentiator

Problem solved

Functional benefit

Brands

• The Inner Ring: Membership program with two tiers: Springwood and Heartwood membership, offering exclusive benefits including member-exclusive beers, discounts, events, and early access to barrel-aged bottle releases.

Products and services

• Bluewood Brewing Beer Menu
• Bluewood Brewing Kitchen Menu
• The Inner Ring Membership (Springwood and Heartwood tiers)
• Private Event Bookings

Quantifiable outcome

• Won 1st Place People's Choice at Ales for Tails 2017 with Proprietor's 4th Anniversary Stout
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• lovetheexbeerienceminorStrategic or Co-development Partner · 1 January 2024Collaboration partnership for a Juneteenth celebration beer. Created a special collaboration brew themed to honor the men of 90s R&B, selected Boyz II Men as the inspiration.
• Jacob Viwes (Trivia Host)minorOthersHost of monthly trivia nights and other hosted events at the brewery. Coordinates event programming including bingo and trivia nights.
• Lucy Couture (Drag Bingo Host)minorOthersHost of monthly Drag Bingo & Brunch events at the brewery, bringing entertainment and special cocktail menu alongside the event.
• Sam the DM (samthedm.com)minorOthersExperienced Dungeon Master hosting monthly one-shot D&D campaigns at the brewery. Beginner-friendly events led by an experienced DM.
• St. Louis Brewers GuildcoreStrategic or Co-development PartnerActive member of the St. Louis Brewers Guild, participating in the annual Heritage Festival and other guild events. Key to local craft beer community presence.
• Saint BrewisminorGTM or Marketing PartnerCraft beer blog and podcast (Beering Impaired) that has featured Bluewood Brewing with positive reviews and podcast appearances by Cam and Grant.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Heavy Riff Brewing Company: St. Louis craft brewery with a taproom and event-driven programming; comparable in scale, geography, and venue-led GTM to Bluewood.
• Perennial Artisan Ales: St. Louis craft brewery known for specialty and barrel-aged releases, including stouts — comparable to Bluewood's barrel-aging and limited-release positioning.
• Urban Chestnut Brewing Company: St. Louis craft brewery operating multiple taprooms with broad year-round and seasonal offerings, including German-style lagers — closely overlaps with Bluewood's St. Louis taproom + kitchen model.
• 4 Hands Brewing Co. Established St. Louis craft brewery with taproom, distribution, and a diverse year-round and seasonal lineup; directly comparable St. Louis taproom and brewing operation.
• Side Project Brewing: St. Louis-based craft brewery renowned for barrel-aged and specialty limited releases; highly comparable to Bluewood's barrel-aging focus and taproom-led, allocation-driven model.
• Narrow Gauge Brewing Company: St. Louis neighborhood craft brewery with taproom and food service; comparable small-scale St. Louis taproom brewery serving a similar local enthusiast base.

Others

• Untappd: Craft beer check-in and discovery platform where Bluewood maintains a presence; ecosystem/distribution-adjacent rather than a competitor.
• Saint Louis Brewers Guild: Regional trade association in which Bluewood is an active member and Heritage Festival participant; ecosystem participant rather than direct competitor.

Broad incumbents

• BrewDog: Global craft brewery operator with extensive taproom/brewpub footprint and subscription/loyalty programs (e.g., Equity Punk) — useful broad benchmark for taproom-led, membership-driven craft models.

Emerging players

• Brewery Vivant: Smaller-scale craft brewery combining taproom with full kitchen and event programming; comparable in venue + kitchen + events GTM, though operating in a different U.S. region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluewoodbrewing
• Instagraminstagram.com/bluewoodbrewing
• LinkedInlinkedin.com/company/bluewood-brewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUEWOOD BREWING