Blush
Blush is a Garden City, NY-based wholesale distributor of sexual wellness and intimacy products, founded in 2007, selling the BlushLove brand to authorized retailers and e-commerce resellers through a Shopify-powered B2B portal.
- Company typePrivate
- Founded2007
- HeadquartersGarden City, New York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blush does
Blush is a privately-held sexual wellness and intimacy products company founded in 2007 and headquartered in Garden City, New York. It sells consumer products under the BlushLove brand through a wholesale distribution model, serving authorized retailers and e-commerce resellers rather than selling direct to consumers online.
The company's core technology is a Shopify-powered B2B wholesale ordering portal (blushlove2.myshopify.com) where logged-in wholesale partners can place orders, view order history, and track shipments. Consumer-facing infrastructure is limited to a voluntary product registration and warranty case management system that routes end-user warranty claims back through the authorized retailer channel. The website also offers a newsletter signup as the primary marketing touchpoint, with no disclosed paid advertising, social, or DTC storefront infrastructure.
Revenue is generated through one-time wholesale product sales with relationship-based pricing (not publicly disclosed). The company operates with 11-50 employees, indicating a small, established mid-market wholesale business with a deliberately narrow channel strategy.
Blush firmographics
Firmographics- Name
- Blush
- Website
- https://blushlove.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blush is a Garden City, NY-based wholesale distributor of sexual wellness and intimacy products, founded in 2007, selling the BlushLove brand to authorized retailers and e-commerce resellers through a Shopify-powered B2B portal.
- Ownership category
- akta.pro rank
Blush industry classification
Industry- Product category
- Sexual Wellness Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industry
- Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)
Keywords
Where Blush is headquartered
LocationHeadquarters
- HQ city
- Garden City, New York
- HQ country
- United States
- HQ region
- North America
Markets served
Blush business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: Blush generates revenue through B2B wholesale sales of their products to authorized retailers and distributors. The wholesale portal enables order placement, order tracking, and account management for wholesale partners. Products are designed with durability, safety, and reliability, with warranty support included.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Blush product offering
Product offeringCore offering
Blush designs, manufactures, and distributes sexual wellness and intimacy products under the BlushLove brand. The company sells its consumer products through BlushLove.com and operates a dedicated B2B wholesale customer portal on Shopify where authorized retailers can place orders, view order history, and track shipments. Products are positioned around durability, safety, and reliability, supported by a voluntary product registration system and warranty case management.
Product overview
Blush operates as a direct-to-consumer and wholesale sexual wellness product company. The company offers its consumer products through BlushLove.com, with a separate wholesale customer portal for B2B partners to place orders, view order history, and track shipments. The product portfolio includes sexual wellness and intimacy products designed with durability, safety, and reliability. A product registration system supports warranty claims for registered products.
Differentiator
Problem solved
Functional benefit
Products and services
- Blush Wholesale Customer Portal
Companies that use Blush
Customer profileSegments2 records
Ideal customer profiles3 records
Blush technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blush partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreBlush uses Shopify as the core e-commerce and B2B portal platform. The wholesale customer portal at blushlove2.myshopify.com is built on Shopify's infrastructure, enabling customer authentication, account management, order processing, and secure payment handling for wholesale transactions.
Recent moves3 records
Expansion highlights1 record
Blush competitors and assessment
Company assessmentDirect peers
- LELO: Premium sexual wellness brand with global DTC and selective retail distribution. Comparable to Blush on product category and dual-channel go-to-market, but operates at a higher price tier.
- Pipedream Products: Wholesale-focused adult products manufacturer supplying global retailers with a broad intimate product range. Highly comparable to Blush on wholesale-first distribution and product breadth.
- CalExotics: Major sexual wellness brand selling through wholesale and DTC channels with a wide product assortment. Directly comparable to Blush in product category, channel mix, and target retail partners.
- Dame Products: Independent sexual wellness brand focused on intimate products sold via DTC and select retail partners. Comparable to Blush on category and brand-led positioning, though smaller and more DTC-skewed.
- We-Vibe: Sexual wellness brand sold through both DTC and authorized retailers worldwide. Directly comparable product category and channel structure to Blush's wholesale-plus-DTC model.
- Doc Johnson: Long-established manufacturer and wholesaler of adult intimacy products with broad distribution to retailers. Directly comparable to Blush as a wholesale-driven sexual wellness brand with similar product categories.
- Satisfyer: Global sexual wellness brand combining mass-market pricing with strong DTC and retail presence. Comparable to Blush in product range and wholesale strategy, though with significantly larger scale and marketing investment.
Broad incumbents
- Adam & Eve: Long-standing adult products retailer and brand operating across mail order, e-commerce, and wholesale. Comparable to Blush as a sexual wellness operator with both branded products and retail/distribution channels.
- Lovehoney: Large sexual wellness retailer and brand owner carrying an extensive assortment including third-party brands like Blush. Comparable as a channel and category incumbent, though Lovehoney is a retailer where Blush-style brands are typically stocked.
Emerging players
- Jimmyjane: Design-led sexual wellness brand sold through DTC and curated retail. Comparable to Blush in product category and aesthetic positioning, though with a more premium, design-forward niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Blush social profiles
Digital presenceBlush financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blush leadership team
Management profileNumber of profiles
Blush funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blush
What does Blush do?
Blush designs, manufactures, and distributes sexual wellness and intimacy products under the BlushLove brand. The company sells its consumer products through BlushLove.com and operates a dedicated B2B wholesale customer portal on Shopify where authorized retailers can place orders, view order history, and track shipments. Products are positioned around durability, safety, and reliability, supported by a voluntary product registration system and warranty case management.
When was Blush founded?
Blush was founded in 2007. It employs 11 to 50 people.
Where is Blush based?
Blush is headquartered in Garden City, New York, United States, in the North America region.
How does Blush make money?
One revenue line is on record: wholesale Product Sales.
Who are Blush's main competitors?
Direct peers on record are LELO, Pipedream Products, CalExotics, Dame Products, We-Vibe, Doc Johnson and Satisfyer. Broad incumbents are Adam & Eve and Lovehoney. Jimmyjane is listed as an emerging player.
Does Blush have an API?
No public API is recorded for Blush.
What industry is Blush in?
Blush's product category is Sexual Wellness Products. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRADAMAH, Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests). Its NAICS code is 456 and its SIC code is 2844.